In my previous post, we discussed general principles for salary and compensation, when to anticipate that such discussions could crop up, and ways for handling typical questions such as “What are your compensation expectations?” That information will provide you tools for handling money discussions during most of the job interview process. Now, let’s assume you are fortunate enough to be selected as the candidate of choice and are told you will be provided a job offer. Don’t celebrate just yet; you still must close the deal!One way to close the deal is simply to accept whatever offer has been provided. There are some cases in which I would recommend this to a client. Those situations are as follows:1. You are in an economic position where this income will save you and, otherwise, you may be in economic peril now or shortly. Remember: You are not married to this job and you can continue to look for something better.2. There was a great deal of competition for the job (especially published/posted ones), you know they have interviewed several other qualified candidates, they have not given strong indications that they have fallen head over heels in love with you, and the compensation package seems reasonable. Remember: They have similarly qualified substitutes for you.3. You are generally happy with the company, the boss, and the compensation package. Remember: If you fail to close this, you may be looking for quite a while longer before you get another offer.4. You are afraid to negotiate and do not want to take any risks. Remember: If you handle negotiations poorly, you might cause them to withdraw their offer.It’s important in your negotiating strategy to note whether your job offer is a verbal or written one. A verbal offer is more tentative, whereas a written offer places the employer in the position of having gone through approval processes and made a commitment to you. My general recommendation is to avoid making hard commitments regarding accepting a verbal offer and defer any tougher negotiations until you have a written offer in hand. This improves your negotiating position.So, how might you avoid making a commitment to the employer when they are making you a verbal offer such as: “Nancy, I am happy to let you know we can offer you a starting salary of $120,000 with a performance bonus of up to $30,000 annually. If that will work for you, I will ask Jim to get an offer out to you.”With some wording similar to the preceding (some are much more pointed), the employer seeks to close off negotiations by gaining your verbal agreement. If you have thought about the four previous reasons for not negotiating and have decided to accept the offer, then agree and move on.But what if you want to negotiate? Then, your objective is to provide them whatever level of comfort you can without fully committing. Handled correctly, you may stand to gain $10,000, $25,000, or far more in annual income. Handled poorly, the verbal offer may be withdrawn. Establishing yourself as a confident, effective negotiator can also provide positive positioning of your personal brand!There are many ways for you to respond to a verbal offer when you want to negotiate. Here is one generic example:“Janice, I’m flattered that you are making me this offer (assumes the positive, that they will follow through). I would love to work for you and I am confident, now that I fully understand your needs, that I could excel in this role. Please email me the offer with the associated benefits information, give me two or three days to review it, and I will get back to you with a positive response.”During offer negotiations, your career and income are literally “on the line.” As I note in Chapter 14 of Fast Track Your Job Search (and Career!): “The best time to establish unemotional criteria for accepting an employer job offer is today – well before you find yourself emotionally involved in evaluating a job offer.”Perhaps now you can see why I would suggest that you always enlist a coach or trusted mentor in developing your negotiating strategy. In my next post, we will examine how to evaluate a written job offer for suitability. –Originally posted on Personal Branding Blog by Richard Kirby
Name: Andrea JohnsonHometown: Santa Rosa, CACurrently Resides: San Rafael, CAJob: Senior Customer Success ManagerHow She Got There: Before overseeing a proof-of-concept program and supporting a team of over a dozen sales reps, Johnson, now 31, got her start in sales at a local bank. Restless and unchallenged, Johnson bought a one-way plane ticket to travel the world, from Austria to Morocco to Southeast Asia. In 2014, she returned to the States and, at the behest of a friend, began working at Glassdoor helping clients achieve their recruiting and employer branding goals.Glassdoor: Tell me about your day-to-day in the world of customer success. How crazy can it get?Andrea Johnson: The program I run includes pretty much all of the enterprise, new business clients. It’s been really cool to show value to clients and build the relationships that help employers find top talent and help job seekers find a job they love. Day-to-day, I manage new business clients for about three to five months. We get hands-on to figure out what their pain points are when it comes to recruiting and hiring. We guide them through the products and help them drive ROI in a short period of time. It’s all about helping them to optimize job titles, tweaking descriptions to attract the right candidates, managing company reviews and improving employer branding.Glassdoor: In tech, after two years most people are looking for a new gig, but you’re approaching three years and sound so passionate about your job. What is it about Glassdoor that keeps you excited and engaged?Andrea Johnson: I have had new and different challenges all along the way. When I first started, my boss at the time came to me to tell me about this new role they were creating, the CSM for proof-of-concept clients, and he thought I’d be really good at it. I was nervous, but after talking with him more, I decided to take it and it’s probably been one of the best career moves that I’ve ever made just because I get to create this program from scratch. I get to affect change and I love that I worked with 16, 17 different sales reps. I love that I work with products now and I work with marketing now. I work with sales ops now. I work with the sales leaders; I have meetings and it feels like I’m constantly learning. Because I’m learning it’s not just about my little piece of the pie anymore. I’m learning about all these other pieces and how they fit in.Glassdoor: Did your education or background tee you up for success in this field?Andrea Johnson: I majored in Business Administration from Sonoma State University with a minor in economics. With a business major the options are endless, so through a couple of alumni contacts, I was able to try out banking and retail to see what was a fit.Glassdoor: What is the ultimate goal, career wise? What’s on the horizon for you?Andrea Johnson: Like, what do I want to be when I grow up?Glassdoor:
Executive Assistant, People Executive at Ryan, LLCLocation: Dallas, TXGlassdoor Salary Estimate: $44k-$70kJob Description Preview: “The Executive Assistant (EA) uses experience and professionalism to support the Chief People Officer (“CPO”). The EA’s primary focus is to provide outstanding executive support in a fast-paced, high pressure environment while representing the Human Resources Department and Ryan in a professional manner. Daily tasks can be challenging and demanding and should be handled with the utmost confidentiality.”Learn More LCPC – Licensed Clinical Professional Counselor Above and Beyond Family Recovery Center Chicago, IL Operations Business Analyst at Emser TileLocation: Los Angeles, CAGlassdoor Salary Estimate: $69k-$111kJob Description Preview: “Emser Tile seeks [an] Operations Business Analyst to provide process and systems support to [the] defined region. This includes, but is not limited to, business systems, policies, and procedures, reporting metrics, and monitoring internal controls. Self-initiated implantation of best business practices, originating process design, and recommendation of systemic process solutions is required.”Learn More Project Manager, Global TSG Software at BainLocation: Boston, MAGlassdoor Salary Estimate: $116k-$162kJob Description Preview: “As a Project Manager in the Technology Services Group (TSG), you will independently manage software solutions projects across operational firm initiatives. This could include playing a key role in Bain’s new business acquisitions by supporting the IT integration process or managing the successful delivery of software projects from a TSG perspective. To be effective in this role, you will need to establish a comprehensive understanding of Bain’s business needs in order to support strategic planning, and implement solutions that generate value for the firm.”Learn More 23 hours ago 23h Occupational Therapist at NewYork-Presbyterian Hospital Location: Brooklyn, NYGlassdoor Salary Estimate: $39-$60/hrJob Description Preview: “At NewYork-Presbyterian Brooklyn Methodist Hospital, our Occupational Therapists use advanced technology and best-practice techniques to restore and maximize patient mobility. We provide one-on-one therapies that are tailored to meet the