Don’t let your pride get in the way. . People want to be connected to a person, so incorporating personality is essential. Try to connect with them by reaching out and finding out from your customers where their passions lie. David Garland In this is the go-to guy in LA for all things hair. A stylist for the past 20-plus years, he has worked his way up from an assistant in high school to learning the industry and opening If you don’t accept this tidbit of wisdom, then whatever it is you’re trying to promote — a business, an idea, a product — won’t work out. Celebrity “hairpreneur” OK! “I believe in educating my clients… the more honest I am, the more they believe in me, rely on me more.” is designed to cleanse rather than strip. His products have been featured for the world to see in magazines like Dean created his own products as a solution to prevent damaged hair from the harsh detergents and chemicals in regular shampoos and conditioners. Now a successful line and dominant part of his business, If you do your job, your customer will be pleased. Keep their lifestyles in mind when marketing. Not only will he or she notice the effect of your work, but others will too. It’s the snowball effect: if everyone is connected, everyone will talk. Rise to the Top , . catered to celebrity culture and its high end market. InStyle Originally published Jun 3, 2011 4:30:00 PM, updated July 11 2013 Chaz Dean Natural Health , and interview with Create the complete experience. WEN Hair & Body Care W Connect with your customers on a personal level his own salon , Simply put — if you’re going to do it, do it right. Know your market, and be ready for it. Totally cliché, but honesty is key: , Dean reveals his advice for launching a business and stresses strategies including, but not limited to: Woman’s World What other entrepreneurial business tips can you learn from “hairpreneur” Chaz Dean? , Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Originally published Oct 18, 2011 3:00:00 PM, updated February 01 2017 Brand essence, however, is felt.” These are the words that begin the fourth section in chapter 14 of Brian Solis’ new book, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution.Solis, a new media thought leader and author, describes brand essence as something that exists in our hearts—a thought or a feeling, versus a logo or trademark. Solis discusses the importance of defining your brand essence, something I believe is crucial in your inbound marketing efforts, and with good reason.An article in Science Business reported that American adults created 565,000 new businesses last year. This is the highest level of entrepreneurship seen in over the past 15 years, according to the Ewing Marion Kauffman Foundation’s Index of Entrepreneurial Activity. This exemplifies the need for startup companies to ensure their brand essence is defined and has the ability to be communicated across various mediums—otherwise, they’ll simply get lost in all the clutter!Similarly, companies that have been around for decades need to take the time to reexamine the definition of what their brand essence is. Chances are, your out-of-date brand message can succeed in communicating via outbound methods, but not inbound strategies. And to survive in the era of internet marketing, your brand essence needs to be able to survive communicating on all the new platforms of engagement that have emerged.Solis provides a “Brand Essence Exercise” to assist your company in establishing what your brand essence truly is. Below are the 9 criteria involved in the Brand Essence Exercise, as described by Solis in his book:Solis’ 9 Criteria for Establishing Brand Essence1. Focus: Find one or two words that define the brand. Deliver a unique experience, and document what it is you want to evoke.2. Feeling: Describe what it is you want a consumer to feel when he/she comes into contact with your brand.3. Individuality: In these communities, brands are people, too, and necessary to stand alone. The key here is uniqueness and charm.4. Experiential: When a consumer experiences a product or service, what is the encounter eliciting?5. Consistency: What a brand conveys now and every day. It is also a call to ensure that the brand team is structured in a way that allows it to deliver as promised.6. Credibility: Aligning the brand essence with experiences and righting the course of engagement and transformation when necessary. (This is discussed further in Chapter 15).7. Longevity: Is the essence designed to last, something that can stand the test of time, and patient regardless of medium?8. Personal: Something personal that people aspire to embrace and be a part of; something that speaks to them.9. Portable: A strong understanding of how emotion is transferable across networks.Marketing TakeawayThe Brand Essence Exercise can help a business of any size define what the true essence—the soul, spirit, and nature—of its brand is. Identifying what this crisp message is will pave the path for seamless customer engagement throughout the various communication stages that have manifested online. (Remember, for your brand to succeed, it must engage with its audiences online. Effectively.) Defined brand essence = positive online customer engagement = inbound marketing success.This is only a small exercise in the bigger picture of understanding the new consumer landscape. Solis’ 20-chapter book hit shelves and online bookstores today, focusing on the convoluted information revolution, how it is changing our industry’s future, and what you can do about it. Business As Usual was written for anyone who hopes to comprehend this changing field, or for anyone hoping to truly challenge themselves in helping construct the future of business as usual.What can you infer from the Brand Essence Exercise? What else can you learn about inbound marketing from Solis’ new book? Brand Experience Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Inbound Marketing Nor do I have the time, the desire, nor the capability to decipher your codes! awesome new presentation So the next time you experience one of the following “why me?” moments, remember, you’re not alone… Congratulations, Adobe. You win the award for snarkiest error message ever. For serious? An update that depends on other updates…which depend on even /email send. What was the name of that website again? As inbound marketers 5. “Your upload failed.” your new ebook This happy little message usually appears after you’ve sent an email including too many file attachments or those that are too big to handle for the recipients’ inbox. Bonus: you’ll usually receive these errors about 10 minutes after you thought your email was successfully delivered. Other error messages got you down? Seek some support in the comments. 