Know Your Market – Example: 3 Tips for Environmentally Friendly Marketing

first_img Originally published Oct 15, 2007 9:02:00 AM, updated October 01 2019 With marketing, it is not only what you say, but how you say it.  Being authentic to your personality and your brand is paramount, especially when you can be so easily exposed in today’s world where information travels in seconds and anyone can start publishing their own content to a world of hundreds of millions for free.But, how can you communicate with your market in more effective and emotionally engaging ways?  How can you change what you do as a company to create more engagement with your market?As an example, pretend your target market cares about the environment, and your company does as well.  What can you do as a company to connect with your target market on this issue?1) Go paperless.All The response rate for most direct mail is 2%.  That means that 98% of your direct mail is wasted.  Plus, in addition to the environmental impact of the 50 pieces you send for every 1 lead, there is the impact of the trucks and other transportation used to move all that mail around.  If your audience really cares about the environment, send them email, use RSS, and let them know that you are not using snail mail for marketing.2) Make your prizes environmentally friendly.Still giving away iPods and cash prizes as part of some promotional contests you are using to gather leads and build awareness?  If you want to engage with your market of environmentally conscious consumers, try changing your prizes to something they will actually care about.  Perhaps a donation in their name to a global charity or purchase a parcel of rainforest to be protected in their name?  If your market truly cares about the issue, this will be a great tool to provide more focus to your contest marketing efforts and 3) Use virtual meetings.At HubSpot, almost all of our sales are done over the phone using web meeting technology like GoToMeeting or WebEx.  Even for customers who are close by, it saves time, money and reduces the environmental impact because there is less transportation.  For your “green” customers, they will appreciate it, but even your non-green customers will appreciate the time and money you are both saving.Note: This post is part of Blog Action Day.  For an explanation and some interesting statistics, read this article I wrote about Blog Action Day, the Environment and Viral Marketing. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

HubSpot TV – Inbound Marketing for the Beer Biz and You

first_img Come hang out with us in San Francisco! I have aFacebook Group and a Facebook Fan page and my followers are splitbetween the two. Should I just have one to get the most of out thecommunity? If so which one?  Intro Soul Want to learn effective ways for generating leads and marketing in a economic downturn? Download the free webinar mvolpe Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Forum Fodder Brand Mentions Preferred over Ads Inbound leads typically have better quality, but no lead source is 100% perfect. Be careful with the personal URL, you could get more spam because it makes you gmail address public. for tips and tricks to drive more visitors and leads to your website! Matt Webster (@ Marketing Takeaway Remember to subscribe in iTunes – :Teaching people about beer and how to pair it with food.  Marketing Tip of the Week: Google Starts Featuring Profiles in Search What is your favorite beer right now? Marketing Takeaway Award Winning Podcast! (You can also FTC Regulations on Product Testimonials Many leads provided by publishers are not any good because of bad info. Personal Details Webinar: Marketing in a Recession Closing Google’s Willing to Exchange Profile Results for Your Voting Begins on Governing the Facebook Site help Twitter Grader win a Webby’s People’s Choice Mail Bag What are some of the craziest pairings you have done? Now You Can Change What Google Says About You : Make sure you have profiles as many place as possible. Get found! 19% of Leads from Publishers Suck Study: More than 19% of leads are rejected as faulty Bloggers in handcuffs? U.S. FTC proposes legislation on product testimonials : Move your advertising spending into content production. Studyshows that people are more likely to take action based on informationin content than information contained in advertising.  Marketing Takeaway People Respond to Content Over Advertising Originally published Apr 26, 2009 1:19:00 PM, updated July 04 2013 Facebook continues to try and find the right way to change their terms of service and keep everyone happy. What exciting inbound marketing campaigns are you working on right now? How to interact on Twitter – @ Rachel at Episode #37 – April 24, 2009 Marketing Takeaway : If you are buying leads, verify the quality! karenrubin JayDuchin @ Feedback is Friendly! Accept, Respond and Move On : Don’t worry about it, continue to encourage your customers to talk about you. : Did you know you can customize your playerso it doesn’t say “” in the lower right corner? U can make itsay/link HubSpot? Inbound marketing applies to ANY business, not just techy ones! Headlines , too!) Doing It Right Drink a Better Brew The Governing of Facebook Missed Episode #36, from April 17, 2009? Check it out: Marketing Takeaway MatthewWebster ) from :  Managing communities is difficult. (Episode Length: 22 minutes, 17 seconds) @last_img read more