individual needs of our patients. The Therapist will provide high-quality treatment programs to assists patients to reach their maximum performance and level of functioning, while learning to live within their capabilities.”Learn More Human Resources Manager at driversselectLocation: Dallas, TXGlassdoor Salary Estimate: $27k-$76kJob Description Preview: “Duties: Provide management oversight of HR policies and procedures. Support Area and on-site Management in achieving operational goals through effective HR practices. Provide direction to recruiters for recruiting efforts in the market. Ensure compliance with FMLA and other applicable statutes and regulations related to HR. Keep management and staff advised of new regulations and company policies related to HR.”Learn More 23 hours ago 23h 23 hours ago 23h Manufacturing Engineer, Electrical at Intuitive SurgicalLocation: Sunnyvale, CAGlassdoor Salary Estimate: $57k-$136kJob Description Preview: “Intuitive Surgical manufactures complex robotics systems in Sunnyvale, CA. This position requires an extremely motivated individual with high capacity to learn, analyze and drive technical problems to closure in the manufacturing environment. It requires both proactive mindset to build a strong technical understanding of the product/processes, and a high level of urgency to react to unplanned problems when they arise.”Learn More International Tax Manager at CroweLocation: Sherman Oaks, CAGlassdoor Salary Estimate: $97k-$133kJob Description Preview: “The successful candidate will be responsible for the following: consulting with the federal tax group on all international tax matters; researching international tax issues and opportunities; managing and coordinating the tax services of Crowe Global member firms when consulted; managing, supervising, and reviewing the preparation of all forms and disclosures in connection with the international compliance practice; and developing a team with expertise in international taxation.”Learn More Director, Advanced Technology Policy General Motors United States Oracle Database Administrator at Fast EnterprisesLocation: Atlanta, GAGlassdoor Salary Estimate: $98k-$139kJob Description Preview: “As an Oracle Database Administrator, you will work in coordination with our client’s DBA team at the Atlanta, GA project site. Working directly on the FAST Technical Team, the Oracle Database Administrator will assist the Conversion Team and all the other functional area teams to ensure that the delivery of the software during implementation is on-time, on-budget, and to specifications. After go-live, the Oracle Database Administrator will continue to perform monitoring and database support during the maintenance phases of the project.”Learn More Being lucky enough to have a job at one of the Best Places to Work is already a strong indicator that you’ll love coming to work each and every day. But when that job is one of the Best Jobs in America, you might never want to go home! The powerful combination of having one of the Best Jobs in America at a Best Place to Work means that you’ll have great earning potential and job satisfaction all while being employed by a company with a fantastic culture that employees rave about. Ready to take your career to the next level? Apply to one of the open jobs below!Data Scientist/Computational Biologist at IndigoLocation: Boston, MAGlassdoor Salary Estimate: $94k-$135kJob Description Preview: “The Data Scientist/Computational Biologist will drive innovation throughout R+D by turning laboratory assay, growth room, greenhouse, and field trial data into actionable insights. As a member of the machine learning team, they will design, denoise, and analyze experiments to find predictors of field success… The data scientist will have a unique opportunity to drive innovation and discoveries throughout Indigo.”Learn More Site Reliability Engineer – Solution Technology, Risk at McKinsey Location: Chicago, ILGlassdoor Salary Estimate: $117k-$173kJob Description Preview: “You will work in small teams – including product and project managers, developers and technical operations firm members – in a highly collaborative way, use the latest technologies and enjoy seeing the direct impact from your work. You’ll combine ‘Agile’ with expertise in cloud, big data and mobile to create and maintain custom solutions that help clients increase productivity and make timely decisions. You will design, develop and implement IT cloud-based solutions, systems and processes and will advance engineering by architecting design to ensure HA/FT standard.”Learn More Pest Control Technician United Pest Solutions Seattle, WA 23 hours ago 23h 2.5★ Senior Executive Communications Manager at SAPLocation: Bellevue, WAGlassdoor Salary Estimate: $63k-$114kJob Description Preview: “The Senior Executive Communications Manager is responsible for driving all facets of executive communications for a C-level executive, including speech writing, blog posts, and development of content for internal and external presentations. In this role, you will research topics, prepare talking points, and draft speeches and PowerPoint presentations, which could include rich media such as customer testimonials and product demos or overviews. You will work directly with the executive to incorporate their feedback and ensure their communications are authentic and connected to core corporate messaging.”Learn More Administartive Assistant Sentry Mechanical Pittsburgh, PA Facilities and Process Engineer at John DeereLocation: Milan, ILGlassdoor Salary Estimate: $50k-$95kJob Description Preview: “As a Facilities and Process Engineer, you will perform analysis on large data sets to define project opportunities and sequencing. You will work as part of a cross-functional team to provide detailed analysis related to facility optimization and capacity planning while also leading small projects.”Learn More Audit Manager at Hilti North AmericaLocation: Tulsa, OK or Dallas, TXGlassdoor Salary Estimate: $67k-$103kJob Description Preview: “The Audit Manager is responsible for actively monitoring, analyzing, and assessing business risks, providing input to management on process optimization, and controlling improvements in all areas of Hilti’s business.”Learn More UX Product Designer- Digital Health at Boston ScientificLocation: Maple Grove, MNGlassdoor Salary Estimate: $63k-$97kJob Description Preview: “UX Product Designer is a position within the larger IT DH umbrella. Responsibility for practicing and implementing UX design practices throughout DH product development. Your responsibilities: Design full-service consumer and business applications, translating complex user needs, technical constraints, and business goals into thoughtful, effective digital experiences. Innovate user experience and interaction design, user research, and visual design for products. Lead products from discovery through iterative development and delivery.”Learn More Manager – Operations & Research at St. Jude Childen’s Research HospitalLocation: Memphis, TNGlassdoor Salary Estimate: $48k-$73kJob Description Preview: “The Manager of Operations & Research under the direction of Department of Radiation Oncology leadership, provides leadership and oversight of departmental operations, including clinical research. This includes safety, compliance, data management, research and analysis (inclusive of patient enrollment and recruitment) and financial management.”Learn More Management Consultant at SlalomLocation: Portland, ORGlassdoor Salary Estimate: $108k-$157kJob Description Preview: “Responsibilities: Understand the business of the client to design effective processes, organizations, and change and learning programs to drive real business benefits. Create and execute improvement plans adapted to the client environment. Mentor clients, work on projects independently, participate as a team member, or lead teams of less experienced consultants and/or clients to successful project delivery. Work in multiple disciplines across industries and build client knowledge and credibility quickly.”Learn More Platform Software Engineer at NVIDIALocation: Durham, NCGlassdoor Salary Estimate: $88k-$142kJob Description Preview: “What you will be doing: Drive and deliver innovations for NVIDIA’s revolutionary GPU-based DGX Server family of AI computing appliances with a focus on system management of server components (processors, memory, storage devices, NICs and PCIe buses). Define, implement and validate backward- and forward-compatible, secure, robust RESTful APIs. Integrate these APIs with industry-standard tools for system and service monitoring. Develop automated unit test suites and strive to achieve 100% code coverage and delicately ensure delivery of enterprise quality software applications with enhanced supportability.”Learn More RN, Registered Nurse – OP Chemotherapy CHRISTUS Health Houston, TX Technical Accounting Manager at AppleLocation: Santa Clara, CAGlassdoor Salary Estimate: $105k-$149kJob Description Preview: “Responsibilities: Perform technical research on complex matters and effectively communicate accounting issues to business partners, ensuring that relevant accounting issues are identified, debated, resolved and documented. Review contractual arrangements with business partners to ensure proper accounting. Support cross-functional