8. “Error Code 4506.” drafted in Word when … BAM! Microsoft Office crashes. Right before you’ve had a chance to click “save.” You’ve lost an hour’s worth of work, it’s time to start from scratch, and the depression is starting to sink. Originally published Oct 21, 2011 5:00:00 PM, updated March 21 2013 Image Credit: Picture the scenario: You’re uploading a particularly lengthy video to YouTube, the upload status bar is at a promising 99%, and up pops this error message. Thanks for leading me on, YouTube… You know the feeling. You’ve just created the first 10 slides of your Andrew Mccluskey 6. “Delivery has failed to [insert recipients’ email addresses].” 2. “We’re sorry. [Insert Browser Name] had a problem and crashed.” Yes … wait … NOOOOOO! If you’ve ever conveniently had a brain fart or perfectly timed nervous twitch when that message has popped up, you can likely relate. So long content, full landing page, and video whose original file location is impossible to find. Accidental deletion is not easy to recover from. in PPT or finished up some crazy complicated pivot table in Excel. Or maybe you just completed the first few pages of 1. “Microsoft ____ Has Stopped Working” tell , we’ve all experienced it. The extremely frustrating and productivity-debilitating error message that either makes you want to pull out all your hair in frustration, fall to your knees and scream, or just break down and cry. 9. “The Adobe Updater must update itself before it can check for updates. Would you like update the Adobe Updater now?” Bye-bye unsaved blog post and strategically placed tabs — your faithful internet browser has just crashed. And you can just forget about figuring out what click-path you took to navigate to that super helpful article with that awesome statistic you need for your presentation/ 7. [Insert Image of a Whale Being Supported by Twitter Birds]: 4. “Post Successfully Published” too The root word “success” makes it sound like a good thing, right? Not when that tweet was meant for your personal account, not your business’ company account. Let’s just hope it wasn’t 3. “Are You Sure You Want to Delete?” The Da Vinci Code. Twitter Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 10 Error Messages That Make Marketers Cry The mother of all error messages. If this one doesn’t make you cry, no other error message will. Thanks computer gods. Goodbye hard drive. me why . I’m not Robert Langdon from 10. [Insert Image of the Blue Screen of Death] more inappropriate. Aaah, the good ole’ Twitter Fail Whale. A regular character in the early days of , this whale has been known to make random appearances even today. Nice try posting that tweet. Now it’s literally time to wail. Right, as if I even know what that means! At least updates? There goes an hour of my productivity. Topics: blog post
1Oklahoma (68)761 6Baylor453 10Kansas89 RankingTeam (First-Place Votes)Points 3Iowa State589 4TCU474 8West Virginia241 2Texas (9)696 9Kansas State191 5Oklahoma State460 7Texas Tech281 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. The media picked the Cowboys in the same spot as last season, but the Cowboys will look to better how they finished 2018.Oklahoma State was picked fifth in the 2019 Big 12 Preseason Poll, the league announced Wednesday. The Cowboys came in behind Oklahoma, Texas, Iowa State and TCU. The Pokes were picked fifth last season, as well, but finished the year ninth after a disappointing 3-6 conference record.Here’s is a look at the poll. It’s the fourth straight season the Sooners top the Big 12’s preseason poll. OU received 88 percent of first-place votes, roughly the same percentage it garnered last season.The surprise of the poll is probably TCU at No. 4. The Horned Frogs finished 4-5 in conference play in 2018. TCU did finish last season strong, winning its final three games including beating Cal in the Cheez-It Bowl, but those three games were all fairly ugly.It seems like there is more Texas hype this year than usual, but the Longhorns didn’t come all that close to taking the Sooners’ preseason crown, only getting nine first-place votes. But, Texas is up from fourth in last year’s preseason poll.
Posted on September 2, 2010June 21, 2017By: Kate Mitchell, Maternal Health Task ForceClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Ann Blanc, Director of the Maternal Health Task Force, welcomed attendees of the Global Maternal Health Conference to the third and final day of the conference. She recalled the Safe Motherhood Conference held in 1987 in Nairobi–and said, “Experts at the Nairobi meeting did not expect to be here today. They would have thought that by now preventable maternal mortality would be a thing of the past.”Lynn Freedman, Director of the Averting Maternal Death and Disability program at Columbia University and moderator of the final plenary, opened the session with a statement that she said few could argue with: Many of the pieces are in place to make preventable maternal mortality a thing of the past; technical knowledge, money, political will, and big improvements on the great challenges of implementation. What we need now is accountability. The title of plenary three was Maternal health accountability: successes, failures, and new approaches.Insights from plenary three panelists:Sigrun Mogedal, of the Ministry of Foreign Affairs in Norway, discussed bi-lateral and mulit-lateral aid for maternal health. She noted the current momentum around maternal health but reminded conference participants that we have been here before–and asked, “Why should now be different?” She pointed out that consensus in New York is not the same as action on the ground. The missing piece needed for more action on the ground is accountability–and this is a matter of hard domestic policies. She said that bi-lateral and multi-lateral debates “take up too much space.” The global must serve and respond to the local, NOT the other way around.Helena Hofbauer, Manager of Partnership Development at the International Budget Project, raised questions about aid effectiveness–and discussed national governments’ commitments to spending on