Sense and Sociability – Your Guide to Social Media Etiquette

first_img , and you strive to maintain an image that fits you across both social spheres. Images of your 15-year-old self in a Duran Duran tour shirt and little else are best left in the shoebox. . A simple, sensible declaration in the sidebar that your reserve your right to moderate comments that are abusive, defamatory, or rude will alert readers to the behavior you expect from them. Some bloggers stipulate that commenters say nothing they wouldn’t say in front of their mothers, which seems sensible to this writer. and learn how to manage your company brand effectively using social media. is your guide to etiquette and manners on the social web. Let your good breeding shine through as you bravely enter the world of Facebook, Twitter, and LinkedIn. Navigate the shoals of new technologies with confidence that your dignity and good sense will remain intact. Kindly send in your own delicate inquiries at Image by . . Topics: Download the free video But, once entered, this new world can often bewilder. We might find that the words we use and the deeds we accomplish online are misconstrued, our meanings twisted, and our best intentions for naught. KK, You should respond to the snarky commenter on your blog. The comment section of your blog is there to encourage discussion, and not all discussion will be to the author’s liking, alas.  Nor do all commenters fully understand how to modulate their tone when dissenting with a blog post’s point of view. You can set a better example by responding in a moderate, respectful tone to your reader. If they respond with increased bile and a continued lack of command of their “inside voice,” you should feel free to ignore them. If this is a regular occurrence, consider posting a blanket comment policy on Facebook privacy controls are a vast and ever-changing landscape. You can control who sees images that have been tagged with your name in your permissions control panel, limiting it to only friends, only certain lists of friends, or restrict access to only yourself.  However, recall that anyone who is friends of the person who tagged you might be able to see those pictures, and your associated name. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Video: How to Use Social Media to Manage Your Company Brand Online . at Submit your own questions to Sense and Sociability maintain a broad network of friends on Facebook, some personal, some professional is written by Social Media –MA, West Barnstable, MA Social media is now part of every area of life, like it or not. Once the domain of the young, the idle, and the insufficiently modest, it is now a world with which every seasoned professional is expected to be conversant. Sense and Sociability , a member of the your business blog at HubSpot. Beth also blogs at Dear Miss Jane, . A reader posted a snarky comment on my blog.  I want to respond pleasantly and non-combatively, maintaining my stance while acknowledging his/her point of view.  I don’t want it to escalate, but I also don’t want to ignore something that might add value to the conversation.  What should I do? Originally published Mar 3, 2010 4:35:00 PM, updated October 18 2015 Beth Dunn Dear Miss Jane, Inbound Marketing Consultant team Sense and Sociability Learn how to use social media to manage your company brand. And call me Miss Jane. 😉 –KK, Austin, TX An old friend from high school recently “discovered” Facebook and is now busily scanning in and posting old pictures of our gang on Facebook — and tagging them with our names! What should I do?  If the pictures are not ones that you enjoy having associated with your good name – for whatever reason – you are well within your rights to remove the tag. Simply view the image and click on the link in the caption that reads “remove tag.”  You might then send a message to the person who tagged you, explaining your action. Explain that you Gentle Reader; Jim Hilllast_img read more

Marie Forleo Encourages Female Entrepreneurs

first_img Rich, Happy and Hot — sounds like a chick flick or a must-read women’s book, right? It’s actually the main brand name of Marie Forleo’s program targeted at female entrepreneurs and geared toward encouraging marketing, online marketing, and connecting with customers in creative, non-conventional ways. The Rise to the Top. Rich, Happy and Hot B-school Dedicate time to customer service and customer response. Offer free content to large groups of people; the right people love it. Rich, Happy and Hot , is a blogger, content creator, online entrepreneur, speaker, Nike athlete, and master trainer, fitness personality, and dancer/choreographer. She is also author of the best-selling book, Originally published Jun 1, 2011 8:00:00 PM, updated March 21 2013 ” You can watch the full interview below. Forleo, founder ofcenter_img The business growth brand strives for personal intelligence by promoting financial, spiritual, and emotional wealth entrepreneurship. One program within the program is This blog post is based on David Garland’s interview with Marie Forleo for his HubSpot-sponsored web series ” Relevant to her own personal stories, Forleo shares her advice in her interview. Key points include: , an eight-week business school for women who wish to make it big online. Rich, Happy and Hot Live is a three-day experience connected to the heart and creativity with everything from fitness to marketing. Benefit others. Keep a close eye on financial services. Make Every Man Want You: How to Be So Irresistible You’ll Barely Keep from Dating Yourself! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