implementation of new accounting standards, serving as the accounting subject matter expert. Prepare accounting memoranda supporting complex transactions.”Learn More 23 hours ago 23h Deli Associate F&M Deli & Restaurant Mount Laurel, NJ 5.0★ 2.8★ Marketing Manager, North America Regional Marketing – CMF at Johnson & JohnsonLocation: West Chester, PAGlassdoor Salary Estimate: $101k-$145kJob Description Preview: “Responsibilities of the Marketing Manager, NA Regional Marketing CMF include but are not limited to: Achieve US business plan objectives of sales, net income, gross profit, inventory and price on an annual basis. Help manage expenses within budget. Increase company’s leadership position in the US CMF market. Support the development and execution of strategies to protect and grow company’s leadership position in the US market. Work collaboratively with other functional areas to ensure business issues are addressed.”Learn More 23 hours ago 23h N/A Speech Language Pathologist, Senior Living at Bayada Home Health CareLocation: Westminster, MDGlassdoor Salary Estimate: $72k-$115kJob Description Preview: “BAYADA Home Health Care is currently seeking a Speech Language Pathologist, SLP for a per diem/ part-time position performing home health visits within senior living communities. This Speech Language Pathologist will service adult and geriatric clients within senior living facilities on a per visit basis in territories throughout Carroll and Howard, MD. Responsibilities include: Make facility visits to clients in designated geographic territories. Perform thorough evaluations to assess, diagnose and provide therapeutic interventions for clients who are experiencing, speech, language, communication or swallowing difficulties. Develop a treatment plan based on the evaluation, physicians orders and recommended goals.”Learn More Service Advisor Prime Motor Group Saco, ME 23 hours ago 23h Nurse Practitioner at Great Lakes CaringLocation: Kokomo, INGlassdoor Salary Estimate: $102k-$131kJob Description Preview: “A licensed and credentialed Nurse Practitioner (NP) provides diagnosis, treatment, consultation and follow-up under the supervision of 1 or more physicians. The NP provides age- and specialty-appropriate medical care at the level of training achieved, and is an extension of a physician with the ability to provide full hospice across all patient types.”Learn More Registered Nurse Supervisor RN Waterbury Gardens Nursing and Rehab Waterbury, CT Product Manager at SpreetailLocation: Austin, TXGlassdoor Salary Estimate: $69k-$105kJob Description Preview: “As a Product Manager, you will: Lead product management for one or more of four critical areas of the ecommerce customer experience: Discovery, Decision, Transaction, or Post Purchase. Build, inspire and develop your product management team. Support the recruiting efforts of the company as we establish and grow Spreetails Austin office. Collaboratively partner with internal stakeholders including marketing, merchandising, customer service, and engineering to develop a roadmap and backlog of site functionality.”Learn More 4.5★ Hot New Jobs For You Systems Analyst 3 at Sammons Financial GroupLocation: Sioux Falls, SDGlassdoor Salary Estimate: $49k-$95kJob Description Preview: “Under general direction, formulates and defines system scope and objectives. Devises or modifies procedures to solve highly complex problems considering computer equipment capacity and limitations, operating time and form of desired results. Prepares detailed specifications to write programs. Designs, codes, tests, debugs, documents and maintains those programs. Competent to work on and responsible for nearly all phases of applications systems analysis and programming projects. Regularly provides guidance and training to less experienced analysts/programmers.”Learn More 3.1★ Interior Designer – St. Louis & Dallas Oculus Saint Louis, MO 3.5★ N/A 3.4★ 23 hours ago 23h DevOps / Infrastructure Engineer at MoogsoftLocation: San Francisco, CAGlassdoor Salary Estimate: $121k-$179kJob Description Preview: “We are seeking a talented Infrastructure/DevOps engineer to help in building and scaling our development and production infrastructure. Specifically on the product deployment/upgrade/rollback orchestration. As part of our engineering team, you will be given autonomy to lead critical features for our SaaS offering.”Learn More 23 hours ago 23h 23 hours ago 23h 4.7★ Registered Nurse (RN) – Charge Nurse – $7,000 Sign On Bonus EmpRes Healthcare Management Gardnerville, NV Technology Partner Solutions Engagement Manager at VMwareLocation: Palo Alto, CAGlassdoor Salary Estimate: $90k-$139kJob Description Preview: “In this role, you will be responsible for collaborating with VMware Technology partners and account managers to craft joint solutions collateral focused on positioning technology partner solutions for VMware selling partners. Using this knowledge, you will build standard templates and process for technology partners to plug in their solutions allowing VMware to scale. Along with the creation on the selling partner focused solutions collateral, you’ll engage with global and field-based route to market leaders to identify which solutions areas they are focusing on and to help them integrate this collateral to their current sales and partner training each quarter.”Learn More View More Jobs
Chelsea boss Antonio Conte has pushed management to land all six of his transfer targets this summer.The London Evening Standard says Conte wants six new signings at Chelsea this summer as he prepares for Champions League football next season.Chelsea are hopeful of finalising moves for Monaco midfielder Tiemoue Bakayoko and Everton striker Romelu Lukaku.While Chelsea are said to have already agreed terms with goalkeeper Willy Caballero, who is available on a free following his departure from Manchester City.Conte is also desperate to sign a new centre-back, with Southampton’s Virgil van Dijk and Juventus’ Leonardo Bonucci on his wishlist.And another attacking midfielder is also a priority, with Leicester’s Riyad Mahrez being considered after failing to sign Napoli’s Dries Mertens.
Arsenal defender Rob Holding says stepping up from academy football is no smooth ride.Holding admits his determination helped him earn his move to Arsenal last summer.He said: “The step up from academy football to senior football, where people’s jobs are on the line, it brings a different pressure. It is a difficult time.“I had a difficult year at Bolton but personally I just kept performing as best as I could and it led to the move to Arsenal. It is difficult to make the step up but you’ve just got to be prepared physically and mentally to put the work in.“It’s about enjoying playing football and not thinking about what happens if you get dropped out of the team and you’re not involved. It’s about enjoying football and wanting to play.“If you have that passion, you’ll have the drive to go on and hopefully get to the first team.”
Former England coach Sven Goran Eriksson has encouraged Manchester United captain Wayne Rooney to move to China.Eriksson has no doubt Rooney would be a big success in the Far East.The Swede declared: “I hear a lot that China is not a good place to live for foreign people but that could not be further from the truth,” said Eriksson.“I never had a problem. Of course it is not the same as Europe and the culture is very different. But if you live in Shanghai, it is like living in London.“If you want to eat Italian, Japanese or Spanish food then there are a lot of restaurants like that and you have everything you need. You don’t feel cut off at all, I certainly didn’t and none of the foreign players I had with me felt that way either.“I lived in Guangzhou, Shanghai and Shenzhen and they were fantastic cities. I don’t think any foreigner had difficulties with the Chinese way of living in the big cities while I was there.“I haven’t spoken to Rooney for a long time, so I don’t know what he is thinking, but if he went to China I think he would have a positive experience. He has a young family but there are international schools in the big cities and I know for sure he would have every help possible to make him settle. He would be made very welcome.“The only problem you have is the language. But if you live in Shanghai or Beijing you have a lot of foreign people, so it is less of an issue. I bumped into many Swedish people in Shanghai and many Europeans live there, working for big companies.“And, don’t forget, the players get treated well. They have everything they need and are very well looked after, so for someone like Rooney or Diego Costa that would not be a problem.”
Leicester City have requested Ghana leave Daniel Amartey out of their latest international programme.The Leicester Mercury says Amartey has been excluded from two Ghana international friendlies at the request of Leicester.Amartey and four other players will come home early and miss friendlies against the USA and Mexico in the coming days, it is being reported in Ghana.Amartey, West Ham’s Andre Ayew and his brother Jordan, of Swansea, have all been excluded after requests from their clubs because of the danger of fatigue after a long Premier League season.Also, pre-season training is now only a matter of 10 days away with Leicester City players due to report back on Monday, July 3.