maternal health. She described the work of the International Budget Project to use budget analysis to address persistent inequalities in maternal mortality. She said that the budget is a nation’s single most important overarching policy document. Helena asked, “What would happen if people actually asked the government how much and specifically on what they are spending to improve maternal health?” The International Budget Project did ask these questions on behalf of citizens, and the response was “deplorable”. In fact, the reply from Nigeria was that this sort of information is “sensitive and controversial” and from Tajikistan, “Please don’t bother the minister with these sorts of requests.” Helena declared, “This is, in practice, an accountability free zone.”Nancy Northup, President of the Center for Reproductive Rights, talked about accountability within the context of a human rights and legal framework for improving maternal health. She described a paradigm shift from considering maternal health solely as a public health issue to now understanding it as a human rights issue. Nancy described the legal framework for how and why governments should be held accountable for maternal deaths–citing the right to life, health, equality and non-discrimination, privacy, spacing of children, to be free from cruel, inhumane or degrading treatment, and to education, information and the benefits of scientific progress. She described the process of litigation at the national and international level to demand individual compensation and systemic change–noting that demanding this sort of accountability is the next critical step in improving global maternal health.Aparajita Gogoi, Executive Director of CEDPA India and the India National Coordinator for the White Ribbon Alliance, commented on accountability through grassroots advocacy. She said that working on the issue of accountability at the grassroots level occurs in three phases: gathering information, spreading awareness, and speaking out. She described a number of tools that can be employed to give local communities a voice including public hearings, check lists, verbal autopsies, and more. Aparajita talked about the importance of providing a safe setting for dialogue—a place where communities can voice concerns and demand action. She pointed out that crucial here, is that people with power are also present, take the concerns seriously, and are held accountable for taking action.Follow the Maternal Health Task Force and EngenderHealth on Twitter: @MHTF and @EngenderHealth. The conference hashtag is #GMHC2010.For more posts about the Global Maternal Health Conference, click here.For the live stream schedule, click here.Check back soon for the archived videos of the conference presentations.Share this: ShareEmailPrint To learn more, read:
World Cup Costa Rica vs Serbia: Live blog, text commentary, line-ups, stream & TV channel Goal Last updated 1 year ago 18:30 6/17/18 FacebookTwitterRedditcopy Comments(0) Getty Images World Cup Costa Rica v Serbia Serbia Costa Rica Powerade Costa Rica open their World Cup account on Sunday against Serbia at the Samara Arena in the second game of Group E 98 min: FULL-TIME: COSTA RICA 0-1 SERBIA98 min: It’s a booking only for Prijovic for catching the face of the Costa Rica defender.97 min: The referee wants to take a look at an incident between Prijovic and Acosta. More VAR drama at the World Cup. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar 95 min: OVER! Serbia fail to clear their lines from Gamboa’s cross from the right. Ruiz fails to connect with his strike, while Bolanos on the follow-up sends his effort over. However, Bolanos was in an offside position anyway.94 min: Matic and the members of the Costa Rica bench collide on the sidelines following a dispute over a throw-in. The officials have to act to break up the melee before it turns into a serious matter.93 min: Ruiz lifts a dangerous cross to the back post looking for Campbell. Kolarov rises ahead of the forward to clear behind for a corner.91 min: Gamboa tries his luck from distance as he goes for goal from 35 yards, but Stojkovic gets behind the ball to make a comfortable save.90 min: There will be five minutes of added time.90 min: Mitrovic makes way after a difficult second half and is replaced by Prijovic.90 min: Milinkovic-Savic slides a pass to Kostic on the edge of the box and he goes for a strike. However, he can only drill his effort over the bar.88 min: Serbia could have been out of sight in the contest had Mitrovic take either of the two opportunities he had in the second half. Will that come back to haunt his side?86 min: PENALTY SHOUT! Milinkovic-Savic weaves his way through the Costa Rica defence in the final third and slides a pass to Mitrovic. The forward has the opportunity to end the game, but he fails to get a shot away under pressure from Gonzalez. He goes down, but the referee dismisses his appeal.84 min: Serbia are sitting deep in their shape now. Can Costa Rica break them down in the closing stages of the contest?83 min: Created automatically from live eventsA defensive sub by Serbia as Tadic is withdrawn for Rukavina.81 min: Campbell battles for the ball in the final third, but his high boot sees the referee award a free-kick to Serbia. Ramirez is not happy with the decision on the bench.79 min: Costa Rica win the ball on the edge of the Serbia box as Milinkovic-Savic commits an error. Borges tries to punish him with a drive at goal, but his effort is blocked by a wall of white shirts.78 min: Costa Rica have not attempted a single shot in the second half.76 min: CHANCE! Tadic does brilliantly to pick out Kostic in the box, but the midfielder cannot react to turn his foot in time. It strikes him straight on the shin and travels away from the net. The goal was gaping there.75 min: OVER! Space opens up for Milinkovic-Savic on the edge of the box and he goes for the drive at goal, but he blazes his effort over the bar.73 min: Colindres replaces Guzman in the heart of the midfield. Fresh legs are needed for Costa Rica.72 min: It’s Campbell who sends the ball into the box, but his delivery is cleared with ease by the Serbia backline.71 min: Milenkovic trips Campbell and it hands Costa Rica a free-kick in the final third. Bolanos stands over the ball on the left flank.70 min: Ljajic makes way for Kostic without making an impression in the game.68 min: Campbell goes on the surge into the left inside