2014 Marketing Resolutions, the 30-Day Blog Challenge, and More in HubSpot Content This Week

first_img Topics: I hate to break it to you, my fellow merrymaking marketers, but … the party is over. The champagne bottles have all been popped, the toasts have all been made, and those holiday hangovers have all become distant (but painful) memories. Now it’s time to move on to the toughest part of the New Year: following up with those resolutions.If you’re like me, most of your resolutions can be lumped into one of two broad categories: 1) health/fitness, and 2) marketing. Unfortunately, we can’t help you with the former. To the best of my knowledge, there are no posts on Inbound Hub about getting started with the Paleo Diet or on becoming a CrossFit connoisseur. However, if you’re looking to sharpen your marketing skills in 2014 and can’t wait to learn about the latest tips, trends, and insights, we promise we’ll have you covered all year long. 7 Marketing Resolutions to Start the New Year RightAs a regular maker and — admittedly — breaker of New Year’s resolutions, I’ve learned that the more detailed a resolution is, the more likely you’ll be to keep it. For example, while “being a better marketer” is certainly something to strive for, it doesn’t address how you can be better. In this new post, we highlight 7 specific marketing resolutions you can make to start the year off right.What Should I Tweet? 8 Places to Find Fantastic Content [SlideShare]Will 2014 be the year you take the Twittersphere by storm? We hope so! But first things first: You need to be able to find fantastic content to share. To help you out, we’ve compiled these 8 sources of tweet-worthy content that you can use to give your Twitter presence a boost.2014: A Year of Self-Doubt for MarketersDon’t worry! This “year of self-doubt” isn’t as bad as it sounds. When HubSpot’s VP of Marketing, Kipp Bodnar, made this prediction, he meant that 2014 will be the year that marketers question and evaluate their tactics. Over the past few years, we marketers have been trying to do too much. To succeed in the New Year (as this new post illustrates), we’ll need to focus on what’s driving business results and cut out ineffective tactics.30-Day Blog Challenge Tip #1: Getting Started With BloggingTrue story: When we make a verbal or written commitment — as opposed to simply committing to something in our minds– we’re more likely to follow up with that commitment. So, are you ready to kick off 2014 with a month of creating top-quality blog content? Sign up for the 30-Day Blog Challenge and enter to win a complimentary ticket to INBOUND 2014!20 Top Experts Share 24 Trends Transforming Sales in 2014 [SlideShare]With all of this 2014 marketing talk, it’s important that we don’t forget about marketing’s right-hand man: sales. After all, marketers are responsible for generating leads for the sales team to close. In this new post from our Inbound Sales section, we highlight 24 trends transforming sales in the New Year, from the fall of the “sales generalist” to the rise of active listening and sales-led content creation.14 Tips for Developing a Smart Marketing Strategy in 2014Let’s wrap this up with some good old-fashioned (errr, “new-fashioned”?) marketing tips for 2014. Fresh off the presses of our Inbound Insiders section, this list of 14 tips — which includes “defining your one-year company vision” and “checking out what your competitors have been up to” — will help you become a smarter marketer in 2014. What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments! Originally published Jan 5, 2014 8:00:00 AM, updated February 01 2017 Marketing Trends Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How an A/B Test of Landing Page Form Copy Improved Lead Quality

first_img Originally published Nov 18, 2014 12:00:00 PM, updated June 28 2019 In our experiment, we ran an A/B test on one of our landing pages comparing Treatment A and Treatment B against the control — the only difference between the landing page versions was this question. You can see below that we played with copy changes as well as visual presentation in the form field.Treatment ATreatment BNext up is what we found.What We FoundBoth treatments had a huge improvement in data accuracy from our original 60% error rate. Treatment A had a 26% false positive rate (meaning of 100 people saying “Yes” on the form, 26 of those people were NOT an agency) while Form B had a 22% false positive rate. After testing for statistical significance, we decided to replace this question on all our forms with Form B’s field format. Since replacing this form field, the false positive rate has gone down even further. While this may seem like a trivial test, it’s had a huge impact on our business. Now, instead of getting caught in this data-scrubbing bottleneck, more leads are going to the right sales reps faster. And the faster they can respond to a qualified lead, the more relevant conversation they can have with the lead. So this didn’t just help us get cleaner data at scale — it helped make our sales process more lovable. Talk about a win-win! When most people talk about getting quality lead information from forms, they usually talk about one tactic: changing the length of the form. The longer the form, the better quality the leads will be … right?Truthfully, it’s not always that simple. For most businesses, changing the form length is a great way to get started with increasing lead quality — but at a certain point, you’re going to need to experiment with other form conversion optimization tactics to get better information about the people filling the form out. At HubSpot, we’ve had a long lead generation form on our website for a while, but it wasn’t quite getting us the best results we needed to efficiently rotate the right leads to Sales. Below is what we tested to help improve the quality of our form submission data — all without adding a single form field.The ProblemLike we mentioned above, we’ve always had a long lead generation form on our landing pages — we’ve wanted a decent amount of information to properly qualify incoming leads for Sales. Here’s the type of information we typically ask for:Your nameYour emailYour company nameThe number of employees at your companyThe URL of your company’s website Your roleYour departmentWhich CRM you useYour biggest Marketing and Sales challengeWhether your company is a marketing agency (or sells marketing services)The last bullet is one of the most crucial to ask. We sell HubSpot both directly to businesses and through our Partner program, so we use this question to route new Partner leads to a certain team in Sales. To make sure that sales team is always getting the right type of leads, if someone says that they are a marketing agency, they go into a special queue. In that queue, the website is manually checked to confirm the lead is actually an agency, and if so, is sent on to our Partner sales team. About a year ago, we realized that our manual checkers had to still do a ton of filtering to get the proper leads to the proper teams. We discovered that of those people who said “Yes” (they could be a Partner agency), 60% of them were in reality not an agency. So if 10 people said “Yes” on the form, only 4 of them would be a marketing agency. As you can imagine, that manual data scrubbing takes time, and isn’t an efficient way to scale. So we decided to run a test on the form to see if we help people better identify themselves as a partner agency from the get-go.The MethodologyThe test all revolved around testing the form copy. Here’s what the original question said:Controlcenter_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Attributes of an Effective Lead Management Process

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jan 26, 2015 4:30:00 PM, updated August 29 2017 Using a CRM Inbound marketing is a powerful strategy. When we implement it for a company here at Imagine Business Development, we will typically see a 2 to 7 times increase in lead generation in the first year and a 5 to 10 times increase in future years.A 2013 study identified generating high quality leads as the number one challenge for B2B marketers. It’s no surprise that Inbound Marketing, with it’s proven track record, is exploding in use. While Inbound Marketing will certainly increase the generation of quality leads, it will also generate more low-quality leads.  In our experience, of the leads created by an effective Inbound Marketing approach between 50% and 90% of leads will never become qualified in any fashion.  This rate is highly dependent upon the industry you’re in, how clearly you’ve segmented your market and how effective your process and strategy is.It’s important to note that generating low quality leads is not, in and of itself, a bad thing. For companies whose message (and offers) appeals to a broad marketplace, and yet whose actual products and services appeal to a small percentage of that market, will experience a fairly high low-quality lead percentage. At Imagine Business Development, for example, we typically run between a 12% and 16% quality lead rate (meaning as many as 88% of the leads we generate are low quality and never enter any type of nurturing or pipeline process).While at first blush this seems bad (it certainly did to me), our lead velocity growth rate of qualified leads (which at the end of the day is what we care about) is actually quite healthy.What’s interesting is that when generating leads is among your biggest barriers to growth, you tend not to consider what you have to do when your lead velocity increases. We see this everyday, as oftentimes our clients are initially stuck once the leads start to develop. As I shared in an earlier post, inbound leads don’t behave like traditional outbound leads, and must be handled differently.As you embark upon, or enhance, your Inbound Marketing efforts the development of an effective lead management process is crucial to maximize the ROI of your lead generation efforts.From our experience, here are the 5 attributes of an effective lead management process:1) Clear Definitions for Each Stage of the FunnelIt is important that you clearly define each stage of your funnel. For purposes of illustration, I will highlight the minimal areas of classification and share with you a baseline definition:Visits – we define a visit simply as a unique visitor to our website. We have clients that weave in offline measurements (like trade show visits, ad impressions, etc.) to this metric.  The point here is that there’s no right or wrong definition, so long as there is a clear one.Lead – we consider a lead simply a lead.  There’s no qualification.  The measurement we use for this is names that are added to our database. This could either be the result of someone downloading something online, leaving a business card at a trade show, a referral, etc.  An important point here is we measure leads as individuals, not companies.Marketing Qualified Lead (MQL) – these are companies that have identified themselves as being more engaged, have the pain that you solve, and meet initial criteria that indicate they could be a fit.Sales Qualified Lead (SQL) – these are companies who not only have the pain we solve, but meet a deeper fit analysis that indicates a potential match. Additionally, these are companies where we’ve connected with the proper authority level, they demonstrate a defined need/pain and are open to conversation.In our programs we define categories within each level of the funnel and provide a more detailed explanation that ensures a single definition that is understood and followed by all.2) Clearly Articulated High Probability Indicators (HPI)Spend the time before prospecting to identify the HPI that connect to the 3-5 causes that lead a prospect to buy from you. From there, you can build your story, challenge their thinking and create a stronger impression that will lead to action.Clear HPIs provide focus for your marketing and sales efforts, which allow for greater alignment and more effective action.3) Lead Triage or Lead Scoring ProcessI’ve written much about lead triage vs. lead scoring (and for those that don’t want to read that post, only a small percentage of companies should actually be doing lead scoring, most should be doing triage).  For purposes of space, I won’t repeat all that I’ve written here.Suffice it to say that a clear process for assessing both the company and the contact needs to be in place.4) Service Level Agreement (SLA) Between Marketing, Sales (and if Necessary, Sales Development)An effective service level agreement, at a minimum, meets three criteriaProvide clear definitions for each stage of the funnel (as mentioned in the first point).Clearly lays out the protocols of who (marketing, sales development, sales) does what (connect, email, call, voice mail) when and how often.Lays out clear targets and measurements that will be used to assess progress and create accountability.SLAs can certainly be deeper than these three criteria, and for those more advanced or looking to scale bigger and faster it certainly should be.  However, if you don’t have an SLA (and the majority of companies with marketing budgets under $1 million don’t), start with these three criteria and evolve from there.5) A Defined Nurturing ProcessThe power of building out a full funnel is that it builds predictability and scalability into your growth efforts. The frustrating part is that just because someone is a “qualified lead” doesn’t mean that they’re ready to buy or talk to a salesperson. According to Gleanster Research, that applies to 50% of your qualified leads, and I’ve seen stats that indicate it could be as high as 80%.Additionally:Leads who are nurtured with targeted content produce a 20% increase in sales opportunities (source: DemandGen)Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (source: Forrester Research)The bottom line is that effective nurturing is a requirement if you want to see the returns from your marketing and lead generation investments.Want to learn more about lead management? Download our guide on how to effectively manage inbound leads. Topics:last_img read more

How to Promote an Event Using Online Marketing [Infographic]

first_img Event Marketing Topics: Originally published Jun 26, 2015 12:00:00 PM, updated August 07 2017 286Savecenter_img Preparing to run an event can sometimes feel like you’re sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials … and so on and so forth. There’s no denying that organizing the logistics of an event is a ton of work.But checking all the logistical boxes ahead of your event is only part of the battle. The other critical part? Making people aware of the event — and getting them to actually sign up. If you fail to create buzz around your event, you can’t expect to fill many seats.Don’t worry: There’s plenty you can do online to help get people to notice, care about, and register for your next event. Email marketing, mobile marketing, search engine optimization, and social media all have important roles to play in marketing your event online.To help you get started, DataHero teamed up with Eventbrite to create the infographic below. Check it out to learn best practices for marketing your event online so you can drive awareness, registrations, and engagement with your target audience.286Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Award Watch List Roundup: OSU Totals 19 Preseason Accolades

first_img12-JulFirst Team All-Big 12Top 5 Offensive Lineman in Big 12 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. AdChoices广告Rudolph finished the watch list season on five lists but was left off the First Team All-Big 12. Beaten by Oklahoma quarterback Baker Mayfield, Rudolph was relegated to the second team. He was OSU’s leader in accolades over the summer.Right behind Rudolph was Washington. 11-JulRimington Trophy Fall Watch ListBest Center 18-JulWuerffel Trophy Watch ListCommunity Service, Academic and Athletic Success 19-JulDavey O’Brien Award Watch ListBest Quarterback Tre Flowers Justice Hill 20-JulDoak Walker Award Watch ListBest Running Back 19-JulDodd Trophy Watch ListBest Coach Jalen McCleskey 14-JulHeartland Emmy AwardVirtual Reality Project 21-JulWalter Camp Award Watch ListPlayer of the Year 21-JulWalter Camp Award Watch ListPlayer of the Year 16-AugEarl Campbell Award Watch ListBest Offensive Player Washington wrapped up the summer on four lists, including the First Team All-Big 12. In fact, he was the only unanimous selection to the first team. Two players were tied for third in summer accolades after the two Cowboy stars, including one on defense. There for a while, it seemed as if Mason Rudolph and James Washington were getting put on a different preseason award watch list every day.Oklahoma State’s players, coach Mike Gundy and even the program at large are up for awards. Between July 10 and July 21, 19 nods were given to those residing in Stillwater. So after almost two weeks without any news on that front, let’s catch up on which Cowboys are poised to make runs at which awards. Brad Lundblade 12-JulFirst Team All-Big 12Top 5 Defensive Back in Big 12center_img 14-JulJim Thorpe Award Watch ListBest Defensive Back James Washington Mason Rudolph 12-JulFirst Team All-Big 12Top 2 Running Back in Big 12 OSU 18-JulBiletnikoff Award Watch ListBest Receiver 10-JulMaxwell Award Watch ListBest All-Around Player 18-JulBiletnikoff Award Watch ListBest Receiver Zach Crabtree 12-JulFirst Team All-Big 12Top 3 Receiver in Big 12 Flowers was OSU’s lone defensive representative on the First Team All-Big 12. He is second Cowboy safety to be named to the first team in as many years after Jordan Sterns landed on the team last year.Other honorees were as follows: 12-JulRay Guy Award Watch ListBest Punter Mike Gundy 16-AugManning Award Watch ListBest Quarterback 19-JulJohnny Unitas Award Watch ListBest Senior Quarterback 10-JulMaxwell Award Watch ListBest All-Around Player Zach Sinorlast_img read more

‘Neymar technically best in the world’

first_imgNeymar ‘Neymar technically best in the world’ – Pele sees PSG forward, Messi & Ronaldo as only ‘superstars’ Chris Burton Last updated 1 year ago 17:18 24/2/2018 FacebookTwitterRedditcopy Comments(6) Neymar PSG Troyes Ligue 1 29112017 Getty Neymar World Cup Cristiano Ronaldo Lionel Messi PSG Real Madrid Barcelona Ligue 1 Primera División The Brazil legend is looking forward to seeing a countryman at this summer’s World Cup, with a star turn ready to prove himself among the elite Neymar is “technically the best player in the world”, says Pele, with the Paris Saint-Germain forward one of only three “superstars” in the global game.While Cristiano Ronaldo and Lionel Messi have enjoyed a duopoly of Ballon d’Or honours over the last decade, the Real Madrid and Barcelona icons now face fierce competition for the crown.Brazil international Neymar is considered to be their closest challenger, with the 26-year-old now the most expensive player on the planet following a €222 million move to PSG. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp He has impressed in France, netting 26 times in 29 appearances, and will once again shoulder the expectations of a nation at this summer’s World Cup finals in Russia.Pele believes Neymar is ready to deliver on such a stage and enhance his standing among the elite, with the Brazilian legend telling FIFA’s official website: “Neymar has changed the way he plays with the national team. He has had to.“At his club side, he was playing as a left-sided attacker, whereas for Brazil, he plays more centrally, as a more traditional No. 10. “He’s ready to lead this team, yes. He might find that the tactical switch from his club to the national team isn’t straightforward, but Neymar is Brazil’s key player.“He has to prepare himself for that. And I would go further: for me, technically, he is already the best player in the world. I’m absolutely sure of that.”There are plenty of other players ready to shine under the brightest of spotlights, such as PSG striker Kylian Mbappe and Manchester City playmaker Kevin De Bruyne, but Pele does not consider them to be at the very highest level just yet.He added: “If you look around the world, the ones who stand out are Lionel Messi, Cristiano Ronaldo and Neymar. There are no other superstars.”Neymar needs to prove that he is deserving of such a standing, with PSG looking for him to spark a Champions League revival against Real Madrid and land the Ligue 1 title before Brazil call on him to help lead the charge for a sixth World Cup crown.last_img read more

Arsenal apathy worse than ‘Wenger Out’ displays – Carragher

first_imgArsène Wenger Arsenal apathy worse than ‘Wenger Out’ displays – Carragher Goal 17:32 2/3/2018 FacebookTwitterRedditcopy Comments() Arsene Wenger Arsenal Getty Images Arsène Wenger Arsenal Arsenal v Manchester City Manchester City Premier League The empty seats at the Emirates Stadium on Thursday were more damning than the marches of a year ago, according to the ex-England man Arsene Wenger should be more embarrassed by the apathy coming from the Arsenal support than the demonstrations to get him sacked last year, according to former Liverpool defender Jamie Carragher.It was evident how many empty seats there were at the Emirates Stadium on Thursday night as the Gunners tackled champions elect Manchester City, and while some of these were doubtless caused by the inclement weather conditions, the Sky Sports pundit argued that it was indicative of the situation at the club.Arsenal, who lost the fixture 3-0, find themselves sixth in the Premier League standings, eight points from a Champions League spot next season, and having just been beaten by City in the League Cup final. The Europa League stands as their last chance of glory this term. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp While fans called for the head of Wenger this time last year, now they are voting with their feet, which Carragher finds even more damning.“Last season there was anger from supporters and marches against Arsene Wenger, which I thought were a disgrace,” Carragher told Sky Sports. “But I think tonight was worse. The Arsenal fans are not actually interested. They didn’t turn up.“There were a few boos at the end but it wasn’t the anger of last season. Now it’s almost like resignation, just waiting for the manager to go.“How sad is that? That very few, if any, Arsenal fans want Arsene Wenger as the manager next season.“This man is a legend in the English game. But they have to change it, it has to be done.“There’s no way the end of this season should be about this man being hounded out and going through that in empty stadiums.”Indeed, Carragher believes that an announcement should be made imminently to allow the veteran Frenchman to bow out in style.“Make the decision now and give this man the send-off he deserves for what he’s done over 20 years, not what he’s done over the last five, six, 10 years,” he said of the former Monaco boss, who has not lifted a Premier League title since 2003-04.On Thursday, Arsenal looked well off City’s pace, conceding three times in the first half then having a second-period penalty from Pierre-Emerick Aubameyang saved.last_img read more

Chiriches commits to Napoli extension

first_imgNapoli Napoli extend deal of former Spurs flop Chiriches to 2022 Ryan Benson 00:55 3/3/2018 FacebookTwitterRedditcopy Comments(0) chiriches-cropped Getty Images Napoli Serie A Napoli v Roma Roma The Serie A leaders have announced that the Romania international centre-back has agreed a new four-year deal with the club Vlad Chiriches has signed a contract extension which will keep him at Napoli until 2022.The Romania international joined the club in July 2015 for a reported €7 million after failing to hold down a regular place in Tottenham’s team.He has found himself in a similar position at Napoli, playing the role of a reserve centre-back throughout his time at the Stadio San Paolo. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Chiriches has made just six Serie A appearances this term, with Raul Albiol and Kalidou Koulibaly preferred to him.But he has seemingly done enough to suggest he has plenty to offer coach Maurizio Sarri, with the club handing him a new four-year deal.Having penned fresh terms, the 28-year-old will now be hoping to help Napoli to the Italian title.They hold a four-point lead over reigning champions Juventus at the top of Serie A, but the Bianconeri do have a game in hand.last_img read more

QB Comparison: Zach Smith Will Once Again Be an Underdog against OSU

first_imgComp.3137 QB2BSandersSmith Yds/Att10.87.9 Pct.73.867.3 TD62 Rating211.6142.2 INT01 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Rushing Yds160-9 Att.4255 The Cowboys end their nonconference slate with a familiar opponent, heading roughly 70 miles east to face Tulsa. When it comes to this weekend’s QB battle, Spencer Sander’s counterpart will also be familiar to OSU fans.Zach Smith is two games into his eligibility at Tulsa, but he came to the Golden Hurricane 10 with Big 12 starts under his belt at Baylor. Last January, Smith joined head coach Philip Montgomery — who recruited him as the Bears’ offensive coordinator —  and sat out the 2018 season due to transfer rules.Let’s see how Sanders and Smith stack up from a numbers standpoint through two games. Yds453436 Recruiting MatchupAs a high school prospect, Smith was the prototypical pocket passer at 6 foot 4 and 220 pounds. The three-star quarterback from Grandview High School ended his career among the Top 10 Texas passers of all time with 10,217 yards and 113 passing TDs.247Sports ranked Smith as the No. 16 pro-style passer in the 2016 class and the No. 58 overall prospect from the state of Texas. Of course, across the field will be a former four-star recruit and the No. 8 dual-threat QB in 2018 and the 17th-ranked Texas prospect in Sanders.Up-and-Down StartAfter an up-and-down performance in a loss to Michigan State in the opener, Smith rebounded in a win at San Jose State going 21-of-28 for 283 yards and a score. Smith will make his home debut as Tulsa’s QB at H.A. Chapman Stadium on Saturday.At Baylor, Smith had one meeting with Oklahoma State, but it’s probably one he’d like to forget. He and the Bears were OSU’s Homecoming guests in 2017 in a game the Cowboys won handily 59-16. Smith mustered just 127 yards on an abysmal 39.3-percent completion rate, had zero touchdowns and threw an interception. But this is a new team and an untested defense that he’ll face from Oklahoma State.Who’s Got the Edge?I’m going to have to go with Spencer Sanders on this one. Though he is much less experienced — and much less tested — the Cowboys QB has already shown that he’s got the type of God-given athletic talent that experience can’t teach. Spencer’s got a ways to go when it comes to experience, and we’ve yet to see him face a legitimate defense, but I think he has another big nonconference game, and gets the edge over Zach Smith. Total QBR83.5 (14th)71.2 (35th) Rushing TDs00last_img read more

Inspired by Half the Sky? Check Out EngenderHealth’s Online Reader’s Companion!

first_img ShareEmailPrint To learn more, read: Posted on October 1, 2009August 17, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)During the past month, I’ve been reading Half the Sky, a new book by Nicholas Kristof and Sheryl WuDunn that features stories of women who have overcome extreme adversity—sexual violence, poverty, illness, and fistula—not only surviving, but charting a new course for themselves and their communities.It’s a testament to the power of every individual to make a difference in the world—and at the same time, a reminder of how far we have to go to achieve equality. As we all know, one of the most telling examples is the stubbornly high rate of maternal mortality in many parts of the world. Maternal health features prominently in the book and is highlighted as one of the crucial areas needing concerted action.Expanding on this and other central themes of Half the Sky, EngenderHealth has created a Reader’s Companion. Chapter-by-chapter, the Companion offers diverse perspectives, interviews, stories, and facts, drawing on our expertise and experience around the world. In it, you can hear the voices of those working on the front lines of global health and development, and of the women and men who are beating impossible odds and improving lives in their communities. Check it out and spread the word…Share this:last_img read more

The 20 oldest players at World Cup 2018

first_imgWorld Cup Cahill, Marquez & the 20 oldest players at World Cup 2018 Lewis Oldham Last updated 1 year ago 00:35 6/18/18 FacebookTwitterRedditcopy Comments(0) Rafa Marquez Mexico 06052016 Getty Images World Cup Russia Mexico Iceland Portugal Argentina Egypt Denmark Some notable veterans are hoping to make their mark as Goal runs through the oldest players in Russia (cap totals not including World Cup 2018)last_img read more

Pepe: Portugal privileged to have Ronaldo

first_imgWorld Cup Portugal privileged to have hat-tick hero Ronaldo, says Pepe Dejan Kalinic Last updated 1 year ago 10:43 6/20/18 FacebookTwitterRedditcopy Comments(1) Cristiano Ronaldo Portugal 2018 Getty Images World Cup Cristiano Ronaldo Portugal v Morocco Morocco Portugal The Real Madrid star’s hat-trick against Spain came as no surprise to his international and former club team-mate Portugal defender Pepe labelled it a “privilege” for the nation to have a player like Cristiano Ronaldo, saying the star’s start to the World Cup came as no surprise.Ronaldo stole the show early at the showpiece event in Russia, scoring a hat-trick to lead his side to a 3-3 draw against Spain Friday .But that display, capped with a stunning 88th-minute free-kick for the equaliser, was unsurprising to Ronaldo’s former Real Madrid team-mate Pepe. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar “To me, it’s nothing new,” he said Tuesday.”We had a fantastic match and it was very important the fact that he’s so humble on the pitch and working to help the team.”We are very happy with him and his performance and the performance of the other players. We work with a single goal – to honour our country and our shirt.”Ronaldo’s hat-trick saw him move onto 84 international goals , level with Ferenc Puskas for the most by a European.Pepe, whose team face Morocco Wednesday, said it was an honour to play alongside Ronaldo.”He’s very happy to be with us and he’s full of confidence every day, in every match,” he said.”It’s a privilege for us, Portugal, to have a player like Cristiano Ronaldo.”Portugal and Spain sit level second place in Group B after the first matchday, with Iran atop the group after beating Morocco in their opener.last_img read more

Messi stressed & unhappy at World Cup – Zabaleta

first_imgWorld Cup Messi stressed & unhappy at World Cup, says Zabaleta Harry Sherlock 15:32 6/26/18 FacebookTwitterRedditcopy Comments(0) Lionel Messi Argentina Croatia World Cup 2018 Getty World Cup Argentina Lionel Messi Nigeria v Argentina Nigeria The right-back sympathises with his friend, who has flattered to deceive at the 2018 tournament, with Argentina on the verge of elimination Lionel Messi is “unhappy” at the World Cup, with the pressure of Argentina’s hopes at the tournament weighing on his shoulders, according to his former team-mate Pablo Zabaleta.Messi has struggled in Russia thus far, missing a penalty in his side’s 1-1 draw with Iceland, before struggling in the stunning 3-0 defeat to Croatia.Argentina’s qualifying hopes are subsequently on a knife edge, with Jorge Sampaoli’s men facing a do-or-die clash with Nigeria on Tuesday. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar And Zabaleta, who won 58 caps for Argentina, believes too much is expected of the Barcelona superstar.”The happiest I saw Lionel Messi when I played alongside him for Argentina was in 2012 – he scored a hat-trick against Brazil in New York, and he played the whole game with freedom and a smile on his face,” he wrote in his BBC Sport column.”His body language was completely the opposite before the Croatia game on Thursday. To see Leo looking so stressed and unhappy at this World Cup was a real worry.”He is my friend as well as my former team-mate and I felt really sorry for him. It is very unusual to see him like that, but it was a sign of what was going on in his head.”At times like this, there is a huge pressure on him because people expect too much, and for him to do everything for the national team.”I was not surprised he struggled, in what was a disastrous defeat for us. As a player myself, I know that if you go into a game and you don’t really enjoy it then it is very difficult to play well.”Argentina’s game against Nigeria has an extra importance due to the fact that it may be Messi’s last ever game at a World Cup.Messi is 31, and has yet to taste World Cup glory – he has only won an Olympic Gold Medal for his country, back in 2008 – with Zabaleta believing that baggage from previous failures weighs heavy.Lionel Messi Argentina Croatia World Cup 2018 210618“I think it is getting harder for Leo to play for Argentina. He turned 31 on Sunday so he is getting older and sometimes, mentally, you can feel tired as well,” he added.”Part of that is down to his history with Argentina. This team has lost the past three finals they have played – the 2014 World Cup and the Copa America in 2015 and 2016.”In Argentina, that is not enough. For some people, and for parts of the media, you have to win – just reaching the final is not acceptable.”So losing three finals in four years has been tough mentally and psychologically for everyone in that team, especially Leo.”It is hard when people in your country treat you like a loser. They see him winning trophies every season with Barcelona – so they expect him to do exactly the same in the national team.”last_img read more

Chambers signs new long-term Arsenal deal

first_imgArsenal Chambers signs new long-term Arsenal deal Harry Sherlock Last updated 1 year ago 17:37 7/3/18 FacebookTwitterRedditcopy Comments(0) Calum Chambers Arsenal Getty Arsenal Premier League The central defender has penned fresh terms with the Gunners, and will continue his club career under Unai Emery Calum Chambers has signed a new long-term contract at Arsenal, the club have confirmed.Chambers moved to Emirates Stadium from Southampton in 2014, and has since made over 80 appearances for the Gunners.Signed by Arsene Wenger, Chambers will now continue his career at the club under the management of new boss Unai Emery, who succeeded the Frenchman earlier this summer. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar “I’m delighted Calum has extended his stay with us,” Emery told the club’s official website.”He played an important role last season and will be part of my plans this season.”The news comes off the back of the club’s purchase of Sokratis Papastathopoulos from Borussia Dortmund, with Chambers set to play alongside the Greece international, instead of being replaced by him.Chambers has won three senior England caps, and also spent the 2016-17 campaign on loan at Middlesbrough.The defender saw his 2017-18 season disrupted by injury, however, and made just 12 Premier League appearances. Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.last_img read more

The three traits with deceptive ROI

first_imgIt’s late, I’m tired and I’m philosophical after a death in the family. When you think about death, you inevitably think about your life. And that got me thinking. There are many things I have struggled to master in life, but let me share just three from a very long list of things I haven’t fully mastered but know to be worthy of the attempt. Before I die, I want to do them as perfectly as I can.Why? I think the very things that seem most difficult are often the best possible things we can do. The things that we fear will bring us catastrophic loss are often those that have the greatest returns. It is the way marketing – and life – mocks our silly sensibilities. So in that spirit, here are three things that seem risky but actually yield great ROI. And happiness. And marketing success.1. Admitting you are wrong. This has been a hard one for me. Fortunately, I have ample opportunity to practice! Too bad 98% of politicians, 85% of corporations and a healthy majority of nonprofits are still finding this hard too. If you make a mistake, just take responsibility and say you were wrong. Don’t do this halfway. “I’m sorry if you were inconvenienced” is NOT the same thing as “I’m sorry I inconvenienced you.” True apologies don’t include the word “if.” While you may fear admitting fault will be the end of the world, usually people are so happy you did it – and quite forgiving. Remember this if you ever have to do “crisis communications.”2. Doing what you fear. No one ever achieved anything extraordinary by doing what was safe or predictable or copycat. As hard as it is, I’m still trying to lean into fear the way my friend Jocelyn does. Marc Pitman talks about asking for money without fear. Seth Godin talks about being as truly different as a purple cow – which is hard when it’s easier to follow the conforming herd. Andy Goodman talks about zigging when others are zagging. It’s scary, but frankly, it’s far more frightening to blend into a sea of mediocrity than to stand up, do the scary, and stand out.3. Being lavish with praise. I used to view praise as a zero sum game — if someone else was great, I was less. But being generous is being bigger. Praise great work, credit everyone around you and share the spotlight. Show extraordinary gratitude to your donors, your colleagues, everyone. Share information freely with other organizations. Being stingy with what you give out will diminish all that comes back to you.What do you have trouble doing? I am sure it is on my list too…last_img read more