Personal Banker Branch Manager Security Officer Research Scientist Cook Web Developer Sales Consultant 2015 Total Pay: $26,0002014 Total Pay: $24,500% Increase from 2014 to 2015: 6%Number of Job Openings: 14,318 2015 Total Pay: $105,0002014 Total Pay: $102,100% Increase from 2014 to 2015: 3%Number of Job Openings: 23,859Job Search Tip: Before your next job interview, search for the job’s salary on Glassdoor. You can search for salaries by company and job title, and can view the local and national average to make sure you’re negotiating a fair compensation.Thinking About Moving for a Job?: Check out Glassdoor’s report on the 25 Best Cities for Jobs.Methodology: For a job title to be considered for Glassdoor’s report on the 20 Jobs with the Biggest Pay Raises, job titles must have at least 500 salary reports shared by U.S.-based employees on Glassdoor for 2015 (9/11/14-9/10/15) and 2014 (9/11/13-9/10/14), respectively. Salary reports represent total pay, which includes base pay, tips, commissions, bonuses and all other forms of pay reported. Job openings represent active job listings on Glassdoor as of 9/10/15. Rankings represent percentages beyond the thousandth, and percentages are rounded to the nearest whole number for simplicity of reporting. This report takes into account job title normalization that groups similar job titles. 2015 Total Pay: $25,0002014 Total Pay: $23,840% Increase from 2014 to 2015: 5%Number of Job Openings: 9,734 2015 Total Pay: $49,0082014 Total Pay: $45,945% Increase from 2014 to 2015: 7%Number of Job Openings: 3,169 Research Associate Certified Nursing Assistant 2015 Total Pay: $80,0002014 Total Pay: $76,575% Increase from 2014 to 2015: 4%Number of Job Openings: 1,796 2015 Total Pay: $34,7802014 Total Pay: $33,051% Increase from 2014 to 2015: 5%Number of Job Openings: 4,034 2015 Total Pay: $71,5502014 Total Pay: $68,397% Increase from 2014 to 2015: 5%Number of Job Openings: 5,544 Systems Analyst Software Engineer 2015 Total Pay: $51,9482014 Total Pay: $50,233% Increase from 2014 to 2015: 3%Number of Job Openings: 1,012 2015 Total Pay: $85,0002014 Total Pay: $81,680% Increase from 2014 to 2015: 4%Number of Job Openings: 597 Project Engineer 2015 Total Pay: $68,4072014 Total Pay: $66,365% Increase from 2014 to 2015: 3%Number of Job Openings: 2,688 2015 Total Pay: $23,6002014 Total Pay: $22,249% Increase from 2014 to 2015: 6%Number of Job Openings: 997 2015 Total Pay: $41,8612014 Total Pay: $40,373% Increase from 2014 to 2015: 4%Number of Job Openings: 1,063 Programmer Analyst Thinking about a new job? Before you start your job search, you may want to consider a job that’s among those seeing the biggest jumps in total pay over the past year.To help, Glassdoor is here with our newest report on the 20 Jobs with the Biggest Pay Raises, identifying the top 20 jobs where total pay has increased the most over the past year. Salaries for these 20 jobs have grown 3 – 10% over the past year, all above the national average for salary increase (2.2%), according to BLS.As part of this report, we include the total pay for each job title for 2015 and 2014, the percentage increase in total pay, and the number of job openings.Check out the top 20 results:Business Systems Analyst 2015 Total Pay: $20,0002014 Total Pay: $19,400% Increase from 2014 to 2015: 3%Number of Job Openings: 9,159 Pharmacy Technician 2015 Total Pay: $79,6382014 Total Pay: $76,575% Increase from 2014 to 2015: 4%Number of Job Openings: 1,314 2015 Total Pay: $87,9032014 Total Pay: $85,360% Increase from 2014 to 2015: 3%Number of Job Openings: 3,621 2015 Total Pay: $24,0002014 Total Pay: $22,460% Increase from 2014 to 2015: 7%Number of Job Openings: 5,198 2015 Total Pay: $18,0002014 Total Pay: $17,420% Increase from 2014 to 2015: 3%Number of Job Openings: 16,375 2015 Total Pay: $83,3002014 Total Pay: $75,554% Increase from 2014 to 2015: 10%Number of Job Openings: 1,803 2015 Total Pay: $75,0002014 Total Pay: $72,542% Increase from 2014 to 2015: 3%Number of Job Openings: 2,323 Network Engineer Cashier Barista 2015 Total Pay: $63,5002014 Total Pay: $61,260% Increase from 2014 to 2015: 4%Number of Job Openings: 3,018 Customer Service Manager Financial Analyst
You may be sabotaging your influence through your verbal and nonverbal communication without even knowing it. Why is it so common for leaders to overestimate their level of influence? First, there is a phenomenon called “Illusory Superiority” or the “Above-average Effect.” Most leaders judge themselves better than average in any particular metric, including personality traits, job performance and work-related skills. We tend to overestimate our positive qualities and underestimate our negative qualities. The second reason that leaders believe they’re more influential than they really are is because our definition of influence is flawed. We have a misperception of what influence is and an outdated, inadequate understanding of what it means to be influential. The common definition of influence is the ability to motivate people to action. This definition doesn’t work in today’s business environment because we live in a new world of work called “noise.” Think about how many messages you have already received today. We have noise from our own dialogue and the multitude of messages we receive 24 hours a day, every day. The people you’re trying to influence aren’t paying attention to you if you’re sabotaging your influence through your communication. If you don’t have their attention, you can’t influence them. Therefore, it’s now more critical than ever to understand what influence is and what it is not. In today’s competitive world, influence is:“Monday to Monday®” – consistent actions all the time, in all situations, that are congruent with your purpose and priorities; Moving people to action long after the interaction is over;Creating a standout experience that separates you from the crowd;Built on verbal and nonverbal communication;Measured not by how you feel but by the results you consistently achieve;A skill that can be developed by anyone through feedback, practice and accountability. Is there a difference between how you felt during the recording and how you look? What perception would you have of yourself based on what you see and hear? Would you be influenced by your communication? What do you want to change?4. Action:Document the specific actions you will take in order to improve your communication and grow your influence.Hold yourself accountable to practice the behaviors and skills that need improvement in your daily interactions. This week, use your smartphone, tablet or computer to audio or video record yourself at least five times: during a meeting, phone call or presentation, or during face-to-face or virtual conversations.Take a closer look to make sure how your define influence is in line with Influence is the highest form of competitive advantage for both individuals and organizations. When all else is equal between you and the competition, the business goes to the one with more influence. Therefore, influence is more crucial than ever in achieving success. Stacey Hanke is author of Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday®. She also co-authored Yes You Can! Everything You Need From A To Z to Influence Others to Take Action. Hanke is founder of Stacey Hanke Inc. She has trained and presented to thousands, helping business leaders get rid of bad body language habits and to choose words wisely – from the financial industry to the health care industry to government and everyone in-between. Working from an incomplete definition of what it means to be influential Monday to Monday® is the first way you may be sabotaging your influence.17 Proven Ways to Be A Dynamic LeaderThe second reason goes back to the Above-average Effect. Many leaders believe that if they feel they’re a good communicator, then it must be true. They believe that if they feel influential, then others perceive them this way. This problem is compounded by the fact that few people are willing to give leaders honest feedback about their influence, or lack thereof. As a result, they take their level of influence for granted. It is a natural human tendency to base our opinion of ourselves on how we feel when we communicate rather than on the facts of how we actually look and sound. Our thinking is, I feel good; therefore, I am good. More often than not, what we feel inside doesn’t translate to what listeners are seeing and hearing. We may believe that we are better communicators than others think we are. Or, the opposite may be true. Others may see us as better communicators than we think we are.To enhance your influence, you need to evaluate your communication based on facts, not feelings. You need to get to the heart of what is really going on by experiencing your communication through the eyes and ears of your listeners and readers. This leads us to the third reason of how you may be sabotaging your influence. The Ultimate Guide to Writing an Amazing EmailWhen was the last time you recorded yourself speaking on video or audio? If it wasn’t within the last three months, there is a strong possibility that you don’t know the facts about your communication. There is also a strong possibility that you’re sabotaging your influence through your communication without even knowing it.The best way to get factual data about your communication is to watch yourself on video or listen to yourself on audio. Video acts like a mirror, enabling you to see exactly what others see and to hear exactly what others hear when you communicate. What you see and hear is who you truly are when you communicate. Video recording yourself is the only way to reveal the truth of what your listeners see and hear rather than what you believe to be true. As painful as it might be to watch and hear yourself, is it any worse than spending the rest of your career clueless about what others are thinking or saying behind your back? As much as you might not want to do it, videoing yourself is one of the greatest investments you can make in your life, both professionally and personally. TODAY make a commitment to increase your influence and avoid sabotaging your influence. 1. Redefine Influence: Take a closer look to make sure your definition of influence is in line with what influence is rather than what it is not. Is your nonverbal and verbal communication consistent?2. Recording: 3. Playback: Immediately after the event or interaction, watch the video or listen to the audio playback. Immediacy is crucial so that you can more easily compare how you felt as opposed to what your listeners actually saw and heard. Watch and listen from your listeners’ viewpoint. Trust what you see and hear. Believe what the video shows. Give yourself feedback:
23 hours ago 23h N/A 23 hours ago 23h We’re often told that the key to getting ahead in your career is to keep your head down and work hard. However, if you look around, most everyone in your office is a well-qualified, skilled person who’s working relentlessly to get to the next level.So how do you stand apart and get noticed?Today, it’s not only important to be good at what you do, but also to become visible to the right people in the right way. That doesn’t mean sucking up to your boss, though. The key is to position yourself as an expert so that you’re looped into all the important events and activities in your organization, and your opinion is sought after by the top people in your company. It’s about being relevant, creating value for your company and proactively communicating to others in your organization.If you want to get your dream promotion (and many more after that), here are six things you should do regularly.1. Pick a Skill and Become an ExpertEvaluate yourself thoroughly. Make a list of all the things you’re passionate about as well as really good at. Ask yourself,What do you like doing at work? Do you like managing people? Or do you like working with tools and data?What roles have you excelled in? Are you good at building teams? Or are you good at technical stuff like designing tools and processes?What kinds of projects get you excited?Sometimes, you may find that you excel in several areas. For example, you may be great with people as well as tools. You may love designing marketing campaigns, as well as hiring people.The key is to pick one area that you’re good at, interested in and provides value to your company. This will be the skill that will help define your brand at your workplace.Once you’ve defined the skill that you want to become an expert in, you can use it to build your personal brand around it. For example, if you like marketing, then aim to become the marketing guru in your organization.However, it’s important to understand the difference between proficiency and expertise. Most people become proficient but are unable to become experts. Being proficient means being really good at a particular subject are — it’s about self-improvement. Being an expert means sharing your knowledge with others in the organization and helping people solve problems — it’s about helping others.16 Tips for Building an Online Personal Brand for Growing Your Career2. Build Relationships With the Right PeopleThe next step is to connect with the business leaders in your organization who are relevant to your field of interest and can help you grow professionally. For example, if you want to become a marketing thought leader, you need to reach out to the VP of marketing, or the CMO. It won’t be productive if you network with the CTO or IT head of your company instead.Ask them if you can get 15-30 minutes on their calendar to meet them and learn more about their work. In these meetings, briefly talk about your background, achievements and ambitions. Also, offer to help them with any of their projects.Don’t feel shy or awkward. The senior leaders are always working on new initiatives to drive their organization in new directions, so they’re often looking for ambitious people who are eager to contribute. Just be sure to give your boss a heads-up about these conversations, so he/she doesn’t feel blindsided.Once, I volunteered to help out a VP, who was short-staffed, do some number crunching and create presentations, as I felt it would be a good learning experience. To my surprise, he was kind enough to recommend me to other project managers as well as write me a favorable review that helped me get promoted.3. Look Out for Extra ProjectsAlways keep an eye out for projects that will help improve your skills and give you good visibility. These are projects that can bring about a big change in your company through process improvement, cost-saving, revenue growth or better technology.For example, when my organization was evaluating various BI solutions to upgrade their technology, I chipped in, as I was using their existing platform and had a few ideas on how to improve it. The project lasted for a year, and I got looped into every email and meeting about the initiative. Eventually, I got appointed as a technology advisor on many future projects, which only boosted my visibility.You can also come up with your own idea and pitch it as a new project or initiative. For example, if you find that your company lags in online marketing, then research how other companies are leveraging content or building social media awareness and present your ideas about how you think your company can do it better.Just ensure that you’re focusing on only one area. This way, it won’t disrupt your present work. For example, if you’re a marketing manager, pick projects that are related to marketing — something you’re good at. If you take on, say, finance-related projects, you’ll find it difficult to not only add value but also manage different kinds of work at one time.16 Tips for Building an Online Personal Brand for Growing Your Career4. Set Growth Objectives and Broadcast ThemWhether you’re leading a team or working for a senior leader, set clear, achievable goals for your share of the work. For example, if you’re working on a marketing campaign, you might want to set a goal to grow your customers by 15 percent in two months.The key is to set a quantifiable objective that you can aim for, and measure your progress against.Once you’ve set an objective, broadcast it to everyone — your team, peers and managers. Use it in your business communications such as project documents, proposals, presentations, emails and face-to-face conversations and phone calls.Why is this important? Well, when your team completes the project, you’ll come to be known by this accomplishment — as the person who grew customers by 15 percent, or who increased revenue by 12 percent or reduced cost by $X million. And having a strong, quantifiable stat to tie your achievements back to is a clear way to demonstrate your value.5. Loop ‘Em InYou don’t have to go it alone. Ensure that you regularly communicate to your senior leaders what you’re up to, how much progress you’ve made and what challenges you’re facing. Let them know via email, phone or even collaboration tools like Slack.Whenever you reach a milestone, let people know about it. If you hit a roadblock, reach out to others for advice.This has several advantages: If you’re going the wrong way, they can give you a heads up. Also, they can share their experience with you, tell you about best practices and provide useful tips.Browse Open Jobs & Score Career Advice6. Take Credit GraciouslyPeople often feel shy talking about their work — some even see it as bragging. However, to be a successful leader, it’s essential to graciously take credit for your work.For example, when you complete a project, prepare a summary deck that reviews the key accomplishments, learnings and areas for improvement. Also, create a checklist to help others quickly execute similar projects in the future. Share these documents across your organization through various communication channels such as email, Slack groups, company blogs and intranet forums.The path to your promotion is in your control. Aim to become an expert in any one area of your business, and proactively communicate your expertise to others. Reach out to people in your field of interest, look for ways to add value to their work and finally, speak about it.For more than eight years, Sreeram Sreenivasan has worked with various Fortune 500 Companies in areas of Business Intelligence and Sales & Marketing Strategy. He regularly writes at Fedingo about a wide range of business growth & marketing topics. He’s also the Founder & CEO of Ubiq BI, a cloud-based BI Platform for SMBs & Enterprises.Browse Open Jobs Administartive Assistant Sentry Mechanical Pittsburgh, PA 23 hours ago 23h 23 hours ago 23h 23 hours ago 23h 23 hours ago 23h Interior Designer – St. Louis & Dallas Oculus Saint Louis, MO 5.0★ Registered Nurse Supervisor RN Waterbury Gardens Nursing and Rehab Waterbury, CT Pest Control Technician United Pest Solutions Seattle, WA LCPC – Licensed Clinical Professional Counselor Above and Beyond Family Recovery Center Chicago, IL 4.7★ 3.1★ 2.8★ Director, Advanced Technology Policy General Motors United States 3.5★ Certified Nursing Assistant CNA Towne Nursing Staff Hollis, NY 23 hours ago 23h 2.5★ 23 hours ago 23h RN, Registered Nurse – OP Chemotherapy CHRISTUS Health Houston, TX Service Advisor Prime Motor Group Saco, ME 3.4★ Registered Nurse (RN) – Charge Nurse – $7,000 Sign On Bonus EmpRes Healthcare Management Gardnerville, NV 23 hours ago 23h 23 hours ago 23h 4.5★ 3.1★ See More Jobs
Manchester United striker Zlatan Ibrahimovic has fuelled speculation he will move MLS next season by launching his fashion brand in Los Angeles. The 35-year old will not be available to play until the end of 2017 after a serious knee injury in April.Ibrahimovic has been linked with a move to Los Angeles Galaxy and the move looks curiously close to reality with his latest actions.The journey continues. #azbyzlatanpic.twitter.com/PbbJTNil6p— AZsportswear (@AZsportswear) June 21, 2017
Flamengo coach Ze Ricardo has defended not selecting Real Madrid signing Vinicius Junior.The teenager had started each game since his debut in May but now finds himself making do with late cameos off the bench in the past three matches.”There are several factors,” he explained to O Globo. “He is not physically ready.”He has difficulty playing both Wednesday and Sunday and after matches he’s had injuries. For the game against Avaí we had no other options.”My focus is that he evolves as an athlete. No one expected anything else when he was starting to play other than he single handedly decide our matches.”I’ve known his career plan since he was little. At the end of last year we already knew that he was going to make his debut in the Brazilian championship.”