channel, but he loses his footing before he can threaten.67 min: Campbell replaces Urena for Costa Rica. Ramirez opts for a like-for-like replacement rather than operate with two up top.65 min: There have been as many goals from direct free-kicks at the 2018 World Cup as there were in 2014 (3).64 min: Milinkovic-Savic offloads to Tadic on the edge of the box and he looks for the backheeled pass for Ljajic into space, but the ball is intercepted by Guzman.62 min: Bolanos has space once again on the left flank and he whips a free-kick into the box, but Stojkovic is off his line and gathers with ease.61 min: Bolanos whips the ball into the box from the free-kick, but Milenkovic dropping deep clears in front of Stojkovic.60 min: Venegas makes way after being fouled for Bolanos.59 min: Ivanovic goes into the book for a poor challenge on Venegas.58 min: Costa Rica need a response here as they’ve started the second half poorly.56 min: GOALLLLLLLLLLLLLLL!!!!!!! KOLAROV SCORES A STUNNER!!!! 1-0 SERBIA!!!! Serbia take the lead as Kolarov bends his free-kick into the top corner. The full-back lifted his effort over the wall and it his strike had enough bend and dip to beat Navas and hit the top corner of the net. A super effort from the Serbia skipper.56 min: Guzman goes into the book for bringing down Mitrovic.56 min: Mitrovic wins his side a free-kick with striking range after being brought to the ground by Guzman following a driving run.55 min: WIDE! Kolarov whips a corner in from the right and Mitrovic rises with Duarte to head at goal, but he can only guide his effort wide of the post.54 min: Duarte has to cover at the back, heading Kolarov’s looping cross from the left away from danger, although he has to concede a corner.52 min: Serbia have upped the ante to start the second half and are putting Costa Rica under pressure at the back.50 min: CHANCE! Tadic releases Mitrovic one-on-one with Navas in the middle of the box with a precise throughball. All the forward has to do is place his strike beyond the keeper, but Navas comes up with the save down low to his left before Duarte clears behind for a corner. A huge chance spurned by Serbia.49 min: Kolarov clutches his back after making a surge forward. He did suffer an injury in the warm-up, but was passed fit to play. That could be a concern for Serbia.47 min: Milinkovic-Savic catches Guzman on the ankle and gives away a free-kick. A late challenge from the midfielder that may have seen him cautioned on another occasion.46 min: We’re back underway at the Samara Arena.Both managers will be demanding more from their teams after the break, particularly Serbia boss Mladen Krstajic, who will be looking for more quality from his team in the final third.It’s goalless at the break at the Samara Arena between Costa Rica and Serbia. Costa Rica have had the best opening of the game when Giancarlo Gonzalez was afforded a free header six yards from goal, only to place his effort over the bar. At the other end, Aleksandar Mitrovic has been a handful, but Serbia have not been able to put Keylor Navas to the test.47 min: HALF-TIME: COSTA RICA 0-0 SERBIA47 min: Both sides appear to be struggling for ideas as the half draws to a close. Will there be time for one more opening?45 min: There will be two minutes of added time.43 min: SAVE! Milivojevic works the ball towards Milinkovic-Savic in the box, and the midfielder goes for the strike with an overhead kick. Navas has to get down to make the save, although the flag is raised anyway.42 min: WIDE! Venegas and Calvo combine down the left flank, allowing the wing-back to cut inside. Calvo beats one challenge before striking at goal on his right foot, but he pulls his effort wide of the target.40 min: Costa Rica win a corner down the left and Guzman marches over to take the set-piece. However, unlike his first delivery, his second lacks the quality to trouble the Serbia defence.39 min: Mitrovic has had eight of Serbia’s 12 touches in the opposition box.38 min: OVER! A slip from Tosic gives the ball straight to Urena 25 yards from goal. He goes for the blast on his left foot, but the forward can only send his effort over the bar.36 min: Tosic and Acosta fall to the deck after a mid-air collision. Both players require treatment before we can continue.35 min: Kolarov powers a cross into the middle, but Navas does well to come off his line to punch clear away from danger.34 min: Venegas concedes a cheap free-kick on the left flank and it will allow Serbia to whip a free-kick into the box.32 min: Ivanovic has space to raid down the right flank, but he overhits his delivery to the back post, sending it out for a goal-kick.30 min: Serbia are just starting to take control of the game. Costa Rica are having to defend deep under pressure from Krstajic’s men.28 min: OFFSIDE! Milinkovic-Savic latches on to a ball over the top from Kolarov and guides an effort towards the net. Navas makes the save, although the midfielder was offside anyway.27 min: Mitrovic causes huge problems in the box for Serbia and he brings the ball under control. However, as he pulls the trigger, three red shirts converge to make the block.26 min: Tadic picks up the ball in the final third and he sends an offload into the right inside channel for Mitrovic. The forward goes for the blast across the face of goal, only to be denied by a block from Duarte.24 min: Tadic raids into space down the left flank for Serbia and he tries to fire a low ball across the face of goal, but Los Ticos manage to stifle danger once again.22 min: Created automatically from live eventsCalvo goes into the book for a mistimed lunge on Tadic. The first booking of the game.21 min: The tempo of the game has been impressive to start the contest. Both teams have not been afraid to inject life into their play.19 min: Ivanovic makes a nuisance of himself in the final third, winning a header from a free-kick. His knockdown drops in the box, but Costa Rica react first as Borges boots it away.17 min: It has been an end-to-end start to the game, with both sides finding success in the final third. However, neither has produced the quality finish to break the deadlock.15 min: Serbia build down the right and Ivanovic finds space down the flank. He cuts past the challenge of Calvo before firing a low ball across the face of goal. Navas sticks out a hand to divert the ball into the middle before Duarte hammers it away.14 min: Ruiz releases the run of Urena through the