How to Determine Your Internet Marketing Plan Based on Your Revenue Goals

first_imgLearn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools.Download our Lead Generation for Small Business Webinar . Goal Setting Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 11, 2009 8:24:00 AM, updated October 29 2019 Topics: Most people fall into the trap of saying that they can’t predict their internet marketing ROI because internet marketing is so new. And if we humor them for a second, it’s true. The first blog software was created less than a decade ago. Google and the  “SEO” acronym have been around only a little longer than that. The largest online social network on the planet is less than five years old! This stuff is so new and evolving so quickly, how could we ever predict, then measure the impact? The answer is pretty simple. Analytics enables companies to measure this stuff. Data culled from different sources enables prediction. In fact, I’d rank “predictability” and “measurability” as one of the biggest reasons new media is killing old media. So, What Metrics Should You Use to Gauge Internet Marketing Success? At HubSpot, we believe that the biggest reason to do internet marketing is to generate leads and new business.  In other words, use the revenue you generate from internet marketing to justify internet marketing expenditures.Seems simple. But, so many marketers get lost in all these other made-up metrics. I’ll let you in on a little secret: most CEOs and CFOs could care less about any other metric other than revenue.  At HubSpot, lead generation and customer acquisition stats are what we use to evaluate whether we repeat any marketing activity, or not. If you want marketing to drive the growth of your business, I recommend you follow suit. So, here are three Steps to using your revenue goals to guide your online marketing activities:1. Audit Your Current Website and Online Marketing ROI.First, use marketing analytics tools to measure the a) visits, b) leads and c) sales generated through each online marketing channel. This applies to you whether you’re a B2B or B2C company, and whether you sell online or in the real world. We suggest measuring the following channels: SEO , PPC, Blogging , Social Media, Email, Affiliate, Other (free), Other (paid). If you’re not using closed loop marketing yet, any analytics tool should help you figure out  how much traffic you get from each source. If you know your monthly revenue, you can then guesstimate your visitor-to-lead and lead-to-customer conversion rates.2. Set Revenue GoalsI recently spoke to a marketing team at a company that was generating $10k/month of revenue through their online marketing.  They also execute traditional marketing campaigns, but the owner has tasked them with generating more revenue through the website, as it obviously has a lower cost structure once fixed costs are covered. Their goal was to triple their online revenue. Before you do any internet marketing, you should set your goal. Tripling your revenue from online channels might be aggressive for your business, but having a goal allows you to determine what activities must be completed in order to achieve that goal. You can always make your estimates more conservative.So, I say,  “Be aggressive. B. E. Agressive.” Dream big! What happens if you triple the ROI from your online marketing? Do you get a raise? A promotion? Can you hire a new person? Can you buy a second house? Send your kids to college?  Go on a second vacation? 3. Determine Your Action StepsI’d recommend that you speak with an internet marketing expert at this point. An expert will leverage data to help you determine your internet marketing strategy . You could also read a lot of internet marketing ROI benchmarking data , study other company’s internet marketing results and internet marketing case studies . You should also consider enrolling in an internet marketing workshop .An internet marketing expert will set up a strong marketing analytics package to audit your current situation. They’ll also look at keyword and competitive data in order to figure out how much time and money would need to be invested in PPC and SEO in order to hit your goals. Traffic from SEO and PPC can be predicted with reasonable accuracy. Blogging and social media results can be predicted from there. Additionally, they’ll look at your site to see if you’re following lead generation best practices and they can talk to you about how lead tracking can help you convert more leads into customers using email, blogging and social media as nurturing tools. All that said, no matter what the data says, you’ll want to be sure to follow a proven internet marketing process .  It’s critical to execute your inbound marketing plan in a specific order. For example, SEO comes before blogging comes before social media, but they are extremely related and each one impacts all the others . And there’s no sense in attracting or buying traffic, if you haven’t figured out how to convert it into leads and sales. How to Generate Leads for Small Business Photo via mstorz . last_img read more

What Twitter’s Deal with Google Might Mean for Marketers!

first_img Get into the conversation. Since this is just a rumor and I am just guessing what they might do with the data, you can pretty easily dismiss all of this advice. But, you’d still be missing a big opportunity. Used right, Twitter can provide a lot of value to your inbound marketing strategy. Start by watching our If you’re worried about a blog post talking smack about your business or product, then you’ll have a heart attack if Google invites hordes of un-Twitter-initiated searchers into the un-encumbered conversation.  SEO and Social Media I check Techmeme 4 times per day for tech news. Many people keep one eye on Twitter at all times and all day long.  If you can relate, you are among the tragically-connected internet-addicted too. SEO 101 into the echo-chamber: Dan Abdinoor It means that if you’re not spanking me in a ping-pong match. He’s currently working on  a handful of enhancements to our about the rumor that Twitter is talking to both Google and Microsoft about licensing a full feed of tweets. Kara Swisher Real Time Search Might Actually Go Mainstream. Are you Publishing in Real Time? Are You Reacting in Real Time?  :  24 hours a day.  .) is abuzz Ironically, Twitter could get the deal of a century with this arrangement. If Google and Bing simply display relevant Tweets when users do keyword searches at or, Twitter might get lots of traffic. (According to Alexa, Google But, what does it mean for marketers? .)  If Google and Bing are willing to pay for the right to index and send more traffic to Twitter, the rest of the world will be pretty jealous. Especially the newspaper industry .  recorded webinar.  , this evening while he was has shown with his Retweet research Download HubSpot’s Inbound Marketing University online training program Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack proper way to build links I’ve written many articles on the 11 free webinar classes and notesheets Google and Bing could shift reliance away from links on the web, currently as much as 75% of the reason why one site might rank over another for a given keyword. (See These retweets are an obvious form of an endorsement of quality.  Zarella said people love to retweet new blog posts from users they follow. They also love retweeting content containing links and don’t mind being asked for a retweet. Finally, retweets have a snowball effect; a retweeted tweet is more likely to be retweeted again by other users.  The tech-blogospherecenter_img . However, I also know many informed SEO consultants that still buy links, even though it is in violation of Google’s Terms of Service. Many get away with it. It’s a broken system — or a rule that everyone knows can be bent. And it keeps Google from ensuring that the absolute best, unbought, editorially-earned results are presented to searchers.  Start connecting with influencers in your industry. Do keyword searches on Twitter is in advanced talks with Microsoft and Google separately about striking data-mining deals, in which the companies would license a full feed from the microblogging service that could then be integrated into the results of their competing search engines.  With access to Twitter’s full feed, they could determine which users people trust. They could add a variable in their algorithm that values the links to external sites that are posted in a trusted authority’s tweets. This analysis could get pretty sophisticated as HubSpot’s Dan Zarella, . The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam. I was speaking to HubSpot developer, using Twitter for marketing and PR yet So what should marketers do?  and find the influencers relevant to your business. Start sending them resources, responding to their tweets and doing whatever it takes to form relationships. You’ll need them to know about the content you’re creating, find it interesting and hopefully … retweet your stuff. Rumors and Prognostications.  Start a business blog So, what could Google or Microsoft do if they had full unhindered access to this feed? And why should marketers care?  It might not matter that you’re not participating in the real time conversation right now. But, if Google and Bing start sending their millions of searchers to read and react to millions of conversations, you better get involved. . Like 100s – if not thousands of applications – our tool uses Twitter’s API.  However, as Dan shared with me, Twitter limits the amount of access applications can get to their feed. Rightly so, as it’s broke the news already sends Twitter about 10% of its traffic social media monitoring tool . Build your Twitter followers and blog subscribers, so that you can participate in the conversation and they can help you amplify your positive messages above the negative and the noise.  As indicated by the 50 articles written about this rumor in the span of a few hours, the worlds of news reporting and public reaction are no longer distinct. They are two things that have come together in one indiscernible blob of chatter. Many people call this “real time”. , you better start. If keyword-rich tweets are displayed on Google and, and you’re not tweeting, you stand to get none of the increased traffic destined to go from Google to Twitter to … ? (ie Not you.) IMU includes Originally published Oct 9, 2009 9:31:00 AM, updated October 20 2016 Free Inbound Marketing University Online Training Program who’s been complaining that Google makes a lot of money off their backs expensive for Twitter to let 1000s of applications access an API Twitter for Marketing and PR More Search Engine Traffic for Twitter (And You)! Topics: The Search Engines Might Mine The Data to Find Your Industry’s Influencers. Then, Use that to Change Regular SERPs.  So, what should marketers do?last_img read more