ShareEmailPrint To learn more, read: Posted on August 6, 2012Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The International Journal of Gynecology and Obstetrics published a new article today, Patterns in training, knowledge, and performance of skilled birth attendants providing emergency obstetric and newborn care in Afghanistan, that explores the role of skilled birth attendants in Afghanistan, looking specifically at the competencies of midwives and doctors. The paper concludes that midwives and doctors are “similarly competent” birth attendants–and that “focusing on training and deploying midwives may be cost effective without diminishing quality.”Take a look at the abstract:ObjectiveTo assess current skilled birth attendants (SBAs) in Afghanistan, looking for opportunities to improve quality and expand emergency obstetric and newborn care (EmONC) services. MethodsThe EmONC training, knowledge, and skills of 82 doctors and 142 midwives in 78 facilities were assessed using interviews, knowledge tests, observation of performance on anatomic models, and decision-making scenarios.ResultsThree-quarters had training in at least half of the 24 possible skills. Doctors’ and midwives’ levels of training in specific skills were generally similar. Doctors were more likely to be very confident of their skills. Midwives and doctors scored similarly in assessments of decision-making and performance of technical skills. SBAs showed weaknesses in specific steps to manage common high-risk emergencies. Decision-making skills were good in a maternal care scenario but weak on managing a newborn not breathing. Doctors’ and midwives’ scores were similar.ConclusionMidwives and doctors in Afghanistan are similarly competent. Focusing on training and deploying midwives may be cost-effective without diminishing quality. In-service training and job rotation could help SBAs retain their EmONC skills. Training and practice to manage common high-risk emergencies deserve priority.Read the full article here.Share this:
ShareEmailPrint To learn more, read: Posted on December 28, 2016January 6, 2017By: Duncan Fisher, The Family InitiativeClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Families play a crucial role in breastfeeding practices. Research has shown that women who have support from their family, partner and broader social network are more likely to initiate and continue breastfeeding. Nevertheless, health care providers do not always engage with families very effectively. Studies in diverse global settings have demonstrated the benefit of engaging partners and families on breastfeeding practices.A team of researchers in Vietnam documented a large increase in breastfeeding by engaging fathers using breastfeeding education materials, counselling services at community health centers and home visits. The rates of early breastfeeding initiation and exclusive breastfeeding at 4 months were twice as high among families who received these services compared to those who did not.When families in China received information about how fathers can support breastfeeding, exclusive breastfeeding increased from 26% to 51% at 4 months, and 18% to 40% at 6 months. A similar Turkish trial increased exclusive breastfeeding at 6 months from 33% to 56%. In Indonesia, the inclusion of fathers, grandmothers and community leaders resulted in a six-fold increase in exclusive breastfeeding at 5 months.Following their own trials in Canada, Jennifer Abbass-Dick and Cindy-Lee Dennis developed a Breastfeeding Co-parenting Framework that includes five basic principles:Setting breastfeeding goals togetherShared responsibilityMutual supportBonding between the baby and other family membersGood communicationLynn and John Rempel in Canada study the nature of breastfeeding support and have found that not all types of family support are helpful. Knowledge on the part of family members may not be enough and can even be counter-productive. They found that breastfeeding rates were higher among mothers who reported that the father of the baby was not only knowledgeable, but also “present” and “responsive to their needs”. A component of responsiveness is knowing when one is not needed and letting the mother become confident and skilled in her own way. Supporting the autonomy of women should be a foundation for family inclusive breastfeeding support.More research and evaluation are needed. A 2012 Cochrane systematic review of breastfeeding support programs did not include any family inclusive programming. As exemplified in Pakistan, in many cases, partners and family members are willing to learn about and support breastfeeding but do not receive the information or services they need. To maximize impact, efforts to promote breastfeeding should leverage the relationships that mothers have with their partners, family and loved ones. How can providers, researchers and public health professionals encourage family inclusive breastfeeding while respecting women’s autonomy?This post is based on a recent review published by the Family Initiative by a team of breastfeeding researchers: Jennifer Abbass-Dick, Tran Huu Bich, Lynn Rempel, John Rempel and Duncan Fisher—Read more about Duncan Fisher’s work on family inclusive maternal health care.Learn about the role of breastfeeding in the Sustainable Development Goals agenda.Share this:
This great post originally appeared on the Creative Freelancer Blog. I had a number of responses to last week’s post, so I added to it. The original question was:Dear Dyva: As a self-employed service provider (how gloriously vague is that? I could be a hooker! Who can say?), how can you gracefully sail through awkward growth spurts? I’ve reached a point where the number of people who’re interested in hiring me vastly outweighs the number of hours I’m willing to sit at a computer screen. I know my business needs to “grow” to meet swelling demands, but I’m not ready to become a boss, with minions and interns. And I’ve been told that cloning is painful and expensive. What’s a growing gal to do?(The first 3 tips — with glorious video — were posted last week…here are two more.) Clean House: Look at your current roster of clients. Do they make your heart sing? Does their work inspire you? Do they share your values? Make a fearless inventory and cull the herd wherever there is a less-than response to any of the prompts. For real. Since you get to choose, and you do, design your client list like you would your ideal outfit, favorite room or your dream date. Stand Tall: As you go through this growth spurt, don’t get all hunched over and worried what they’ll think. You know who they are. Be loud, proud and set your boundaries clearly. Be kind and clear, at all times. Do.Not.Waffle. Grow with grace, girlie.-Dyana Valentine
October 27th, 2016 signifies a landmark victory for the nation’s 55 million freelance workers: The New York City Council passed The Freelance Isn’t Free Act, which extends unprecedented protections against nonpayment for millions of New York City’s freelance workers. It’s first-of-its-kind legislation that could have national implications by serving as a model for other cities to follow.The bill, led by NYC Council Member Brad Lander, is a milestone moment in freelancers’ rights – and it couldn’t have happened without the collective efforts of the freelancers of New York City and the support of freelancers nationwide.7 out of 10 freelance workers face nonpayment and freelancers are stiffed an average of $6000 annually. Under this legislation, clients will be compelled to use a contract and could face penalties for nonpayment, including double damages, attorney’s fees, and civil fees. Just as full-time employees are protected against wage theft, the Freelance Isn’t Free Act would offer protections for freelance workers.Hundreds of freelancers came to share their stories and stand together with our allies in labor and business to form a powerful coalition to stand up for this issue. Today, we reached the conclusion of that journey. The Freelance Isn’t Free Act passed unanimously at City Hall with 51 votes in favor of better payment protections for freelance workers.Freelancers now represent 35% of the workforce and contributed $1 trillion to the economy in 2015. Independent workers are emerging as a powerful political constituency and the passage of the Freelance Isn’t Free Act is the first step in creating a better system for freelancers. We did it – and we did it together. Now, let’s take this legislation to new cities and make the future of freelancing better for all.Sign the petition to bring Freelance Isn’t Free legislation to your city today:Sign the petition