middle, but Milenkovic does well to nudge him aside before clearing the danger. Excellent work by the defender.13 min: SAVE! Mitrovic drifts into space on the edge of the box and he pulls the trigger on a right-footed effort. However, he fires his strike straight at Navas.12 min: MISS! Costa Rica should be ahead! Los Ticos catch Serbia out at the back with a short corner and Guzman lifts a cross to the back post. Gonzalez is unmarked at the back post with only Stojkovic to beat, but he places his header over the bar from close range. A shocking miss by the defender.11 min: Costa Rica win a corner down the left flank and pile men forward into the box.9 min: Venegas goes on the charge down the left flank before being halted by Ivanovic. The winger turns back and tries to cut the ball inside towards Urena, only to see his pass trickle out for a goal-kick.7 min: WIDE! Kolarov raids down the left and he goes for a drive from distance. He gets power behind the effort on his left foot, but the full-back pulls the strike wide of the target.5 min: It has been a frantic start to the game as both teams are jostling for control of the ball. Serbia win their second corner, but Costa Rica are once again able to clear their lines.3 min: SAVE! Serbia clear the initial danger from the corner, but Duarte curls a cross into the middle from the left flank. Gonzalez rises to head at goal, but he directs his effort straight at Stojkovic.3 min: Ruiz releases Urena into the right inside channel and he takes a touch to get away from Kolarov. The forward goes for a strike from a tight angle, although his effort is blocked behind.2 min: Mitrovic wins the header from the corner and the ball travels towards goal, but Costa Rica are able to clear the danger.1 min: Ivanovic puts an early cross into the box, which is cleared away from Mitrovic and behind for a corner.1 min: We’re underway at the Samara Arena.Here we go…3 mins until KO: The players are ready for the off. We should be underway very shortly.6 mins until KO: Mitrovic scored a hat-trick in the win over Bolivia. All Serbian eyes will be on him to provide an impact, leading the line this afternoon.8 mins until KO: Costa Rica have won their opening game at the World Cup in three of their previous four appearances, the only exception coming against hosts Germany in 2006 (2-4). Meanwhile, Serbia have lost their opening game by a 1-0 scoreline each time in their last two appearances.10 mins until KO: This will be the first ever encounter between Costa Rica and Serbia.12 mins until KO: Serbia are sticking mostly with the same team that crushed Bolivia 5-1 last time out. The only change to the side sees Milivojevic come into the fold to replace Kostic in the middle of the park.14 mins until KO: Ramirez has made three changes from his side that were beaten by Belgium in their final warm-up match. Venegas, Guzman and Calvo are all given the nod to start ahead of Bolanos, Tejeda and Oviedo this afternoon. Urena leads the line through the middle.15 mins until KO: Serbia subs: Antonio Rukavina, Uros Spajic, Andrija Zivkovic, Aleksandar Prijovic, Predrag Rajkovic, Milos Veljkovic, Milan Rodic, Marko Grujic, Filip Kostic, Nemanja Radonjic, Luka Jovic, Marko Dmitrovic.16 mins until KO: SERBIA (4-3-3): Vladimir Stojkovic; Branislav Ivanovic, Nikola Milenkovic, Dusko Tosic, Aleksandar Kolarov; Luka Milivojevic, Nemanja Matic, Sergej Milinkovic-Savic; Dusan Tadic, Aleksandar Mitrovic, Adem Ljajic.17 mins until KO: Costa Rica subs: Ian Smith, Christian Bolanos, Bryan Oviedo, Daniel Colindres, Joel Campbell, Rodney Wallace, Randall Azofeifa, Yeltsin Tejeda, Patrick Pemberton, Kendall Waston, Kenner Gutierrez, Leonel Moreira.18 mins until KO: COSTA RICA (3-4-3): Keylor Navas; Jonny Acosta, Giancarlo Gonzalez, Oscar Duarte; Cristian Gamboa, Celso Borges, David Guzman, Francisco Calvo; Bryan Ruiz, Johan Venegas, Marco Urena.19 mins until KO: Let’s have a look at the two teams.21 mins until KO: Mladen Krstajic’s men were up-and-down in their two warm-up matches ahead of the tournament. Serbia lost 1-0 to Chile, but found their form with a 5-1 hammering of Bolivia. They will want to come out firing this afternoon.22 mins until KO: Serbia failed to reach the tournament, but were in South Africa for the 2010 World Cup. There they failed to progress from the group stage, leaving them with scope for improvement this time around. There’s talent in the squad to make a surge for the knockout phase.24 mins until KO: Oscar Ramirez’s men struggled in their warm-up matches ahead of the tournament. Costa Rica were able to beat Northern Ireland, but defeats at the hands of England and Belgium have perhaps displayed their weaknesses for their Group E opponents to exploit.25 mins until KO: Costa Rica proved to be one of the surprise packages of the 2014 World Cup, advancing all the way to the quarter-finals before being knocked out by the Netherlands on penalties. Los Ticos will be desperate for a similar outing this time around, beginning with a win over Serbia this afternoon.28 mins until KO: Brazil and Switzerland are the other two teams in the group, and they play in the third match of the day, so the pressure is on for these sides to make an immediate impact. We will have team news for you very soon!30 mins until KO: Hello and welcome to our live text commentary of the Group E match between Costa Rica and Serbia at the 2018 World Cup in Russia. Game Costa Rica vs Serbia Date Sunday, June 17 Time 1pm BST / 8am ET Stream (US only) fubo TV (7-day free trial) Squads & Team News Real Madrid goalkeeper Keylor Navas starts for his country following an impressive campaign that saw him win a Champions League trophy at domestic level. There is no space in the starting lineup for Arsenal striker Joel Campbell though; he is named on the bench with Marco Urena of Los Angeles FC preferred up front.Defender Kenner Gutierrez is also among the substitutes for Oscar Ramirez’s side after being called up as late cover for Ronald Matarrita, who misses the tournament with a right hamstring strain.Costa Rica XI: Navas, Gamboa, Gonzalez, Acosta, Durate, Calvo, Venegas, Guzman, Borges, Ruiz, Urena.Zent Saint Petersburg defender Branislav Ivanovic makes his 104th appearance for his country in this opening game of Group E, and with it becomes the country’s most-capped player in history, overtaking former Inter midfielder Dejan Stankovic.Four Premier League stars also start for Mladen Krstajic’s team: Luka Milivojevic, Nemanja Matic, Dusan Tadic and Aleksandar Mitrovic.Serbia XI: Stojkovic, Ivanovic, Milenkovic, Tosic, Kolarov, Milivojevic, Matic, Milinkovic-Savic, Tadic, Mitrovic, Ljajic. TV Channel, Live Stream & How To Watch In the United States (US), the game can be watched live and on-demand with fuboTV (7-day free trial). New users can sign up for a free seven-day trial of the live sports streaming service, which can be accessed via iOS, Android, Chromecast, Amazon Fire TV, Roku and Apple TV as well as on a web browser. US TV channel Online stream FOX / Telemundo fubo TV (7-day free trial) In the United Kingdom (UK), the game can be watched live on TV on BBC or streamed live online using the ITV Player. UK TV channel Online stream ITV ITV Player
Many organizations struggle with a fragmented view of their supporter base because data about constituents is spread over many different places. Paul Hagen, former Forrester Research Senior Analyst and founder of Hagen 20/20, argues that moving towards an integrated view of constituents helps organizations save time, improve revenue, and increase the impact on mission.About Paul Hagen: Paul Hagen is the president of Hagen 20/20, a consulting firm that provides business strategy & planning, technology strategy & selection, project/program management, and coaching services to nonprofit organizations, green and “CleanTech” businesses, and social enterprises. Paul has over 20 years of strategy, technology, marketing, market analysis, channel development, and project management experience.
Your web strategy for online fundraising should include three main objectives: maintain a site design that has high usability, remember that content is king, and determine ways to increase site traffic. Work these initiatives into the part of your online fundraising plan dedicated to website improvement: Nonprofit Website Design TipsMake it easier for people to donate. Put your “donate” button above the fold, and make it BIG. Make it interactive with email capture, surveys, contests and other dynamic content. Make it accessible. You know that different people will visit your site for different reasons (to research, to donate, to kill some time). Give them each a chance to shine. Put out different welcome mats–for donors, seekers and Web-surfers. Make it simple to spread the word. Incorporate tactics to increase word-of-mouth marketing, such as tell-a-friend, email links and downloadable materials for your constituents to share. Nonprofit Content TipsIncorporate the four parts of a great message: Connect to things your audience cares about: saving time, feeling good about themselves, feeling powerful, etc.Identify and offer a compelling reward for taking action: Remember that good rewards are immediate, personal, credible and reflective of audience values. Have a clear call to action: Good actions are specific, feasible and filmable (in other words, easy to visualize doing). They should also measurably advance your mission. Make it memorable: What makes something memorable? It’s memorable if it’s different, catchy, personal, tangible and desirable. But a word of caution: memorable elements should always be closely tied to your cause. Think of all the advertisements that were so funny or memorable that you told a friend about them, but when asked what product the ad was for, you couldn’t remember. Driving Site Traffic TipsIncrease your visibility on corporate partners’ websites. Does a local restaurant provide in-kind support for your events? Do you hold Board meetings in a local office building’s conference room? You both win if you make a plan to make your presence known on their websites. (Think a twist on the old Vidal Sassoon ad: If I (for-profit partner) look “good,” you (non-profit) look good.) Promote your events on event-listing services like CitySearch.com, local message boards, etc. Improve your searchability. Invest in Google AdWords. Learn what meta-tags are.
I’ve left Philadelphia and am now in Houston to speak at the National Arts Marketing Conference. I can sum up the final day of Independent Sector yesterday in this way: lots of excitement and optimism about our new president and the opportunities ahead, tempered by very serious worries that we’re facing an era of enormous problems and huge human need. The final speakers echoed this sentiment. A lot.So what do we do? There is still a lot of fear in the air. At my keynote in North Carolina last month, I tried to hit this head-on and encourage nonprofits to face the economic downturn with a sharply defined, well positioned identity that stands out — at a time when it feels safer to stick with the same old, same old. It’s time to take the risk of showing what makes us a different, unique investment. It is not a time to simply say we need money. There is a great Get to the Point edition from MarketingProfs that defines how you do this especially well. (If you don’t already, you should subscribe to MarketingProfs.) This is what they said about how Warren Buffett reacted to the economic downturn:In a post at Harvard Business Online, Bill Taylor highlights a Warren Buffett interview on Charlie Rose in which the billionaire investor responds to the question “Should wise people have known better?” in the affirmative, with the note that there’s a natural progression when things go wrong:InnovationImitationIdiocy An innovator spots an untapped opportunity; the imitator attempts to capitalize on its merit; finally, explains Taylor, the idiot goes and apes the imitator, and with avarice “undoes the very innovations [he is] trying to use to get rich.”According to Taylor, avoiding this cycle means developing the ability to distinguish between “genuine innovation” and “mindless imitation.” In other words, he asks, “Are you prepared to walk away from ideas that promise to make money [when] they make no sense?” Taylor, like Buffett, concedes this is easier said than done when you see competition heading in a particular direction and fear you’ll never catch up if you don’t join the charge. It takes discipline, notes Taylor, to remain conscious of the difference—taking advantage of innovation without getting caught up in the idiocy.The Po!nt: “[D]on’t use the financial crisis as an excuse to stop taking chances or downsize your ambitions,” says Taylor. “But do use the crisis as an opportunity to take stock of what really matters—and to stop looking over your shoulder.”Amen.