Arsenal defender Hector Bellerin has donated £19,050 to the victims of the Grenfell Tower disaster.The Spaniard promised to donate £50 for every minute he played with La Roja at the U21 European Championships in Poland last month. Bellerin accumulated 381 minutes of play for Spain, starting all but one match in the tournament.The 22-year old donated the money to the British Red Cross, who are helping victims of the tragedy.Eighty people are currently presumed dead after the tower burned down in west London last month.I promised to donate £50 for every minute I played at #U21Euro. I will be donating to @BritishRedcross. Please support in any way you can pic.twitter.com/OX6kVTFKY4— Héctor Bellerín (@HectorBellerin) July 2, 2017
ShareEmailPrint To learn more, read: Posted on August 14, 2012August 18, 2017Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Ana Langer, Director of the Maternal Health Task Force at the Women and Health Initiative at Harvard School of Public Health, is a co-author on an important new publication, Meeting the emerging challenge of breast and cervical cancer in low- and middle-income countries, that “describes the transition in women’s cancers and reviews the cancer divide as it relates to the health of women.”Throughout the paper, Ana Langer–along with colleagues Felicia M. Knaul, Afsan Bhadelia, Julie Gralow, Hector Arreola-Ornelas, and Julio Frenk–highlight numerous opportunities for strengthening global and national programs in order to close the cancer divide between rich and poor, with a special focus on cervical and breast cancer.According to the authors, ” For LMIC [low-and middle income country] health systems to respond effectively to these compounded challenges, a broader vision is required that goes beyond the false dichotomy of communicable versus noncommunicable disease and breaks down the barriers that have been created. The transition in cancers of women clearly demonstrates the need and the potential to adopt this more holistic view and organize health systems to respond to the needs of people rather than around specific diseases. The horizons of maternal and reproductive health should extend to include the life cycle of healthy changes and illness that are embodied in successfully having women live longer.”Access the article here.Share this:
Posted on February 23, 2015October 28, 2016By: Katie Millar, Technical Writer, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)As we reflect on lessons learned from the MDGs and set strategies for improving global maternal health, it’s time to identify what has worked and what more is needed to not only avert preventable maternal deaths, but also provide quality health care for every woman.In a paper published today, Tamil Kendall, a post-doctoral fellow of the Maternal Health Task Force, summarizes priorities for maternal health research in low- and middle-income countries based on three broad questions she asked 26 maternal health researchers from five continents:Critical maternal health knowledge gaps“We know what to do. But the interactions between the interventions and the health system have not been studied”The most prominent knowledge gap that remains is implementation research for health systems strengthening. Not only do we need to identify the most effective ways to deliver, scale up and sustain both basic and comprehensive emergency obstetric care, especially for postpartum hemorrhage and pre-eclampsia, but implementation research is needed to ensure we deliver the right packages of care at the right levels of care.Other priorities:Improving the quality of maternal healthcareImproving the quality and availability of information about maternal mortalitySupporting women’s empowermentIncreasing the availability and uptake of contraceptionIncreasing access to safe abortion servicesNew treatments for major causes of maternal deathsNeglected and crucial issues“The human resource crisis.”The most neglected and crucial issue identified is strengthening the health workforce, another health systems issue. This topic is broad and includes assessing ideal models for task-shifting, training, supervising and assessing the competence of private or unregulated providers. In addition, other priorities are both global and region-specific:Preventing and eliminating disrespect and abuseOver-medicalization of birthDemand generation for facility births, especially in AfricaMaternal morbiditiesFuture directions for implementation research“Over and above medicine, we cannot forget about the socioeconomic situations—poverty and inequity—that lead to morbidity and mortality.”While globalization has affected the rising per capita income in many low- and middle-income countries, deep inequities still exist. What’s more is that measuring equity can be elusive. Researchers called for improved measures and better data to allow us to narrow equity gaps. Specifically, adolescents may suffer some of the most inequitable care, which include higher rates of obstetric complications and poorer neonatal health outcomes.Future directions for implementation research:Increasing burden of non-communicable diseasesUrbanizationInformation and communication technologies to enhance maternal healthTranslating knowledge about the developmental origins of health and disease into practiceGeopolitical factors influencing maternal healthTo read more details about the way forward for research and programs in maternal health, access Critical maternal health knowledge gaps in low- and middle-income countries for post-2015: Researchers’ perspectives.Share this: ShareEmailPrint To learn more, read:
Have you been struggling to find a business idea? Or maybe you’re on the opposite end of the spectrum and have too many ideas.“If only I could settle on one idea,” you think. “Then I could get started on my business already.”Whether you have no idea or too many ideas, the problem is the same: you don’t have that one idea.Can I let you in on a secret?You’re putting way, way too much pressure on yourself with this whole idea thing.Chances are, you believe that finding that elusive, brilliant idea means the rest will fall into place. You think that once you go through the hard work of finding out what you should do, everything else will be easy.But here’s what no one wants to talk about: More often than not, your first idea won’t be the right one.The news talks about the major success stories that catapult out of nowhere. The truth is, they were often the result of previous failures, accidental discoveries, and times where the founder realized they had no idea what they were doing.For example, Richard Branson talks about how he left school to start his first business, Student magazine. What many people don’t know is that he had previously tried and failed to start two other businesses: one selling Christmas trees and the other selling budgies.Today, he’s known for Virgin Group, which manages numerous ventures ranging from music to aviation.Finding your idea is an ugly, messy process that means you go through ups and downs and zigs and zags. People often think getting the right idea is a linear process, when it’s actually the opposite of that.Still, it’s a process you need to go through. And if you allow it, the process can be fun and adventurous.So if you’re stuck on finding that golden idea, start small. Try little tests to begin with. You won’t ruin your life, become imprisoned to an idea that you hate for eternity and beyond, or anything like that.Instead, you’ll get closer to finding out what works and what doesn’t. Getting started can set you on the path to figuring out your idea.Are you ready to get started?If so, here’s the 3-step process I suggest.Brainstorm it all out on a piece of paper.To begin, jot out your thoughts and ideas. Even if you think an idea sounds silly, it doesn’t matter. Write out anything that you might think is relevant.Here are some questions you should answer.What are your strengths? Think about some things that people tend to compliment you on, or things that you tend to figure out more easily than others. For instance, people might regularly come to you for fitness advice or compliment your healthy lifestyle.What are your interests? In your spare time, think of what hobbies and interests you enjoy pursuing. Maybe you attend class regularly or read certain topics for fun.What are some problems? There may be issues that you’ve personally gone through, or problems that people you know personally have experienced. You might also notice pain points around you and wonder if there’s a way to fix them.You can simply take out a paper, write out “Strengths”, “Interests” and “Problems”, and then brainstorm points for each of them.Think of at least five points to write down for each of these three categories. If you think of one idea, it becomes easier to branch out into other related ideas. The more, the better! Try to set aside half an hour to jotting down your thoughts.Look at what businesses are doing.Now, we’ll start to look at examples of some of these ideas in action. While many people come up with what they think is a brilliant idea and start working on it right away (or worse, do nothing), we’re going to look at how these ideas play out in the real world.Why do we do this?A lot of the time, we’ll think of an idea that sounds brilliant…until it comes to the execution stage. For example, yoga sounds lucrative. After all, it’s a multi-billion-dollar industry and numerous lifestyle stores have popped up selling yoga clothes and gear.So if you love to do yoga, it sounds great to do something you love for fun and make money on it. That is, until you try doing it yourself and end up filing for bankruptcy.Before you jump, take a look around so you don’t crash into anything.Look at the list you created. Pick out one idea that stands out and do some research.Google: Search up your idea and see what comes out. Are there products or services out there that cater to a demand? Jot down or put in a document at least five websites you find, and browse through any that seem interesting to you.Amazon: Look up your idea or a product related to your idea. How popular are the items on Amazon? Take note of the reviews (especially the two-four star Amazon reviews) to see what people have to say. You’ll want to see if there’s demand and people’s opinions on the current solutions available.News sites: Take a look around on sites and find out whether there are opinion pieces or news about businesses that relate to your idea. What are the articles saying about the businesses? Is the idea viable?As you go through the process, look at what kind of products and services are available. Are there businesses based on your idea that are operating successfully?Take note of other people’s experiences running a business in the area you’re interested in. If there’s hardly anything on the topic, this is probably a bad sign. Either there’s a lack of demand, or the idea is too hard to implement.If you’ve come up with some roadblocks after doing research on your idea, it’s time to go back to the drawing board and find another idea that might be more promising.Talk to people.If you’ve found an idea that interests you, and can be potentially viable based on your research, it’s time to move on to the third step: interacting and talking with people.While brainstorming ideas and researching them are a good way to begin, it’s important to know people’s experiences by talking to them. People are more likely to be honest about their experiences and the advice they give when speaking to you one-on-one.Let’s say you’re interested in creating a social networking site. Back in step two, it might sound like a good idea because you see some that are worth billions. The problem is that in certain industries, only a few businesses dominate the entire market. Plus, social networking sites require a high number of users before they take off.So, talk to both people who deliver the service or product, and people who are in need of a solution to the issue. You’ll get to learn what it takes to start and run a business based on your idea and what prospects are looking for.You can find people by reaching out to any friends or family members that have a problem or interest related to your idea. When talking to them, keep an open ear. Encourage them to talk about their problems, desires, and hopes.Another way to find people is talk to them online. One method I like is going on forums, reading the discussions, and then messaging people privately.Talking to people through email or even phone works as well. I find that talking to people personally as opposed to somewhere public gets them to open up more easily.If needed, rinse and repeatThere’s a good chance you won’t find the right idea right off the bat. You might do some research or talk to a few people and decide you’re not interested. Or, you might get started on a business venture and realize the idea isn’t viable.If so, that’s okay! Finding your idea is an iterative process that can involve a number of trial and errors. The whole point of this exercise is that you should test it out and do research before pouring a lot of time and money into something that doesn’t work.What’s important is that you’re taking action, so that you can move towards the idea and business that’s right for you.If you’re just getting started, you can download my guide on creating a fail-proof plan for your idea here.
For the first time in thirteen years, the Bureau of Labor Statistics released a contingent workforce supplement last week that attempted to quantify the number of people engaged in “contingent and alternative work arrangements,” including freelancers and the self-employed.You may have seen headlines in the past week about how the “gig economy” has actually shrunk in recent years, but unfortunately this doesn’t capture the full story.While the BLS study was an important step, the report had several important limitations:It only looked at primary sources of income – Many workers have a regular W2 employer but freelance on the side, whether that’s driving an Uber on the weekends, doing graphic design work, or moonlighting as a writer. The BLS supplement doesn’t capture these “side hustles.”It misses many freelancers who work as subcontractors – As many freelancers know, even when you’re working as an independent contractor for a company, you’re often set up as an “employee” of a payroll service or staffing agency. The government does not define these arrangements as “alternative” workers.It only asked people how they worked in the past week – Freelancers Union’s Freelancing in America study with Upwork counts people who have freelanced in the past year for a reason — much of the freelance economy is seasonal and irregular.It’s good that the US Government and BLS is investing in better understanding this workforce, and they’ve pledged to release data in coming months on the use of online platforms to find work, but their study is only a limited glimpse into the freelance movement.We need better data to understand the freelance workforce and its challenges. In particular, the government needs a truer sense of the freelancing population to not only drive new policy, but to understand the implications current policy has on this growing and diverse workforce.In our Freelancing in America study, we found that 57.3 million Americans are freelancing, contributing $1.4 trillion to the economy annually. In the past four years, we have consistently seen this number grow. Our study constitutes a broad look at all the diverse ways freelancers are piecing together their income, from contracting to temp work to running a business.For example, moonlighters (23%) and diversified workers (35%) are key segments and together comprise over half of the freelance workforce — these were left out of the BLS study.Freelancers have made it clear that they don’t feel well-understood by policymakers and are looking for politicians that can speak to them — 72% indicated they would cross party lines to support a candidate that supported freelancer interests.Building a better future for freelancers starts with learning as much as we can who freelancers are and what challenges they face. The BLS report was a good step, but the government needs to do more to gain an accurate and ongoing understanding of the independent workforce.For further reading:The BLS report:Contingent and Alternative Employment Arrangements SummarySummaries of the report:Maybe the Gig Economy Isn’t Reshaping Work After All (New York Times)America’s gig economy is smaller now than before Uber existed, official data show (Washington Post)Responses to the report:The government’s brand-new gig economy data is already outdated (Fast Company)Five Takeaways from the 2017 Contingent Worker Supplement (Gig Economy Data Hub)The Triumph of the Gig Economy Is Postponed Yet Again (Bloomberg)
Our industry is moving through an accelerated transition from TV-led to digitally led marketing with digital set to surpass TV ad spending for the first time in 2016. It is time for marketers to “Reimagine (Almost) Everything.”Just released, 360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new era.Rapid advancements in technology and dramatic changes in consumer behavior continue to transform marketing, media and commerce as we know it, creating enormous opportunity for businesses and marketers that put digital at the center. While many marketers want change, knowing how to do so is less obvious.This comprehensive report will help marketers reimagine organization, brand strategy, content, media, reputation management and measurement in this new era. The Playbook includes insights from 360i senior executives, client case studies and guest commentary from marketers who have worked at large brands such as Nestlé, Oscar Mayer, Procter & Gamble, Nielsen and Miller Coors. Marketing Leadership Playbook 2015 by 360iDownload and read the playbook here.
The average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers have inundated our lives. Most of the ads we see… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,You may not find it on an official calendar anywhere, but Friendsgiving is a newer holiday that has gained popularity in recent years. Much like Thanksgiving, Friendsgiving is a time to gather around the table with loved ones in the… Full Story,My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Not much of a football fan? Don’t know what all the cheesehead hat-wearing and face paint-smearing is all about? Skip hanging out at the local sports bar or sitting in the stands at a game, and put on your entrepreneurial… Full Story,Living paycheck to paycheck can feel like an endless scramble. Rent is due on the first but your paycheck won’t clear until the second. On top of everything, you need to pay for groceries, a bus ticket, and utilities before… Full Story,Decision fatigue is the decline in energy and focus you experience after making too many decisions. This mental drain causes your brain to abandon your willpower in order to seek more immediate rewards, which leads to poor decision making and… Full Story,If you ask a random person on the street what they do, chances are they have a lot of slashes and hyphens in their job titles. In this day and age, if you don’t have multiple sources of income… Full Story,Do you consider yourself a financially responsible young adult? Personally, I like to think that my finances are mostly in order. Rent, student loans, car payments—everything big is blocked off nicely. If the math works out right, I have a… Full Story,In the financial world, nothing evokes feelings of terror quite like the word “bankruptcy”. It’s become synonymous with a complete and utter collapse of one’s finances – a black hole that’s almost impossible to climb out of. When you declare… Full Story
As we approach this year’s climate conference in Marrakech, all eyes should be on the role COP22 can play in accelerating ambition.One of the core components of the Paris Agreement is the creation of an “ambition mechanism” that brings all countries back to the table every five years to take stock and increase the ambition of their national climate actions. This is essential because, even with national climate actions submitted ahead of the Paris Agreement last year (known as Nationally Determined Contributions (NDCs), we are still falling short of limiting temperature increase to 1.5 – 2 degrees Celsius (2.7-3.6 degrees F), the limits science says it necessary for preventing the worst effects of climate change. We also are missing major opportunities to take climate action that can provide substantial economic and development benefits.Recognizing the urgency of action, countries agreed at Paris to come back in 2018 to take stock of initial progress toward the collective goals in the Agreement and to inform new or updated NDCs put forward by 2020. After 2020, this will be followed by “global stocktakes” every five years starting in 2023.In 2018, the first stock-taking exercise, referred to as a “Facilitative Dialogue,” represents a crucial opportunity to encourage countries to enhance their NDCS in order to close the emissions gap even further and to seize opportunities for climate action. Given the limited time between now and 2018, countries need to start discussing how the Facilitative Dialogue will be conducted. This is one of the most important conversations to be had at COP22.Also occurring at COP22 this year will be a review of progress countries have made towards their 2020 climate targets made back in 2010 at COP16 in Cancun. This review will look at further opportunities to enhance the ambition of pre-2020 mitigation efforts, including the financial resources, technology development and transfer and capacity-building support. The success of this review can greatly enhance trust among countries and generate momentum ahead of the 2018 Facilitative Dialogue.Why Is 2018 a Critical Moment?We know countries will have to slash their emissions in order to rein in warming. The earlier we act the better. Committing over the next four years to more ambitious climate action will be essential to improve our chances of limiting warming. Hence, the importance of not waiting until the 2023 global stocktake to seize such opportunities.The 2018 Facilitative Dialogue represents the best opportunity for countries to increase the ambition of their current NDCs ahead of 2020 after taking stock of collective progress towards the long-term mitigation goal under the Paris Agreement of reaching net-zero greenhouse gas emissions by the second half of the century.How Can the Facilitative Dialogue Accelerate Ambition?At this stage, there are not yet parameters for the Facilitative Dialogue, which means it can be designed in a manner that best serves this important purpose. Its objectives could include the following:Take stock of collective efforts according to science. The IPCC special report on the impacts of global warming of 1.5 °C above pre-industrial levels and related global greenhouse gas emissions pathways should provide the driving force of the 2018 Facilitative Dialogue. Enhanced action should be guided by science, not by what others are doing or what’s considered an easy lift.Provide an opportunity to “name and fame.” The efforts of front runners should be highlighted, incentivizing others towards increased action and galvanizing domestic actors.Identify