One of the biggest tests for investors — and, for savvy investors, one of the biggest opportunities — is how they behave when the market gets rocky. There are essentially two things every investor can do when the market suffers a… Full Story,There are a number of reasons why it might be tempting to cash out your hard-earned 401k savings before retirement. From hefty car or home repairs to emergency medical expenses, sometimes unexpected circumstances cause us to seek out extra cash…. Full Story,2018 was a roller coaster for the stock market. If you’re an investor, you were probably impacted more than once – for better or worse. The Dow Jones Industrial Average (DJIA), Nasdaq Composite, and S&P 500 each hit new all-time… Full Story,You’re bound to make a few rookie errors when trying out anything for the first time, whether it’s making homemade greek yogurt, growing heirloom tomatoes, or learning to drive. After all, learning is a process, and trial and error is… Full Story,It’s easy to think of investments as existing in a vacuum. You contribute money, wait a certain amount of time and watch your portfolio grow. Where that money goes – and how it grows – are questions most people would… Full Story,Out of the main pillars of financial wellness—earn, save, spend, invest, and protect—investing can oftentimes feel like the scary, unknown thing lurking in the closet. Being frugal, creating a spending plan, and buying insurance seem to operate within the warm,… Full Story,Getting ahead financially is a game of inches. It’s about finding every trick, tip, and loophole you can find to maximize the growth potential of your money. There’s no topic where the phrase “work smarter, not harder” is more relevant…. Full Story,When you make a mistake in daily life, you usually have the opportunity to immediately make things right. If you spill soda on the floor, you can mop it up. If you burn the chicken you’re roasting for dinner, you… Full Story,One of the precious, oh-so-sweet things you give up when you go freelance is an employer-sponsored 401(k)—along with any matching contributions. But on the flipside, freelancers have quite a few options when it comes to saving for a retirement nest… Full Story,As the VP of Investments at a fintech company, it’s my job to pay close attention to the ever-changing trends and progress within the world of money. Working at Fundrise also means I’m directly involved with the development of the… Full Story
Don’t make your search harder than it has to be.1. Developing feelings for anyone who acts kindly towards you.Just because a boy is nice to you doesn’t mean that you should automatically force yourself to fall in love with him. There are many factors that go into determining the strength of a relationship and kindness plays only a very small part of it. You also have to consider compatibility and genuine affection among other things.2. Turning to Tinder to help you find dates.Social media is great for a lot of things – but it doesn’t do much in helping you find your soulmate.3. Thinking that you should never text a guy first.There are new rules. And the new rules are that there are no rules. Just because you’re a girl doesn’t mean that you can’t take the lead. You shouldn’t be afraid of being forward in your pursuits for love.4. Having ill feelings about the fact that you’re still single.Embrace singlehood. You can’t expect yourself to ever be in a healthy relationship with another person if you can’t have a healthy relationship with yourself first. If you rely on your relationship for happiness, then you become overly dependent and needy. And that makes for a toxic relationship environment.5. Avoiding the difficult conversations just because they make you uncomfortable.Difficult conversations are inherent aspects of any healthy relationship. You should always be willing to be open and honest with your partner if you really want things to pan out well. Eventually, you will grow to discover that having difficult talks with your soulmate won’t be so uncomfortable after all.6. Changing your style and appearance to suit another person’s tastes.You shouldn’t have to change fundamental aspects of who you are just to cater to other peoples’ tastes. Be your own person and stand your ground.7. Relying on alcohol to get you in the mood to talk to guys.Lay off the juice. Yes, a little liquid courage can help in very specific situations. But you have to do things in good taste. Keep it classy. You can’t just keep on getting wasted and drunk for the rest of your life so that you will have the courage to interact with boys. You have to be able to rely on your own charisma and charm.8. Refusing to take the initiative to plan dates with someone you like.Take the lead. Take control of the situation. If you want the ball to be on your court, then you can’t afford to waste any opportunities.9. Settling for being in relationships that don’t make you happy.You shouldn’t be so desperate so as to settle for relationships that are beneath you. You still need to be able to hold on to your dignity. You still need to make sure that you are looking out for yourself. It’s better for you to be single than to be in a relationship that doesn’t bring you any happiness.10. Comparing every single guy that you date to other men you’ve dated before.Stop with all the comparisons. Men don’t like to be compared to other men. And if you continue to do so with every single guy you have the opportunity of dating, then things are never going to work out. You will only end up alienating them and making them feel uncomfortable.11. Keeping quiet about things that you have strong opinions on.Just because you’re in a relationship with someone doesn’t mean that you should keep mum about things because you’re afraid of disagreeing with them. There is always room for conflict and disagreement in all relationships. And if you continue to just censor yourself, your partner will grow to not trust you because you just never come clean about what’s on your mind and in your heart.12. Not wanting to engage in dating with guys in real life.Stop resorting to social media dating apps. Stop limiting yourself to the online realm. You are depriving yourself of genuine physical connections with guys if you refuse to step out into the real world.13. Comparing your own love life and relationships to those of your friends.Everyone moves at their own very specific paces. You have to remember that. Just because a lot of your friends have relationships that look a certain way doesn’t mean that you have to have it that way for yourself as well. You need to be able to just be confident in the fact that you’re marching to the beat of your own drum. And love will come for you in its own time. You can’t rush or delay it.14. Thinking that you’re just not meant for love.Before you can allow love to walk into your life, then you actually have to believe that you are worthy of that love. You will find it really difficult to find a man who will love you the way that you want to be loved if you can’t make him see that you’re deserving of it first.Source
You know you’ve wondered these questions about your bowel movements. We got the inside scoop from poop doctors.You wake up at night to pee, but not to poopThe sophisticated, intelligent neurons in your gut that control colon contractions, which push out waste, are also influenced by your body’s circadian rhythm, the internal clock that wakes you when it’s light out and makes you feel sleepy at night, says Pankaj J. Pasricha, MD, director of neurogastroenterology at Johns Hopkins Center for Neurogastroenterology. So most people don’t have the urge to empty their colon in the middle of the night. On the other hand, the bladder, which acts a reservoir for the continuous flow of urine produced in the kidneys, can stretch only up to a certain volume before you gotta go. Normally, you can sleep six to eight hours without having to urinate, but certain medical conditions or drinking too much water before bed can wake you to use the bathroom at night.You’re extra gassy first thing in the morningThe colon is fairly dormant during the middle of the night, but it gets revved up and starts contracting when you wake up, sweeping out the gas that’s been trapped there all night. “The highest volume and longest emission of the day is usually in the morning when the colon wakes up,” says gastroenterologist Anish Sheth, MD, author of What’s Your Poo Telling You?.Drinking coffee gives you the urge to goIt’s not just you: Some 30 percent of people feel the urge to have a bowel movement after their morning java. Don’t blame the caffeine, says the Washington Post. According to the paper, scientists have observed—through some very invasive studies!—that coffee stimulates the distal colon, which speeds up waste removal, so to speak. Coffee’s acidity may be a factor. Its chlorogenic acid causes the stomach to produce more gastric acid, which could cause the stomach to get rid of its contents more quickly than normal.Pooping sometimes gives you the chillsDr. Sheth calls the feel-good sensation “poo-phoria.” It occurs when your bowel movement stimulates the vagus nerve, which runs from the brainstem to the colon, reports Outside magazine. When the vagus nerve is stimulated, it can cause sweating and chills, as well as a drop in blood pressure and heart rate. It takes a large amount of poop to trigger poo-phoria, which is why it might not occur every time you head to the john.Eating spicy food makes it hurt to go #2The compounds that give those buffalo wings their heat remain relatively unchanged as you digest them, so they make their way into your poop. “Since the last part of your anal region—your rectum and anus—is lined by cells similar to those in your mouth, spicy foods can burn just as much on the way out as on the way in,” Luigi Basso, MD, a specialist in coloproctology and laparoscopic surgery at Sapienza University of Rome in Italy, told Men’s Health.You’re on vacation and haven’t pooped in daysAlmost 40 percent of people get constipated when they travel, and it’s mainly due to changes in your routine, according to Connecticut-based gastroenterologist Ed Levine, MD. Different meal times, a shifted sleeping schedule, or jet lag can throw off your body’s circadian rhythm and affect your digestive process.You have to poop more when you get your periodWhen your period begins, your body releases hormones called prostaglandins, which help your uterus contract—and can also affect your bowels, according to Women’s Health. “Prostaglandins have an effect on smooth muscle, and the bowel is actually a smooth muscle,” Jennifer Gunter, MD, an ob-gyn in San Francisco, told the magazine.Your poop refuses to sinkYou should hear a splash as your bowel movement hits the bowl. Poops that float may contain fat, which can be a sign your body is having problems absorbing nutrients from food, according to EverydayHealth.com. Malabsorption is linked with conditions like celiac disease or chronic pancreatitis.Surgery can squelch your BMsMedications given at the time of surgery, pain relievers afterward, and inactivity that occurs during recovery can be a constipation trifecta. “The first thing for anyone who is undergoing surgery is to start taking stool softeners two days prior to their surgery,” Richard C. Selenick, MD, wrote in his blog on HuffingtonPost.com. “Insist on stool softeners immediately after surgery and if you are in the hospital for a few days, don’t be afraid to ask for a suppository in order to have a bowel movement before you go home,” he adds.Source
Topics: Originally published Oct 18, 2011 3:00:00 PM, updated February 01 2017 Brand essence, however, is felt.” These are the words that begin the fourth section in chapter 14 of Brian Solis’ new book, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution.Solis, a new media thought leader and author, describes brand essence as something that exists in our hearts—a thought or a feeling, versus a logo or trademark. Solis discusses the importance of defining your brand essence, something I believe is crucial in your inbound marketing efforts, and with good reason.An article in Science Business reported that American adults created 565,000 new businesses last year. This is the highest level of entrepreneurship seen in over the past 15 years, according to the Ewing Marion Kauffman Foundation’s Index of Entrepreneurial Activity. This exemplifies the need for startup companies to ensure their brand essence is defined and has the ability to be communicated across various mediums—otherwise, they’ll simply get lost in all the clutter!Similarly, companies that have been around for decades need to take the time to reexamine the definition of what their brand essence is. Chances are, your out-of-date brand message can succeed in communicating via outbound methods, but not inbound strategies. And to survive in the era of internet marketing, your brand essence needs to be able to survive communicating on all the new platforms of engagement that have emerged.Solis provides a “Brand Essence Exercise” to assist your company in establishing what your brand essence truly is. Below are the 9 criteria involved in the Brand Essence Exercise, as described by Solis in his book:Solis’ 9 Criteria for Establishing Brand Essence1. Focus: Find one or two words that define the brand. Deliver a unique experience, and document what it is you want to evoke.2. Feeling: Describe what it is you want a consumer to feel when he/she comes into contact with your brand.3. Individuality: In these communities, brands are people, too, and necessary to stand alone. The key here is uniqueness and charm.4. Experiential: When a consumer experiences a product or service, what is the encounter eliciting?5. Consistency: What a brand conveys now and every day. It is also a call to ensure that the brand team is structured in a way that allows it to deliver as promised.6. Credibility: Aligning the brand essence with experiences and righting the course of engagement and transformation when necessary. (This is discussed further in Chapter 15).7. Longevity: Is the essence designed to last, something that can stand the test of time, and patient regardless of medium?8. Personal: Something personal that people aspire to embrace and be a part of; something that speaks to them.9. Portable: A strong understanding of how emotion is transferable across networks.Marketing TakeawayThe Brand Essence Exercise can help a business of any size define what the true essence—the soul, spirit, and nature—of its brand is. Identifying what this crisp message is will pave the path for seamless customer engagement throughout the various communication stages that have manifested online. (Remember, for your brand to succeed, it must engage with its audiences online. Effectively.) Defined brand essence = positive online customer engagement = inbound marketing success.This is only a small exercise in the bigger picture of understanding the new consumer landscape. Solis’ 20-chapter book hit shelves and online bookstores today, focusing on the convoluted information revolution, how it is changing our industry’s future, and what you can do about it. Business As Usual was written for anyone who hopes to comprehend this changing field, or for anyone hoping to truly challenge themselves in helping construct the future of business as usual.What can you infer from the Brand Essence Exercise? What else can you learn about inbound marketing from Solis’ new book? Brand Experience Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Marketing Analytics Originally published Mar 8, 2012 9:00:00 AM, updated August 25 2017 Measuring marketing effectiveness has always been a challenge. According to Unica’s State of Marketing in 2011 report , 57% of marketers cited “measurement, analysis, and learning” as the biggest bottleneck they face within their organizations .The trouble is, when most marketers hear the word ‘analytics,’ they tend to think of the metrics you’d typically associate with a web analytics tool like Google Analytics — traffic, bounce rate, unique visitors, etc. While web analytics can provide you with a wealth of insight and data into the technical performance of your website, marketers really need much richer data to understand the performance of their marketing campaigns, something that web analytics alone can’t provide.Do you know which inbound marketing metrics you should be tracking? Click here for a free guide. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics So what exactly makes marketing analytics different than web analytics? HubSpot’s former CMO Mike Volpe can clarify:”Web analytics measure things a webmaster cares about, like page load times, page views per visit, and time on site. Marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which events (both on and off your website) influence whether leads become customers. Marketing analytics includes data not only from your website, but also from other sources like email, social media, and even offline events. Marketing analytics are also usually people-centric, featuring the prospect, lead, or customer as the unit of focus, whereas web analytics usually regard the page view as the unit of focus in its reports.”Couldn’t have said it better myself!With marketing analytics, marketers can understand the effectiveness of their marketing , not just the effectiveness of their website. Using marketing analytics allows marketers to identify how each of their marketing initiatives (e.g. social media vs. blogging vs. email marketing , etc.) stack up against one another, determine the true ROI of their activities, and understand how well they’re achieving their business goals. As a result of the information they can gather from their marketing analytics, marketers can also diagnose deficiencies in specific channels in their marketing mix, and make adjustments to strategies and tactics to improve their overall marketing program . Sounds pretty sweet, huh? The Marketer’s Measurement Challenge Yeah — pretty sweet. Yet, according to Ifbyphone’s 2011 State of Marketing Measurement report , even though 82% of marketers say their executive management expects every campaign to be measured, less than a third can effectively evaluate the ROI of each channel. Furthermore, web analytics serves as the top measurement tool for evaluating marketing campaign effectiveness. And even then, only 48% of marketers are using it!So why is marketing analytics so underutilized by many marketers? Probably because of a lack of cohesion. The fact of the matter is, most marketers need to have a number of different marketing analytics platforms in place in order to glean all the insights they need to understand their marketing performance and, thus, make sound decisions. They gather data about their email marketing through the analytics provided by their email service provider, information about their social media performance through their social media monitoring tool, blog analytics from their blogging platform, and the list goes on. Sounds like kind of a pain, huh? No wonder marketers mainly stick to web analytics tools like Google Analytics and have trouble measuring their marketing. Why Marketing Analytics Matter So why exactly do marketing analytics matter? Quite simply, because web analytics just isn’t enough. The data web analytics provides just don’t cut it for marketers. In fact, this past Monday, the Web Analytics Association officially announced its name change to the Digital Analytics Association and distributed a press release explaining why the association’s former name no longer made sense in a market where customer interactions have clearly overrun the boundaries of a website.Let’s face it: today’s marketing goes well beyond the bounds of your website. It’s the intersection of what happens between your marketing channels and the outcome on the other side that provides the most marketing insight.You can spend hours and hours slicing and dicing data in web analytics tools, comparing new vs. repeat visitors month over month over month, but when it comes down to it, you’ll never have a comprehensive understanding of how your marketing is doing. Here’s how marketing analytics makes up for that deficiency… What Marketing Analytics Can Do For You There are quite a few things that marketing analytics achieves where website analytics falls short. Let’s highlight three of the main differentiators: 1. Integration Across Different Marketing Channels With marketing analytics, you have a good, solid look into the direct relationships between your marketing channels. It’s great to be able to see how each of your individual channels (e.g. social media, blogging, email marketing, SEO, etc.) are performing, but the true power of analytics comes into play when you can easily tie the effect of multiple channels’ performances together .For instance, let’s say you did an email send to a segment of your leads. Marketing analytics can not only tell you how many people clicked through from your email to your website, but also how many of those people actually converted into leads for your business when they got there. Furthermore, you can compare the impact of that individual email send with other marketing initiatives. Did that email generate more leads than the blog post you published yesterday? What about compared to your social presence? 2. People-Centric Data on the Customer Lifecycle As you learned earlier, a key differentiator between web analytics and marketing analytics is that the latter uses the person — not the page view — as the focal point . This enables you to track how your individual prospects and leads are interacting with your various marketing initiatives and channels over time. How did an individual lead first come to find your website? In search? Via Facebook? From direct traffic? Is that lead an active part of your email subscriber base, often clicking and converting on marketing offers presented via email? Do they read your blog? Marketing analytics can tell you all of this and more, providing you with extremely valuable lead intelligence that can be applied to such marketing initiatives as lead nurturing .In addition, taking a look at all of this information in aggregate can help you understand trends among your prospects and leads and which marketing activities are valuable at different stages in the sales cycle. Perhaps you find that many customers’ last point of conversion was on a certain marketing offer(s). Having this data makes it possible to implement an effective lead management process, enabling you to score and prioritize your leads and identify which activities contribute to a marketing qualified lead for your business. 3. Closed-Loop Data Perhaps the sexiest function of marketing analytics is its ability to tie marketing activities to sales. Sure, your blog may be effective in generating leads, but are those leads actually turning into customers and making your business money? Closed-loop marketing analytics can tell you. The only dependency here is that your marketing analytics system be hooked up with your customer relationship management (CRM) platform such as Salesforce.com, HubSpot CRM, etc.Having this closed-loop data can help you determine whether your individual marketing initiatives are actually contributing to the bottom line. Through it, you can determine which channels are most critical for driving sales. Perhaps you find that your blog is your most effective channel for generating customers, or conversely, you find that social media is really only powerful as an engagement mechanism, not a source of sales. What You Can Do With Marketing Analytics All of the insights, information, and data you can gather from a marketing analytics tool is really only useful if you do something with it. The true value of analytics isn’t just to prove to your boss that all the marketing activities you’re doing are worth the time and money; it’s also to help you improve and optimize your marketing performance — on both an individual channel-by-channel basis as well as an overall, cross-channel machine.We’ve touched on some of the things you can do with your analytics above, but we’ve really only scraped the surface of how powerful analytics can be when put to good use. To be honest, it’s fodder for a completely separate blog post, and we cover a lot of it in our article about different ways to make your marketing analytics actionable .The important thing to realize here is, if you’re relying solely on web analytics, you’re missing out on a lot of powerful data that can help inform your marketing strategy. When evaluating analytics tools for your business, whether you’re evaluating HubSpot’s marketing analytics tools (which can do all of the above in one integrated platform) or other platforms, be sure you’re looking for evidence of marketing analytics , not just website analytics. Here’s a great guide to follow so you can be sure you’re asking the right questions. How are you faring in terms of marketing measurement? Are your analytics sophisticated enough to effectively measure your marketing performance? Image Credit: TheBusyBrain Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Social media has historically been a great conversational tool for businesses. It has enabled engagement and interaction between the brand and the consumer — but as marketers, we crave more. We want to impact the bottom line, enable our sales team to be successful, and be an integral part of achieving the overall company goals.Thankfully, we’ve learned that there’s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy.The key to getting the science of social right is in realizing all of the data that is actually available to us, and utilizing it in a meaningful way. Digital marketing is, after all, about not having to guess anymore because the data informs the strategy.Social data takes that insight to a whole other level. Richer and more connected, here’s how we can use social data.1) Segment Based on Sales Cycle StageWith so much conversation online, it’s hard to know what we should be paying attention to, or at least, what to prioritize. Segmenting your social contacts based on where they’re at in the sales cycle is something that few companies are aware they can do. The data is available, all you need is a system in place to filter for it.HubSpot’s Social Inbox tool helps to sort through the clutter to bring you the important data — color-coded — to make it really easy to spot important social conversations from your prospects, leads, and customers, and use that data to inform your strategy.Once you have the information at your fingertips, you can start to use it in your inbound marketing strategy and send your sales team some really engaged and highly qualified leads.A really cool example of using this data in a meaningful way is in setting up social monitoring streams. You can create a stream for each of your sales reps with a list of their leads and quickly get notified if one of those leads mentions your company name, or any variety of keywords that would indicate interest or intent to hear more from you. 2) Find Out What’s Working for Your CompetitorsSocial Crawlytics is a free tool that allows you to see what platforms your competitors’ content is getting shared on most. You can export that data into an Excel spreadsheet and sort by the different networks to see what content resonated best on Facebook, Twitter, and LinkedIn. You can then take that information to:Identify your competitors’ most successful contentIdentify the influencers who promoted and amplified their contentIdentify their most successful authorsThis process really helps you build out your content strategy because most likely, what’s working for them will work for you, as well. Here’s an example of what it might look like:Another way to track what’s going on with your competitors is through HubSpot’s Social Inbox, which can help identify pain points from people who are using your products, but purchased from competitors. You can do this by setting up a stream to monitor Twitter for your product names as well as your competitor’s name, then set it up to receive a daily email notification that sums up what conversations people are having online about them. If there are some negative comments, you can always jump in and offer some help — maybe even a free trial — to cheer them up!3) Find Influencers and High-Performing ContentBuzzSumo is another free tool that helps you find influencers and content that’s performing really well under different keywords and phrases. You can find good people, brands, and companies to carry out co-marketing campaigns with, as well as content topics that are performing well at any given time.If you are a HubSpot customer, you can also use the Social Inbox monitoring functionality to find influencers by creating a stream for people mentioning a particular keyword or keywords. 4) Spot the TrendsBottlenose can inform your content strategy by allowing you to spot and visualize emerging trends and threats to your business across social media, and track what instigated them, how long they will last, as well as what drives them. Using Bottlenose, we can create some real-time marketing that’s relevant to what people are interested in consuming at any given time.5) Find Your Most Engaged AudienceMonitoring social enables us to see how people interact with our content and can tell us a lot about where we should be focusing our efforts — topics to write about, formats to deliver it in, and where to promote it.Look at your page analytics to see where your social traffic is coming from. If you get more Twitter traffic on a certain topic or format of content, for instance, it may be worthwhile looking at investing in some paid distribution on that network to get even more traction.Using HubSpot’s Analytics, you can clearly identify which platforms worked better for a particular piece of content — this is what it might look like:With this tool, you can clearly see the ROI of your social media efforts and see what efforts are generating interactions, visits, leads, and most importantly — customers. This is a big step forward in social media monitoring as, shockingly, 53% of social media marketers don’t even measure their success. (Source: Awareness, Inc.) 6) Integrate Social Data With Your CRM or Contacts Database Now that you know you have access to all of this information, integrating it into your CRM or contact database will finally allow you to make it even more meaningful to your strategy. Having social data as well as a complete history of your leads’ and customers’ activity in one place is invaluable to your company, because it means you can finally stop wasting time on what doesn’t work, as well as equipping your sales team with the information to help them close more deals.With HubSpot’s lead management tool, you can clearly see all of the historic activity for any contact, including emails sent, conversations on social media, web pages visited, etc. so you can tailor every conversation to be a more personalized experience for the contact.For a deeper insight into what’s possible with social media marketing, join our webinar on March 27th with UK marketing agencies, Distilled, and Zazzle Media. Originally published Mar 26, 2014 4:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Social Media Strategy
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack It’s no secret that we create a lot of content here at HubSpot. We’ve got multiple blogs that publish daily and a library of 2,000 downloadable offers. To make sure we’re getting the most out of each of those pieces of content, we’ve ramped up our promotions, too. Through years of experimentation with promoting these lead generation offers, we discovered that offers with well-coordinated campaigns help us generate 72% more leads than offers with no coordinated campaigns tied to them.Would you like to receive 72% more leads per offer you create? Well, you’re in luck! We go through the details of how to successfully coordinate a campaign to generate more leads in our new guide, The Comprehensive Guide to Content Promotion.In this guide, you’ll discover that there are three phases to promoting your marketing content:1) Before the launch. It’s important to pick a promotion date, and stick to it. That way you can plan and organize how you’re going to promote your content across multiple marketing channels. In this phase, it’s also important to optimize your content so you continue to see ROI from your efforts for years to come.2) Launch day. The hardest part about the day you launch your lead generation offer will be coordinating all the moving pieces involved. In this phase, you’ll need to get social media, email, blogging, SEO, your website, and paid promotion all on the same page.3) After the launch. Once you’ve launched your offer, you’re not done! It’s incredibly important to analyze and report on how well the offer performed after it has launched. That way you can determine what you should keep and what you should cut from future campaigns.Want more details about each of these phases? Check out our latest ebook, The Comprehensive Guide to Content Promotion. You can download it for free by clicking right here and send an auto-populated tweet about this ebook by clicking the Twitter-sized image below: Topics: Originally published Nov 18, 2014 6:00:00 AM, updated February 01 2017 Content Distribution Click to Tweet: Learn how to generate more leads through strategic content distribution: http://hubs.ly/y0jgJ_0 via @HubSpot What other tips do you have for promoting your lead gen content?
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Love the Pistol Pete helmet #OKStatevsTulsa pic.twitter.com/jdx5Rs17PN— Cayden McFarland (@caydenmc) August 31, 2017AdChoices广告 A look at Oklahoma State’s new helmets pic.twitter.com/eylPfo3ZXN— Jackson Lavarnway (@TheLavarnway) August 31, 2017 Tonight’s uniform. ⚪️?⚪️ #okstate #GoPokes pic.twitter.com/5nnQU0t7Wk— Cowboy Football (@CowboyFB) August 31, 2017This is a brand new lid. We’ve never seen the full Pistol Pete on a helmet before and the orange facemask was just debuted last season. That striping also appears to be a first.Here’s a better shot of tonight’s @CowboyFB helmet. Love this Pistol Pete. #OKState pic.twitter.com/tFYdR2fmmB— Scott Pfeil (@scottpfeil) August 31, 2017 For the season opener against Tulsa, Oklahoma State is going white/orange/white with a new white helmet, an orange Pistol Pete brand and orange facemask. Which means Kyle, Carson and Southwell start off the year tied a 0-1.Go time. #GoPokes #okstate #CowboyUp18 pic.twitter.com/quazijlm2i— Cowboy FB Recruiting (@CowboyFB_Elite) August 31, 2017 Those helmets are pure awesome! @CowboyFB pic.twitter.com/jOU1pkr1xZ— Bruce Waterfield (@osusportsphotog) August 31, 2017The White/Orange/White scheme is a classic look and the same color scheme OSU wore during last year’s season opener.