Dear @THE_REAL_SHAQ Please Come Be On #HubSpotTV

first_imgThe following post is a promotional plea to get Shaq to be on . 1.2 million fans on Facebook @mvolpe HubSpot TV on 10/22 at 4PM for our show? You love being in the spotlight right?  You have your own TV show, Shaq Vs. Which by the way is the ONLY show I have to watch weekly. It’s freaking awesome!  .   . Here is a You are in Boston now to play for the Celtics. So we know you are around the city at least sometimes. Biz Stone .  HubSpot TV is a live video podcast filmed every Friday afternoon at 4PM ET and runs about half an hour. In this half hour, HubSpot Office or ,  . Is it unrealistic that if I can write a remarkable story of my dream and that people would want to share the story to help me recruit you to be on our show? Shaq, you are an incredible individual who has done many unbelievable and interesting things in your life. You are a marketing all-star! You bet you are my hero! Of course I want to meet you and not just in a dream! After I woke up my wheels started spinning. Everything I thought about was shaping a vision about how this could actually become reality. Everyone knows that you are a BIG social media user.  If you don’t believe me check out your talk about the inbound marketing stories of the previous week. They regularly have expert marketers as guest on the show and engage with online viewers through twitter . It is a great and very informative half hour to close out your week. Could You Be On the HubSpot TV 10/22 at 4PM? Would you please come by the in the past. You wouldn’t be outdone by those individuals would he? You’re freakin’ SHAQ! I dreamed that you stopped by HubSpot one Friday and that you were on HubSpot TV! MC Hammer HubSpot TV is a public event, and everyone is welcome to HubSpot HQ to watch the show live in our studio audience. Join the online audience by tuning in on your computer at You owe at least one HubSpotter a favor… To everyone else reading this: Wes’s wedding last month 3.2 million Twitter followers MC Hammer Dear Shaq, You have over a million more followers than @karenrubin so you wouldn’t be outdone by him coming to visit. Would you? and You are known for doing things like showing up at places through twitter So please make my dream come true! Originally published Oct 12, 2010 3:00:00 PM, updated July 04 2013 !   and link to our office tour . If that date doesn’t work with you Papa Diesel, please give us a Friday at 4PM that works. Our office is actually pretty close to the Garden, only about a mile. So it might even be something you could fit in before an 8PM home game? .  Remember crashing As the wheels continued to turn there were some specific reasons that I knew made this dream come true: I had a dream the other week. Last Saturday I woke up early and couldn’t go back to sleep because of my dream. It wasn’t a scary dream. It was a pretty excited dream. The reason I couldn’t go back to sleep is because the more I thought about it the more I realized it could actually happen! Wes Schifone Massachusetts Governor Deval Patrick HubSpot has been successful at getting guests to stop by the office leveraging twitter before. It worked for Please help by either retweeting or sharing this story with Shaq Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Key Ingredient to Automating Lead Generation [Data]

first_img Lead Generation The more landing pages you have on your site, the more opportunities visitors will have to convert on you website. The research also showed that this was . and identified the correlation between the number of landing pages and volume of leads they generated each month. The data show that it’s not only important to have landing pages; it’s important to have How many landing pages do you have on your website? Have you noticed this trend yourself?  If your website isn’t generating the volume of leads you’d like, one of the first questions you should ask yourself is, “How many landing pages does our website have?” If you can count the number of landing pages on one hand, then you should definitely Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Those with over 40 landing pages got 12 times more leads than those with only 1 to 5 landing pages. more targeted offers will result in more leads without any additional effort. each month Businesses with 31 to 40 landing pages got 7 times more leads than those with only 1 to 5 landing pages. In a recent study, landing pages. . London Chow true for both B2B and B2C businesses consider building more Photo Credit: HubSpot looked at the websites of 4,000 real businesses Originally published Jul 18, 2011 1:11:00 PM, updated October 20 2016 Landing pages are the bread and butter of lead gen. It sounds like an obvious point, but some businesses don’t understand the magnitude of the relationship between the number of landing pages they have and the volume of new leads they get. Before you start building new pages and offers, you’re probably wondering, “How many more leads could I be generating each month if I built X new landing pages?” many Although this data shows strong correlation but not necessarily causation, it is worth noting the magnitude of this trend and that it supports the logic that havinglast_img read more

The 5 Elements of Exceptional Business Content

first_img the importance of offering value in social media lead generation There are quite a few motivators for content creation in business. Marketers’ goals for creating content can include brand awareness, 5. It Drives Results Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack First thing’s first. No one is going to read or ultimately share content that sucks. An attention-grabbing blog title might help to attract an initial slew of views for your blog post, but if what viewers find when they get there is a poorly written or produced piece of content, they probably won’t browse for more, and they likely won’t even get through the full piece of content they initially came to your site for. Make sure you’re putting forth the effort to make sure your content meets a high standard of quality, or you’ll build a reputation for bad content (and no one wants that).  of these goals, and that’s why content is one of the core parts of inbound marketing. The key is making sure the content you create is exceptional enough to achieve these goals. what right Exceptional business content is optimized with two completely goals in mind. One is personas that make up your target audience content for your business. Think critically about the Content Marketing Here are the top five elements of business content that can make it truly exceptional. Content that isn’t appropriately targeted toward the audience you’re trying to attract for your products/services isn’t, well, the all Topics: to track the ROI of your content. Take a look back at the motivators for content creation we touched on in the first paragraph of this article. Is your content helping you rank better for the keywords you’re targeting? Is it generating traffic and leads? Is it increasing your thought leadership and brand awareness? If your content is contributing to all of the above, it’s a great indication that you’re being successful at generating exceptional business content. search engine optimization 3. It’s Optimized 1. It’s Well-Written/Produced Photo Credit: 2. It’s Targeted , thought leadership, and marketing analytics We recently published a full blog post about 4. It’s Valuable to generate more followers, and a lot of the concepts covered in that post can be applied to content creation as well. Your content will achieve much greater success if it’s valuable — specifically, valuable to your target audience. You’ll need to do some work to understand exactly Pink Poppy Photography it is that makes something valuable to your target audience, but once you do, make sure you apply what you learned to the content you create. In general, content will likely be valuable to your audience if it’s not focused on your products/services and it also educates, advises, informs, and/or engages them. mainly because, when optimized effectively, your content can be such a great source of leads for your business. Make sure you’re positioning your more premium content like webinars and ebooks on landing pages behind lead generation forms, and include calls-to-action on your blog content that points to these landing pages to ensure your blog is also contributing to lead generation. Originally published Aug 22, 2011 3:01:00 PM, updated October 20 2016 . The great thing is, remarkable content can contribute to accomplishing search engine optimization What else is your content doing for your business? What’s the point of all this focus on content creation if it’s doing nothing to help your business? If you’re spending the time to make your content exceptional, it should be driving results as well. Make sure you’re using . Because one of the main benefits of lots of content is lots of chances to improve SEO, marketers must be sure each piece of content (blog articles, ebooks, videos, etc.) they create is effectively optimized for the keywords they want to rank for in search engines.  . Now brainstorm a list of their wants, needs, and problems. Once you’ve identified their needs, then you can focus on satisfying those needs through the content you create for them. The other thing for which your content should be optimized is So how do you ensure the content you create deserve an A? lead generationlast_img read more