lessons learned. Parties can begin by sharing challenges and obstacles for implementation and for raising ambition, as well as providing examples of what has worked well in the past to encourage transformational action or activities.Be forward-looking. The 2018 Facilitative Dialogue should be framed as a space to highlight opportunities for and the benefits of collective action. A discussion oriented around benefits and opportunities has the greatest potential to motivate an increase in mitigation efforts.Link climate action to sustainable development priorities. Highlight potential opportunities in specific sectors to pursue climate action in tandem with development priorities and the Sustainable Development Goals. This should involve engagement by development, planning and finance ministries, among others, expanding governmental participation.Connect the dots. Utilize civil society and research institutions to collect, synthesize and assess progress to feed into technical sessions; leverage the actions of businesses, cities and regions to help spur national governments; and use international and regional bodies outside of the UNFCCC to help countries deliver on their commitments.What Can COP22 Deliver?COP22 should start a clear process for countries to discuss what the 2018 Facilitative Dialogue is. This process could be formal, through clear mandates, or informal, through empowering the UNFCCC Secretariat and COP Presidencies. Regardless, given the limited time between now and 2018, COP22 is the moment to kick-start this process.To help set this in motion, COP22 could take some initial steps:Invite Parties and non-Party stakeholders to share their views in early 2017 on how they think the2018 Facilitative Dialogue could be conducted. For example, whether it should be a single event or represent a process over 2018 including multiple events both technical and political and what information will be necessary to feed into the discussions.Request an informal multi-stakeholder workshop early next year to begin an exchange of views and develop a path forward for 2018.Request a synthesis or “opportunity report” to be produced early in 2018 to serve as a key input to the 2018 Facilitative Dialogue. This could focus on highlighting opportunities for climate action, primarily drawing on the reports and findings of various UNFCCC bodies and processes.Call for a climate summit, involving countries and non-state actors, to be held in 2018.Ultimately, what will be needed is a way to shape the 2018 moment so that it delivers stronger action as well as economic and development opportunities. COP22 can help lay the foundation for this important moment.
Nevertheless, there are still levers BlackRock can pull to follow through on its commitment and begin to realize Fink’s vision:Phase out offensive index funds and exchange traded funds (ETFs): BlackRock can’t sell off environmentally- or socially-objectionable securities within existing index funds, nor can it drastically change its index offerings overnight. But it can start phasing out the most offensive indices. These include those generally associated with negative impacts on society, like oil and gas production, certain extractive industries, and weapons manufacturing.Start making changes to actively-managed funds : Actively-managed funds account for the majority of BlackRock’s U.S. product offerings, but currently, a mere 1.5 percent of its active U.S. mutual funds (and 2.1 percent of all its U.S. funds) explicitly incorporate sustainability as part of the investment strategy (see figure below). BlackRock can bring this figure much higher. To do this, it can apply negative screens to existing funds, eliminating companies’ securities that lack a clear path to long-term, sustainable growth—a strategy Fink himself proposed. Alternatively, it can actively integrate ESG into investment decisions when constructing and managing these funds. In practice, this may include overweighting holdings in companies that have the strongest sustainability or social performance, and underweighting those with the weakest.Incorporate ESG factors into all products, including passively-managed ones : As capital markets evolve, and companies themselves start to become more sustainable due to pressure from actors like BlackRock, we can expect BlackRock’s passive products, even ETFs, to trend more sustainably. Eventually, BlackRock can incorporate ESG factors into all products, mainstreaming sustainability within the firm and beyond.Note: Restricted to US domiciled funds; different share classes among mutual funds are not considered unique funds. Sustainable funds are defined as those which explicitly target exposure to sectors/companies meeting certain social or sustainable criteria. Examples include impact, ESG, low carbon, clean energy funds, etc., as determined and branded by BlackRock.Demand, and act, on better disclosures from companies : Fink mentioned shareholder engagement as a means to promote sustainability. Already, BlackRock has supported the Financial Stability Board’s Task Force for Climate-related Financial Disclosures (TCFD), promoting consistent and clear climate-related disclosure such as a firm’s vulnerability to increased pricing of carbon emissions or changes in precipitation patterns. If BlackRock is serious about its commitment to sustainability, it should continue to use its power to ensure better disclosure from all companies, along the lines of the TCFD recommendations. This includes supporting shareholder resolutions for improved climate disclosure; its record in this regard has been inconsistent, despite notable wins. This is a critical area given that unreliable disclosure data has been a major barrier to sustainable investing. In turn, with improved corporate disclosure it should conduct more effective engagement with companies that seem least prepared to address climate risks or take advantage of new opportunities such as supportive policy incentives or shifts in consumer preferences.Disclose climate risks in its own offerings: The TCFD recommendations apply to all financial actors, including asset managers. BlackRock should therefore embrace the reporting recommendations for institutional investors, disclosing its own exposure to climate-related risks and opportunities in its annual financial filings. BlackRock can further demonstrate bolstered commitment by consistently communicating the sustainability of its funds; the firm already does this for its impact-oriented funds, but similar language is missing from its broader product offerings. Specifically, BlackRock should include a sustainability section in every prospectus, clearly describing whether and how it incorporates environmental, social, and governance risks and opportunities into each product.Coordinate engagement with other asset owners and managers : One specific and immediate action would be to join the Climate Action 100+, a group of investors engaging the world’s biggest polluters, which would indicate a step further toward walking the talk.Be the Change You Want to SeeSome readers may wonder why we’re even discussing BlackRock. After all, the firm has been called out in the past for holding large shares in companies antithetical to Fink’s expressed ideals for sustainable growth, including large fossil fuel companies that impede the transition to a low carbon economy and violate human rights and palm oil producers that drive deforestation and land grabs in the tropics. Given this record, the firm clearly does not sit at the forefront of social good or sustainability.But these facts don’t invalidate its aspirations for change. The first step in any reform program is admitting to a problem and committing to change—and it’s a big step. BlackRock has also presented a vision for the future, a critical piece for moving forward. And importantly, a player with the size and influence of BlackRock can be a real agent for change.Also, BlackRock’s public commitment demonstrates that sustainable investing is making its way into the mainstream. These market shifts have largely been driven by the growing recognition that sustainability impacts the bottom line, alongside the intergenerational shift of wealth to millennials – a cohort known to be more socially minded than previous generations. Today’s investors not only want to protect their assets from risk, they want to do right by the world. Asset managers, too, recognize new material risks, and are starting to respond to these demands. BlackRock’s continued support of this shift is encouraging.Whether the letter truly marks a milestone in the evolution of capital markets remains to be seen. Until then, there are very clear things BlackRock can do today and in the near future to deliver on its promises; these steps will be widely watched as signs of whether the company is serious about being the change it wants to see. In his recent annual letter, BlackRock’s Larry Fink delivered a bold message to global companies: do better, or expect consequences. “To prosper over time,” he elaborates, “every company must not only deliver financial performance, but also show how it makes a positive contribution to society.” To his skeptics, Fink’s words are nothing more than hollow promises. But, with $6 trillion of assets under management, this is a firm too large, and a promise too great, to let it slide by as lip service.So, we ask the following question: If Fink is really going to deliver on his promise of holding companies to account, what actions would we expect to see? What levers does BlackRock have at its disposal, and how could it pull them?Hands May Be Bound, but There’s Wiggle RoomCertainly, there are limits to what BlackRock can do, especially as the majority of its global assets are held in passive funds (those that track an index, as opposed to those that rely on a manager’s judgement to select specific securities, known as active funds). About two-thirds of BlackRock’s assets under management are passively-managed.
The following post is a promotional plea to get Shaq to be on . 1.2 million fans on Facebook @mvolpe HubSpot TV on 10/22 at 4PM for our show? You love being in the spotlight right? You have your own TV show, Shaq Vs. Which by the way is the ONLY show I have to watch weekly. It’s freaking awesome! . . Here is a You are in Boston now to play for the Celtics. So we know you are around the city at least sometimes. Biz Stone . HubSpot TV is a live video podcast filmed every Friday afternoon at 4PM ET and runs about half an hour. In this half hour, HubSpot Office or , . Is it unrealistic that if I can write a remarkable story of my dream and that people would want to share the story to help me recruit you to be on our show? Shaq, you are an incredible individual who has done many unbelievable and interesting things in your life. You are a marketing all-star! You bet you are my hero! Of course I want to meet you and not just in a dream! After I woke up my wheels started spinning. Everything I thought about was shaping a vision about how this could actually become reality. Everyone knows that you are a BIG social media user. If you don’t believe me check out your talk about the inbound marketing stories of the previous week. They regularly have expert marketers as guest on the show and engage with online viewers through twitter . It is a great and very informative half hour to close out your week. Could You Be On the HubSpot TV 10/22 at 4PM? Would you please come by the in the past. You wouldn’t be outdone by those individuals would he? You’re freakin’ SHAQ! I dreamed that you stopped by HubSpot one Friday and that you were on HubSpot TV! MC Hammer HubSpot TV is a public event, and everyone is welcome to HubSpot HQ to watch the show live in our studio audience. Join the online audience by tuning in on your computer at You owe at least one HubSpotter a favor… To everyone else reading this: Wes’s wedding last month 3.2 million Twitter followers MC Hammer Dear Shaq, You have over a million more followers than @karenrubin so you wouldn’t be outdone by him coming to visit. Would you? and You are known for doing things like showing up at places through twitter So please make my dream come true! Originally published Oct 12, 2010 3:00:00 PM, updated July 04 2013 http://hubspot.tv ! and link to our office tour . If that date doesn’t work with you Papa Diesel, please give us a Friday at 4PM that works. Our office is actually pretty close to the Garden, only about a mile. So it might even be something you could fit in before an 8PM home game? . Remember crashing As the wheels continued to turn there were some specific reasons that I knew made this dream come true: I had a dream the other week. Last Saturday I woke up early and couldn’t go back to sleep because of my dream. It wasn’t a scary dream. It was a pretty excited dream. The reason I couldn’t go back to sleep is because the more I thought about it the more I realized it could actually happen! Wes Schifone Massachusetts Governor Deval Patrick HubSpot has been successful at getting guests to stop by the office leveraging twitter before. It worked for Please help by either retweeting or sharing this story with Shaq Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Communicate and be social with your audiences.Your audience wants to know that there is a human on the other side of your social media channels. So, make sure you communicate with those who like, comment, or share your content.For instance, you should respond to tweets and retweets to say thank you. If you have Twitter handle information for your major donors or most engaged supporters, reach out to them individually and say thank you for their support this year.The more communication and love you show your supporters, the better.How is your organization using social media to engage your supporters, particularly for your end-of-year campaign? St. Baldrick’s Foundation, a volunteer-driven organization that raises money for childhood cancer research, only changed its social media strategy in the last year, but it has seen an incredible lift in engagement with its 68,000+ Facebook fans and 9,600+ Twitter followers.St. Baldrick’s Director of Digital Communications Natalie Stamer spoke on the Chronicle of Philanthropy’s Fundraising Fundamentals podcast about the organization’s end-of-year giving best practices for social media, which also apply to its year-round engagement strategy. By using many of the fundamentals of inbound marketing, Stamer highlighted some key tactics her organization uses on both Facebook and Twitter that any other organization can apply to their own social media strategies.Click here to download our ultimate toolkit for social and PR branding.Tell your organization’s story over and over again.Since St. Baldrick’s is a volunteer-driven organization, it wants to engage its volunteer base and empower them to tell their own stories.The voice of its volunteers becomes the voice of the organization when those individuals tell their own stories of why they support St. Baldrick’s. They aren’t just talking about the organization’s story, but also about their own interactions and experiences of working with the organization. Its volunteers feel like they are part of something bigger — that they are a part of the Foundation.Here is an example of a story told by a supporter on the St. Baldrick’s blog and shared on Facebook:Be sure you fully understand your audience.St. Baldrick’s’ marketing team doesn’t bite off more than it can chew. The team focuses its social media strategy on Facebook and Twitter, which have the largest user base out of all of the social media platforms.The organization understands its social media personas on each channel from testing different kinds of content and tracking what works and what doesn’t. Understanding who your audience is on each platform is very important when it comes to what and how often you post.Make sure everything you post is highly engaging.Take a step back before you post something on social and make sure that when your followers see it, they will want to share it with their own social networks. Ensure each post is share-worthy, well-branded with your logo and/or hashtag, and always includes a link back to your website.Roughly 50% of St. Baldrick’s’ website traffic comes from Facebook, with a large chunk of that coming not from its own page, but from those of its followers, who share its content. The Foundation’s using the networks of its network to reach the masses and attract new people to its website.Here is a great example of a highly engaging post on Facebook that got 72 shares and 323 likes.Don’t be ashamed to make an ask, especially at the end of the year.Let’s be real: You’re a nonprofit trying to raise money. St. Baldrick’s isn’t afraid to make the ask for donations on social media, but that’s not all it posts. The organization provides what it calls “cookie content,” which is feel-good, sweet content that engages its audience. In between these posts is when St. Baldrick’s sprinkles in donation asks.Here is a great example of one of those asks: Make a “back-channel ask.”Since the organization tracks each social media post, it can also see its most engaged followers on social media.Stamer mentioned that her team takes note of the most engaged supporters and will reach out to them directly to tell them about a new campaign or story and ask them to share it with their networks before it launches. This allows her team to secure an audience even before it launches a new campaign. If these individuals have large networks themselves, they’ll guarantee a big reach for the new campaign.Track everything, be data-driven, and stay informed.St. Baldrick’s tracks every single post it puts on Facebook and Twitter by tracking the link it puts in the post. This allows the group to see which types of posts drive donations, registrations, newsletter subscriptions, etc. Additionally, it allows the marketing team to perfect its posting strategy and understand what content is and isn’t effective.Coordinate with offline efforts.Further, the organization does a great job with a consistent, multi-channel marketing strategy — both online and offline. It makes sure its messaging, branding, visuals, and media are aligned on all channels, including email, direct mail, social media, and webpages.For its end-of-year campaign, called Moments Like This, the organization has a particular page it drives traffic to that tells the St. Baldrick’s story very clearly, offers ideas for fundraising events, shows the social stream for its campaign hashtag #MomentsLikeThis, and, of course, includes a donation ask. Originally published Nov 20, 2013 4:00:00 PM, updated July 28 2017
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jan 26, 2015 4:30:00 PM, updated August 29 2017 Using a CRM Inbound marketing is a powerful strategy. When we implement it for a company here at Imagine Business Development, we will typically see a 2 to 7 times increase in lead generation in the first year and a 5 to 10 times increase in future years.A 2013 study identified generating high quality leads as the number one challenge for B2B marketers. It’s no surprise that Inbound Marketing, with it’s proven track record, is exploding in use. While Inbound Marketing will certainly increase the generation of quality leads, it will also generate more low-quality leads. In our experience, of the leads created by an effective Inbound Marketing approach between 50% and 90% of leads will never become qualified in any fashion. This rate is highly dependent upon the industry you’re in, how clearly you’ve segmented your market and how effective your process and strategy is.It’s important to note that generating low quality leads is not, in and of itself, a bad thing. For companies whose message (and offers) appeals to a broad marketplace, and yet whose actual products and services appeal to a small percentage of that market, will experience a fairly high low-quality lead percentage. At Imagine Business Development, for example, we typically run between a 12% and 16% quality lead rate (meaning as many as 88% of the leads we generate are low quality and never enter any type of nurturing or pipeline process).While at first blush this seems bad (it certainly did to me), our lead velocity growth rate of qualified leads (which at the end of the day is what we care about) is actually quite healthy.What’s interesting is that when generating leads is among your biggest barriers to growth, you tend not to consider what you have to do when your lead velocity increases. We see this everyday, as oftentimes our clients are initially stuck once the leads start to develop. As I shared in an earlier post, inbound leads don’t behave like traditional outbound leads, and must be handled differently.As you embark upon, or enhance, your Inbound Marketing efforts the development of an effective lead management process is crucial to maximize the ROI of your lead generation efforts.From our experience, here are the 5 attributes of an effective lead management process:1) Clear Definitions for Each Stage of the FunnelIt is important that you clearly define each stage of your funnel. For purposes of illustration, I will highlight the minimal areas of classification and share with you a baseline definition:Visits – we define a visit simply as a unique visitor to our website. We have clients that weave in offline measurements (like trade show visits, ad impressions, etc.) to this metric. The point here is that there’s no right or wrong definition, so long as there is a clear one.Lead – we consider a lead simply a lead. There’s no qualification. The measurement we use for this is names that are added to our database. This could either be the result of someone downloading something online, leaving a business card at a trade show, a referral, etc. An important point here is we measure leads as individuals, not companies.Marketing Qualified Lead (MQL) – these are companies that have identified themselves as being more engaged, have the pain that you solve, and meet initial criteria that indicate they could be a fit.Sales Qualified Lead (SQL) – these are companies who not only have the pain we solve, but meet a deeper fit analysis that indicates a potential match. Additionally, these are companies where we’ve connected with the proper authority level, they demonstrate a defined need/pain and are open to conversation.In our programs we define categories within each level of the funnel and provide a more detailed explanation that ensures a single definition that is understood and followed by all.2) Clearly Articulated High Probability Indicators (HPI)Spend the time before prospecting to identify the HPI that connect to the 3-5 causes that lead a prospect to buy from you. From there, you can build your story, challenge their thinking and create a stronger impression that will lead to action.Clear HPIs provide focus for your marketing and sales efforts, which allow for greater alignment and more effective action.3) Lead Triage or Lead Scoring ProcessI’ve written much about lead triage vs. lead scoring (and for those that don’t want to read that post, only a small percentage of companies should actually be doing lead scoring, most should be doing triage). For purposes of space, I won’t repeat all that I’ve written here.Suffice it to say that a clear process for assessing both the company and the contact needs to be in place.4) Service Level Agreement (SLA) Between Marketing, Sales (and if Necessary, Sales Development)An effective service level agreement, at a minimum, meets three criteriaProvide clear definitions for each stage of the funnel (as mentioned in the first point).Clearly lays out the protocols of who (marketing, sales development, sales) does what (connect, email, call, voice mail) when and how often.Lays out clear targets and measurements that will be used to assess progress and create accountability.SLAs can certainly be deeper than these three criteria, and for those more advanced or looking to scale bigger and faster it certainly should be. However, if you don’t have an SLA (and the majority of companies with marketing budgets under $1 million don’t), start with these three criteria and evolve from there.5) A Defined Nurturing ProcessThe power of building out a full funnel is that it builds predictability and scalability into your growth efforts. The frustrating part is that just because someone is a “qualified lead” doesn’t mean that they’re ready to buy or talk to a salesperson. According to Gleanster Research, that applies to 50% of your qualified leads, and I’ve seen stats that indicate it could be as high as 80%.Additionally:Leads who are nurtured with targeted content produce a 20% increase in sales opportunities (source: DemandGen)Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (source: Forrester Research)The bottom line is that effective nurturing is a requirement if you want to see the returns from your marketing and lead generation investments.Want to learn more about lead management? Download our guide on how to effectively manage inbound leads. Topics:
Data-Driven Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jun 2, 2015 7:00:00 AM, updated February 01 2017 Analysts may go back and forth between whether or not the purchase of AOL by Verizon was a good move or not, but there’s one thing just about every one of them agrees upon – data played a major role in the deal.This and similar deals point to the significance of combining large advertising networks with powerful data gathering and analysis capabilities to create a “one-stop-shop for marketers seeking to buy digital ads across television, the web and mobile.”This is partially achieved by shifting from the model of “renting” user data and going through one (or often times more!) third party ad network to a model where that user data is “owned”.Why own in the first place?The benefits of owning anything in your marketing program are numerous, but two primary reasons to owning user data are control and consolidation.It goes without saying that having more control over user data allows you have more control over ads themselves. Put another way, if you’re theoretically controlling the ads, shouldn’t you also be in control of the data that those ads are using in order to make the best use of your marketing spend? Managing the process, having full visibility into user behavior, and having deeper analytical insight into content placement makes targeting and associated calls-to-action a lot more effective. Controlling the actual placement of your ads or sponsored content isn’t just about being able to have hands-on management of the entire process either. It can also be leveraged as a point of differentiation from your competitors – especially if they’re still renting their user data. Being able to collect and analyze that data internally keeps all insights and action-items therefore internal.As for consolidation, having all of your user data within one system, under one roof, means that your data is more highly integrated than if you were pulling off of three different third-party ad networks, or – worse yet – simply sending your ad requests through three different third-party networks with little input as to what comes out on the other end. With ownership of the complete data set, this process becomes simpler. If, for instance, you’re able to combine the data from one user’s site interactions and content interactions, you’ve got a built in ability to send them highly targeted emails.Both of these benefits help create a powerful data machine as part of your marketing process, which allows you do things like site optimization, remarketing or retargeting or behavior analysis a lot better, and get you closer to a higher conversion rate optimization (CRO) overall.How can you implement?A great direction to go in, but while many of the big companies can realistically own their ad technology and user data, most smaller players using those technologies or other third party services are still just “renting” that information. Often times they’re piecing together sets of data from across several different networks, and the resulting process is either inefficient, clunky or misses out on several key opportunities that centralized, owned data can maximize on.While you may not have the large and powerful resources that companies like Verizon or Time Warner do, it doesn’t mean you can’t benefit from shifting towards user data ownership in your own marketing programs to better your sponsored content campaigns.Here are a few ways to think about this:Effective user conversion on your site. By having a process in place to gather information such as demographics, referral source, search activity, content engagement and on-site behavior, you can start creating owned data sets that allow you to better understand your users.Analyze deeper. Making sure your in-house resources around data analysis are equally as powerful as your data gathering resources will be essential to identify how to put that data to good use. This is especially valuable in a closed-loop marketing processes by being able to associate ads with specific contacts, and therefore understand the impact on ROI down the road.Use of data to provide tailored content. With this data and insight on user behavior, your ability to provide more relevant and targeted sponsored content campaigns to your advertisers will increase. For instance, if a user or set of users takes a particular browsing pathway or looks at a certain category of site content, you could serve them a sponsored ebook that’s different than one associated with users making another set of site actions. Provide lasting value. As you continue to grow this list of users and increase your ability to effectively target sponsored content, this owned data becomes a huge value-add for your partners as they turn to you as an ad network.By shifting from renting user data to owning that data, you’ll have a more controlled and streamlined publishing program that allows you to make stronger connections between sponsored content and your audience. With the added value to your advertisers of higher targeting capabilities and to your users of more relevant content matches, you’re that much closer to conversions and ROI.