I’m underwhelmed. The game is way more exciting than the commercials. That said, I love the Hulu site featuring them to share (like here) and vote. Here’s what you can learn from the millions and millions corporate American spent on the spectacle.1. Pay attention to the national mood. In the midst of a crappy economy, we saw attempts to brighten things up. There were lots of job hunting sites (that tried to be funny) as well as let’s-be-happy ads (like the Coke one and SoBe one below). 2. Remember your audience. A lot of ads did NOT do this in my view (see below), but some hit the mark like the boring but very effective Hyundai assurance ads (lose your job, you can return the car, we’ll honor that contract with you) and the cars.com ad, which seemed to be based on market research showing people are intimidated by the car buying process. 3. Money doesn’t buy good marketing. There were some real duds. Like TeleFlora and GoDaddy. TeleFlora was awful – thanks guys for making me have totally negative associations with flowers! And who CARES if they are in a box or not?! AWFUL. As for Bud, I loved Conan but I’m totally undecided about all those darn Clydesdales. They are adorable, but I gotta tell you the people who loved the ads the most in my household were all under age 10. Future beer drinkers? Do regular or prospective Bud drinkers like this cutsie thing? I’m not convinced. If you like the horse ads, let me know if you’ll be drinking more Bud now, and I’ll be proved wrong.
Lately, the top 40 airwaves (which get a lot of play in my car and house because of my daughters) have been chockablock with the Flo Rida remake of the song, “You Spin Me Round.” Flo Rida took out the record player line of the original song, probably because people like my daughters wouldn’t know what the heck a record player was. I explained to my kids that the original was pretty darn good. Then I showed them the video original, by Dead or Alive – who is, by the way, alive and well on YouTube. All I can say is: Oh. My. God. What’s with the hair? The shoulder pads? And the eye patch?!My daughters laughed hysterically through the entire video. (Another friend’s son had the same reaction.) Then my ten year old IMed her friends with a link to it to show how pathetic her mom’s heyday era was.All of this, NATURALLY, got me thinking about nonprofit marketing. Because I just had to find a reason to post this video, regardless of how big a stretch this is. So here goes.Remakes have value. In this era, we have to remake our oldie but goodie offline style for online audiences who might not relate to our originals.Times have changed. You can’t slap your offline newsletter on your website, install a Donate button and call it a day.1. We have to get shorty: Long works in direct mail. Short works online. If you put long, text heavy stuff online, you’re going to be ignored – and irrelevant.2. We have to reflect our audience rather than stick to our own same-old: What are our audiences talking about? What do they care about? How do they relate to others? We need to reflect their interests, use their preferred modes of communication, and engage them in a conversation. Monologue is so old school.3. Target, don’t blanket: Old-school outreach was “spray and pray.” Online, we can and must to do a far better job segmenting our audiences and speaking to them personally. In fact, we can do that so easily and cost effectively, there’s no excuse not to do this.And so on.Lesson – Get with the times. Oh, and don’t parade around with big hair and a eye patch talking about record players.
SuzyQuzy, FlickrPhoto from today of me with my hosts at the Beautiful FoundationI’m in Seoul, where I was fortunate enough to present to 300 nonprofits at a fundraising conference organized by the Seoul-based Beautiful Foundation. The Beautiful Foundation, which bears the slogan, Beyonnd Charity Toward Change, is a nine-year-old public interest foundation here that grants $7 million annually. Its flagship giving campaign, 1% Sharing, is well known to South Koreans and has inspired a growing philanthropic sector. It urges people to give 1% of their money, time or talent to a good cause. The foundation staff say their name comes from a Dorothy Parker quote: “To a charitable organization, money was sent with good will. What is beautiful is not the words, but the will.” (Personally, as a fundraiser, I like the Dorothy Parker quote, “The two most beautiful words in the English language are ‘cheque enclosed.’”).Giving in Korea is beginning to take off as the country enjoys prosperity. Two-thirds of South Koreans give money and a quarter volunteer, and the amount donated is increasing annually. I wanted to highlight some of the foundation’s great fundraising work, which seeks to build on these trends. Their Lego-like building block project had people collect coins in building blocks, which were then put together in the city to showcase charitable giving. You can see some of the blocks behind us in our photo above. And there is a great write-up of the project here.Supporters bought colourful Lego block banks to collect their donations. These were purchased online or in bulk and given to business employees or school students. A leaflet explaining how people could take part was distributed with each block bank. The leaflet also had stories from various supporters who came from all walks of life. Over the event period, supporters collected their monies in the block bank; on 6 December 2008 they brought their block banks to a central location in Seoul to join in a group Lego-building activity. Those who lived outside the capital were able to send their block banks before this activity.This year, they are creating a project that involves real leaves imprinted with the slogan that has a double meaning of roughly, “Hope does not fall,” and “hope can’t be defeated.” Here are two leaves they left with me.What they have done so well, particularly with the Lego project, is not only inspiring giving but making it participatory and visible. This is so important in creating a sense that giving is growing and establishing a new social norm. It is a great model for all of us to follow.What can you do to make the act of giving more engaging?