9 Questions You MUST Ask Before Hiring a Freelance Blogger

first_img Originally published Mar 7, 2012 2:00:00 PM, updated September 14 2017 Topics: Freelancing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack You know that blogging is indispensable for a successful inbound marketing strategy, but despite trying all the tricks of the blogging trade, you just can’t find enough time to consistently blog at the frequency and quality level you need to stay ahead of your competitors. When other marketers in your shoes reach this point, there are a couple of routes they commonly take. Many will hire an in-house blogger to create content and manage the blog’s CMS. Others don’t need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Usually, freelance bloggers don’t manage your CMS, but the content creation effort lies squarely on their shoulders.Free Download: How to Hire and Work with FreelancersHiring a freelance writer to feed your blog with content comes with some bonuses — namely, they cost less than hiring a full-time, in-house employee. But many marketers and business owners have been burned by freelance writers who are unresponsive, deliver poor quality content, disappear when they get busy with other projects (or a full-time day job), and miss deadlines. Working with freelancers like that not only presents scalability issues, but it also takes up so much of your time researching, interviewing, and reviewing writing samples that you could probably just use that time to blog for yourself.So how do you get it right the first time? How do you ask the right questions to weed out the unreliable freelancers, and pick the ones that will create great content for your blog on a consistent basis? Here are the questions you should ask and indicators that will let you pick out a super star freelance writer for your blog who you can rely on for a long time to come.The BasicsStarting with open-ended questions like these should give you a good indication of how experienced the freelance blogger is — if they can pointedly answer these questions, they are experienced enough to know what’s important to mention in their response. If you’re met with vague or generic answers, or they don’t ask intelligent follow-up questions that help narrow down their focus, they might be a generalist that isn’t specialized in your industry or blog writing, specifically. Or worse, they’re simply unprepared for your interview — not the person you’d like responsible for diligently creating content.What types of content do you create?Sometimes you’ll encounter a freelancer who writes a great whitepaper, but when faced with developing a compelling blog post, he or she can’t quite pull it off. Get your candidate talking about the types of content they write — blog posts, press releases, ebooks, printed books, business proposals, manuals, etc. A good freelance writer is capable of writing more than one content type, but listen for which assets they emphasize most, as some offer more transferable writing skills than others. Former journalists, for example, are more likely to make great bloggers than technical writers.About what industries do you write?Freelance writers can usually write about more than one industry, especially those that make their living off freelance writing full-time (more on that later). But if on their resume or during your interview, a candidate claims they are adept at writing about every industry, it’s more likely they are spreading themselves too thin. They are probably okay at writing about a lot, but not great at writing about anything. A good freelancer knows his or her limitations. If you’re interviewing someone who claims such a thing, ask for writing samples around your industry and those related to yours. For example, those in the marketing industry would also ask to see samples of writing about technology and business to see if their claims really hold up.Describe the tones in which you’re comfortable writing.Great freelance writers can adapt their tone based on the company for which they’re writing. If you’ve written a content style guide, you already know the exact tone for which you’re striving. See if they mention words that match those you’ve placed in your style guide — objective, humorous, balanced, lighthearted, etc. If your candidate is able to do this, they are likely naturals at adapting tone on a client-by-client basis. It also means they’ve probably read your blog content and have the ability to distill style and tone on their own. That’s a skill that is honed with experience, and you can be confident that they can tweak copy to make it sound appropriate for the business at hand.The Deal-BreakersAll of the great freelance bloggers are capable of doing these things, and incorporate it into their regular writing process. Subpar freelancers, however, may position these as extras or add-ons — or just something they don’t know how to do. Ask these questions to separate the wheat from the chaff.How comfortable are you conducting interviews?Bloggers don’t always have to conduct interviews to create content, but it’s a skill that should be in their back pocket. Writers are sometimes characterized as introverts, but as your blog grows, it may become necessary that your blog content reflects opinions expressed by industry influencers, subject matter experts, and customers. If your freelance blogger is going to stick with you for the long haul, they should be able to comfortably conduct interviews on the phone, in person, or via social media to get the quotes they need to create quality content. When having this discussion, it doesn’t hurt to ask whether your candidate has already forged connections in your industry, either. If they have specific industry experience, it’s likely they’ve spoken to some people in your network. This is not only a good signal of legitimacy, but also an asset for your blog content if they’ve maintained their relationship.What’s your research methodology?No matter how prolific a blogger, no candidate should claim they don’t usually have to perform research when writing posts. At the very least, bloggers should perform cursory research on topics to ensure they’re covering all necessary angles. But more importantly, a freelancer that works with you in the long term will (and should) pursue topics that are challenging and outside their immediate realm of knowledge.So ask — how do you learn about new topics about which clients ask you to write? When new features, products, or technology comes out in your industry, how do you learn about it? What publications, resources, and researchers do you visit to inform your content? In their responses, consider whether they are citing reputable sources, and whether they have an actual process in place. If they flounder through the question, you know they aren’t used to pushing the envelope when they blog, and are instead content to rely on a limited knowledge set to inform blog posts.Do you know how to optimize content for search engines?Some freelancers may peg search engine optimization as an extra. In this day and age, professional and experienced freelance writers are adept at optimizing blog content and consider it part of the regular process of creating blog content. That doesn’t mean they perform in-depth keyword research for you or coordinate your SEO strategy. It does mean that, armed with knowledge from you of the keywords for which you’re trying to rank and some brief time spent in a keyword research tool when necessary, they can optimize a title, headers, and blog content, write a compelling meta description that makes readers click, and internal link to pre-defined pages on your site with the appropriate anchor text.Describe the proper layout and format of a blog post.An effective blog post holds a different structure than any other content type. Does your candidate know how to lay out and format a blog post? If you’re conducting an in-person interview, ask them to draw a properly laid out and formatted post. If you’re conducting an interview over the phone, provide a blog post and ask them what about the layout and formatting is correct, and what is incorrect. Look for responses like:Include an image.Visually break up any long blocks of text.Use formatting devices like headers, bullets, check marks, and numbered lists.Include a call-to-action in every post.Break up content into sections or steps.If you hire a freelancer who turns in work without properly laying out and formatting content, you’re creating unnecessary work for yourself that negates the reason you’ve outsourced blog content creation in the first place.Coordinating SchedulesIf you find a candidate who, after asking the previous questions, appears to be a good fit to write for your blog, get into some logistics around both of your schedules. Freelance writers all carry different schedules and workloads, and working out those kinks before forging ahead in a long-term relationship will help set the right expectations from the onset.What are your freelance work hours?This is a loaded question, but it will let you know if they are full-time freelancers, or freelance in addition to maintaining a full-time job. It’s a critical difference that may present a problem for your business, depending on your blogging needs.Those with a full-time job other than freelancing have less flexibility to respond to content you need on-demand. For example, you may need some quick content turned around when you’re trying to capitalize on a breaking news story in your industry. Or perhaps you need a revision on a blog post slotted to go up at the end of the business day. Will they be able to respond in time? And will their work be diligent, or rushed through during their lunch break?This is not to say a freelancer with another full-time job can’t blog well for you. But it is information you should ask before making a hiring decision so you can put safeguards in place — like an editorial calendar, stringent due dates, and revision cycle guidelines.Describe your typical revision cycle.Speaking of which, the way your candidate describes their typical revision cycle is telling of how seriously they take their work with clients. Anyone you hire to blog for you should be open and happy to perform revisions you request, especially during the beginning of your relationship when your blogger is just getting ramped up. Your candidate should not only be able to describe how they tackle revisions (indicating they are actually used to performing them), but also volunteer that he or she is happy to perform 2-3 revisions on blog posts within a pre-determined timeframe.If, after you ask all of these questions, you are blown away by your candidate, don’t pull the trigger quite yet. Always, always, always ask for two things: samples of his or her work, and multiple references. It’s easy for a writer to get published on the internet these days, so existence of work doesn’t mean the working relationship was good or that the quality of work necessarily meets your standards. Jot down notes during the interview, and compare those notes with what the freelancer’s references say about their work ethic, capacity to learn, and flexibility. If you see great blog samples and hear good reviews, then congratulations — you’re no longer solely responsible for feeding your blog!Have you ever hired a freelance writer that turned out to be amazing (or a total bust?) Share what you learned about the process in the comments.Image credit: mrsdkrebslast_img read more

10 Quick Tips for Getting More Business Value Out of Twitter

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Twitter Marketing Topics: 3) Add a Twitter username field to your forms.Take initiative to collect social media contact information from your visitors and leads so you have accurate Twitter information for each of your contacts. You can do this by adding a new field to the forms on your website. This information will help you implement many of the tips on this list, as well as make sure your information is 100% accurate. How do you target your social media efforts? Originally published Jul 1, 2013 12:30:00 PM, updated April 04 2017 On my way to #SMSSummit New York for day two! Speaking on social + lead gen at 3pm.— Rebecca Corliss (@repcor) June 12, 2013Social Inbox helps HubSpot customers target geographic areas through its option to create streams of people exclusive to specific locations. For example, if you were a building contractor who wanted to interact with users in Massachusetts about home improvement projects, you could set up that query in Social Inbox and use it to focus your efforts.5) Monitor customers who tweet “help” or “support.”Customer support is oh so incredibly important. And if a customer or client is having a problem with your product or service, that’s a critical opportunity to either win their life-long support, or lose it forever. That’s why it’s extremely important to have a solid pulse on how users are responding and using your product.  If you don’t want to add a Twitter username field to every form, perhaps use that particular field on lighter, more top-of-the-funnel offers that an individual might download earlier on in the marketing process. For HubSpot customers, our software will keep this information handy in a prospect’s contact record for when you want to target and nurture those people in social media.4) Connect with users in a particular geographic location. This is a great tip for local businesses or sales reps who are targeting sales in a specific territory. Twitter tracks its users’ geographic information (for those users who have enabled it), which helps you understand where the people you’re interacting with are located. While monitoring, prioritize interactions based on where they’re tweeting from. You can do this by having a sales or account management rep send a tweet as soon as a new customer signs up for or purchases your product/service. Make sure to keep track of your customers’ Twitter usernames in order to make this easier. For HubSpot customers, our software collects contacts’ and customers’ Twitter account information to make this type of engagement even easier.  In which I give the biggest unsolicited plug ever for @HubSpot’s Social Inbox— Zack Bridges (@z_bridges) June 26, 201310) Monitor leads who mention your competitors’ names.Last but not least, use social media to fuel your competitive intelligence and help you get a leg up on deals you could otherwise lose. If you know which of your leads are interacting with your competitors online, you can use that to modify your strategy and perhaps follow up with a lead sooner than originally planned. Don’t lose the deal! Use this information to help you.  Sales reps can set up a Twitter stream using a tool like TweetDeck or HootSuite to monitor mentions of competitors’ names, have a set plan to monitor their leads on Twitter via their own account, or, if they’re HubSpot customers, could create a list and monitor their assigned leads in Social Inbox. Simply add a search filter to focus on references of key competitor names and topics that could elude to a competitive conversation.  Follow your leads on Twitter and check in on what they’ve tweeted about recently before you jump on a call. Perhaps they’ve shared some exciting news that you can bring up during your conversation. Sales reps using HubSpot can build a list of their specific active leads and monitor that list in Social Inbox.  2) Tweet “welcome aboard” messages to new customers who have signed up for your product or service. The marketing process doesn’t end once a new customer signs up for your product and service. It’s also important to nurture and support your customers in order to retain their business long term. Kick off that relationship by thanking them for choosing your company and greeting each new customer with a friendly tweet. 7) Check out your leads’ most recent tweets prior to jumping on a sales call. “Hello, Mr. Jones. How are you? How’s the new puppy you adopted this week? — Oh shucks, would you like to pay by credit or invoice?”  8) Follow people who have viewed your product or pricing pages.Wouldn’t it be great to use social media to target people who have taken certain actions on your website? Perhaps you have a collection of leads that keeps viewing your pricing page, but haven’t yet taken the plunge to purchase your product. Nurture those people in social media to give them a little nudge or offer to answer their questions. This might be tricky to do without a robust tool or the ability to track leads taking these actions in your current CRM. Professional and Enterprise HubSpot users, for example, can create a list of users who have viewed any of the important pages on their website and set Social Inbox to monitor it. To do this, create a Twitter List of your customers, and use it to monitor their tweets on a regular basis. In Social Inbox, HubSpot customers can add a specific keyword filter to call out instances when customers tweet “help,” “support,” or specific names of your products or services to make it easier than manually sifting through all of the noise. 6) Monitor your most successful long-tail keywords in social media.Here’s a thought: The keywords that drive the most traffic to your website from an SEO perspective could also be really helpful for your social media strategy. Set up keyword streams in a tool like HootSuite, TweetDeck, or Social Inbox to monitor those keywords. (For current HubSpot customers, use your Keywords tool and sort by “Visits” to see which keywords might be best to monitor in social media.) 9) Collect positive customer tweets about your products/services, and use them as testimonials.What other people say about your products/services can have much more credibility than what you say about yourself. Make sure you’re monitoring instances of people mentioning your company and products in a positive light. Favorite the most flattering tweets, and use them on a dedicated product testimonial page, landing page, or product page. For HubSpot Social Inbox users, if you prefer to reference quotes from a specific group of people, like customers, set up that monitoring stream based on customer lifecycle stage and filter for mentions of your company. These steps should help you focus your social media efforts to be more relevant and business-focused. Whether you’re a HubSpot Social Inbox user or not, be smart about your social media monitoring so you get the most value out of your time. Social media, especially Twitter, requires a lot of effort in order to extract business value. But with over 200 million active users, the probability that your prospects, leads, and customers are using the Twitter is high. This means conversations that could drive business value are happening; they’re just surrounded by irrelevant clutter.   So how can marketers navigate this social network and prioritize their time so they’re only reviewing the tweets that are most important to them? The key is dissecting the Twitterverse into specific segments that are most relevant to your business and using your marketing data to create those groups. And we’re going to tell you how.Let’s take a simple case: Wouldn’t it be great if your social media manager spent more time tweeting at your leads instead of combing through tons of off-topic posts? Yes, I mean exclusively interacting with people who have already showed interest in your company, perhaps to help guide them further down your marketing funnel. If you knew who on Twitter fit into that specific segment, you could get so much more value out of your social media efforts by focusing more time on that important group of people.The following list is full of social media tips to help you focus your social media efforts on the right conversations and interactions. We’ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. By focusing on targeted Twitter activities like these, you’re sure to get more business value out of your time in social media.10 Social Media Tips to Get More Business Value From Twitter1) Monitor and thank your current sales opportunities who are reacting to your content on Twitter. As you can imagine, how you communicate with someone who is currently considering your product or service should be different than how you talk to a random person in your network. You should focus on building rapport and strengthening your relationship with your opportunities, and you can do that by paying attention and being gracious.In the event one of your opportunities comments on, shares, or replies to a piece of your content on Twitter, you should respond. Thank the person, ask them what they learned, or share their tweet with your own followers. In order to find and follow these people in the first place, export a list of your current opportunities and add them to a Twitter List on Then check in on them every day.HubSpot customers can easily do this in their Social Inbox by creating a list of their opportunities in HubSpot (perhaps by segmenting by lifecycle stage), and then setting Social Inbox to monitor the tweets of those people in that list. You can also specify that you only want to see messages containing certain keywords, like your company name or your blog. Now you’ll see whenever an opportunity mentions you, so you can follow up.  Adding a personal touch on your sales call is a great way to kick off a conversation and build trust on the phone. If you wanted to reference personal details prior to Twitter’s existence, you would either need to do thorough research, ask for that type of friendly information, or simply hope a person would share it on his/her own. Twitter makes that type of information discovery much, much easier. Once those streams are set up, they will help you discover people who are interested in those particular topics. Jump into the conversation and perhaps even follow those individuals. If you have content that addresses those topics, share them in the discussion. This type of activity will help you tap a new network of people who may not have discovered your website and content yet.last_img read more

The Worst PPC Mistakes Beginners Make (and How to Avoid Them)

first_img Originally published Oct 9, 2013 2:00:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack I’ve reviewed a lot of Google AdWords accounts at WordStream — probably thousands — and I see the same silly mistakes over and over again.These five rookie mistakes are the difference between high-performing accounts and ones that fail. If you’re not happy with your PPC results, consider this as a checklist to revamp your account. And if you’re making any of these super-common errors, it’s time to fix them.Rookie Mistake #1: Infrequent LoginsThe number-one reason most businesses fail at AdWords is they don’t sign in enough. PPC managers say they are doing work in their accounts, but when I look at the change history of the average AdWords account, the numbers tell a different story. In fact, only 1% of small businesses sign in to AdWords on a weekly basis.If you want AdWords to work for you, you have to commit to regularly logging in and actually working on your account. After all, it’s not going to manage itself.The good news is AdWords doesn’t have to take over your life. Since most advertisers do so little by way of account optimization, just logging in and working on it for 30 minutes each week (not all day, not every day) can make a big difference.Rookie Mistake #2: Not Optimizing for Quality ScoreQuality Score is often seen as a black box –- you can never know exactly how Google calculates it or exactly what your dynamic, behind-the-scenes Quality Score is for any given Google search. This has led many advertisers to erroneously conclude that Quality Score doesn’t matter as a metric.They’re dead wrong.Average Quality Score is an extremely good predictor of overall account success, as it directly affects your rankings and cost per click (CPC). Lower CPCs translate into lower costs per conversion, so optimizing for Quality Score is essentially the same as optimizing for costs.The savings can be pretty powerful:Unfortunately, though, the typical small business has an average Quality Score of 5, which offers no discount at all.Rookie Mistake #3: Ignoring Mobile TrafficAdWords advertisers have ignored the mobile space for far too long. It used to be really complicated to run your AdWords ads on mobile, because Google recommended creating entirely separate mobile campaigns. Now, with Enhanced Campaigns, it’s much, much easier.However, most PPC managers still make the mistake of thinking that mobile traffic is less valuable than desktop. We’ve found a couple of things to be true:Mobile users are quicker to convert. They often want something NOW, so you need to adjust your ads (messaging, call-to-action, extensions, etc.) accordingly to secure the conversion.For some businesses, mobile traffic is actually more valuable. We’ve seen some companies getting higher conversion rates from mobile clicks, at a lower cost per click. Test out those audiences and don’t assume mobile isn’t right for you.Fewer than one in five AdWords accounts has set up mobile-preferred ads. Make sure you’re the one that does it right.Rookie Mistake #4: Lousy Keyword TargetingWhile SEOs are flipping out about the “not provided” crisis, as an AdWords advertiser, you still have keyword data to spare. But most AdWords accounts suffer from poor keyword targeting. Some of the problems I see include:Overly broad keyword choices — Long-tail keywords are more cost-effective, especially in competitive niches, but too many advertisers focus on broad head terms.Overly broad match types — One in four small businesses only use the default broad match keyword type. This match type is great for Google, since it maximizes the number of clicks, but it’s not so good for you, since those clicks are less likely to be relevant to your offering.Too few negative keywords — Negative keywords help filter out unwanted, irrelevant clicks, so they’re a key cost containment measure. However, 20% of AdWords accounts don’t use any negative keywords at all.These targeting mistakes are part of the reason that the typical SMB wastes a fourth of their annual paid search spend.Rookie Mistake #5: Blowing Off the Landing Page ExperienceThe landing page is where you seal the deal in PPC. You can get everything else right in your AdWords campaigns, but if you’re not building solid landing pages, you’re not going to turn those clicks into conversions.And guess what? It should come as no surprise at this point that many advertisers don’t realize how important landing pages are:More than one in four AdWords accounts send all of their PPC traffic to the same landing page.Roughly one in five small businesses send all of their PPC clicks to the homepage.Sending all traffic to one landing page or, worse, your homepage is a terrible idea. You need a targeted, dedicated landing page that serves one purpose only: getting the visitor to complete the desired action, which should be closely tied to the keyword and ad that got them to your site in the first place.For even more mistakes that PPC rookies are making, check out our Extreme PPC Makeover infographic, which includes more data from our recent study of 500 small and medium-sized AdWords accounts and where they need the most help.This is a guest post written by Larry Kim. Larry is the founder and CTO of WordStream, provider of the 20-Minute PPC Work Week and the AdWords Grader. You can follow him on Twitter and Google+.last_img read more

30-Day Blog Challenge Tip #10: Keep a Blog Journal

first_img Originally published Jan 11, 2014 6:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Blogging Advice Topics: From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.Today’s blogging tip is brought to you by Kalen Arreola, President of Stars and Stripes Marketing LLC:”Get yourself motivated by keeping a ‘Blog Journal’ next to your computer. If you have a random blog idea in your head, write it down! Later, you can go to your computer and plug it in. We like to pre-plan 30 days out and plug our blogs into our calendar so it pings us as a reminder to write the blog or that it is posting that day. If you’re lucky enough to have HubSpot, you can create all of your blogs ahead of time and schedule the posts you want with links back to your site, and boom — you can have it done ahead of time!”Did you blog today? If yes, submit to the challenge!last_img read more

How an A/B Test of Landing Page Form Copy Improved Lead Quality

first_img Originally published Nov 18, 2014 12:00:00 PM, updated June 28 2019 In our experiment, we ran an A/B test on one of our landing pages comparing Treatment A and Treatment B against the control — the only difference between the landing page versions was this question. You can see below that we played with copy changes as well as visual presentation in the form field.Treatment ATreatment BNext up is what we found.What We FoundBoth treatments had a huge improvement in data accuracy from our original 60% error rate. Treatment A had a 26% false positive rate (meaning of 100 people saying “Yes” on the form, 26 of those people were NOT an agency) while Form B had a 22% false positive rate. After testing for statistical significance, we decided to replace this question on all our forms with Form B’s field format. Since replacing this form field, the false positive rate has gone down even further. While this may seem like a trivial test, it’s had a huge impact on our business. Now, instead of getting caught in this data-scrubbing bottleneck, more leads are going to the right sales reps faster. And the faster they can respond to a qualified lead, the more relevant conversation they can have with the lead. So this didn’t just help us get cleaner data at scale — it helped make our sales process more lovable. Talk about a win-win! When most people talk about getting quality lead information from forms, they usually talk about one tactic: changing the length of the form. The longer the form, the better quality the leads will be … right?Truthfully, it’s not always that simple. For most businesses, changing the form length is a great way to get started with increasing lead quality — but at a certain point, you’re going to need to experiment with other form conversion optimization tactics to get better information about the people filling the form out. At HubSpot, we’ve had a long lead generation form on our website for a while, but it wasn’t quite getting us the best results we needed to efficiently rotate the right leads to Sales. Below is what we tested to help improve the quality of our form submission data — all without adding a single form field.The ProblemLike we mentioned above, we’ve always had a long lead generation form on our landing pages — we’ve wanted a decent amount of information to properly qualify incoming leads for Sales. Here’s the type of information we typically ask for:Your nameYour emailYour company nameThe number of employees at your companyThe URL of your company’s website Your roleYour departmentWhich CRM you useYour biggest Marketing and Sales challengeWhether your company is a marketing agency (or sells marketing services)The last bullet is one of the most crucial to ask. We sell HubSpot both directly to businesses and through our Partner program, so we use this question to route new Partner leads to a certain team in Sales. To make sure that sales team is always getting the right type of leads, if someone says that they are a marketing agency, they go into a special queue. In that queue, the website is manually checked to confirm the lead is actually an agency, and if so, is sent on to our Partner sales team. About a year ago, we realized that our manual checkers had to still do a ton of filtering to get the proper leads to the proper teams. We discovered that of those people who said “Yes” (they could be a Partner agency), 60% of them were in reality not an agency. So if 10 people said “Yes” on the form, only 4 of them would be a marketing agency. As you can imagine, that manual data scrubbing takes time, and isn’t an efficient way to scale. So we decided to run a test on the form to see if we help people better identify themselves as a partner agency from the get-go.The MethodologyThe test all revolved around testing the form copy. Here’s what the original question said:Controlcenter_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Brad Lundblade on Rimington Trophy Spring Watch List

first_imgLet the list watches begin.Senior Brad Lundblade was among 63 centers included on the spring watch list for the Rimington Trophy. The award goes to the nation’s top center. Lundblade made last year’s watch list, as well.Lundblade started off his career as a last-minute addition to the 2014 class. The walk-on was thrust into the fire during that up-and-down 2014 season, appearing in seven games. He got his first start at Baylor — snapping the ball to another true freshman in his first start.Lundblade was put on scholarship prior to his sophomore season in 2015 and has been the Cowboys’ starting center since. He’s been a big part of the growth along the offensive line as a unit and is one of the leaders up front.The award is given to the consensus All-American center from the Walter Camp Foundation, the Sporting News and the Football Writers Association of America, based on the highest number of first-place votes. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

100 Days of Summer: Get to Know No. 35 Chance Cook

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. The next subject of our summer-long countdown saw the field in 12 games as a true freshman and could make a bigger impact in 2017.How he got to OSUCook came to the Cowboys as a walk-on from Canadian High School (Canadian, Tex.) where he played on both sides of the ball. As a running back he rushed for 2,122 yards and 32 touchdowns on 9.5 yards per carry his senior season. He was also a pesky defensive back and returned punts and kicks. Cook’s versatility and production earned him all-district honors all four years of his prep career.What he’s done in StillwaterCook is not exactly a household name among Cowboy fans but the true freshman earned playing time upon arrival in Stillwater. He played in every game except the Alamo Bowl with most of his burn coming on special teams.AdChoices广告Role in 2017He’s already put on nearly 10 pounds and has gained valuable experience on kick coverage. A rotation role at safety is not outside the realm of possibility — especially if someone twists an ankle or a knee. Look for Cook’s role to increase. He could compete for reps on defense either this fall or next.Noteworthy stats and highlightsHad two tackles against Iowa State and a tackle for loss against Southeastern Louisiana in last year’s season opener. In this past spring game, pitched in for four tackles (two solo). During his senior season in high school, Cook recorded 85 total tackles, six tackles for loss and two interceptions.last_img read more

From Fan to Fan: An Open Letter to Oklahoma State Faithful in 2017

first_imgEd. note: This was a guest post submitted by a reader named Jon Jester. Sometimes, when we get post submissions or emails that are good enough, we like to run them just so it doesn’t feel like we’re exhibiting colonialism on the O-State faithful. This site was built for fans and by fans, and this post was a good reminder.Thursday nights for me are pick-up basketball nights at a local church in town. Like many recent grads, I’m starting to realize the importance of staying active because my routine of exercising or going to the gym four times a week two times a week is harder to fit into a 40-hour work week than into a 15-hour class load.I started up a conversation with a guy who I find out is a fellow OSU grad at basketball one night. We get to OSU sports as a topic of mutual interest, and naturally this year’s football season comes up. I admit to him that between the entire offense, both Rudolph’s and Sinor’s Heisman campaign, and Gundy’s unabashed optimism, I’m starting to drink the orange kool-aid a little bit.He replies that he knows that OSU is supposed to be good this year, but with the exception of 2011, he always ends up let down by the football team, so he’s not going to get too excited until OSU actually starts stringing together some wins.I understand where he’s coming from. Any OSU fan knows what he’s talking about. The routine of getting your hopes up to only be disappointed wears on a fan of any team. In 2009, there was Dez’s suspension. In 2015, Baylor’s 3rd string QB looked like Aaron Rodgers in BPS. Then take your pick between the 2012, 2013 and 2016 Bedlam games.These memories still sting a little. I still don’t like talking about Ames, to be honest.But, the heartbreak is only part of the story. Every team’s season save one ends somewhere other than under a barrage of confetti over a national championship trophy.College football is tailgating on the lawn of the Cordell. It’s Lee Corso putting on mascot heads every Saturday morning and either energizing or enraging an entire fan base. It’s the storming the field after winning a conference championship against your powerhouse in-state rival.The pokes have had their fair share of victories too. In 2008, there was the victory at No. 3-ranked Mizzou. In 2013, the then top-10 ranked Baylor Bears got a 30-point drubbing by the Chelf Train. In 2015, Trevone Boykin threw 4 picks and TCU was pummeled in BPS. And, of course, 2011’s Bedlam and the Fiesta Bowl.Those adrenaline-packed Saturday highs are what college football is about. Where every week, we spend hours before the game with friends and family (and maybe a couple of cold Coop F5s). Then collectively, for that 3-hour span of game time, we come back and ride that emotional roller coaster.Here’s the thing about this year, though: Bob Stoops retired It’s not looking like an ordinary OSU football season.The Pokes are ranked the highest they have been ranked in the AP preseason poll since the 2011 season. They have a Heisman candidate quarterback who doubles as one of the top three quarterbacks to ever put on an Oklahoma State jersey. They have the most potent offense in the country according to ESPN’s Trevor Matich. They have NFL talent on defense. They have a tenured, relaxed coach on a lifetime contract who’s won 68 games in the past 7 years.As much as I wish it was true, these things can’t be said of OSU every year.This year, 124 teams won’t make the playoff, and 127 won’t win the national championship. Every team’s ultimate goal is that lipstick-looking trophy, but few realistically have a shot. We are one of those teams. This season has the ingredients to be a season where the Pokes reach the unchartered waters of the CFP. Could OSU have the next Vince Young in Jelani Woods and become a powerhouse for the next three years? Sure, but who knows. What we do know, is that this year, we’re going to be really, really good.No one can promise things will go perfectly, and making the College Football Playoff is still going to be difficult to make even if more things go right than wrong. But, one thing we know for sure though: it’s going to be a joyride each and every Saturday this fall.Buy in to Oklahoma State football this year. Even if it ends without a Big 12 title and College Football Playoff this year, it’s still going to be a wondrous four months. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Wenger: ‘Complacent’ Arsenal had no ideas

first_imgArsenal ‘Complacent’ Arsenal had no ideas, Wenger admits Iain Strachan Last updated 1 year ago 08:03 23/2/2018 FacebookTwitterRedditcopy Comments(2) Arsenal UEFA Europa League Arsenal v Östersunds FK Östersunds FK Arsène Wenger Videos After averting a huge Europa League upset at home to Ostersunds, the Gunners boss offered a withering assessment of his side’s mentality Arsene Wenger accused his Arsenal team of being “complacent” and lacking focus as they lost 2-1 at home to Ostersunds in the Europa League on Thursday.The Gunners won the first leg in Sweden 3-0 and were expected to cruise in the return fixture at Emirates Stadium.Goals from Hosam Aiesh and Ken Sema in the space of 70 first-half seconds saw Ostersunds threaten to pull off a huge upset. Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp And although Sead Kolasinac’s strike after the break made it 4-2 on aggregate and settled Arsenal’s nerves, Wenger offered a damning verdict of his side’s attitude. “We were not at the races in the first half,” he told a news conference.”We were in trouble because we were complacent and not focused. We were open every time we lost the ball and had no ideas with the ball. That’s why we were in trouble.”In the second half, it was much better. Our energy was high and our domination as consistent. Overall we responded very well. We did the job to qualify. That’s what you have to keep from the night and that’s it.”It’s defeat on the night – but our aggregate score means we’re into the last 16 of the @EuropaLeague #AFCvOST — Arsenal FC (@Arsenal) February 22, 2018 Wenger acknowledged his team’s convincing win away from home and this weekend’s Carabao Cup final against Manchester City may have exerted an influence on the mindset of his squad.”We prepared properly, in a serious way, but you have external circumstances,” he said.”The fact that we won the first leg 3-0, the fact that we have another big game on Sunday, the fact that people subconsciously think they just have to turn up to win the game.”Football doesn’t work like that. We played against a good side and it’s what you see in the FA Cup. You can be in trouble every time you’re not 100 per cent focused.”I felt in the first half the whole team was not at the level you expect. It was not easy for the defenders because we lost the ball too early and we didn’t’ screen well when we lost the ball.”last_img read more

Conte challenges Morata and Barkley

first_imgChelsea Morata and Barkley must prove worth to Chelsea boss Conte Dom Farrell 00:39 3/3/2018 FacebookTwitterRedditcopy Comments() Alvaro Morata Chelsea Getty Images Chelsea Premier League Antonio Conte Manchester City v Chelsea Manchester City Morata Two men short of form at Stamford Bridge have been charged with the task of working hard and showing that they deserve regular roles heading forward Antonio Conte has urged Chelsea striker Alvaro Morata to work hard and rediscover his best form.Spain international Morata became the Blues’ record signing when he joined from Real Madrid during the close season and has 10 Premier League goals to his name.However, the last of those came against Brighton & Hove Albion on Boxing Day, with the former Juventus man going scoreless across 10 appearances in all competitions while grappling with a back injury. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp “He has to work and to recover the best form after an injury in his back,” Conte told reporters ahead of Sunday’s trip to face league leaders Manchester City.”He has to work and have patience and we must have patience. But the only way is to work.”While the jury remains out on Morata, Ross Barkley has had little to celebrate in Chelsea colours since joining from Everton in January.He was substituted on his only start in three senior appearances, the shock 3-0 defeat at home to Bournemouth in January, while the 24-year-old’s hamstring injury curse has struck again.Even though Barkley is now back in training, Conte was in no mood to offer any guarantees ahead of facing Pep Guardiola’s in-form side.”Ross Barkley, in this week he trained with us. Now he has recovered from his injury and he will come with us for Manchester City,” the Italian added.”Then I don’t know if I decide to find a place on the bench for him or in the stand for another week.” Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.last_img read more

‘Neymar is not a project’ – Sacchi hits out at PSG

first_imgNeymar ‘Neymar is not a project’ – Sacchi pinpoints PSG’s failings Robin Bairner 20:51 9/3/2018 FacebookTwitterRedditcopy Comments(1) Neymar PSG Troyes Ligue 1 29112017 Getty Neymar PSG PSG v Real Madrid Real Madrid UEFA Champions League Drawing on his own experience, the two-time European Cup winner believes that one man alone cannot carry the Ligue 1 side to greatness Legendary Italian coach Arrigo Sacchi has told Paris Saint-Germain that they need more than just Neymar if they hope to win the Champions League.The Ligue 1 champions-elect crashed out of the competition at the last-16 stage for the second season in succession, beaten 2-1 by Real Madrid at Parc des Princes on Tuesday and going down 5-2 on aggregate. After a lavish summer spend, the headline of which was the purchase of the Brazil international ace for a world record fee of €222 million from Barcelona, it was a performance that came below the standards expected of them. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp They were not aided by Neymar’s absence from the second leg due to a broken foot – an issue that could yet see him sidelined for the rest of the domestic season.And Sacchi, who had previously branded PSG’s performance “very weak”, believes that the 26-year-old star needs better support – not just on the field.“A player, no matter how strong, is not a project,” the two-time European Cup-winning coach told L’Equipe. “Neymar, he’s not a project!”Milan won Serie A in 1988 with Marco van Basten, who had only just signed, and who played only three complete league games out of 30. If our project had been Van Basten, we’d have won nothing.“We won the European Cup with Ruud Gullit in 1989-90 and you know how many matches he played? One out of nine! We beat Barcelona in the European Super Cup without Franco Baresi, Carlo Ancelotti and Gullit.“Music without a score is not possible. [Playwright] Bertolt Brecht said that even the greatest actors need a director to express themselves fully. “With what they spend, the day that the Parisians have a complete organisation worthy of the club, they will go forward.”last_img read more

Online Betting Odds Tab Spencer Sanders as Favorite to Win OSU QB Job

first_imgThey say what happens in Vegas, stays in Vegas. But what about offshore gambling forums? Well, they say Spencer Sanders is the likely starting quarterback for OSU in 2019.According to odds from the online gambling site, Sanders is the 1-3 frontrunner to win the job as of Tuesday, July 30 (two days before the beginning of fall camp). Dru Brown, the only other quarterback considered to be contending for the job with Sanders, is listed at 2-1. For the uninitiated, 1-3 odds as a percentage probability is 75 percent. 2-1 odds as a percentage probability is 33.3 percent.Translated: Sanders is the clear favorite.Vegas doesn’t seem to agree at all with the spin that’s being put out of Stillwater of late. Mike Gundy said at Big 12 Media Days that no quarterback has won the job yet, and new offensive coordinator Sean Gleeson doubled down on that notion Monday at OSU’s pre-camp media outing.“This is an even race,” said Gleeson, emphasizing that the best accuracy and most intelligence should give one quarterback the winning edge. “We need a guy who can lead our players, who can be intelligent enough to run this no-huddle. There’s all different shapes and sizes of quarterbacks, but the thing we all understand is that accuracy matters. Whether you throw it hard or fast or big or small, accuracy is really important.”The odds give Sanders a huge leg up on Brown, which means there’s some value there with Brown. Because from everyone we’ve talked to both on and off the record, this seems to be a tighter race than these odds would indicate. Sanders may be a monster favorite to win the gig, which he may in fact go on to do, but it’s far from a done deal at this point. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

OSU Has Had Success Bouncing Back While Playing Multiple QBs

first_imgOur nine-month drought without football will come to end on Friday when Oklahoma State opens its season Oregon State in Corvallis. For the Cowboys, it’s probably seemed more like nine years.Just three times during the last decade has OSU failed to reach double-digit wins — 2012 (8-5), 2014 (7-6) and last year (7-6). Fortunately, Gundy’s team always bounced back with a 10-win season. The uncertainty at quarterback might bring up doubts about keeping that streak alive, but maybe it shouldn’t.Gundy does have a plan which, for the time being, involves playing both Spencer Sanders and Dru Brown, but who will start and how those snaps get divvied up is anybody’s guess.Coincidentally, both of those bounceback seasons also came with multiple quarterbacks at the helm.The most recent rebound was in 2015 when Oklahoma State blasted off to a 10-0 start fueled by residual fumes from Mason Rudolph’s 2014 Bedlam win and a 2-1 finish to his would-be redshirt season. But J.W. Walsh also made huge contributions to the offense. Before that, it was the 2013 team led, at different times, by Clint Chelf and Walsh that finished 10-3 and just missed out on a conference championship.Both of those teams utilized multiple passers, but each did so in different ways.In 2015, it was no question who would start. Mason Rudolph had grasped the reins of the offense and provided a much-needed spark following a five-game losing streak in 2014. Despite sharing reps in short-yardage and goal-line situations with the more proficient runner, J.W. Walsh, it was Rudolph’s team.This 2019 team shouldn’t have the issues that 2015 team had in short-yardage situations or in the running game as a whole. But there still is the possibility that both QBs have a role in the offense, and even at the same time. Sean Gleeson has utilized two and sometimes three quarterbacks at once, and if it brings value to the offense, all the better.But in 2013, the rotation was more about instability than a situational substitution. After a close race throughout fall camp, senior Clint Chelf got the nod to start in Houston when the Cowboys opened up against Mississippi State — but that was short-lived. After just six pass attempts he was pulled for Walsh.So began a quarterback carousel that lasted all season. Each passer got his shot with Chelf finishing the year as the starter. The Cowboys, thanks largely to a very good defense, still finished with 10 wins and were this close to winning two Bedlams and two Big 12 titles in three seasons.If we look at Gundy’s tenure on the whole, those two seasons seem to be more the exception than rule.So… when Oklahoma State has a franchise passer, it wins at a much higher clip than when it doesn’t (shocker). That’s probably true at any school, but at OSU the difference is drastic. In those one-QB years OSU went 85-32 (.726). In the multi-QB years it went 36-27 (.571). [PFB]Leaning on multiple guys to fill the role of QB1 is obviously not the ideal situation, so if one of the two takes the job by force in the these first couple of weeks, I’m sure Gundy would be as happy as any fan would. But if that isn’t in the cards for OSU, at least Gundy has shown the ability to bounce back from a down year regardless. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Global Maternal Health Conference 2010: Day One Take-Aways from the Young Champions

first_imgShare this: Posted on August 31, 2010June 21, 2017By: Lorraine Thompson, Winner, Ashoka’s Maternal Health Blogging ContestClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)On August 30 at 8:00am, the air was already hot and sticky as Ashoka’s Young Champions and Changemakers boarded an air-conditioned bus. After careening across Delhi’s bumpy streets, the young social entrepreneurs stepped into the bright light of downtown Delhi for their first day at the Global Maternal Health Conference (GMHC).In the morning they attended the Conference’s inaugural ceremonies. After lunch they absorbed new facts, figures and findings at special conference sessions. Later that evening, I caught up with two Young Champions and a Changemaker to ask a question:What was your most important takeaway from today’s GMHC sessions? How will it impact your work?Onikepe Owolabi“At the first presentation today, I was struck by the obstetric epidemiologist from Aberdeen (Wendy J. Graham from Immpact at the Univeristy of Aberdeen). She kept mentioning context of research. And it struck me that when we look at studies to influence what we do, we should always try to find out about the culture of the people there. And the other things was her idea of ‘failing forward’: learning to maximize our failures—to make them into successes and leverage them for future successes.”“In the afternoon, I attended a session on the social and economic impacts on maternal health. There was a young man who spoke about a qualitative study done in Nepal. Because of what I heard in the morning, I was a lot more open to qualitative research. Sometimes people think it’s not as scientific as quantitative data collection. He spoke about the cultural things that stopped women from accessing healthcare. He kind of sparked a thought in my heart—that culture is an integral part of people’s lives.”“I think the aim of our Young Champion projects should be to eliminate the harmful practices of culture. But maybe we will get women to access healthcare better if we can incorporate some good parts of culture. From my cultural context, many people use traditional birth attendants because they want the love, the prayers and the social support. So maybe if we could somehow incorporate those spiritual rituals into hospital birthing and institutional deliveries, women would be more open to using them—as against just insisting that they come to the hospital.”Seth Cochran“The partner I work with in Uganda uses these birth kits. She goes around to different women in the villages and shows them a little backpack filled with things that will make a pregnancy safer. Really basic stuff. Like soap to wash your hands. A razor to cut the cord—a sterile razor. A clean blanket.”“Originally I thought, it was a great idea. But it turns out it’s a pretty controversial idea. A lot of people worry that if you give a woman this kit of clean stuff, it’s going to tell her it’s okay to give birth at home. And that’s not what the institutional players want. They want the women having their babies in hospitals. Which I think is ideal—but in a lot of cases not realistic.”“Since the Women Deliver Conference, I’ve been thinking I need to better understand this discussion. So today I went to a session on birth kits. It was structured almost like a debate. Like, Here are some of the facts: What do you think?”“And it became very clear to me what I want to do. With these birth kits, there are all these possibilities, right? It doesn’t have to be a facility birth. If you manage it properly, not only can it make a woman want to go to the hospital, it can help the hospital more effectively treat her. It’s a packaged set of commodities—and the facility may be short of commodities.”At the hospital, they know, if they’ve been trained, how to receive this woman: The woman comes with a little package, they can immediately take every thing out, do the job quicker, more effectively, make sure everything’s there.”“Today the debate made it very clear in my mind that I’m going to do this as a fundamental part of my program. The specifics of how—I’m not quite sure about yet. But my mind was boiling with possibilities: You could sell these things. You could sell vouchers for additional care. You could give them vouchers for local transport—negotiate with taxis. It’s a physical good, a package that’s not only sellable to the woman in Africa—or donate-able—but it’s also saleable to the donating public. Because it’s tangible. And it’s low cost—probably less than $10 or $15.”Dr. Minal Singh“I liked meeting people from the same field, with a similar cause. The best part was I’m coming away with the feeling that I’m not alone—I’m not facing different values in the field of maternal health. The values are shared by people all over the world. So it gives me lots of inspiration to work with new energy when I get back.”“There are so many synergies. Though we had little time to connect with all the partners, I’m sure we have their contact details and their organization names. Thanks to the World Wide Web, we’ll be able to connect again. I can see much potential—people from whom I can learn and partner.”“In the afternoon I attended a session on the social and economic and cultural implications of maternal health. It was a very nice talk. And this is actually the problem we are facing—the gap in India between the rural and the urban and also the economic gap. So I hope this will help me implement better.”Lorraine Thompson is the winner of the Ashoka’s Maternal Health Blogging Contest and is live blogging for the Change Summit and the Global Maternal health Conference. Stay up to date with the conference happenings! Follow the Maternal Health Task Force and EngenderHealth on Twitter: @MHTF and @EngenderHealth. The conference hashtag is #GMHC2010.For more posts about the Global Maternal Health Conference, click here.For the live stream schedule, click here.Check back soon for the archived videos of the conference presentations. ShareEmailPrint To learn more, read:last_img read more

Maternal Health Accountability: The Crucial Next Step

first_imgPosted on September 2, 2010June 21, 2017By: Kate Mitchell, Maternal Health Task ForceClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Ann Blanc, Director of the Maternal Health Task Force, welcomed attendees of the Global Maternal Health Conference to the third and final day of the conference. She recalled the Safe Motherhood Conference held in 1987 in Nairobi–and said, “Experts at the Nairobi meeting did not expect to be here today. They would have thought that by now preventable maternal mortality would be a thing of the past.”Lynn Freedman, Director of the Averting Maternal Death and Disability program at Columbia University and moderator of the final plenary, opened the session with a statement that she said few could argue with: Many of the pieces are in place to make preventable maternal mortality a thing of the past; technical knowledge, money, political will, and big improvements on the great challenges of implementation. What we need now is accountability. The title of plenary three was Maternal health accountability: successes, failures, and new approaches.Insights from plenary three panelists:Sigrun Mogedal, of the Ministry of Foreign Affairs in Norway, discussed bi-lateral and mulit-lateral aid for maternal health. She noted the current momentum around maternal health but reminded conference participants that we have been here before–and asked, “Why should now be different?” She pointed out that consensus in New York is not the same as action on the ground. The missing piece needed for more action on the ground is accountability–and this is a matter of hard domestic policies. She said that bi-lateral and multi-lateral debates “take up too much space.” The global must serve and respond to the local, NOT the other way around.Helena Hofbauer, Manager of Partnership Development at the International Budget Project, raised questions about aid effectiveness–and discussed national governments’ commitments to spending on maternal health. She described the work of the International Budget Project to use budget analysis to address persistent inequalities in maternal mortality. She said that the budget is a nation’s single most important overarching policy document. Helena asked, “What would happen if people actually asked the government how much and specifically on what they are spending to improve maternal health?” The International Budget Project did ask these questions on behalf of citizens, and the response was “deplorable”. In fact, the reply from Nigeria was that this sort of information is “sensitive and controversial” and from Tajikistan, “Please don’t bother the minister with these sorts of requests.” Helena declared, “This is, in practice, an accountability free zone.”Nancy Northup, President of the Center for Reproductive Rights, talked about accountability within the context of a human rights and legal framework for improving maternal health. She described a paradigm shift from considering maternal health solely as a public health issue to now understanding it as a human rights issue. Nancy described the legal framework for how and why governments should be held accountable for maternal deaths–citing the right to life, health, equality and non-discrimination, privacy, spacing of children, to be free from cruel, inhumane or degrading treatment, and to education, information and the benefits of scientific progress. She described the process of litigation at the national and international level to demand individual compensation and systemic change–noting that demanding this sort of accountability is the next critical step in improving global maternal health.Aparajita Gogoi, Executive Director of CEDPA India and the India National Coordinator for the White Ribbon Alliance, commented on accountability through grassroots advocacy. She said that working on the issue of accountability at the grassroots level occurs in three phases: gathering information, spreading awareness, and speaking out. She described a number of tools that can be employed to give local communities a voice including public hearings, check lists, verbal autopsies, and more. Aparajita talked about the importance of providing a safe setting for dialogue—a place where communities can voice concerns and demand action. She pointed out that crucial here, is that people with power are also present, take the concerns seriously, and are held accountable for taking action.Follow the Maternal Health Task Force and EngenderHealth on Twitter: @MHTF and @EngenderHealth. The conference hashtag is #GMHC2010.For more posts about the Global Maternal Health Conference, click here.For the live stream schedule, click here.Check back soon for the archived videos of the conference presentations.Share this: ShareEmailPrint To learn more, read:last_img read more