Genoa 0 AC Milan 1: Silva lining for Rossoneri after Europa woe Peter Hanson Last updated 1 year ago 03:08 12/3/2018 Getty Images AC Milan left it late, but Andre Silva’s maiden Serie A strike downed Genoa on Sunday. Andre Silva scored his first Serie A goal in the final seconds of the game as AC Milan earned a dramatic last-gasp 1-0 win at Genoa.The Portugal striker arrived at San Siro from Porto among much fanfare in the close-season, but he had failed to score in 16 previous top-flight matches for the Rossoneri in a difficult domestic campaign.However, Silva was the hero for Gennaro Gattuso’s men at the Luigi Ferraris when he leapt to head in Suso’s 94th-minute cross and settle what had been an attritional contest. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Genoa will feel aggrieved not to have secured a share of the spoils having defended resolutely for most of the game, and had Luca Rigoni not been denied by a tight VAR call or Ervin Zukanovic not spectacularly fluffed his lines with a close-range header in the second half the hosts might have won ot.For Milan, the late drama marks a spirited response to the 2-0 Europa League defeat to Arsenal – their first loss in any competition since December – and they will now look ahead to Thursday’s rescue mission in the second leg.A three-point return also sees Gattuso’s men close to within six points of the Champions League qualification places, having made it nine league matches without defeat.FINAL WHISTLE!FINISCE QUI AL MARASSI!!!FORZA MILAAAAAAAAAN!!!90’+4′ @andrevsilva19 #GenoaMilan 0-1 pic.twitter.com/F7j3XDYZIc— AC Milan (@acmilan) March 11, 2018An impeccably observed tribute to former Fiorentina defender Davide Astori – who died last week aged 31 – preceded kick-off, with former Italy team-mate Leonardo Bonucci, who had Astori’s number 13 on his captain’s armband, close to tears.Milan started on the front foot and Giacomo Bonaventura drove an effort over the top from the edge of the box before Ricardo Rodriguez’s dangerous drilled centre from the left was directed goalwards from eight yards by Nikola Kalinic, who was denied by the quick reflexes of Mattia Perin.Genoa had shown little in attack until the 25th minute when Diego Laxalt flashed the ball across the face of goal, but Andrey Galabinov was flat-footed in the area and failed to meet the delivery.Milan were denied the breakthrough on the stroke of half-time when Suso’s corner was headed against the right-hand post by Hakan Calhanoglu and Bonaventura – who tapped in the follow-up – was rightly judged to be offside.Calhanoglu then hit a dipping half-volley over the crossbar as Milan finished the half strongly.The visitors survived two huge scares early in the second half, though.First Rigoni headed in Oscar Hiljemark’s whipped free-kick only to be denied by a VAR review, before Zukanovic inexplicably headed Rigoni’s knock-back wide from point-blank range in the six-yard box.Milan regained their composure and Bonaventura shimmied before flashing an effort wide of the left-post, and Suso showed quick feet before laying a ball agonisingly across the face of goal that no team-mate gambled on.It looked as though Milan would be frustrated when Suso bent a 25-yard free-kick narrowly wide of the right upright and Franck Kessie was denied with a low strike.But with the final play of the match Suso weaved the ball onto his potent left foot on the right flank and delivered a teasing cross into the area that Silva – whose only goals this season have come in Europe – emphatically headed into the top-right corner.90’+5′ ANDREEEEEEEEEEEEEEEEE SILVAAAAAAAAAAAAAAAAAA!!!!!!#GenoaMilan 0-1 pic.twitter.com/mr3MBvKdyv— AC Milan (@acmilan) March 11, 2018 Key Opta facts: – AC Milan have won four Serie A games in a row without conceding a goal for the first time since March 2013.- Milan are unbeaten in nine league games in a row for the first time since February 2016.- Andre Silva scored his first goal in Serie A, the last one in a European league was back in May 2017 for Porto.- Milan have conceded three goals in 2018 in Serie A, only Juventus (zero) have done better between team in Top-5 European Leagues in the same period. read more
Argentina 1 Iceland 1: Finnbogason makes history as Messi fluffs his big chance Rob Lancaster Last updated 1 year ago 22:54 6/16/18 Matthias Hangst/Getty Images Lionel Messi missed a second-half penalty as Argentina were held to a 1-1 draw by debutants Iceland in an eventful Group D opener. Hannes Thor Halldorsson was the hero for Iceland as the goalkeeper’s penalty save from Lionel Messi secured his side a sensational 1-1 draw against Argentina.With Diego Maradona watching on from the stands, Messi failed to convert from the spot in the second half of an eventful Group D opener at the Otkrytie Arena in Moscow.Sergio Aguero had fired the beaten finalists from four years ago ahead in the 19th minute, finally breaking his World Cup duck at the ninth attempt with a rising left-footed drive. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar Yet debutants Iceland refused to melt on the main stage, Alfred Finnbogason capitalising on Willy Caballero’s weak punch to score his country’s maiden goal in the history of the tournament just four minutes later.Iceland were indebted to Halldorsson for picking up a point, though, as he kept out Messi’s spot-kick shortly after the hour mark.Argentina will hope to inject some impetus into their campaign when they face Croatia in Nizhny on Thursday, while Iceland go up against Nigeria in Volgograd the following day.1 – Alfred Finnbogason has scored Iceland’s first goal in a World Cup finals tournament, just four minutes & 15 seconds after Argentina opened the scoring. Thunderclap.#ARGISL #ISL #WorldCup pic.twitter.com/gXbYZ8FPWT— OptaJoe (@OptaJoe) June 16, 2018After Cristiano Ronaldo’s stunning display for Portugal against Spain in Sochi less than 24 hours earlier, all eyes were on rival Messi in the Russian capital.The Argentina captain was twice denied by Halldorsson from distance in the first half, but Aguero did find a way to beat the Iceland keeper.The Manchester City forward seized on team-mate Marcos Rojo’s wayward shot, controlling the off-target effort inside the penalty area before sending a fierce shot into the net.Argentina’s opener arrived after a glaring miss at the other end, the late-arriving Birkir Bjarnason carelessly pushing a side-footed effort wide of the target when the ball had broken kindly into his path.However, undeterred by the setback of conceding first,Heimir Hallgrimsson’s side hit back. Finnbogason was on hand to score his country’s maiden World Cup, knocking home a rebound after Caballero had parried a low cross straight to the Augsburg forward.With their lead disappearing in a hurry, Argentina set about trying to find a second goal against determined opponents happy to sit back and defend.11 – Lionel Messi had 11 shots v Iceland, the highest tally without scoring in a World cup match for an Argentinian player since Opta keep full World Cup data (1966). Frozen. pic.twitter.com/m31bYFvQzt— OptaJohan (@OptaJohan) June 16, 2018They were gifted the chance to go ahead again when Hordur Magnusson’s clumsy push on Maximiliano Meza was spotted by referee Szymon Marciniak without the aid of technology.Yet Halldorsson guessed correctly, diving to his right to frustrate Messi, meaning the Barcelona star has now missed four of his last seven attempts from the spot for club and country.The keeper also produced a late save to keep out an attempt from substitute Cristian Pavon as Iceland – who also drew 1-1 with eventual winners Portugal in their Euro 2016 opener – held on to clinch another famous result in their footballing history. Key Opta stats: – Argentina failed to win their opening match at a World Cup tournament for the first time since losing to Cameroon in 1990. They eventually reached the final of that edition, losing out to Germany.- This was Iceland’s first World Cup game – Senegal were the last side to win on their debut in the competition (vs France in 2002), while Croatia were the last European side to do so (vs Jamaica in 1998).- Javier Mascherano made his 144th appearance for Argentina in this match, overtaking Javier Zanetti as their most capped player.- Alfred Finnbogason’s goal was Iceland’s first shot on target in the competition. read more
Good email writing is friendly and conversational. While there are certainly times where the newsy, facts-only journalistic style can work, most nonprofit newsletters should be much more personal, and even a little chatty.People give to and support nonprofits for highly subjective reasons. Your supporters get something deeply personal out of their affiliation with your organization as a donor, volunteer, or advocate. So why would your response back to these passionate people be institutional, monolithic, and completely objective?You need to break out of the “501(c)(3) speaks to the masses” writing mode, if you want your email communications to be successful.Here are a few ways to make your writing feel more personal to your readers:Speak directly to your reader by calling them “you” and refer to yourself and your nonprofit as “We” or “I.”Use bylines. Let your readers know who is writing the article.Make people central to your content. Include your staff, donors, volunteers, clients, and others by name in your articles.Tell stories. Tell stories in your e-newsletters to engage your donors in your work, to reinforce their giving decisions, to inspire them to do more, and to encourage more word-of-mouth marketing on your behalf.Include headshots or photos with people. Show your readers who’s talking and who you are talking about.Your supporters give their time, talents and gifts with passion for your cause. They are part of the family. Write to them that way. Kivi Leroux Miller is president of Nonprofit Marketing Guide.com.