Thursday, November 12 at 1 p.m. EasternFundraising with an Affinity Card Program Date TrainingRegistration Find out in my free training next week. And check out all the free teleconferences at Network for Good in the coming weeks! We’d love to have you join us. Fundraiser’s Confidential:How to Adapt to the 6 Trends Changing the Fundraiser-Donor Relationship Forever Tuesday, November 17 at 1 p.m. Eastern Tuesday, December 15 at 1 p.m. EasternBuilding a Dynamic Grantseeking Calendar for 2010 Tuesday, December 8 at 1 p.m. EasternIs Your Story Big Enough? Uncover the emotional spark that turns current and potential supporters into true believers.
Posted on February 15, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Josh Nesbit and Medic Mobile were featured this week on ABC News’ “Be the Change, Save a Life.” Josh discussed donating used cell phones to support Medic Mobile’s work. The MHTF is supporting Josh’s work and other mhealth initiatives that address maternal health.You can read the story and watch the video clip here.Share this: ShareEmailPrint To learn more, read:
ShareEmailPrint To learn more, read: Posted on March 14, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)We mentioned last week that a second MHTF subawardee, mothers2mothers, was going to be featured on Good Morning America on ABC. The feature was scheduled for this morning, however, due to the earthquake and tsunami in Japan, the airing has been delayed. We’ll be sure to let you know when m2m will be on as soon as the schedule is released.Share this:
Posted on May 6, 2011June 20, 2017By: Tim Thomas, Senior Advisor, MHTFClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Writing from Accra where the gardens are blossoming and the intense heat of summer is lurking, a Mother’s Day approaches that promises real hope for the world’s mothers.Eight months into their nine-month internships, the Young Champions of Maternal Health are nearing completion of their gestational studies before being born into the workforce as professional maternal health experts. They gathered here in Ghana’s capital for a Future Forum, their final class reunion under the auspices of the current program, to exchange lessons and ideas, and to plot their post-Young Champion career plans.The intellectual and personal evolution of each Young Champion was profoundly inspiring. They first met at the Global Maternal Health Conference in Delhi last fall as group of smart, idealistic and aspiring young people seeking to make a difference in the world by saving mothers lives. They emerged in Accra as a smart, idealistic but pragmatic and experienced group of young people determined to buck the odds and apply their innovation in the professional world.Ashoka Fellows from around the region came to help them think through business models and organizational structures. They heard from the Acumen Fund and the Gates Foundation about financing alternatives. The grandfather of the maternal health movement, Professor Fred Sai, welcomed them to his hometown and shared his life and career in an intimate discussion setting. And finally, every Young Champion was given 3 minutes to present their project to a panel of experts who provided candid feedback to help them fine-tune the deliverable each of them is obliged to submit at the end of their internships.Their innovations, their persistence and their commitments humbled every seasoned expert who encountered them over the 3-day meeting. It was clear that this generation of young maternal health experts is determined to be the last one. They’re committed to eradicating preventable maternal mortality in their lifetimes.What could be a better mother’s day gift?Share this: ShareEmailPrint To learn more, read:
ShareEmailPrint To learn more, read: Posted on May 13, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)In the maternal health community, we often refer to Millennium Development Goal 5, which sets the goal of reducing maternal mortality by two-thirds by 2015. It gets used as an advocacy tool, a way to hold donors and governments accountable and as a way for policymakers to set priorities. However, after 2015, what mechanisms will be in place to address global health and development issues?Find out more by reading a new post on our Medscape blog, GlobalMama!Share this:
ShareEmailPrint To learn more, read: Posted on July 1, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This week on the MHTF blog:We received the final posts from the Young Champions of Maternal HealthWe introduced a series of posts on cash transfersKG Santhya from the Pop Council wrote about her research on JSY in IndiaThe deadline for abstract submissions for the MHealth Summit is next weekFrance Donnay from the Gates Foundation reflected on her experience at the 29th Congress of the ICMCIESAS is moving along with their evaluation of Mexico’s ALSO programSome reading for the weekend:Evaluating the evidence: post partum hemorrhageMisoprostol use in MozambiqueNew data from the OECDPrioritizing family planning in UgandaShare this:
Posted on December 29, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)InfographicsHow is Janani Suraksha Yojana performing in Uttar Pradesh?Misoprostol added to WHO list of essential medicines for PPHJanani Suraksha Yojana and the Bumpy Road to Maternal Health in Rural IndiaDo homeless women in urban India have access to cash transfers?War and Peace: The story of maternal mortality estimationConditional or unconditional cash transfers?WASH for Mothers: Water, Sanitation and Maternal Health: Inter-dependent Systems ChallengesSaving Women’s Lives: Reducing Unnecessary Delays to Comprehensive EmOCIn Their Own Words: The Young Champions of Maternal HealthShare this: ShareEmailPrint To learn more, read:
Posted on January 13, 2012November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This week on the MHTF blog:Melinda Gates answers questions as she travels in BangladeshAna Langer welcomed the MHTF to Harvard on GlobalMamaA focus on promoting Respectful Maternity Care is emergingEmily Puckart on MaiMwana and community death reviewsSome reading for the weekend:WHO, budget shortfalls, and organizational restructuringProgress on PMTCT in sub-Saharan AfricaSolar suitcases provide electricity and light in maternity wardsShare this: ShareEmailPrint To learn more, read: