While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. We’ve reached No. 60. That means we’re two months away from the start of college football!!! Let’s turn our attention to the most experienced player on OSU’s roster entering 2017 and the face of its offensive line.How he got to OSUA three-star tackle out of Mansfield High School (Mansfield, Tex.), Crabtree chose the Cowboys over offers from Baylor, Texas Tech, Washington State and others. He was the nation’s 51st-ranked offensive tackle according to 247Sports. Joe Wickline was his chief recruiter but he would never play a snap under Wick’s tutelage. Crabtree has seen four (!) different offensive line coaches during his time in Stillwater.What he’s done in StillwaterCrabtree redshirted in 2013 but walked right into a starting job as a redshirt freshman the following year. After starting the first five games of the season, he missed four due to injury. He returned to the starting lineup on a cold, rainy night in Waco. Yeah, that night. Crabtree has started every game of Mason Rudolph’s career.Mike Yurcich talked about Crabtree’s value to the Cowboys’ offense ahead of last year’s Alamo Bowl.“Zach, a lot of experience, a lot of snaps,” said Yurcich. “He’s all ball. He’s all football man, and the guy is going to be a coach one day, and he’s a fun guy to be around. He keeps it light, but yet when game time comes, we run it his way because he’s a very consistent, tough player, and has emerged as one of our leaders on offense.”Role in 2017With Cal grad-transfer Aaron Cochran set to take up the left tackle spot, Crabtree can stay home as the starting right tackle. With Cochran and Crabtree manning the edge, the offensive line’s first string is pretty much set. Brad Lundblade at center, Marcus Keyes at left guard and my prediction is that Larry Williams reclaims his starting role at right guard to start 2017.Noteworthy stats and highlightsCrabtree was voted by the Coaches to the All-Big 12 second-team as he helped the Cowboys take a big stride forward for the OL in 2016. He enters 2017 as the leading Cowboy with 34 career starts.
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. At No. 56 on our countdown, let’s take a look at collegiate journeyman who made an immediate impact upon arrival at Oklahoma State.How he got to OSUWilliams was tabbed as the No. 77 prospect in the 2013 class by 247 Sports. He was a beast at Laney High School (Wilmington, NC), playing on both sides of the line. His senior season, he tallied 56 total tackles, a sack and two fumble recoveries on the DL. But Williams’s true calling was a blocker.The three-star prospect decided to stick close to home and redshirted his first year at Eastern Carolina University. After appearing in 13 games his next year, Williams was dismissed by ECU for “violating team rules”. His next stop was Hutchinson Community College where he earned NJCAA All-American first team honors. Former OL coach Greg Adkins came calling and Williams was headed to Stillwater.AdChoices广告What he’s done in StillwaterWilliams made an immediate impact on OSU’s offensive line. In Week 1, he and redshirt freshman Marcus Keyes took over the two starting guard spots. Behind Keyes and Williams, the Cowboys’ running game was finally rolling. But after five games, Williams suffered a knee injury during practice. He didn’t return to action until the Alamo Bowl.Role in 2017Williams is set to reclaim his starting job at right guard, especially since late-season starter, Michael Wilson, has exhausted his eligibility. Williams was healthy at the start of spring practice but sat out of the spring game probably just as a precaution and to get some younger guys reps.Mason Rudolph talked about his right-side blocker in an article from The Oklahoman.“Larry is a guy that went through some growing pains last year,” said Rudolph, “had an injury that kept him back from playing.“I think he’s one of our most athletic, toughest linemen we have now. Really looking forward to getting him back. I know he’s hungry.”This looks to be a big year for Oklahoma State’s offense and a healthy Williams will be a big part of that. With Cal grad transfer, Aaron Cochran as the only newcomer in the projected OL starting five, OSU has a mix of talent and continuity it hasn’t seen across the offensive line in years.Noteworthy stats and highlightsWilliams was named to the NJCAA All-American first team while at Hutchinson Community College. At Laney HS, Williams also lettered in wrestling and track.
Transfers Real Madrid links ‘massage the ego’ of Roma goalkeeper Alisson Peter Hanson 06:55 17/3/2018 FacebookTwitterRedditcopy Comments(0) Getty Images Transfers Real Madrid Real Madrid v Girona Napoli v Roma CF Girona Napoli Roma CF Serie B Women Primera División Reports of interest from the Santiiago Bernabeu have been welcomed by Brazil’s No. 1, who is winning rave reviews for his displays at Roma Roma goalkeeper Alisson has acknowledged reports of a potential move to LaLiga heavyweights Real Madrid “massage the ego”.The Brazil international is reportedly a target for several top teams throughout Europe, with Liverpool said to be preparing a £70million bid during the close-season.Serie A rivals Napoli are also rumoured to be monitoring the situation of the 25-year-old, who moved to Italy’s capital from Internacional in July 2016. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp However, it is reports of interest from Spanish and European champions Madrid that have particularly flattered Alisson.Speaking to Globoesporte, he said: “Those links massage the ego, it cannot be denied.”People get satisfaction from having recognition. I feel very happy to have that recognition.”It means that I am doing my job well, that they are watching me.”Even more so when one hears about Real Madrid.”Madrid have long been thought to be in the hunt for a new goalkeeper, with Manchester United’s David de Gea and Chelsea’s Thibaut Courtois among the more prominent rumoured targets, as well as Athletic Bilbao’s Kepa Arrizabalaga.
ShareEmailPrint To learn more, read: Posted on October 1, 2009August 17, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)During the past month, I’ve been reading Half the Sky, a new book by Nicholas Kristof and Sheryl WuDunn that features stories of women who have overcome extreme adversity—sexual violence, poverty, illness, and fistula—not only surviving, but charting a new course for themselves and their communities.It’s a testament to the power of every individual to make a difference in the world—and at the same time, a reminder of how far we have to go to achieve equality. As we all know, one of the most telling examples is the stubbornly high rate of maternal mortality in many parts of the world. Maternal health features prominently in the book and is highlighted as one of the crucial areas needing concerted action.Expanding on this and other central themes of Half the Sky, EngenderHealth has created a Reader’s Companion. Chapter-by-chapter, the Companion offers diverse perspectives, interviews, stories, and facts, drawing on our expertise and experience around the world. In it, you can hear the voices of those working on the front lines of global health and development, and of the women and men who are beating impossible odds and improving lives in their communities. Check it out and spread the word…Share this:
New Manchester United manager Ole Gunnar Solskjaer is excited to begin work with goalkeeper David de Gea, even joking he may have to take part in finishing training to test the Spaniard’s skills!De Gea has been the brightest spark for United in recent seasons, particularly under Jose Mourinho.While signed by Sir Alex Ferguson, De Gea has developed into one of the world’s leading goalkeepers in a period of uncertainty in United, under David Moyes, Louis van Gaal and Mourinho. Article continues below Editors’ Picks ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Solskjaer is the fourth manager – fifth, if one is to include caretaker boss Ryan Giggs – to have De Gea at his disposal since Ferguson’s retirement in 2013, and the former treble winner is excited to work with the Spaniard.”We have the best goalkeeper in the world,” he told MUTV.”He’s been there for eight years and he’s still a young goalkeeper developing. It’s fantastic for me to come in and have him.”Maybe I’ll have to do some finishing training to keep him in check!”Solskjaer scored 126 goals for United across 366 appearances, including, of course, the winning goal in the 1999 Champions League final.Jesse Lingard and Marcus Rashford would have been six and one respectively at the time of United’s triumph in Barcelona.Solskjaer worked with Lingard in Manchester United’s reserves, and is looking forward to a reunion with the attacking midfielder.”I gave him [Lingard] his debut in the reserves away at Burnley,” he added. “Within two minutes that little tiny kid goes in for a 50/50 with a massive centre back and the little kid absolutely clattered him.”I thought you have a chance. He showed me he had something.”The new United boss, meanwhile, says he is a big fan of Rashford, who has enjoyed a meteoric rise at the club.”I watched him [Rashford] when he was younger. He was really young. I’ve followed him closely and it’s great to see him where he is now.”Solskjaer will take charge of his first match on Saturday as the Red Devils take on his former side Cardiff City. Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.
Kashima Antlers showed too much respect to Real Madrid in their Club World Cup clash on Wednesday, according to Zico.The AFC Champions League winners missed out on a place in the final of the tournament after succumbing to a 3-1 defeat in Abu Dhabi.Gareth Bale scored all three goals for Madrid, the Welshman’s 11-minute hat-trick seeing the European champions through to face surprise package Al Ain on Saturday. Article continues below Editors’ Picks ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Former Brazil international Zico – who both played for and managed Kashima but is now a technical director – was disappointed with the display from the J1 League club.”I did not see the Kashima I expected to see. I think we respected Madrid too much,” he told Omnisport.”We no longer do the kind of game we are used to doing: [playing] with pressure and trying to score. We did not play a decisive game, we just played one more game.”With Madrid you cannot play just another game if you want to win.”Its @realmadriden who advance to the final against @alainfcae_en ! A hat-trick by @GarethBale11 has @realmadrid win the game 3-1 against @atlrs_english . @atlrs_english will face @CARPoficial in the 3rd place match. #ClubWC pic.twitter.com/A5cJMq9AM4 — FIFA Club World Cup (@ClubWorldCups) December 19, 2018 Kashima had battled to a 3-2 win over CD Guadalajara to reach the last four, yet Zico felt they were far too passive against a star-studded Madrid side, allowing their opponents an easy ride.”I expected more pressure, playing on top. The coach [Go Oiwa] asked for that. Do not let them play, or think too much,” he added.”We should have shown that we wanted to play. And Kashima yesterday did not make as they did in the second half against Guadalajara to go out and try to score, for example.”So, against a strong team like Madrid, with great players who pass the ball from one side to the other, at some point of the match they will score a goal.”Instead of featuring in the final, Kashima will face River Plate on Saturday in the third-place play-off.
It’s late, I’m tired and I’m philosophical after a death in the family. When you think about death, you inevitably think about your life. And that got me thinking. There are many things I have struggled to master in life, but let me share just three from a very long list of things I haven’t fully mastered but know to be worthy of the attempt. Before I die, I want to do them as perfectly as I can.Why? I think the very things that seem most difficult are often the best possible things we can do. The things that we fear will bring us catastrophic loss are often those that have the greatest returns. It is the way marketing – and life – mocks our silly sensibilities. So in that spirit, here are three things that seem risky but actually yield great ROI. And happiness. And marketing success.1. Admitting you are wrong. This has been a hard one for me. Fortunately, I have ample opportunity to practice! Too bad 98% of politicians, 85% of corporations and a healthy majority of nonprofits are still finding this hard too. If you make a mistake, just take responsibility and say you were wrong. Don’t do this halfway. “I’m sorry if you were inconvenienced” is NOT the same thing as “I’m sorry I inconvenienced you.” True apologies don’t include the word “if.” While you may fear admitting fault will be the end of the world, usually people are so happy you did it – and quite forgiving. Remember this if you ever have to do “crisis communications.”2. Doing what you fear. No one ever achieved anything extraordinary by doing what was safe or predictable or copycat. As hard as it is, I’m still trying to lean into fear the way my friend Jocelyn does. Marc Pitman talks about asking for money without fear. Seth Godin talks about being as truly different as a purple cow – which is hard when it’s easier to follow the conforming herd. Andy Goodman talks about zigging when others are zagging. It’s scary, but frankly, it’s far more frightening to blend into a sea of mediocrity than to stand up, do the scary, and stand out.3. Being lavish with praise. I used to view praise as a zero sum game — if someone else was great, I was less. But being generous is being bigger. Praise great work, credit everyone around you and share the spotlight. Show extraordinary gratitude to your donors, your colleagues, everyone. Share information freely with other organizations. Being stingy with what you give out will diminish all that comes back to you.What do you have trouble doing? I am sure it is on my list too…
This document is meant to be a short starting point for nonprofits to make a decision if Salesforce.com is a good choice for their nonprofit. It will give some introduction to what Salesforce.com does, and the benefits and risks involved in using it.What is Salesforce.com?Salesforce.com (NYSE:CRM) is a San Francisco company that makes an online database available to nonprofits. The database is very flexible, and that allows a nonprofit to use Salesforce.com for tracking donor management and other activities.The Salesforce.com Foundation, which has overseen the donation of Salesforce.com cash, staff time, and products, currently donates 10 user licenses of Salesforce.com to any qualifying charitable organization.What can Salesforce.com do?Salesforce.com can help nonprofits keep track of the people they work with, and all the work they do with them. Salesforce.com can be:A centralized contact list of all the people and organizations you work withThe place for prospecting and tracking donations, grants, memberships, and volunteeringThe system for tracking just about any of your other program-related work: canvassing, phone banking, events, tabling, outcomes and evaluation, etc.Salesforce.com allows you to easily track important communications you have with people:It can be a shared contact list for your organization, accessible via the web or directly within OutlookIt makes it really easy to record communications and meetings, again directly from Outlook or via the webYou can cross reference communications to people and also to donations, grants, or other thingsSalesforce.com has powerful querying and reporting tools:The information you enter can easily be used to help you make organizational decisionsWith the built-in report builder that requires no coding, users can build and share reportsDashboards that display report information in charts and graphs can give EDs and Boards compelling summaries of your workSalesforce.com likes to share:Your information can be made available to your other technology systems (as appropriate) through relatively straightforward codingInformation from your other systems can, just as easily, be brought into Salesforce.comLots of affordable services, like email blasting systems, currently integrate with Salesforce.comWhat can’t Salesforce.com do?Salesforce.com, like all software, has limits:Salesforce.com isn’t an accounting system. You can purchase connectors to products like Quickbooks, but accounting functions aren’t handled by Salesforce.com.If you are doing very complex donor management, Salesforce.com may not have the functionality you need to be successful.What are the benefits of using Salesforce.com?Low Cost: Salesforce.com is very inexpensive to useNo server, no one to maintain the server–all you need is a browserNo monthly cost for using the system–Salesforce.com donates 10 user licenses to every nonprofit. That’s a $15,000 per year donation. Centralized Data: You can do most of your work in one system.Handle people who play many roles in your organization–donor, volunteer, board memberSupport the unique work you do that most other systems can’t support Accessible and available: All you need to use Salesforce.com is a web browser and Internet access.It’s accessible from anywhereIt’s secureIt can talk to other modern applications Deal with Change: Salesforce.com can easily change as you doCreate new fields with no coding in a mater of minutesAdd support for new ways of working at very low cost What are risks I should consider about using Salesforce.com?Access to the system is donated:It’s like they’re paying your rent–donation is only given for a 12 month period and is up for renewal every yearThe company/foundation could go away, and end your donation. At this time this appears unlikely, but because they are donating a service rather than a piece of software, it’s a real riskThey have your information on their servers, it’s not on your computersThe USA PATRIOT Act forces them to comply with any legal government request to see your data, just like your ISPWhat are the costs associated with using Salesforce.com?Salesforce.com needs to be setup to get it to work right for you. This work is best done by a consultant familiar with Salesforce.com. Depending on complexity, the cost will range from a few thousand dollars, to tens of thousands. After that, your ongoing monthly cost to use Salesforce.com can be $0. You’ll need someone to administer your Salesforce.com system after it’s installed. This could be a user on your staff who is good with databases, or a dedicated IT person, depending on your needs.Is Salesforce.com right for my organization?Salesforce.com is a great database option that all organizations should consider because of the incredible benefits.Source: http://www.onenw.org/toolkit/is-salesforce.com-right-for-your-nonprofit Modern: Salesforce.com is cutting-edge softwareConnect your information to your website, email blasting, and other systemsConnect your information to published data: address enhancement, legislative district lookup, etc.Updates just happen about four times a year without any work for the User
Causes is a tool that lets you easily fundraise and recruit supporters for your nonprofit on the popular social network Facebook. For nonprofit organizations, there are two components of Causes: 1) your Official Nonprofit Profile, and 2) the different cause(s) on Facebook benefiting your nonprofit, which any Facebook user can start. Your Official Nonprofit Profile is your official presence on Facebook that displays basic information about your organization, and is the page through which you manage causes that benefit your nonprofit. Causes, on the other hand, can be started by any user, including yourself, and there can be an unlimited number.Thus the Causes tool presents a “many to one” relationship, where your nonprofit can potentially be benefited by dozens of causes, all of which you can easily keep track of through your Official Nonprofit Profile.I. Setting up your Official Nonprofit ProfileGo to http://www.causes.com/partners/new and fill out the Nonprofit Partner Application with the requested informationWhat you’ll need: your nonprofit EIN, a electronic picture of your logo, and contact informationClick “Submit Application”You will receive confirmation via email once you have been approved. Use the web link in the confirmation email to access your Official Non-profit Profile, which is your official presence on Facebook.Your Official Nonprofit Profile includes features to:View your “Nonprofit Scorecard”, which shows your total causes, total supporters, total donations, and total donorsEdit your profile by update contact info, organization information, etc.Select official and featured causes to display on your Official Profile on FacebookAccess donor information, including mailing address, donation amount and date of donation. You can also download the information through a CSV file.II. Starting a Cause on FacebookSign-up for Facebook at http://www.facebook.com/Set-up your personal account: you will need your full name, email address and birthday. You can use Privacy Settings to choose what information you want or don’t want displayed on your personal profile.Get the Causes applicationAfter setting up a Facebook account, you will be taken to your home pageClick on the “Applications” link on the far left-hand side of the pageClick on the “Browse Applications” link, then type in “Causes” in the search field to search for CausesOnce you see the Causes application, click on it. You’ll then see a button to “Add Application”, and click on this to add Causes to your personal profileStart a cause that benefits your nonprofit!Once you’ve added Causes, an icon will be displayed for it on the far left hand side under the “Applications” link. Click on the Causes icon.Click on the “Start a Cause” button.You will see fields to fill out basic information for your cause, including the name, description, and your positions and goals. You can also upload a picture.Focus the name of your cause on a specific campaign or program, and don’t just use the name of your organization.Select your non-profit as the beneficiary by browsing our database of non-profitsIII. Growing Your CauseTips & Tactics:The cause should focus on a specific issue that the organization focuses on. The name of your cause, your photo, and basic information should reflect this. Don’t simply use the name of your organization as the name of the cause or bland organization-profile information.State a concrete goal or set of goals you want to achieve. If this includes specific monetary goals with a description of what one’s financial or membership support will actually do, even better.Tell a story. Many successful cause creators have shared personal or otherwise captivating stories in the body/description of their cause – this helps convey urgency and lends a universality to your cause that more people can relate to.Designate leaders for your cause offline from different social networks. Assign goals to each one, like inviting a certain number of people to your cause every week and interacting with cause members on a regular basis.Add your leaders as administrators of your cause. They can help post announcements and media, and others can publicly see that they are leaders.Offer an incentive to your top recruiter/donor/leader, like tickets to a sports game or promotional event, a gift card, dinner at a nice restaurant, etc. (you can keep track of progress by viewing your cause Hall of Fame)Utilize the “Announcements” and “Media” posts daily and change the main photo within your cause to maximize your exposure (these posts are sent to cause members’ newsfeeds).Start debates and discussions on your “Wall” to create personal connections and to empower individuals to express what this cause means to them.
I often get asked by start-up nonprofits how to raise money. The panic of making budget seems to make raising money impossible without knowing someone rich and famous like Bill Gates or Warren Buffet.But fundraising isn’t impossible. It can an incredibly exciting adventure. Here is a simple plan I recommend to my clients. It can get you off to a good start and keep being used for years to come. To keep it easy, I implore them to “Get R.E.A.L.”The basic model I use for asking is the acronym R.E.A.L.: Research, Engage, Ask, and Love.RESEARCH: The first step of research is to find out how much you need to raise. This may seem obvious but my experience is that most groups never put a specific dollar amount on their need. Once that need is determined, it’s important to research how many gifts you’ll need. If you’re attempting to raise $100,000, the knee-jerk reaction will probably be “We just need to find 100 people that will give us $1,000.” As nice as that seems, decades of fundraising experience show that that simply isn’t how it works.One of the most helpful tools is a gift grid. Long-standing common wisdom shows that you’ll need at least one gift equaling 10% of the total. The next two should equal 5% of the total, etc. So, to reach your goal of $100,000, you’ll need at least one donor to give a minimum of $10,000. Experience shows that you’ll need to have 4 or 5 prospects to achieve that gift. Work through the grid until you have names of prospects for each level.As you’re building your prospect list, you’ll want to continue your research. Google can be an incredibly helpful tool. So can your board members and a development committee in the form of a peer review committee. You could invite these people, remind them of your cause and fundraising goals, and ask them to go over the names of prospects. One simple method of doing this is conducting what I call a “cpi screening”: rating each prospect on capacity, philanthropy, and interest.Does the prospect have capacity-are they financially able to make a gift? Are they philanthropic-are they generous with their money. You need to be a good steward of your resources, if the prospect can’t make a worthwhile gift or doesn’t have a track record of giving you would be better served seeking donations elsewhere. ? Are the interested in your cause? You can find this out by looking at other causes they’ve supported and by asking people close to your organization. Have the people on the committee assign a score of 1-5 for each category-1 being lowest, 5 being highest. This is tool can be useful because it removes individual personalities from the prospect rating process and makes it feel more objective. You should promptly visit anyone scoring 12 or more. But watch for those with high scores in the first two categories and some inclination to your cause. While you can’t make someone more wealthy or generous, but you can have a chance at making someone more interested in your organization. Which brings us to the second step, engage. ENGAGE: I like to think of this as the dating part of the relationship. It’s important to get to know your prospects before you “pop the question.” While you’ll certainly want to share the story of your cause, take time to get to know them-listen to their story, discover their interests, hear their goals. If the prospect has c and p then here’s where you work on i.ASK: The number one reason people don’t give money to your cause is that they are not asked. Even if you skip the prior two steps, you’ll still reach some level of success by consistently executing this one.If you’ve done the first two steps, this step will be quite fun. You’ll already have the odds in your favor. You know that they are predisposed to saying “yes” and you’ll have had time to shape the ask around their passions.I recommend asking people for gifts spread out over a period of time: i.e. “$1000 a year for three years.” This both shows you consider your cause important enough for a substantial investment and it saves you from having to ask them again and again.LOVE: I originally called this step Live/Like/Love. This is easy if the prospect says “yes” when you’ve asked. You simply need to be sure to thank them about seven times before you ask them again.But fundraising is all about relationships. The work really starts if they’ve said “no.” The big thing is to not burn any bridges. If you made it all the way to the ask, you had good reason to believe they’d say yes. The timing simply might not have been right. If you keep in touch with them, they just may give in the future. People will remember you if you’re exceptional at handling a “no.” And refusing a request can be so difficult, they’ll be grateful for your composure.Source: Marc. A Pitman of http://fundraisingcoach.com/.
I’m blogging from the session at Independent Sector, “Community Empowerment through New Media and Innovative Journalism,” moderated by Ben Binswanger of the Case Foundation. The panelists are Linda Fantin of Minnesota Public Radio and the Center for Innovative Journalism, Ramya Raghavan of YouTube Nonprofits and Alyce Myatt of Grantmakers in Film and Electronic Media.Here’s my take on the panel. Just as marketing is no longer a monologue but rather a conversation with an audience, so is new media. It is two-way communication. As Linda pointed out, public insight journalism is predicated on the idea that everyone has expertise, and people know what matters to them. The audience isn’t just an audience – they are a participant that takes part in creating the content – either by interacting with those covering the story or suggesting angles to a story, or by creating the story themselves. If you’re still doubting this idea, or don’t know how it relates to you, consider two principles of persuasion: relevance and trust. These are two old-school, good old bread and butter ideas. First, we only tune into what is personally relevant to us. Second, we trust ourselves (and people like us) more than traditional authorities. That’s why word of mouth is so desirable. What’s great about new media is it allows us to establish personal relevance and trust on unprecedented levels. Because the audience is the messenger! That’s where old school meets new media.Take the example from Ramya of voters filming their experience at the polls at Video Your Vote at YouTube vs. CNN talking about long lines on air. There’s nothing quite like watching a first-time voter in Georgia filming herself talking about waiting in line for seven hours to vote – with her baby. It has a level of immediacy and credibility that traditional media doesn’t achieve.As Linda put it, this ideally changes the nature of how stories are reported via traditional media as well. She said, “If you want to find a left-handed baker who can make pineapple upside down cake while making a YouTube video, you could. But this is not about finding the right example to plug into a set story. It’s about what is happening among real people, and that information shaping the story.”So what does this mean to you, even if you’re not in the business of media? The bottom line is these tools can make every interaction with your constituency more powerful. Put video in the hands of your donors or people you help. Engage your supporters in a conversation about how they spread the word about your issue. Give them the tools to do it. And then if they give you input, be sure to acknowledge it, use it and celebrate it. When you lose control of the story, it’s a little scary, but the alternative is having an audience of only one: yourself.
Thanks Beth Kanter, social media guru, for naming this blog to her top ten list!Other esteemed blogs on the list (I blush, this is good company!)Amy Sample Ward, NPTechHave Fun Do GoodLaura’s NotebookQui DiazSocial ActionsSocial CitizensSocialButterflyext337
I heard a scary stat yesterday, cited by the social media guru Allison Fine on Twitter. Apparently one in ten arts organizations is on the brink of collapse. So I tweeted Allison to ask why. Movie attendance is up – why are the arts down? She answered with a whole blog post, bless her heart. And she wove in the issue of our dying newspaper industry. Read it here, along with the great comments.Then Beth Kanter, another social media guru you should be reading, weighed in here.How is your arts organization faring? What do you think of these posts?I really like Brian Reich’s take in the comments of Allison’s blog:To be successful today, you must focus on the content – the substance of what you do, and whether that provides something to the community, or audience, that is valued. Many of the arts organizations (and nonprofits) who I work with seem to believe that their offering is unique and that the audience thirsts for what they offer. But they don’t ask the audience what they want, or try to understand how to fit their work into the busy lives of the people who they seek attention from. They measure success by the amount of money raised or open rates on their email and not the inspiration they offer, people they feed, or happiness they bring. That simply won’t work. The audience is in charge (always has been, they just know it even more now). Arts groups don’t want to adapt to what the audience wants, they want the audience to come to them. And when that doesn’t happen, the arts groups often blame the media for not covering the arts or the economy for failing and leaving people without extra income to spend on things other than basics. Its not the audience’s fault. It’s not the media’s fault. It’s not the economy’s fault. Its your fault (arts groups, and everyone else). Its our fault (audience) for not demonstrating even more clearly what we want and expect from the arts and how we are willing to support it.
So says Trendwatching. Here’s the logic. People are disgusted by the forces that led to the recession. They are seeking authenticity and meaning. Which is making giving the new taking:Passionate, empowered individuals (if not entire generations) being more willing and able to give, to share, to collaborate; to be more ‘generous’ in many ways. Which in turn has made generosity one of a new set of status symbols… The most important driver behind GENERATION G is a wide variety of consumers and citizens being more generous. We’re talking the collaborative / free / creation / crowdsourced / gift / sharing movement that—especially online—has unlocked in entirely new ways the perennial need of individuals to be appreciated, to be loved, to feel part of the greater good, to contribute, to help… To basically find status and gratification in something other than consuming the most or the best.I find this concept intriguing, and there is plenty of evidence in the growth of social networks that we are sharing more than ever – and sometimes oversharing.Don’t think this means the dollars are going to start rolling in.It actually means more work. You need to be generous too. You need to make your donors feel seen and heard. The days of monologues are past. Think conversation, not conversion. Read all the tips for companies. I think for nonprofits, this means:1. You need to make donors feel included in your organization and how it conducts itself.2. Make it easy and convenient to support you. 3. Make your donors feel very appreciated. You don’t have to buy them lattes, but at least thank them profusely.4. Let your donors support you the way they want. Let them decide how and when they want to hear from you.The payoff? Trendwatching says for companies it is:It doesn’t hurt that in turbulent times like now, generosity will find an extra-appreciative audience, and certainly won’t be forgotten. Not only will your customers be more appreciative, they’ll also return your favors by being more willing to spread the word about you. And being more willing to collaborate with you, co-creating or co-inventing or co-improving. Which would get us to CUSTOMER-MADE. See, we told you this would be an umbrella trend. And last but not least, to manage a company with a caring, generous mindset can actually be good for your soul, too Dear nonprofits, I think the same applies to us.
My colleague shared this amusing video from the Compelling Marketing blog. As nonprofits, we need our vendors to do a lot for us on a shoestring – so we naturally question the cost of everything. As we should. But it really annoys vendors.The lesson here is well expressed by blog host Tracy, who tells vendors:It underscores how important it is to effectively communicate the value of what you do so you can avoid these types of situations!Exactly. And there is a lesson here for us in nonprofit marketing and fundraising. When we get pushback from funders and others about the costs to support our work and deliver our programs, we have two options. One is to complain about the situation and the fact people seem to want too much, on the cheap. The other is to realize we need to do a better job showing WHY our work is worth the price. We need to communicate the VALUE of what we do. This has never been more important, because money is tight for everyone. Now is the time to show how you have tightened your belt, the extent to which you stretch your dollars, and why you need those dollars to deliver your incredible value and impact. Everyone feels cheap these days, so you need to look like a bargain (or a windfall) when it comes to donor ROI.
Posted on February 4, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)We have a new post up today on our Medscape blog, GlobalMama, called “Addressing maternal mental health.” Be sure to check it out! Also, take a look at Audrey Prost’s presentation from the Global Maternal Health Conference on maternal mental health.Share this: ShareEmailPrint To learn more, read:
Posted on March 17, 2011June 20, 2017By: Raji Mohanam, Knowledge Management Specialist, MHTFClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Almost 2,000 people converged in Washington D.C. today to attend the 2011 Nonprofit Technology Conference. The conference, which runs today through Saturday, brings together professionals in the nonprofit sector who are interested in how technology, especially the internet-based kind, can help them achieve their organizations’ missions.It’s my second time at an NTEN conference, so I already know I am going to learn a lot. For days, I’ve been following #11NTC* on my TweetDeck and reading conference tips and announcements from speakers and attendees alike. I have a pretty good idea of what the “hot” sessions will be, like the plenary tomorrow featuring Dan Heath, co-author of Switch.Still, as I page through the conference program book and see the vast number of sessions available to me over the next few days, I can’t help but feel slightly overwhelmed. There are literally hundreds of interesting topics being covered (definitely more than last year), and a number of ‘tracks’ like Social Media, Communications, Advocacy, and Fundraising. To me this signifies the growing demand in the nonprofit sector for timely and good information on how new technologies and online tools can help accelerate and improve the important mission-driven work that we do.So, I need to identify the sessions that will most benefit the Maternal Health Task Force. During the past few months, we have been taking a closer look at our site’s Google Analytics and discovered a steady increase of visitors coming from Facebook (it has become the second or third highest source of traffic to our site next to direct visits or Google searches!). We have a community on our FB page of about 620 people. In our universe, that’s a pretty big group! It’s a group that is vocal, interested, and partly comprised of those who work in resource-poor settings trying to save women’s lives every day! We obviously want to continue growing and engaging this audience. So, it makes sense for me to attend the session on the new Facebook features. However, there’s a simultaneous session on community mapping. With the MHTF interactive maternal health maps growing in popularity among our new and returning members, this is also on my ‘do not miss’ list. What’s a Knowledge Management Specialist to do?Luckily, I’m here with my colleague Chris Lindahl. We will divide and conquer!More updates tomorrow….stay tuned.*You can follow NTC Tweets on Twitter using #11NTCShare this: ShareEmailPrint To learn more, read: