5 Things to Consider Before Plunging into Podcasting

first_img Podcast Suggestions Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack I just hit the six month mark in podcasting…and they said it wouldn’t last. I do it a little differently than many as our podcast, Technology For Business Sake, is actually repurposed from a weekly radio show I co-host on a business talk radio here in Atlanta. As the guy responsible for producing the show and the podcast, I’ve learned a few things that you may want to consider if you’ve been thinking about taking the podcasting plunge. These tips won’t focus on the technical side of podcasting, as there are a number of great resources for this type of information, like www.podcast411.com or http://www.apple.com/itunes/store/podcaststechspecs.html. These are things we found made the podcasts get better over time, according to the folks who listen to us. 1. Write down the focus and formatThis has got to be one of the most important, and overlooked, things you can do. People think they know in their head what they want to do but I guarantee you don’t really know until you see it on paper. And I’ll also guarantee what you first write down is not going to be what your show ends up being. So take the time to write a mission statement for your podcast, and to create a format for the show with these components:• Overall show length• Number of segments• Segment lengths• Timeframe (daily, weekly, monthly, etc)Our podcasts typically last 45-48 minutes long, but that’s really because it’s a radio show first. You may want to keep it short and sweet and max out in the 10-20 minute timeframe. Remember people’s attention spans are getting shorter as more things are coming at them all the time.2. Think of your podcast as InfotainmentI’m sure many of you are looking at adding podcasting to your marketing mix, which is totally understandable as studies chronicle its growing importance. And you want to put a lot of meat in each show to make it interesting to people who could use your services. But don’t underestimate the power of entertainment. Interesting means more than just spouting facts, figures and best practices. It also means making all your great facts and figures appealing to take in. Some people have written books I’ve enjoyed a great deal, but when I listened to their podcast I found myself needing a glass of water they were so dry. Now you don’t need to do stand-up or improvisational skits, but please don’t be afraid add a little personality…..PLEASE…..3. Don’t be afraid to go to the hoop strong!One thing we learned early on is that our intended audience, small and midsize business owners, want to listen to recognized experts they’ve heard of before. So we decided to go after guests that were pretty recognizable. On our third show we were able to get GoDaddy.com founder Bob Parsons on with us. Since then, we’ve had best selling authors (Chris Anderson, Geoffrey Moore, John Battelle, Don Tapscott), executives at well known companies (RIM, Microsoft, Google, Intuit, etc) and other great guests on with us. And the question I get more than any other is how do you get all these high profile guests. It’s pretty simple….we asked them and they said yes. I sent an email to a “press@” email address and eventually ended up getting Parsons, as well as Google’s director of online sales Emily White. Some folks, like Chris Anderson of Wired Magazine and Six Apart’s Anil Dash I just sent an email to directly. Now I know our show airs first on the radio, but being a new show we couldn’t tell how many people were actually listening, but because we shared the mission of the show with people and had a nice website that served as a marketing mechanism, we’ve been able to continue attracting great guests, like this week’s guest NetSuite CEO Zach Nelson. So don’t be afraid to ask a star in your industry to participate in your podcast.4. Have a strong web presence for your podcastIt goes without saying that you want your podcast to sound great. Well you’ll also want a great look for your podcast as well. Make sure you have pages with show summaries, giving people the option to listen to the podcasts on the site or to download them. Let them know how long the show is and provide links to other information that comes up in the conversations. This also should give people interested in your podcast a chance to interact with you, which is extremely important.  Remember we’re in a Web 2.0 world, where mass collaboration is the name of the game.  And if you want a mass audience, you better find ways to create a conversation with the folks you’re aiming to do business with.5. Dress up your RSS feedNow that I just told you how important it is to have a strong web presence, I also have to tell you that 75% of all podcast downloads come from iTunes. This means there are a great deal of people who may listen to your podcast who may never see your site. So it’s really important to take time to write catchy descriptions of your podcasts in your show’s RSS feed. The feed is the way the majority of folks will learn of your show, so you want to make sure you set it up correctly. Many podcast directories, especially iTunes, are very picky about this, so before you submit your feed go to www.feedvalidator.org to get it validated. Also sign up with www.FeedBurner.com to begin getting stats on who’s subscribing to your podcast. Also you can use a tool like www.feedforall.com to walk you through creating the RSS feed.  I used it to get our feed created.There is just the tip of the iceberg, but a few things to think about before taking the plunge. Topics: Originally published Jun 1, 2007 12:50:00 PM, updated March 21 2013last_img read more

Which East Coast VC’s Walk The Internet Walk

first_imgWe have had visits from several East coast venture capitalists over the last couple of weeks.  For the most part, the folks we are meeting are thoughtful about internet marketing, the space we are focused on.  For kicks this weekend, I decided to run each of them through the to see which of them went beyond talking the talk and was walking the walk on the internet. for Highland Capital means that of the thousands of websites that have previously been submitted to the tool, our algorithm has calculated that this site scores higher than 89% of them in terms of its marketing effectiveness. The website grader algorithm was developed with the help of a friend of ours from MIT with a math PhD and uses a proprietary blend of over a dozen different variables, including search engine data, website structure, approximate traffic, site performance, and others.  A few of those variables are shown below in the comparison chart, for your interest.  Originally published Apr 24, 2007 11:33:00 AM, updated March 21 2013 WebsiteGrader 89center_img Let me know if you feel like I left your favorite East coast vc out or if you want to make sure I include your favorite West coast firm in my next post… I plan to do a similar post in the near future comparing the West coast vc’s to eachother and will take a look at how the West compares to the East.  Now that I have all this data in our system, we can show trendline information on how these firms change over time, if there’s interest. — Brian Halligan.  Congratulations to the folks over at Highland Capital who came out on top of the East coast vc heap.  A website grade of Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Google As Vegas Casino: What Professional Blackjack Players Can Teach You About SEO

first_img Topics: 2. The rules are designed to maximize profit Some time ago, I wrote an article on this blog about . The only choice you have is whether you want to play or not, you can’t really change their rules. John makes some excellent points in his article, which I’d like to summarize and extend a bit (since I’m pretty familiar with blackjack and card-counting – and to some degree, SEO). Google as Dictator This is why when John Andrews wrote an article 5. The key is to be smart and not appear smart Originally published Sep 9, 2007 5:19:00 PM, updated October 20 2016 : Back in the early days of casino blackjack, once it was statistically shown that it was indeed possible to beat the game, the casinos tried changing the rules so as to eliminate even the possibility of a player beating the system. Interestingly, this ended up being sub-optimal. Seems that the illusion of a beatable system (despite the fact that so few players could ever actually do it) was necessary to get the players to play. This is akin to Google making the rules so draconian that they make absolute decisions as to who ranks and who doesn’t. If they did this, and it became obvious, they risk losing their “players” (the millions of Google search users). . Just like a casino, Google has an economic interest in designing the rules of Internet search so as to maximize its long term profit. Google is a for-profit company, so this should not come as a surprise. comparing SEOs to card-counters in blackjack . There is nothing illegal, immoral or unethical about counting cards at a blackjack table. Card-counters are not “cheaters”. They simply play the game better than most others and are the rare case where a player overcomes the usual house advantage and actually has a mathematically demonstrated way to make money over the long-term. This is why card-counters get banned (once they are detected). Casinos don’t like losing money. Similarly, really good SEO consultants (the smart ones) generally take profit away from Google (because they help their clients reach the market without having to pay Google for advertising).center_img . It made the front page of sites like digg and reddit and continues to be one of the most popular articles on this site. 3. Smart players reduce profitability 4. The House Balances Tradeoffs When Designing Rules . Given the point above, one of the hardest things about professional blackjack is not counting cards, but to do so without being obvious about it. This is exceptionally hard. The parallel to SEO is similar. You want to “optimize” your site, but not in such an extreme way that you get flagged for over optimization. The article drew an analogy between Google and a dictator describing the ways that if Google had such power, how it might use or abuse it. I’m a big fan of analogies (despite not being particularly good at them). This last point deserves some expansion. The true art of advanced SEO is really trying to optimize a site without seeming unnatural. It’s like sitting at a blackjack table, knowing what the “optimal” decision is (based on the card count) but choosing something that is sub-optimal, because the optimal decision will likely set off all sorts of alarms and suspicions. , I was intrigued. This particular analogy hit home with me because there was a time in my life when I actually contemplated becoming a professional blackjack player. This was well before I ever went to grad school at MIT and well before I even knew there was an MIT blackjack team. This idea didn’t last long, but it did rattle around in my brain for a bit. But I digress… Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 1. Google is the house and the house makes the rules SEO Resources Thanks to John for providing the analogy. If there are any other SEOs out there that also are blackjack fanatics, please feel free to comment.last_img read more

5 Items to Delete From Your Website Today

first_img – Contact us forms don’t work. Instead of qualified leads, they mostly attract spam. Having your business contact information as part of your website is critical. However, when it comes to using forms, use landing pages. Landing pages M i x y Do you Agree? Which of these will you be deleting from your website? Topics: Photo Credit: . While all of these things are important, today I would like you to do something completely different: think about things you should stop doing. – Research has shown that Internet users don’t like to scroll. Having a product page that is full of text and graphs that takes several scolls to reach the bottom is asking for your information to be ignored. The truth is that if you have long text pages of your website, you are probably trying to communicate too many ideas on that page. Read through and ask yourself, “Is this all about one topic?” If the answer is “no,” then divide that page into a couple short pages that each contain a single idea. This type of simplification will make it easier for your visitors and search engines to understand what your site and business is aobut. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack search engine optimization – Your website should be written for your customers. Assuming that potential customers know and understand industry terminology is a mistake. Look through your website and highlight terms that are not commonly used outside of industry circles. If you aren’t sure if a word should be removed, ask one of your customers if they are familiar with it. Delete the highlighted words and replace them with more common explanations. optimize your site for search engines , but they can also complicate the website experience for visitors. Remember that when users visit your website, they looking for something specific. Animations can often be slow to load, which slows down the user and can make them abandon your website. Perform a test. Remove your animation for a set period of time and see how it impacts metrics like lead conversion and time-on-site. 2. Industry Jargon When we add ideas and actions, websites become more complicated. Complication creates confusion and often translates to lower effectiveness.  So today instead of telling you to add new things, we offer a few suggestions on things to remove from your Inbound Marketing start a blog . 4. Long Pages of Text , or – Images are important. Images help to tell a story. However, many websites have too many images. The problem with having too many images is that they can drastically slow down the load time for your website in a web broswer. Search engines also take into consideration page load times when ranking websites. Websites that have been around for a while can often collect lots of images, and some of them no longer go with the content of the site. Keep some images, but go through and remove all images from your website that don’t help tell your company’s story. 3. Images Our blog, along with many others, are full of advice and instructions of things to add to your website. These often include: provide a dedicated form that is connected to a lead generation offer. For example, if you have a form connected to a free assessment, you clearly know that submissions from that form are related to potential customers who want a free assessment. You don’t have this clarity with a contact us form, and response rates for dedicated landing pages are much higher. 5. “Contact Us” Form monitor social media – Flash-based animations can be bad for Originally published Aug 20, 2010 10:30:00 AM, updated March 21 2013 1. Complicated Animations , business websitelast_img read more

10 Reasons Why Facebook Should NEVER Do Outbound Marketing #MTW

first_img 7. Poking someone would send a person to your front door to … poke you. Notifications of your friends’ birthdays would be emailed to you twice daily with a subject line IN ALL CAPS REMINDING YOU TO BUY A GIFT. What other funny things could you imagine Facebook doing “outbound”? Dancing With the Stars 2. Dancing With The Stars Facebook advertisements would run during If you hadn’t logged in for over 3 days, Facebook would buy a plot on your neighbors lawn to place a billboard that reminded you to login. If you didn’t have a lot of ‘Friends’, Facebook would buy an email list of all your previous classmates, colleagues and exes and send them a note asking them to ‘friend’ you. 8. 10. , April 4-8, 2011. Facebook Groups would exhibit at trade shows and collect business cards to try to recruit more members. This blog post is one of several Marketing Transformation Success Stories we’ll be featuring in celebration of  Marketing Transformation Week Below is a countdown of the top 10 reasons why Facebook should NEVER use outbound marketing. Oh what a world that would be! . 5. 3. 6. Facebook would buy magazine spreads to encourage people to ‘like’ Charlie Sheen’s Facebook page. Radio advertisements would announce when someone recently updated their relationship status to ‘Single’ so others could comment that they ‘like’ it. to demand that you update your status to say that you’re watching You would receive a call at dinner every time you received a Facebook friend request. Everytime a friend tagged you in a photo album, Facebook would print each photo in a 8.5 X 18 glossy tri-fold brochure and mail it to your house. 9. 1. Originally published Apr 7, 2011 4:00:00 PM, updated October 20 2016 Topics: There you have it folks! So keep on transforming your marketing and be thankful that Facebook does it the INBOUND way! And the number one reason why Facebook should NEVER do outbound marketing? 4. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Facebook Marketinglast_img read more

Deconstructing the Qualities of High Quality SEO Links

first_img Originally published Mar 2, 2012 9:00:00 AM, updated February 01 2017 Link Building Not all links are created equal. When marketers and SEOs talk about linking, they could be referencing one of these three kinds:Outbound linksInternal linksInbound linksAnd some are more important to your marketing and SEO strategy than others — especially based on how they are structured. So what’s the difference between the three? Why should we care about them? And how do we know that, when we receive an inbound link, give an outbound link, or internal link our own content, that we’re doing it the most effective way?Because there is a right way and a, well, less than right way to approach all of these links. When you do it the right way, you help your website and others’ improve their search engine rankings. When you approach it incorrectly, however, any good will and hard work is undermined. Let’s break down the right way to “do” linking, and the qualities that make up powerful inbound, internal, and outbound links.The Qualities of a Quality Outbound LinkAn outbound link is a link from your website to another site.As HubSpot co-founder Dharmesh Shah explained about the importance of outbound links in 2007, links make the internet world go round, so it would make sense for Google to incentivize a behavior that helps it deliver more meaningful results — outbound linking — by giving even a little love to sites that provide them. But regardless of whether Google truly incorporates this factor into its algorithm, outbound links do help Google crawlers discern what the site to which you’re linking is about. Plus, it builds good will among other sites, which may help you get an inbound link of your own later down the line.So what does a quality outbound link look like? Let’s start by examining the structure of a poorly constructed outbound link.Read the definition of an outbound link.Now how do we make this outbound link better?Read the definition of an outbound link.The improved version of the sample outbound link is better for three reasons:Relevant anchor text – The text “definition of an outbound link” is more representative of what this link leads to, and as such will help Google’s crawlers identify what the site to which we’re linking is about.Reader-friendly – A reader can scan the linked text in the improved example and know what they’ll be reading, whereas the linked verb “Read” could refer to much more, resulting in fewer clicks and a poorer user experience.Opens in a new browser window – If you’re linking to an outside site, you want to give credit to them and drive traffic their way, but not at the expense of your own time-on-site. Opening a link in a new browser window, as opposed to the window they are currently in (your website!) makes it less likely that a user will permanently abandon your website for the one you linked to.The Qualities of a Quality Inbound LinkAlso known as the Holy Grail*, an inbound link is a link coming from another site to your own.Inbound links are important because they are generally considered to be the biggest indication to site crawlers that your site is an authority on a certain subject. The more inbound links to your site from quality, high authority sites, the higher your website — and the individual page on your site to which these sites link — rises in the search engine results pages (SERPs).Let’s continue to examine what a good inbound link looks like by dissecting a bad inbound link. And so we don’t offend anyone, we’ll use HubSpot as an example. Why is this inbound link — which lives on the HubSpot site and points to the Social Media B2B site — a bad inbound link for Social Media B2B?Next, take a look at that anchor text — or lack thereof, rather. An inbound link with poor or no anchor text, just as with an outbound link, provides far less value to the website receiving the link. You’ll also notice this link directs a reader to the site’s homepage — perhaps the least effective page to send a visitor. It would be preferable to send someone to, say, a related blog post with a compelling call-to-action or a landing page with an offer that the visitor can download. To further examine why this inbound link is not helpful, let’s take a look at the page it was left on.This is a news post announcing the release of new Facebook ad functionality, which means that first outbound link highlighted in orange is one of five other outbound links in the post. And the more outbound links in a post, the more the “link juice” is divided. In other words, if this post only linked to one other website, that website would receive 100% of the benefits of their new inbound link; if there are five outbound links, however, each website only receives 20% of the benefits of their inbound link. This blog post is also brand new — and the older the page, the more valuable the inbound link.Despite the fact that its link juice is divided, does the above link have any redeeming qualities as an inbound link? There are two. The HubSpot blog has a high mozRank, so links coming from the site are high authority inbound links. It is also a relevant link — the link comes from a post about social media on a website that talks about social media marketing frequently, and is pointing to another site that discusses the same topics. And relevancy and authority are two key components of great inbound links.*not an official monikerThe Qualities of a Quality Internal LinkAn internal link is a link to another page on your own website.Internal links are important to your SEO strategy because, like inbound links, they help build up the authority of pages on your website that are important for you to rank for in the SERPs — except lucky for you, internal links are 100% within your control!So what does a bad internal link look like? Like this:Learn how to use internal linking.First, the anchor text isn’t as strong as it could be. As we’ve learned from the best practices around both inbound and outbound links, anchor text that includes relevant keywords that more clearly indicate what the linked content is about is best for crawlers.Second, the page being linked to isn’t the best page to choose — for readers, or SEO strategy. That page doesn’t provide an in-depth explanation of how to use internal linking, nor is it the one we want to return in the SERPs for a search query around using internal linking. To get the most out of internal linking, select one page (the best you have!) for which you’re trying to rank in the SERPs for a particular keyword phrase, and always link to that page in your internal links. If you continually link to different pages, you’re splitting any linking authority among two pages instead of one, making your link half as useful. You could edit this for more effective internal linking, though, like this:Learn why great SEOs implement an internal linking strategy.In this improved version, the anchor text is far more relevant, giving Google valuable clues about what the link leads to — in other words, what the page we want to rank in the SERPs is about. Also, this link takes us to a much more relevant page about internal linking strategy, a crucial part of a good user experience. The copy around the linked text is improved as well. Crawlers read the anchor text, as well as the words around it. So seeing a word like “SEO” near the linked copy helps clarify to crawlers that the linked page would also be a relevant result for queries that include internal linking and SEO in the search phrase.How important are internal links, outbound links, and inbound links each to your marketing and SEO strategy?Image credit: Indy Charlie Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Twitter Introduces Lead Generation ‘Cards’ to Collect Leads From Tweets

first_img Topics: 4) Set Technical SettingsAfter you’ve decided what the Lead Generation Card will look like, you’ve got to make sure it actually works the way it’s supposed to in this section. Here’s what you need to fill out in the section:POST/GET Dropdown: This is how the information is sent from Twitter to your CRM. Typically, POST sends information to your server, while a GET retrieves it. If you’re not sure which to choose, check with your development team or a technology-fluent friend for a little guidance.Submit URL: This is the URL your leads are submitted to — it should be the endpoint to your CRM system.Fallback URL: If users click through on a Lead Generation Twitter Card on a non-supported platform, they will be taken to this link. It’s a good idea to make this a landing page so you still have another opportunity to convert the visitor into a lead.Privacy Policy URL: All Twitter Lead Generation Cards must include a link to your privacy policy so users can see what data is being collected and how it’s being used. According to Twitter, “The privacy policy must also be posted on the same page where the information is collected.” If you are collecting sensitive information (credit card or bank account numbers, for example), you must also have a secure server (https://). After you’ve filled out the above information, you can customize the user information fields to match up with your CRM field. For example, Twitter may automatically label emails as “Email Address,” whereas you may label emails as “Email” in your CRM. To make sure the Twitter leads are properly registered and organized within your CRM, you should make sure to double check the key names here.After you are done, you click “Create Card” and you are ready to start promoting your Lead Generation Card!5) Run Campaign With the Lead Generation CardLast, but certainly not least, you will need to run a campaign to get your Lead Generation Card in front of Twitter users and start collecting leads. Need help running a Twitter campaign? We have a basic guide to help you get started.What Marketers Should KnowWe’re really excited about this new feature — it’s a great way to connect Twitter ads with your bottom line through quality content. Besides being an awesome new way to collect leads, this new feature has a few implications for marketers:In-app conversions could increase conversions rates.With every click they have to make, more and more users drop out of the conversion process. By making it super easy for users to hit submit on a form (seriously, that’s all they have to do), many more people will be coming into the top of your marketing funnel. Though these leads may not be the same quality as those who fill out a longer form, you’ll be getting more leads in the door. The in-app conversion allows your content — and your ad dollars — to work harder for you.Visuals are more important than ever.I swear we sound like a broken record here, but it’s true — visual content is essential to your success on social media. In the Lead Generation Cards, you’ve got 240 characters (the tweet, description, and CTA) and an image to convert someone. That’s not a lot. If you aren’t making the most of your Lead Generation Cards, the larger conversion rates I mentioned above won’t happen, period. Don’t worry if you’re not a designer — you can easily create visual content in PowerPoint. Make these leads count with sweet lead nurturing campaigns.The Lead Generation Cards don’t capture much information — just name, email, and Twitter handle. Can you really qualify the person as a lead with this information? Probably not. If you want to make sure your Twitter Ads efforts are paying off, you’ll need to start a lead nurturing campaign to get more information from your leads and work them down your marketing funnel.Will you be using Twitter’s Lead Generation Cards in your inbound marketing strategy? Share your opinion with us in the comments! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Twitter Updates Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. A little background first: Back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on Twitter.com, Android, and iOS applications.Fast forward to today: Twitter released the Lead Generation Card, a new type of Twitter Card that will allow marketers to collect leads directly within the tweet. Users don’t even have to fill out a form — their information (Name, email, and username) is already pulled into the card. They literally just have to hit “Submit” on the Card’s call-to-action. The Lead Generation Card is exclusively available as a feature of Promoted Tweets (a paid feature of Twitter Ads). For now, Lead Generation Cards are only available for managed clients, but it soon will be available for small- and medium-sized businesses. Here’s what it looks like, courtesy of the Twitter Advertising Blog:So cool, right? We can think of tons of ways you could get the most out of this new feature … but we’re getting ahead of ourselves here. First, let’s show you how to get Lead Generation Cards in the first place, then we’ll give you some marketing takeaways. How to Create Twitter Lead Generation CardsWant to get set up a Lead Generation Card for one of your Promoted Tweets? Follow these steps:1) Set up a CRM end point integration.The first time you want to collect information through Twitter Cards, you’re going to need to set up an end point integration, which will allow you keep track of your Twitter leads from Lead Generation Cards within your CRM.Twitter has a whole list of CRMs that will work with Lead Generation Cards. For more information on the end point setup, check out Twitter’s support article.Once you have the CRM integration set up, you’re ready to start creating your Cards. Unlike creating other types of Twitter Cards, you won’t need to make changes to the HTML or CSS on your website for the Lead Generation Card to appear.2) Create a new Card.To start creating your Lead Generation Cards, you’ll need to go to the Twitter Advertising Interface, located in the drop-down menu in the top right corner of your homepage screen.Once you’re in the Ads Interface, click “Advertising” in the top left, then select “Cards.”Once you’re on that page, click the “Create New Card” button in the top right. 3) Create content for the Card.Once you’re in the New Card interface, you’ll need to select the content to be featured in the Lead Generation Card. Here’s what you’ll need:Card Image: Make sure to choose a compelling image that Twitter users can’t help but click on. Keep in mind it can’t be larger than 1 MB, maintains a minimum of a 4:1 aspect ratio, and is at least 600px wide. Short Description: Include a sentence here about why your offer is so great. It’s just like your landing page title — short and punchy, yet descriptive. Remember, this can be no longer than 80 characters.Call-to-Action (CTA): Here, you can specify the text on the CTA button at the bottom of the Lead Generation Card. Make sure the text is action-oriented and tailor the language to the offer. For example, if you were promoting an ebook, you’d make the CTA text: “Download Ebook Here.” Originally published May 22, 2013 5:22:00 PM, updated July 28 2017last_img read more

12 Ways to Amplify Your Giving Tuesday Campaign

first_imgDriving engagement and donations and raising awareness is the mission of every nonprofit, but dedicating a single day to these goals can really amplify a nonprofit’s typical efforts. With so much success on Giving Tuesday last year, we want to make sure you’re ready to make a big impact on December 3.Giving Tuesday highlights several organizations that ran a variety of successful campaigns last year, and we found some common best practices these groups used that your nonprofit can apply to your efforts this year.1) Equate savings from Black Friday to impact.Giving Tuesday is strategically following the two biggest spending days of the year: Black Friday and Cyber Monday. So, why not leverage these two days and identify how an individual can contribute the money they saved from shopping to impact your mission? Equate specific dollar amounts to tangible items one can donate to an individual, project, or program. You can even create a catalog of gifts like Heifer International did for its campaign last year.2) Create an infographic to share on social.In 2012, Heifer International highlighted statistics about Black Friday and contrasted them with the value of their charitable gifts in an infographic:This type of content is easy to share on Facebook, Twitter, and blog posts. Visuals are also very engaging for your online audience. Think of developing a piece of visual content like an infographic to promote online leading up to and on Giving Tuesday.3) Use programs you already have to help amplify your campaign.Unilever used its existing networks, including its influencer outreach, consumer website, and employee programs, to amplify Giving Tuesday. Make sure to think about all your different groups within your network that could participate. It’s not just about asking your donors for money on one day. It’s about growing the Giving Tuesday movement and encouraging more people to give back in a variety of ways.4) Communicate your campaign through multiple channels.Unilever hosted a Twitter party featuring Feeding America and Giving Tuesday on the day of to spark the conversation online and spread awareness of their mission. It also created a blogging advocacy program, mobilized its brand partners, and engaged members of its online community, makinglifebetter.com to amplify Giving Tuesday. Other organizations, like Panthera and World Concern, sent a series of emails to their existing networks over several weeks leading up the day, getting people talking about Giving Tuesday before it even happened. 5) Motivate your staff to get involved with a kickoff event.Motivating your already-inspired staff on one day is a great way to get them involved. Unilever had a kickoff event with a panel discussion of experts on the topic of hunger. Some of the staff also volunteered their time at a food bank on Giving Tuesday to see the fruits of their labor.6) If you’re a national organization, unite your chapters to make a larger impact.Unilever launched a company wide food drive to support local food banks and Feeding America. For the first time, its 26 sites came together around one campaign and raised over 13,000 pounds of food and care items on Giving Tuesday. If your organization has chapters all over the country, think of ways to unite them, whether its online or in person.7) Partner with a foundation, company, or major donors to match donations.This was one of the most common tactics used by nonprofits last year. Panthera partnered with the Recanati Kaplan Foundation, which pledged to match every donation made to Panthera on Giving Tuesday. The group raised $89,000 online and $400,000 from major donors, which was matched by Recanati Kaplan to bring the organization to just under $1 million raised on Giving Tuesday.If you’re not able to find someone to match every donation made on that day, finding just one major donor, like Give Kids the World did with one matching gift of $10,000, and telling donors they can “double their impact” will encourage regular donors to give that day.8) Encourage supporters to participate on social media.Give Kids the World engaged its social networks to participate by taking pictures of a “2” on their hands as a symbol of doubling their impact on Giving Tuesday and posting the pictures online. They not only share it with your organization, but also with their social networks, extending your reach even further. These are great photos to use for this year’s campaign. 9) Dedicate your social media pages to Giving Tuesday.Once you become a partner of Giving Tuesday, you’re provided with a number of resources for your campaign, including social media cover photos and images to share. Dedicate your Facebook and Twitter accounts to Giving Tuesday two weeks before the day, as Give Kids the World did last year, and get the word out early. Make sure you use the hashtag #GivingTuesday to add your voice to the bigger conversation.10) Start promoting Giving Tuesday BEFORE December 3.It’s never to early to start planning and promoting Giving Tuesday. Since you have a little more than a month to go, aim for the first week of November to start talking about the campaign. World Concern started promoting Giving Tuesday two weeks early last year and raised $17,000 leading up to the day — and then another $29,000 on the day of. In comparison, the group raised $1,000 on the same day in 2011.11) Ask for non-monetary contributions.Giving Tuesday isn’t just about raising money. It’s also about spreading the idea of giving back, telling people about your mission, and raising awareness. It’s also about the people you serve and impact.Phoenix House, a national organization helping men, women, and teens overcome addiction, asked its networks to write letters of encouragement to the people in its treatment programs. The group had a template letter on its website for people to download, customize, and send back to the organization, which then delivered those letters on Giving Tuesday.From its efforts, the group gained a lot of media attention and was included in articles on Mashable and the Huffington Post.12) Make the ask on social media, even if you never have.Whether you have a big or small social media following, make asks on your accounts on Giving Tuesday, as donations that day are driven mostly online via social media. Give Kids the World did this for the first time last year, which contributed to it reaching its $10,000 goal, that was then matched by an anonymous donor.How is your organization participating in Giving Tuesday this year? Share your story below!Image credit: Howard Lake Originally published Oct 19, 2013 12:00:00 PM, updated February 01 2017 Holiday Marketing Don’t forget to share this post! 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13 Things NOT to Do on Facebook

first_imgWhile it’s important to experiment to see what your audience responds to best, here’s what we will say: There is some solid evidence that shorter posts generate the highest engagement. Jeff Bullas found that retail brand posts fewer than 80 characters in length received 66% higher engagement than longer posts. Particularly concise posts (1 – 40 characters long) generated the highest engagement.7) Don’t post images of just any size.Pixelated, cluttered, or difficult-to-read visuals will not only frustrate users, but they’ll also give you a bad reputation. Facebook doesn’t just have specific image dimensions for profile photos and cover photos. (Although those are important, too.) It also has ideal image dimensions for images you post on your Timeline, the ones you use in sponsored posts, sidebar ads, and so on. To help you keep everything straight, check out this handy cheat sheet:Image Credit: Digital Information World8) Don’t post click-bait.When you link to a web page in a Facebook post, Facebook now looks at how long people are spending on that page in order to measure its usefulness. The lesson? Don’t post click-baity headlines that don’t deliver on your promises.In an effort to determine what type of content users preferred to see in their News Feeds, Facebook conducted a survey and revealed that 80% of the time people preferred headlines that helped them decide if they wanted to read the full article before they had to click through.So if you’re looking to meet the needs of your audience on Facebook, consider posting links to clear, informative blog articles. When the headline sets the right expectation for what a user can expect from the content, it’s easier for them to see the value in what you’re offering and remain on the page to read the article. When it doesn’t, they bounce off the page and Facebook takes note. 9) Don’t assume you should only post during business hours.A TrackMaven study found that posts published after-hours (5 p.m. – 1 a.m. EST) got 11% more interactions than those published during the day (8 a.m. – 5 p.m. EST). These after-hours posts also got 29% more interactions than those published before work (1 a.m. – 8 a.m.).What about weekends? TrackMaven’s study found that posts published on Sundays got 25% more Likes, shares, and comments than Wednesday posts, even though fewer than 18% of posts were published on weekends.The takeaway here is to publish posts at varying times, including evenings, nights, and weekends. This is especially true for business with international audiences whose fans are awake at all different times of day.10) Don’t post too often (but do post regularly.)Yes, you should post regularly to keep your audience engaged, show them you’re present and listening, and answer their questions and concerns. However, what you don’t want to do is overwhelm them with tons and tons of posts. We recently published a blog post summarizing research we did on how often businesses should post on Facebook. It included posting frequency benchmarks by industry and company size based on Facebook data from our 13,500+ customers.What we found was this: Companies that are selective about what they publish — i.e. they take the time to craft a smaller number of high-quality Facebook posts instead of a lot of Facebook posts — performed best.11) Don’t forget to experiment with targeting and ads.As a result of the recent decline in organic reach on Facebook, many companies are turning to Facebook advertising to capture the attention of a more qualified audience. With Facebook advertising, you can target people who’ve visited your website, used your app, or signed up for an email list. You can also target similar or “Lookalike” audiences or set up campaigns aimed at getting Likes on your Page.But you can’t just throw money at Facebook advertising and expect everything to work. It’ll only work if you’re smart about it — which means experimenting and tweaking your advertising plan to see what works.Where should you start? We created this step-by-step guide to Facebook advertising to help marketers learn how to create successful Facebook ads. And if you want to check out examples of real Facebook ads that have worked really well for brands, check out this blog post.12) Don’t forget which account you’re posting from.The Facebook News Feed looks basically the same whether you’re logged in to your personal account or your company’s account, making it all too easy for Page administrators to forget which one they’re posting from. You wouldn’t want to respond to commenters from your personal account when you meant to respond from your business account, or vice versa.However, the truth is … sometimes accidents happen. In fact, one of my colleagues once accidentally posted a picture of her baby bump from HubSpot’s Twitter account. While it was a harmless mistake, she wrote up a blog article to provide businesses with the advice they need to overcome a social media slip-up. 13) Don’t have multiple Facebook accounts.This advice applies to both your personal and professional activities on Facebook. On the personal side, there are two reasons why you wouldn’t want to have two accounts. The main reason is that Facebook doesn’t allow users to have two personal accounts — it’s against their Terms of Service. So if they find out you have two personal accounts, they’ll shut them down. If it weren’t against their terms, having two personal accounts would be a pain to maintain. Do you have enough content going up on both to round out your presence? Where do you draw the line between the two? Which account will you show to your friend who works in your industry? Instead of having to delineate between two parts of your life, you should take advantage of Facebook’s robust privacy settings. On the professional side, there are no such restrictions from Facebook. You can make several pages for your business without the social network even noticing. But should you? For most businesses, we don’t recommend it. You’ve only got so much time in the day to devote to Facebook — why spread yourself thin just to maintain several pages?Plus, there are lots of other great options for you. First, you can take advantage of Facebook’s targeting options — you don’t need to pay to send updates to certain segments of your audience. So instead of creating a page for one segment of your audience, you can just post tailored content to be shown only to them.Second, if you have a huge audience that lives all over the world, you can think about implementing a Global Page. If you’d like to get your Global Page set up, you need to get in contact with Facebook directly. (Full Disclosure: You’ll probably already need to have a hefty Facebook ad budget in place to make this happen.) In short: Keep it simple. Don’t create more accounts and pages than you need. What other major mistakes do businesses make on Facebook? Share them with us in the comments.Editor’s Note: This post was originally published in January 2011 and has been updated for freshness, accuracy, and comprehensiveness. Originally published Jun 10, 2015 8:00:00 AM, updated July 28 2017 These days, most businesses have gotten the hint that they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don’t have a Facebook Page garners the same reaction from users as searching for a business on Google and seeing they don’t have a website: You just don’t look legit.But once you’ve created that business page, navigating the waters of building a Facebook presence is another matter entirely. How often should you post? When should you post? Why are your images all pixelated, and how can you fix them? Do you really have to respond to that troll?Free Lookbook: 50 Facebook Ad Examples That We Actually ClickedMany of the most common mistakes businesses make on Facebook are entirely preventable. To help you avoid these pitfalls and operate your Facebook Page smoothly, we’ve listed out some of the most common mistakes businesses make with their Facebook marketing. Here’s what not to do.13 Facebook Mistakes to Avoid 1) Don’t create a profile instead of a page for your business.This may seem elementary, but you’d be surprised by how many people make this mistake. Before we get to more advanced tips, let’s set the record straight: Facebook profiles are meant for people, while Facebook Pages are meant for businesses.2) Don’t neglect to monitor the posts or comments on your page.JetBlue’s manager of customer commitment Laurie Meacham once told me, “We’re all about the people, and being on social media is just a natural extension of that. It’s no different than any other part of the airline.”No matter your industry, that couldn’t be more true. The point of Facebook is to interact with your customers and target audience who are already hanging out there. (And considering Facebook has just under two billion active users, it’s likely that they’re hanging out there.) Ignoring comments and interactions is like saying to your customers, “I don’t care what you have to say.” To avoid this, start by making sure that the desired publishing options for your Timeline are turned on. While some businesses allow users to post and leave comments on their page without review, others prefer to manually approve them, and some don’t allow publishing permissions at all. Although the choice is entirely up to you, we recommend that you treat your page like a two-way street rather than a channel to broadcast your voice, and your voice only. Once you’ve got that straightened out, be sure to monitor them daily and respond when appropriate. (For time-saving tips, flip through our free ebook on how to monitor your social media accounts in 10 minutes a day.)3) Don’t ignore negativity.What if they complain? What if they troll?You can’t stop people from saying things about your brand, good or bad. What you can do is respond respectfully and provide helpful information. Responding not only shows people you’re concerned about their happiness, but also that you’re engaged. (Read this post for more tips on diffusing negativity on social media.)4) Don’t leave the meta description as is.When you paste a link into a new Facebook post, the meta data from that post (an image and a short description) gets pulled in automatically. But that doesn’t mean you should just press “Publish.” Instead, add some relevant post copy like a quote or statistic from the article you’re linking to. Remember: Facebook is now searchable thanks to Graph Search, so think about naturally incorporating relevant keywords into the description.In addition to editing the post copy, you’ll want to remove the URL from the box before posting. Aware that Facebook automatically populates meta data when you paste a link, deleting the extra URL will help to reduce visual clutter without messing with the post.5) Don’t just post photos.In the past, images dominated the News Feed. But things have changed, and images now have the worst organic reach of all post types. Video is now the best post type for organic reach, thanks to Facebook’s most recent strategy shift toward video. And here at HubSpot, we’ve found that the best post type for engagement is videos and link posts that include the large (484 x 252) preview image.Instead of sticking to one or two content types, experiment a little bit. Facebook is a place where you can let your brand’s personality shine. Post company culture pictures and have people tag themselves. Consider having Facebook Q&A discussions, like Peg Fitzpatrick does with her “Thanks a Latte” sessions. Post links with one-word copy, and others with multi-paragraph copy. Find out what works best for your audience, and remember that your audience is always changing — so test continually.6) Don’t make your posts too long.Again, testing post length is the best way to gauge what your audience likes. The optimal length of your Facebook Timeline posts will vary from company to company. For some, longer, informative Facebook posts perform better. For others, like BuzzFeed, short ones work perfectly. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img Topics: Facebook Marketinglast_img read more

Cannon ready for starting role in Dallas

first_imgDallas Cannon feels ready for starting role as FC Dallas looks to rebound Jon Arnold Click here to see more stories from this author @ArnoldcommaJon 01:04 22/2/2018 FacebookTwitterRedditcopy Comments(0) Reggie Cannon FC Dallas Jerome Miron Dallas MLS Tauro v Dallas Tauro Champions League The teenager played just one MLS minute last season but is set to start in 2018 with FCD looking to bounce back from a poor 2017 Ask FC Dallas fans about their frustrations with the 2017 season and it won’t take long for them to bring up Reggie Cannon. With the team on a run that would end with two wins in the last 15 MLS matches of the season – a skid that still saw the team miss the playoffs only after losing a tiebreaker – there were frustratingly few changes to the starting XI.FCD coach Oscar Pareja, normally praised for utilizing the young players produced by the league’s best academy system, stuck with veteran right back Hernan Grana. Cannon logged one MLS minute all season.That number will grow and grow quickly in 2018 with the 19-year-old academy product set to start at right back for FCD during a season in which it will look to return to the playoffs and once again contend for MLS Cup. It begins Wednesday, when Cannon is likely to start in FCD’s CONCACAF Champions League match against Tauro FC in Panama. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Cannon clearly has been hoping for this opportunity since signing with FCD’s first team in December 2016 after a season with UCLA. He’s not stewing about getting just the one minute last year, though, saying he learned from Grana (who is back in Argentina after a one-year loan) and fellow veteran Atiba Harris (now playing in Mexico’s second division).”Grana and Atiba taught me a lot last year. They were my mentors. I looked up to them, and they taught me everything I needed to be successful on the pitch. Grana was a phenomenal right back, that’s no secret,” Cannon told Goal. “Him and Atiba told me to keep going. You might not be playing but you never know when your time will come. You just have to be ready.”They kept motivating me on the pitch and every game they played I watched, I studied. They were just people I looked up to and it was great to have them as mentors. They really prepared me for this next step.”That step not only looks to include starting at right back for a team that just two seasons ago had one of the best defenses in the league, but also filling multiple roles. Cannon is set to be the right back in a traditional back four next to center backs Matt Hedges and Reto Ziegler and left back Anton Nedyalkov. But Pareja also is planning to mix in more looks using wingbacks, something that will fit Cannon’s skill set well when he’s asked to get forward more often.Cannon knows the difference of what’s expected from him in the two systems, explaining how he needs to create width when he’s playing as a wingback but is able to look for more overlaps when he’s being asked to play in a back four. Much of that tactical understanding comes from coming through the FCD academy. Cannon is one of three likely starters for FCD this season who came out of the academy, with midfielder Kellyn Acosta and goalkeeper Jesse Gonzalez also set to start. Paxton Pomykal and Jesus Ferreira could, like Cannon, see more minutes after being seldom utilized last year.”The guys from the academy have an important plus in that they already have the tactical knowledge,” Pareja told Goal. “That’s why it helps us when we change formations like we want to that they already know this side of things. They know the models with four at the back and now with the ideas we have he can adapt to that and there’s no problem there.”Perhaps Cannon’s biggest area for development is deciding when to get forward to join the attack and when to prioritize defense. The teenager described his decisions as a younger player as “reckless,” but at times he could use his speed to cover them up. That’s not an option when the speed of play moves as quickly as it does at the MLS level.Pareja has told Cannon that he’s seeing improvement in his decision-making process. So too has winger Michael Barrios, who likely will combine with Cannon more than any other player as they work down a right side that was responsible for the overwhelming majority of FCD’s scoring plays in 2017.”Last year, I had the chance to play a few games with Reggie,” Barrios, FCD’s top scorer last season told Goal. “He’s a strong, fast player. He’s always well-positioned when we’re playing defensively. He’s very good in one-on-one situations. Good getting into the attack, giving me overlaps and helping me with the transition to defense. I think he’s going to be important for us. We’re working with the coaches to understand each other better and do really good things.”It might be easy to underestimate Cannon, a lanky 19-year-old kid who is obsessed with video games (he plays FIFA but right now is playing far more Fortnite). He’s not underestimating himself, though, heading into the season that could launch a long career.”Yeah, I feel prepared,” he says, before the question is even finished being asked. “I can’t wait. It’s going to be an exciting season.””I try not to think about it too much. In reality I’m a teenage kid who is about to be a starter in MLS,” he continued. “You never know what the strain of games of can do to a kid. They could fall, they could stand up, it could really make a difference in who they’re going to be, so it’s going to be interesting to see how I cope with that and hopefully it’ll go good for me.”last_img read more

Wenger: ‘Complacent’ Arsenal had no ideas

first_imgArsenal ‘Complacent’ Arsenal had no ideas, Wenger admits Iain Strachan Last updated 1 year ago 08:03 23/2/2018 FacebookTwitterRedditcopy Comments(2) Arsenal UEFA Europa League Arsenal v Östersunds FK Östersunds FK Arsène Wenger Videos After averting a huge Europa League upset at home to Ostersunds, the Gunners boss offered a withering assessment of his side’s mentality Arsene Wenger accused his Arsenal team of being “complacent” and lacking focus as they lost 2-1 at home to Ostersunds in the Europa League on Thursday.The Gunners won the first leg in Sweden 3-0 and were expected to cruise in the return fixture at Emirates Stadium.Goals from Hosam Aiesh and Ken Sema in the space of 70 first-half seconds saw Ostersunds threaten to pull off a huge upset. Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp And although Sead Kolasinac’s strike after the break made it 4-2 on aggregate and settled Arsenal’s nerves, Wenger offered a damning verdict of his side’s attitude. “We were not at the races in the first half,” he told a news conference.”We were in trouble because we were complacent and not focused. We were open every time we lost the ball and had no ideas with the ball. That’s why we were in trouble.”In the second half, it was much better. Our energy was high and our domination as consistent. Overall we responded very well. We did the job to qualify. That’s what you have to keep from the night and that’s it.”It’s defeat on the night – but our aggregate score means we’re into the last 16 of the @EuropaLeague #AFCvOST pic.twitter.com/HhtLNNU2sH — Arsenal FC (@Arsenal) February 22, 2018 Wenger acknowledged his team’s convincing win away from home and this weekend’s Carabao Cup final against Manchester City may have exerted an influence on the mindset of his squad.”We prepared properly, in a serious way, but you have external circumstances,” he said.”The fact that we won the first leg 3-0, the fact that we have another big game on Sunday, the fact that people subconsciously think they just have to turn up to win the game.”Football doesn’t work like that. We played against a good side and it’s what you see in the FA Cup. You can be in trouble every time you’re not 100 per cent focused.”I felt in the first half the whole team was not at the level you expect. It was not easy for the defenders because we lost the ball too early and we didn’t’ screen well when we lost the ball.”last_img read more

Bayern still undecided on James signing – Rummenigge

first_imgTransfers Bayern yet to decide on permanent deal for evolving James – Rummenigge Jamie Smith 02:50 1/3/2018 FacebookTwitterRedditcopy Comments(0) James Rodriguez Bongarts Transfers Bayern München UEFA Champions League Leganés v Real Madrid Real Madrid Primera División Robert Lewandowski Recent reports suggest Bayern could swap Robert Lewandowski to keep the midfielder, but the director says they will wait before buying him outright James Rodriguez’s long-term future at Bayern Munich will not be decided in 2018, according to chief executive Karl-Heinz Rummenigge.Reports have indicated James’ parent club Real Madrid could seek to send the Colombia international to Bayern on a permanent deal at the end of the season as part of a transfer involving Robert Lewandowski.Bayern have a €42 million purchase option on James but the Bundesliga leaders are not in a hurry to secure the 26-year-old, while Lewandowski prompted speculation about his future this month by hiring Pini Zahavi as his new agent. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp “It was Carlo Ancelotti’s idea to sign [James] and I think that was a very good idea,” Rummenigge told Bayern TV. “He has developed very well, particularly under Jupp Heynckes. “He has become a very important player for us. He is technically strong with a wonderful shot and a great free-kick like we saw recently in Leverkusen. We’re benefiting from his way of playing because he’s evolved into a playmaker.”He’s on loan with Bayern for two years and then we have the option to buy him out of his contract for €42m, if I’m not mistaken. Of course, that’s still a lot of money, even if we all saw some really crazy figures during the last transfer window.”We will wait and see what happens and decide what to do. However, that won’t happen in 2018 because we have plenty of time to decide and the purchasing option won’t expire.”Although Bayern are 19 points clear at the top of the Bundesliga, with 10 rounds of matches still to play, Rummenigge said nothing is being taken for granted in the club’s hunt for a sixth straight league title.”We’ll only celebrate when it’s mathematically certain. We can wait,” said Bayern’s CEO. “It’s not the first time and it’s all to do with experience. And also, Jupp Heynckes won’t tolerate any nonsense.”last_img read more

PSG looking to Di Maria to cover Neymar absence

first_imgPSG v Real Madrid With no Neymar, PSG looking to Di Maria for inspiration against Real Madrid Ryan Benson 06:09 4/3/2018 FacebookTwitterRedditcopy Comments() di maria-cropped AFP PSG v Real Madrid UEFA Champions League Troyes v PSG PSG Real Madrid Ligue 1 The Argentine forward scored yet again on Saturday and Unai Emery is looking to him to impress in Tuesday’s crunch Champions League encounter Unai Emery will look to Angel Di Maria in the absence of Neymar for Paris Saint-Germain’s crunch Champions League clash with Real Madrid on Tuesday.Brazil star Neymar is set to miss most of the rest of the season due to a fractured foot and will be unavailable when PSG look to overturn the 3-1 first-leg defeat they suffered at the Santiago Bernabeu.Nevertheless, former Madrid star Di Maria is in fine form and continued his strong recent scoring run in Saturday’s 2-0 win over Troyes, taking his tally to seven in six games across all competitions. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp And Emery hopes the Argentina international will impress on a “special” day against Madrid.”Both [Di Maria and Neymar] are important players, with qualities to make the difference,” Emery told reporters.”With his confidence, his experience and his desire, Di Maria is very competitive. Tuesday will be a special moment for Angel and other players.”Emery named an unfamiliar XI during the win over Troyes, with Neymar joined by Kylian Mbappe in the treatment room, while Marco Verratti and Edinson Cavani were among those rested.The coach gave a full update on numerous players after Saturday’s win and is expecting to have everyone other than Neymar ready.”They continued the work,” Emery said of the absentees. “Marquinhos is fine, he will be able to train with the group on Sunday.”Marco Verratti had a little pain. He wouldn’t have been 100 per cent for Tuesday if he had played in Troyes, that’s why we rested him.”Kylian Mbappe, we thought he could play, but the doctor decided he was better off resting. On Sunday he may be with us and I hope he will be ready.”Cavani ended up with a knock against Marseille. He could have played, but it was better that he rested too.”[Javier] Pastore also had minor calf injury, but I hope he will get better. Apart from Neymar, I hope everyone will be there.”last_img read more

‘Ibrahimovic isn’t injured, he’s being frozen out’

first_imgZlatan Ibrahimović Ibrahimovic isn’t injured, he’s being frozen out by Mourinho – Mutu Alex Fisher 20:52 15/3/2018 FacebookTwitterRedditcopy Comments(0) zlatanibrahimovic - cropped Getty Images Zlatan Ibrahimović Manchester United José Mourinho Premier League FA Cup The former Chelsea striker, who played alongside the enigmatic Swede at Juventus, claims a frosty relationship at Old Trafford has turned “cold” Zlatan Ibrahimovic is not injured but being frozen out by Manchester United manager Jose Mourinho, claims Adrian Mutu.Ibrahimovic has been dogged by injuries this season, only recovering from the knee ligament damage that ended his 2016-17 campaign prematurely in November.The former Sweden international, who will leave at the end of the season amid links to LA Galaxy, made seven appearances – the majority from the bench – before a recurrence of his previous problem. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp He returned to training in February but has not featured for United since, and Mutu says that is because of a deteriorating relationship with Mourinho, rather than due to a lack of fitness.”Mourinho doesn’t care about the performance, only the result,” Mutu, who played alongside Ibrahimovic at Juventus, told Telekom Sport Romania.”I have information that Ibrahimovic is not injured, he’s just cold with Mourinho right now.”Mutu himself had a frosty relationship with Mourinho during their brief spell together at Chelsea in 2004.The former striker clashed with the Portuguese about his fitness ahead of a 2006 World Cup qualifying match between Romania and Czech Republic.Mutu’s Chelsea career ended in October 2004 after he failed a drugs test and was consequently released by the Premier League club.last_img read more

Online Betting Odds Tab Spencer Sanders as Favorite to Win OSU QB Job

first_imgThey say what happens in Vegas, stays in Vegas. But what about offshore gambling forums? Well, they say Spencer Sanders is the likely starting quarterback for OSU in 2019.According to odds from the online gambling site BetOnline.ag, Sanders is the 1-3 frontrunner to win the job as of Tuesday, July 30 (two days before the beginning of fall camp). Dru Brown, the only other quarterback considered to be contending for the job with Sanders, is listed at 2-1. For the uninitiated, 1-3 odds as a percentage probability is 75 percent. 2-1 odds as a percentage probability is 33.3 percent.Translated: Sanders is the clear favorite.Vegas doesn’t seem to agree at all with the spin that’s being put out of Stillwater of late. Mike Gundy said at Big 12 Media Days that no quarterback has won the job yet, and new offensive coordinator Sean Gleeson doubled down on that notion Monday at OSU’s pre-camp media outing.“This is an even race,” said Gleeson, emphasizing that the best accuracy and most intelligence should give one quarterback the winning edge. “We need a guy who can lead our players, who can be intelligent enough to run this no-huddle. There’s all different shapes and sizes of quarterbacks, but the thing we all understand is that accuracy matters. Whether you throw it hard or fast or big or small, accuracy is really important.”The odds give Sanders a huge leg up on Brown, which means there’s some value there with Brown. Because from everyone we’ve talked to both on and off the record, this seems to be a tighter race than these odds would indicate. Sanders may be a monster favorite to win the gig, which he may in fact go on to do, but it’s far from a done deal at this point. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

QB Comparison: Zach Smith Will Once Again Be an Underdog against OSU

first_imgComp.3137 QB2BSandersSmith Yds/Att10.87.9 Pct.73.867.3 TD62 Rating211.6142.2 INT01 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Rushing Yds160-9 Att.4255 The Cowboys end their nonconference slate with a familiar opponent, heading roughly 70 miles east to face Tulsa. When it comes to this weekend’s QB battle, Spencer Sander’s counterpart will also be familiar to OSU fans.Zach Smith is two games into his eligibility at Tulsa, but he came to the Golden Hurricane 10 with Big 12 starts under his belt at Baylor. Last January, Smith joined head coach Philip Montgomery — who recruited him as the Bears’ offensive coordinator —  and sat out the 2018 season due to transfer rules.Let’s see how Sanders and Smith stack up from a numbers standpoint through two games. Yds453436 Recruiting MatchupAs a high school prospect, Smith was the prototypical pocket passer at 6 foot 4 and 220 pounds. The three-star quarterback from Grandview High School ended his career among the Top 10 Texas passers of all time with 10,217 yards and 113 passing TDs.247Sports ranked Smith as the No. 16 pro-style passer in the 2016 class and the No. 58 overall prospect from the state of Texas. Of course, across the field will be a former four-star recruit and the No. 8 dual-threat QB in 2018 and the 17th-ranked Texas prospect in Sanders.Up-and-Down StartAfter an up-and-down performance in a loss to Michigan State in the opener, Smith rebounded in a win at San Jose State going 21-of-28 for 283 yards and a score. Smith will make his home debut as Tulsa’s QB at H.A. Chapman Stadium on Saturday.At Baylor, Smith had one meeting with Oklahoma State, but it’s probably one he’d like to forget. He and the Bears were OSU’s Homecoming guests in 2017 in a game the Cowboys won handily 59-16. Smith mustered just 127 yards on an abysmal 39.3-percent completion rate, had zero touchdowns and threw an interception. But this is a new team and an untested defense that he’ll face from Oklahoma State.Who’s Got the Edge?I’m going to have to go with Spencer Sanders on this one. Though he is much less experienced — and much less tested — the Cowboys QB has already shown that he’s got the type of God-given athletic talent that experience can’t teach. Spencer’s got a ways to go when it comes to experience, and we’ve yet to see him face a legitimate defense, but I think he has another big nonconference game, and gets the edge over Zach Smith. Total QBR83.5 (14th)71.2 (35th) Rushing TDs00last_img read more

Inside baseball: what is marketing?

first_imgLovely Marketing Diva Toby has a post that really gets me. Check this out:The American Marketing Association is writing a new definition of “what is marketing.”Draft new definition: “Marketing is the activity, conducted by organizations and individuals, that operates through a set of institutions and processes for creating, communicating, delivering, and exchanging market offerings that have value for customers, clients, marketers, and society at large.”Say whaaaat? Thanks Toby for flagging this. That sentence is pretty awful, quite obtuse and very academic. Can’t we as marketers explain what we do? In an understandable way? Can’t we walk our talk?I don’t want to be too hard on this draft definition, because I’ve been there. I’ve found myself in the past unable to write about things I’m too close to. I once had to hire a writer to create my firm’s brochure, because what I did was far too “inside baseball.” Meaning, too focused on the details only an insider could love and not enough on what the audience wanted to know. When I worked at Reuters and wrote a story that got too “inside baseball,” my editors would admonish me. It was always a sign I’d been in a country too long. Do you get too “inside baseball?” Do you end up speaking doglish? I empathize. And I encourage you to fight it as a marketer. I have to myself, everyday, in all that I do.And, for what it’s worth, I think marketing is simply getting someone to buy what you’re selling.last_img read more

TFA LOOKING FOR NEW STAFF MEMBER

first_imgTouch Football Australia invites suitable applicants to fill the vacant position of Media Coordinator in the National Office in Canberra.The position is responsible for generating profile for the sport and is the primary conduit for communications with members.  Key among the duties is the establishment and maintenance of a national network primarily of volunteers and part time workers to raise the profile of the sport at grass roots level.  Media liaison and sponsor servicing at major events is also a key function.A Job Description is available here: MEDIA, PUBLIC RELATIONS AND MARKETING CO-ORDINATORThis position would suit a recent graduate from a relevant tertiary course.By COB Wednesday 5 July 2006, applicants should email a brief overview of their qualifications and experience as they relate to the selection criteria, together with a resume containing contact details of referees to jodie.taylor@austouch.com.au For more info please contact Kevin Thompson on 6285 2703.last_img read more

Hummels still has ‘hope’ despite being ruled out of Germany-Sweden

first_imgWorld Cup Hummels keeping hopes up despite Low ruling him out of Germany clash with Sweden Jamie Smith Last updated 1 year ago 23:42 6/22/18 FacebookTwitterRedditcopy Comments(0) Mats Hummels Getty Images World Cup Germany Germany v Sweden Sweden The Bayern Munich centre-back is suffering from a neck injury he picked up in training and will not feature in their second World Cup match Germany defender Mats Hummels insists he will not give up on his hopes of making his side’s World Cup clash with Sweden, despite coach Joachim Low ruling him out with a neck injury.Hummels was one of a number of players to criticise Germany’s tactics after a 1-0 loss to Mexico in their Group F opener.The Bayern Munich man later said talks in Germany’s training camp had cleared the air ahead of facing Sweden in Sochi. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar The centre-back is struggling with a neck complaint and is unavailable for the second game, according to Low.”Hummels won’t be able to play tomorrow. He hurt his neck [vertebrae] yesterday and he hasn’t improved today,” he told a news conference.”He cannot train but there’s still some time. When things like that happen, it doesn’t improve overnight.”We need players good in aerial play. I have an idea, a match plan for tomorrow. We will see what the final session yields.”Still having some hope for tomorrow, you simply don’t want to have to watch such an important game…— Mats Hummels (@matshummels) June 22, 2018But just as Hummels defied his coach in the wake of their defeat, he contradicted him again when he tweeted: “Still having some hope for tomorrow, you simply don’t want to have to watch such an important game.”Germany could be knocked out if they lose to Sweden depending on Mexico’s result in their second pool match against South Korea.last_img read more

Santos: Portugal are not all about Ronaldo

first_imgWorld Cup Iran contest not all about Golden Boot candidate Ronaldo, insists Santos Stephen Creek 07:01 6/25/18 FacebookTwitterRedditcopy Comments(1) cristianoronaldo-cropped Getty Images World Cup Portugal Cristiano Ronaldo Iran v Portugal Iran The striker has scored all of his nation’s goals so far in Russia, but Santos believes there is quality across his Portugal squad Portugal head coach Fernando Santos said his side’s third World Cup group game was not a case of Cristiano Ronaldo versus Iran as he warned his players of the tough contest awaiting them.Ronaldo has scored all four of Portugal’s Group B goals so far, netting a hat-trick in the 3-3 draw with Spain before getting the winner in a 1-0 victory over Morocco.Despite the Real Madrid striker’s excellent form, Santos rejected the suggestion that the responsibility would be on Ronaldo to deliver a result against Carlos Queiroz’s side. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar “He makes a difference here, in Real Madrid, in Manchester United, in Sporting,” said Santos, recounting Ronaldo’s current and former clubs.”This is not a game between the coach of Portugal and that of Iran; this is not a game of Cristiano against anyone; this is, yes, a game of Portugal against Iran.”The 63-year-old spoke of his close friendship with Queiroz, whose side are one point behind Portugal in the Group B standings after a win over Morocco and a defeat to Spain, both by a 1-0 scoreline.Santos said he had been impressed by the former Real Madrid and Portugal coach’s progress with Iran since his appointment in 2011.”He has been my colleague and friend for 35 years,” said Santos. “We travelled many times by train and we talked a lot of football because he taught at the time and I was an engineer. He will do his best to win for Iran, I am sure.”I had the opportunity to see these two Iran games in the World Cup and the 10 that they played in qualifying. I soon felt certain that they are a very strong team: nine wins, one draw, conceding only two goals with Syria when they qualified.”There are experienced players with a strong strategy. We have seen here Iran’s defensive organisation and not only because they know how to play well and play ball.Ultimo jogo da fase de grupos! Forca, Portugal! #ConquistaOSonhoIrao x Portugal7 PM (Portugal Continental)Mordovia Arena pic.twitter.com/cZvEnVpk9B— Portugal (@selecaoportugal) June 24, 2018″There will be two teams that fight a lot, that will give everything.”I want to win, my colleague wants to win and it’s going to be a tough and strong battle. We have to be prepared.”last_img read more