Great Links for Marketing Mavens

first_img Originally published Apr 11, 2008 4:10:00 PM, updated October 01 2019 Here are some links to great marketing articles that I found on Your Blog Writing from Good to Great – (Idiot’s Guide to Blogging)Social Media Starter Moves for Entrepreneurs – (Chris Brogan)What Every Entrepreneur Ought to Know About Traditional Advertising – (Baymard)How Often do you Calculate CPC ROI? – (Startup Hustle)Do you know of other useful articles for Marketing Mavens?Submit them to Links.HubSpot. Once you join, you can submit articles and vote other articles up or down. It is a great way to share information and see what other marketing professionals are reading.Have a great weekend! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Internet Marketers are from Mars. Traditional Marketers are from Venus.

first_img Keep in mind, I’m an internet marketer. I apologize, in advance, if my statements seem biased. I welcome opposing views in the comments.  inbound marketing kit Traditional marketers seem to approach marketing from the opposite angles as internet marketers. And vice versa. . Inbound Marketing Like the book, I’m attempting to spell some of these differences out, so that we might understand each other better, accept our differences and try better to work together to help our mutual clients. Have you read the book, ” Men are from Mars. Women are from Venus.”? It’s well worth a read. As much as we don’t like to talk about the way our gender affects our behavior – especially in a professional setting – I think the book was pretty spot on. The other day I was thinking about the differences between traditional marketers and online marketers. And I figured the book title would make an interesting parallel. Colors & Artwork: and Agree? Disagree? How Much Content Is Enough? That said, HubSpot isn’t changing our colors to purple, yellow, brown and red anytime soon. Nor will we be changing our logo to a sock puppet. Data, Software & Analytics: Originally published Feb 10, 2009 7:24:00 AM, updated March 21 2013 , internet marketers are measuring profit produced per activity. Measuring marketing this business blogging one this link building one Internet marketing strategies constantly improve based on data and analytics Topics: : Traditional marketers always start with branding and messaging. I still have trouble accepting that it really helps to pay someone $3k-$20k to tell a small business how to position their products or services. Despite the fact that HubSpot generates 9k leads/month, a brand marketer voluntarily and unsolicited wrote me a 3 page email about how our messaging was off. Granted, it could be improved. His feedback is solid.  But, this focus on “branding and messaging” seems to be sometimes misplaced. closed loop marketing . Marketing analytics can analyze results and demonstrate ROI. Traditional marketers are still just reporting impressions. With Traditional marketers need to learn that quantity and quality is critical to online marketing success.  The Importance of a Network: Businesses must think like a media company. Not just subsidize them by buying ad space. What other similarities and differences have you seen between traditional and internet marketing professionals and/or firms? Do you know any To run a successful PR campaign for a company, contacts with the media are handy, if not critical. With SEO and social media, a network of webmaster and social media contacts is also helpful, if not critical. In most mid-sized marketing firms, having a network of freelancers who can fill in on specific projects also becomes key to providing a full breadth of marketing and sales support services to a company. It doesn’t matter whether you’re leading with traditional marketing or online. In both worlds, a network of contacts is critical. It just seems rare that these networks overlap. This needs to be addressed. . Of course, even with my “traditional marketer” hat on, I don’t see any fault in this. What do you expect? I’m an engineer by training. – traditional or internet methods –  seems like a no-brainer. On the web, data can guide future activities and help predict results. marketing agencies Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Photo by mahalie Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Inbound Marketing Kit Again, this stuff is important. But 10 iterations? A pixel to the left or right? Does it matter that much? I guess so, if you’re a traditional marketer who is simply getting paid to generate impressions, not an ROI. To be fair, when you’re paying for expensive print or tv ads or designing direct mail pieces, all you have is the colors and artwork. So, traditional marketer’s obsession with colors and artwork makes sense. But, when moving to the web, traditional marketers should understand that having educational and informational content and obvious ways for a visitor to start a dialog with a company are far more important than colors and artwork. Internet marketers know this and most good ones, practice it.  Download our that are good balancing both? In traditional marketing, brevity is critical. Although most of my blog articles are long like , they are also some of the most read, commented and linked-to articles ever published on our blog. We could argue that I could be more precise. I wouldn’t put up much of a fight. But, noone can argue against the online marketing benefits to a business of producing more and more content on a company’s website and on the web, in general. On the flip side, I have a client that is doing very well at attracting more traffic. Their traffic isn’t converting, though. I suggested more offers, better landing pages and more prominently placed calls to action. A very analytical approach. At the same time, I also introduced him to a partner and the partner suggested aligning the company name, messaging and positioning with the problems they are solving. The name was made up and the tagline doesn’t spell out the value proposition. That’s probably a better place to start. 10 points for the Traditional Marketers. Although we really shouldn’t be keeping points in a relationship, right?  Branding & Positioning Of course, my wife will tell you that I exhibit a few typically female traits like tearing during sad movies. And she has a few typically male traits like trying to figure things out herself instead of asking for help. And although I am male and often times think I am all-knowing (joke), it’s probably important to note that many internet marketers also preach the value of branding and positioning, colors and artwork and brevity. Also, there are many traditional marketers that guide their clients in producing volumes of content and measuring its impact on the top line. But as a general rule, we should probably try and figure out how to complement each other’s strenghts a bit more.last_img read more

4 Steps to Motivate and Scale Your Blogging Program

first_img Many times, because I put my goal front and center, it motivated me to close TweetDeck or Facebook and get back to writing. After all, that is what you are there to do: to reach your goals. 1. Push Yourself Firstly, I have to admit, I have always feared writing a bit in the past. When I was a little boy in school and I heard someone say, “I am writing a book,” I always thought to myself, “WOW! A whole book? How can you write that much?” Twitter Tips Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This is a guest blog post by Leo Widrich, co-founder of Buffer scale your blogging skills I usually reply with “yes, just wrapping it up now,” which is what I’ll do. Usually, it triggers me to finish the post lightning fast since I know there will be a definite return from putting forth the effort. “Hi, I have written this Twitter Tip/Social Media guest post and was wondering if you might be interested in taking a look.” realize is that you’re writing is improving, you’re achieving even better results with your blog, and you’re reaching new heights. 4. Imagine Each Post Before You’ve Written It Giving your posts a great structure isn’t just helpful for your readers. It is also very helpful for you as the author during the writing process. These 4 steps are the tactics I use to improve my own blogging. Do you have your own little secrets to blogging success? I would love to hear about them in the comments below, so don’t be shy. blogging Now that I write a few posts each day, it’s made me realize something plain and simple yet very useful. In order to grow as a blogger, I had to sit down at my desk and churn out those posts, no matter what. It probably sounds so stupidly simple, but it’s effective. Attributing how many more posts I was able to write because I had my vision pinned to my desk would be tough. Still, I believe that setting goals and giving yourself a tangible reminder can work wonders in boosting your productivity, as it did for me. will is by pushing beyond your comfort zone each time you write. It’s very much like working out. The next time you’re writing and you hit that point where you feel like stopping, push yourself just a little bit further. Are the ideas you’re presenting written in a way that are clear and easy to understand? Are you making the best word choices? Tweak what you’ve written — make it the highest quality post it can be — Blogging has the potential to generate a number of stop. then Without further ado, here are my 4 steps to help motivate and scale your blogging program: amazing business results Topics: What are your goals for blogging? Do you think about your goal(s) on a daily basis? A physical reminder is a great way to keep you motivated and on track. first started blogging I always have a certain template in my head of how a great post looks. This makes it much easier for me to fill in the template with my thoughts and ideas every time I write instead of starting from scratch on a blank page. Since that point, I’m happy to report that I’ve stepped up my blogging pace and frequency significantly, and I’ve used a few very helpful techniques to achieve that. Because these techniques have helped me tremendously to increase my output and scale my writing, I figure others could benefit from them as well. . To me, one of the best benefits of blogging has been the opportunity to connect with and meet some amazing people who have helped me expand my network, reach, and ultimately, my business. Originally published Jul 14, 2011 5:15:00 PM, updated October 20 2016 3. Influence Your Behavior, Not Your Intentions This is an interesting one. There’s a little trick I want to share with you, and I think it might actually be one of the best motivators that enabled me to scale my writing. So when I By establishing my blog and contributing as a guest blogger for other blogs, I naturally ended up chatting with other blog owners, which raised interest in what else I was doing. Many of these connections helped me out with reviews and spread the word about my startup, not because I asked them, but because we engaged in valuable conversations. These long-term relationships you are able to build as a result can be extremely valuable to your success. And on top of everything, focusing on human interactions is a lot more fun than plain numbers. How I go about guest blogging is this: I find a few bloggers whose content I think I could match, and then I do a brief brainstorm. I jot down an introduction and then send them an email: and guest blogging was one of my most effective tactics I used to build traffic. In fact, over the past 4 months, I have written about 100 guest posts for various social media and design blogs. Blogging That said, don’t let a template stifle your creativity. Instead, have a very general template in your head that you can easily change and adapt. What Are Your Results? storm past this figure way before our deadline.  In order to get my startup off the ground, As you make a habit of pushing yourself, eventually you won’t even realize you’re doing more and writing better. What you Pictured right was my blogging goal written on a piece of paper. I had it pinned to my desk. Admittedly, it’s not exactly reaching for the stars, but we stressedtechnician every week on his blog. did , a Twitter publishing application. He writes , I felt proud of myself when I could write at least one post per week. I would spend hours and hours on one post and ultimately churn out a mediocre piece of something. After I receive a “sure, send it over,” knowing that I haven’t actually finished the post, I buckle down and finish it. 2. Work Toward Your Goals The only way to learn how to Image credit:last_img read more

Business Blogging Up 17 Percentage Points in 2 Years [New Data]

first_img business blogging Topics: blog.  And for good reason, because in both in the 2012 and 2011 reports, 57% of companies who blog said that they have gained new customers or revenue from their blog, meaning that blogging drives more sales! This is fourth consecutive year in which the study was conducted. The 2012 research was based on responses from over 900 professionals knowledgeable about their business’ marketing practices. From 2009 to 2012, the percentage of respondents with a company blog grew from 48% to 62%. This rapid growth means that businesses are now in the minority if they do HubSpot’s latest State of Inbound Marketing study revealed a remarkable trend aboutcenter_img not Originally published Jan 31, 2012 4:00:00 PM, updated October 20 2016 : Business Blogging Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Your New Go-to Guide to Content Promotion [Free Ebook]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack It’s no secret that we create a lot of content here at HubSpot. We’ve got multiple blogs that publish daily and a library of 2,000 downloadable offers. To make sure we’re getting the most out of each of those pieces of content, we’ve ramped up our promotions, too. Through years of experimentation with promoting these lead generation offers, we discovered that offers with well-coordinated campaigns help us generate 72% more leads than offers with no coordinated campaigns tied to them.Would you like to receive 72% more leads per offer you create? Well, you’re in luck! We go through the details of how to successfully coordinate a campaign to generate more leads in our new guide, The Comprehensive Guide to Content Promotion.In this guide, you’ll discover that there are three phases to promoting your marketing content:1) Before the launch. It’s important to pick a promotion date, and stick to it. That way you can plan and organize how you’re going to promote your content across multiple marketing channels. In this phase, it’s also important to optimize your content so you continue to see ROI from your efforts for years to come.2) Launch day. The hardest part about the day you launch your lead generation offer will be coordinating all the moving pieces involved. In this phase, you’ll need to get social media, email, blogging, SEO, your website, and paid promotion all on the same page.3) After the launch. Once you’ve launched your offer, you’re not done! It’s incredibly important to analyze and report on how well the offer performed after it has launched. That way you can determine what you should keep and what you should cut from future campaigns.Want more details about each of these phases? Check out our latest ebook, The Comprehensive Guide to Content Promotion. You can download it for free by clicking right here and send an auto-populated tweet about this ebook by clicking the Twitter-sized image below: Topics: Originally published Nov 18, 2014 6:00:00 AM, updated February 01 2017 Content Distribution Click to Tweet: Learn how to generate more leads through strategic content distribution: via @HubSpot   What other tips do you have for promoting your lead gen content?last_img read more

How To Build A Better Email Unsubscribe Page

first_img Originally published Dec 12, 2014 3:00:00 PM, updated October 30 2019 Email Newsletters Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack It happens to the best of us.Maybe it’s because of a shift in strategy. Maybe it’s due to a lack of relevant content. Maybe they never meant to subscribe to you in the first place…Nah, that can’t be it. After all, you’ve been busy pumping out remarkable content to your targeted audience, right? But truth be told, sometimes your subscribers lose interest in what you have to offer—and that isn’t always a reflection on you or the quality of your work. They just need to be reminded why your offerings are so valuable, and why subscribing to your emails or blogs can have a beneficial impact on their business.That’s where your unsubscribe page enters the picture. This little page will either be the last thing your subscriber sees from your company, or the first step to a reinvigorated relationship.Let’s dive in and learn how to set up a good unsubscribe page.First, you need to understand that the reason your visitors are landing on this page isn’t by accident. They’re actively trying to unsubscribe from you. So making it more difficult for them to do so is a huge no. And it won’t make them any less likely to unsubscribe—it’ll just make them less likely to like you.That means you should never:Hide unsubscribe buttonsForce them to fill out required fieldsRequire logins or passwordsTrick users into re-subscribingI’m sure you’ve come across these tactics in your own travels. And I doubt they’ve ever worked on you, either. Authenticity is a major driver of inbound marketing, as “faking it” provides zero value to either side. But engaging your un-subscribers in an honest way can go further than you think.At this point, you’re probably asking:“How am I supposed to persuade them to say if they’ve already made up their mind?”One of the best ways to connect with an audience is through emotion—usually humor, if you can swing it. Some of the top unsubscribe pages out there have been crafted to get a chuckle out of their viewers. But that doesn’t work for every company or organization.Making them feel bad for unsubscribing can be funny, as long as you don’t cross a line. And that line is, letting them unsubscribe. At the end of the day, regardless of the reason, if they want to leave, they should be able to. Why would you want to waste effort on someone who has no interest in your content anyways? Don’t hide the button, or use inverted text. Make it easy and obvious.But also give them a reason they should stay. Remind them of all the wonderful content you provide. Give them some of your top eBooks or offers for free. Throw in a one-time discount coupon on a product or service they can use (with some “limited time only” appeal). Even allowing them to pause their subscription if they feel their email is out of control can help the situation. You just need to test different variables to see what works best with your audience.What are some tactics to help decrease your unsubscribe rate?1) Ask Them Why and What They Would’ve Liked to SeeDon’t let your subscribers pull an Irish Exit. Ask them for their feedback. Ask them why they’re leaving and make it easy for them to give their thoughts on your content. A lot of unsubscribe pages feature a small multiple choice list of various reasons they could be leaving, but give them an option to voice their opinion as well with an open field.Most importantly: don’t ignore the feedback you’re receiving. It might not seem like a big deal now, but this information could save you a heap of subscribers if you can nip a problem in the bud before it grows bigger.2) Offer Customized Subscription OptionsJust because a subscriber would like to see less of you doesn’t mean they want to cut ties completely. A lot of times, they’re looking to change the frequency or type of content they receive from you (depending on your subscription process).Maybe they only find value in one of your ongoing email blast, but want to unsubscribe from the other options? Give them the ability to do just that. If you’re able to meet them in the middle, they may decide to stick around longer.3) Humanize Your Brand and Unsubscribe PageLeading your subscriber to a blank page with a single link to unsubscribe isn’t exactly the best way to let your visitor know they’re important to you. The goal is to evoke an emotional response that resonates with your audience. HubSpot’s famous unsubscribe page does just this, using both humor and sadness to try and keep customers coming backYou should also make sure your page is fully designed. This lends itself to the emotional aspect as well as the authentic side, killing any confusion as to where the unsubscribe link just sent them.4) Personalize Your Unsubscribe Page Using Smart FieldsAnother way to make an impact on your unsubscribe rate is through the use of smart fields that give the page a personalized look and feel based on the user accessing it. Whether that means opening with the first name of the intended unsubscriber, or offering content and resources based on previous field entries and interests, this can help persuade the user to hang on longer than they usually would.Auto-filling forms is also helpful, as those unsubscribing aren’t forced to answer a bunch of questions like First Name, Last Name, Email Address, etc. just to get off your list.Please don’t leaveWhat do you think? There are countless ways to tweak your unsubscribe page for better results. What are your favorite strategies or approaches to your unsubscribe page? Humor? Sadness? Incentives? Let us know below!Want to learn other website tactics that will help you close more deals? Download our ebook below to figure out what you can optimize to improve your sales!last_img read more

OSU Makes Top Schools for 3-Star Athlete Taye Barber

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Cy-Springs athlete Taye Barber has named OSU among his list of top schools along with Stanford, TCU, Ole Miss, West Virginia, Clemson, Tennessee, Arizona, Iowa State, Missouri, Kansas and Utah.Barber’s scholarship count was nearing 30 before he made the major cut to 12 on Sunday.After a stellar junior year in which he played both sides of the ball for Cypress Springs, his attention on the recruiting trail nationally skyrocketed this offseason.First, schools took notice of his skills as a free safety — the position OSU was first to offer him — but lately schools have become more and more interested in bringing him in as a playmaker out of the slot.Still, OSU’s offer, which was his first of what is now a lengthy list, meant a lot and could play a role in his final decision.“It impacts a lot,” Barber told PFB earlier this year. “They were the first school to believe in my ability as a football player.”Barber is a 5-foot-9 impact player who OSU was recruiting to bring in as a packaged deal alongside four-star standout and teammate Leon O’Neal Jr., who recently pledged to Texas A&M.last_img read more

Cannon ready for starting role in Dallas

first_imgDallas Cannon feels ready for starting role as FC Dallas looks to rebound Jon Arnold Click here to see more stories from this author @ArnoldcommaJon 01:04 22/2/2018 FacebookTwitterRedditcopy Comments(0) Reggie Cannon FC Dallas Jerome Miron Dallas MLS Tauro v Dallas Tauro Champions League The teenager played just one MLS minute last season but is set to start in 2018 with FCD looking to bounce back from a poor 2017 Ask FC Dallas fans about their frustrations with the 2017 season and it won’t take long for them to bring up Reggie Cannon. With the team on a run that would end with two wins in the last 15 MLS matches of the season – a skid that still saw the team miss the playoffs only after losing a tiebreaker – there were frustratingly few changes to the starting XI.FCD coach Oscar Pareja, normally praised for utilizing the young players produced by the league’s best academy system, stuck with veteran right back Hernan Grana. Cannon logged one MLS minute all season.That number will grow and grow quickly in 2018 with the 19-year-old academy product set to start at right back for FCD during a season in which it will look to return to the playoffs and once again contend for MLS Cup. It begins Wednesday, when Cannon is likely to start in FCD’s CONCACAF Champions League match against Tauro FC in Panama. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Cannon clearly has been hoping for this opportunity since signing with FCD’s first team in December 2016 after a season with UCLA. He’s not stewing about getting just the one minute last year, though, saying he learned from Grana (who is back in Argentina after a one-year loan) and fellow veteran Atiba Harris (now playing in Mexico’s second division).”Grana and Atiba taught me a lot last year. They were my mentors. I looked up to them, and they taught me everything I needed to be successful on the pitch. Grana was a phenomenal right back, that’s no secret,” Cannon told Goal. “Him and Atiba told me to keep going. You might not be playing but you never know when your time will come. You just have to be ready.”They kept motivating me on the pitch and every game they played I watched, I studied. They were just people I looked up to and it was great to have them as mentors. They really prepared me for this next step.”That step not only looks to include starting at right back for a team that just two seasons ago had one of the best defenses in the league, but also filling multiple roles. Cannon is set to be the right back in a traditional back four next to center backs Matt Hedges and Reto Ziegler and left back Anton Nedyalkov. But Pareja also is planning to mix in more looks using wingbacks, something that will fit Cannon’s skill set well when he’s asked to get forward more often.Cannon knows the difference of what’s expected from him in the two systems, explaining how he needs to create width when he’s playing as a wingback but is able to look for more overlaps when he’s being asked to play in a back four. Much of that tactical understanding comes from coming through the FCD academy. Cannon is one of three likely starters for FCD this season who came out of the academy, with midfielder Kellyn Acosta and goalkeeper Jesse Gonzalez also set to start. Paxton Pomykal and Jesus Ferreira could, like Cannon, see more minutes after being seldom utilized last year.”The guys from the academy have an important plus in that they already have the tactical knowledge,” Pareja told Goal. “That’s why it helps us when we change formations like we want to that they already know this side of things. They know the models with four at the back and now with the ideas we have he can adapt to that and there’s no problem there.”Perhaps Cannon’s biggest area for development is deciding when to get forward to join the attack and when to prioritize defense. The teenager described his decisions as a younger player as “reckless,” but at times he could use his speed to cover them up. That’s not an option when the speed of play moves as quickly as it does at the MLS level.Pareja has told Cannon that he’s seeing improvement in his decision-making process. So too has winger Michael Barrios, who likely will combine with Cannon more than any other player as they work down a right side that was responsible for the overwhelming majority of FCD’s scoring plays in 2017.”Last year, I had the chance to play a few games with Reggie,” Barrios, FCD’s top scorer last season told Goal. “He’s a strong, fast player. He’s always well-positioned when we’re playing defensively. He’s very good in one-on-one situations. Good getting into the attack, giving me overlaps and helping me with the transition to defense. I think he’s going to be important for us. We’re working with the coaches to understand each other better and do really good things.”It might be easy to underestimate Cannon, a lanky 19-year-old kid who is obsessed with video games (he plays FIFA but right now is playing far more Fortnite). He’s not underestimating himself, though, heading into the season that could launch a long career.”Yeah, I feel prepared,” he says, before the question is even finished being asked. “I can’t wait. It’s going to be an exciting season.””I try not to think about it too much. In reality I’m a teenage kid who is about to be a starter in MLS,” he continued. “You never know what the strain of games of can do to a kid. They could fall, they could stand up, it could really make a difference in who they’re going to be, so it’s going to be interesting to see how I cope with that and hopefully it’ll go good for me.”last_img read more

David Luiz keen to stay if Conte leaves

first_imgChelsea David Luiz keen to stay at Chelsea if Conte leaves this summer Nizaar Kinsella & Bruno Andrade Last updated 1 year ago 16:00 9/3/2018 FacebookTwitterRedditcopy Comments(0) David Luiz Chelsea Getty Images Chelsea Premier League The Brazilian centre-back is currently out injured, and whether he remains beyond this season depends on the status of the side’s head coach David Luiz believes his Chelsea future is brighter if Antonio Conte leaves the club in the summer, Goal understands, with the Italian manager widely expected to depart. Conte has repeatedly insisted that his relationship with Luiz is fine, despite dropping him for Andreas Christensen in October after the Brazilian struggled in both Champions League matches against Roma.Luiz’s future remains open but there is concern about his lack of opportunities under Conte after making just four starts since he was first dropped for Manchester United’s visit to Stamford Bridge on November 5. His last appearance was in the 4-1 defeat by Watford on February 5, when he struggled physically against the Hornets’ powerful striker Troy Deeney. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp The 30-year-old has been out with a knee injury ever since and has made at least one visit to Barcelona to see a specialist about the issue, which flared up after Sergio Aguero’s red-card tackle on him last season.  Luiz is likely to be out for up to another month, although he is targeting a return to the matchday squad for the game against Tottenham on April 1. The Chelsea hierarchy are fans of Luiz and see him as an important figure at the club after his success winning four major honours over his two spells at Stamford Bridge, most notably the Champions League success of 2012. Meanwhile, Conte has been the subject of renewed links with Paris Saint-Germain, who are already out of the Champions League despite their summer of big spending.Conte has already pledged to see out his Chelsea contract, which runs until 2019, but contingency plans are in place with a belief among the football community that he is considering his options. The Chelsea head coach’s main complaints have been over a lack of backing in the transfer market, as he has failed to hide his frustration over the business conducted by the west London club.last_img read more

Article Of The Week

first_imgPosted on January 21, 2010November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Hungry and Homeless: Pregnant Women Seek Safe Births in Devastated CityReporting from the devastated city of Port Au Prince, UNFPA highlights the personal stories of two pregnant women who survived last week’s earthquake. The article describes the scene in the hospital where the women arrived in search of obstetric care. It outlines several of the challenges that pregnant women are facing in Port au Prince including scarce medical supplies, few skilled health professionals in the hospitals and no functioning birth registry system. In addition, many women are homeless and have very little access to food and water.Read the full story here.Share this: ShareEmailPrint To learn more, read:last_img read more

‘Griezmann snubbed Barcelona a month ago’

first_imgAntoine Griezmann ‘Griezmann snubbed Barcelona a month ago’ – Hernandez supports call to stay out of Messi’s shadow Chris Burton Last updated 1 year ago 02:21 6/18/18 FacebookTwitterRedditcopy Comments(0) Antoine Griezmann Atlético Madrid Barcelona Primera División An Atletico Madrid and France team-mate of the highly-rated striker believes the right decision was made at the end of a long-running future saga Antoine Griezmann made his mind up to snub Barcelona a month ago, claims Atletico Madrid and France team-mate Lucas Hernandez, with the striker opting to stay out of Lionel Messi’s shadow.Having been heavily linked with a move to Camp Nou for some time, the 27-year-old finally revealed the decision he had made on his future on the eve of World Cup duty.In a lavish video documentary which aired his Barca snub, Griezmann claimed there are “things to do with Atletico”. Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar It appeared from the outside as though it had taken him some months to reach that conclusion, but Hernandez believes his fellow countryman was always staying in the Spanish capital.He told reporters: “I believe Griezmann made his choice a month ago. The video only came recently but that [situation] wasn’t in his head.“He’s only thinking about the World Cup and is 100 per cent focused on that.”Griezmann also stated that he wished to avoid being “one more” at Barcelona, with Hernandez agreeing that joining a star-studded squad in Catalunya would have been the wrong choice.He added: “I think like his wife said in an interview: ‘At Atletico, you can be a star. At Barcelona, you will only be a player’. She said what is most essential, that’s the truth.“Here, at Atletico, he can be the idol of everyone, of every fan.Antoine Griezmann France Australia World Cup 2018.jpg“If he would have gone to Barcelona, there are a lot of great players and the best player in the world as well. He would have been in the shadow of some great players like Messi, Iniesta or even Xavi before.“If he would have moved to Barcelona, it would have only been one more player in the team.“Here, at Atletico, he is the player, our best player, our leader. He will make the difference.”Griezmann is already up and running as a talismanic presence for France at World Cup 2018, with a controversial penalty converted in a 2-1 victory over Australia in their opening fixture.He was replaced by Olivier Giroud in that contest, having struggled to produce a spark outside of his spot kick, but has been assured by coach Didier Deschamps that his starting spot is not under threat.last_img read more

Modric hailed as world’s best following World Cup heroics

first_imgWorld Cup Modric hailed as world’s best number 10 after humiliating Messi and Argentina Dejan Kalinic Last updated 1 year ago 14:18 6/22/18 FacebookTwitterRedditcopy Comments(1) Luka Modric Croatia Argentina World Cup 2018 Getty World Cup Croatia Argentina v Croatia Argentina The Former Real Madrid defender believes his former team-mate is the best number 10 on the planet Croatia star Luka Modric is the world’s best number 10, according to his former Real Madrid team-mate Alvaro Arbeloa.Modric starred to lead his nation to a 3-0 win over Argentina at the World Cup Thursday.The superstar midfielder scored with a spectacular long-range effort to double Croatia’s lead in the Group D clash, in which Argentina’s number 10 Lionel Messi struggled. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar Arbeloa – who spent seven seasons at Madrid – believes Modric is the world’s best number 10.”The best 10 in the world: @lukamodric10,” Arbeloa wrote on Twitter, alongside an image of the Madrid midfielder.El mejor 10 del mundo: @lukamodric10 — Álvaro Arbeloa (@aarbeloa17) June 21, 2018 Modric has already scored twice at the World Cup, with Croatia moving into the last 16 for the first time since 1998.last_img read more

USMNT defender Lichaj completes Hull City move

first_imgTransfers USMNT defender Lichaj completes Hull City move Goal Last updated 1 year ago 11:30 6/23/18 FacebookTwitterRedditcopy Comments(0) Eric Lichaj USA Bill Streicher Transfers Hull City Nottingham Forest United States The former Aston Villa man made a move to the Tigers from Nottingham Forest on Friday U.S. national team defender Eric Lichaj has completed a transfer to Hull City from Nottingham Forest. The 29-year-old, who has 15 caps with the USA to his name, made the jump from Championship side to Championship side on a two-year deal, with the club holding the option for a third year. Lichaj established himself as a regular with Forest, having made 190 appearances for the club since joining in the summer of 2013 from Aston Villa.  Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar “I’m excited about playing here and I’m looking forward to getting started with pre-season next week,” he said in a club release. “It’s a fresh start for me and I want to repay Hull City for the faith that they have shown in me by bringing me here. I’ll be working my hardest, as I always do, every day in training and on matchdays.”Lichaj was given his debut for the USA in 2010 but had his best year as an international in 2017, when he played in four matches and scored his first international goal in a 2-0 quarterfinal win over El Salvador in the Gold Cup. The defender also memorably scored a brace against Arsenal in a stunning 4-2 FA Cup win for Forest, earning himself a dog along the way.last_img read more

Ben El-Mhanni to quit Newcastle with Wolves hovering

first_imgTransfers Ben El-Mhanni to leave Newcastle as Besiktas, Sporting and Wolves hover Nizaar Kinsella Click here to see more stories from this author Chelsea correspondent 21:46 6/30/18 FacebookTwitterRedditcopy Comments(0) Yasin Ben El-Mhanni Getty Images Transfers Wolverhampton Wanderers Newcastle United Bordeaux Leicester City Leeds United Swansea City Beşiktaş Sporting CP Feyenoord Premier League The Toon star is keen to move on and has a host of clubs vying to sign him in a cut-price deal from St James’s Park Yasin Ben El-Mhanni is set to leave Newcastle United this summer, Goal understands.There is no shortage of suitors for the winger, with Besiktas, Sporting CP, Bordeaux and Feyenoord among the clubs interested from across the continent.Closer to home, the 22-year-old, who is seeking to leave after complaining of bullying on Tyneside, has caught the eye of Leicester City, Wolves, Leeds United and Swansea City, who could sign him on a free transfer. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar An independent panel at Newcastle found that El-Mhanni was ‘unfairly treated’ after the winger made an official complaint against Newcastle Under-23 coach Peter Beardsley over bullying and discrimination in January.El-Mhanni had previously trials with a number of Premier League clubs, including Chelsea, but he joined Newcastle, who were then in the Championship, in July 2016.He made his debut in the FA Cup third round win over Birmingham in January 2017 and also featured in the next round against Oxford United. However, he didn’t play in Newcastle’s first team last season.El-Mhanni first earned fame for his skills video and had worked as a body double for Cristiano Ronaldo in TV adverts.last_img read more

The three traits with deceptive ROI

first_imgIt’s late, I’m tired and I’m philosophical after a death in the family. When you think about death, you inevitably think about your life. And that got me thinking. There are many things I have struggled to master in life, but let me share just three from a very long list of things I haven’t fully mastered but know to be worthy of the attempt. Before I die, I want to do them as perfectly as I can.Why? I think the very things that seem most difficult are often the best possible things we can do. The things that we fear will bring us catastrophic loss are often those that have the greatest returns. It is the way marketing – and life – mocks our silly sensibilities. So in that spirit, here are three things that seem risky but actually yield great ROI. And happiness. And marketing success.1. Admitting you are wrong. This has been a hard one for me. Fortunately, I have ample opportunity to practice! Too bad 98% of politicians, 85% of corporations and a healthy majority of nonprofits are still finding this hard too. If you make a mistake, just take responsibility and say you were wrong. Don’t do this halfway. “I’m sorry if you were inconvenienced” is NOT the same thing as “I’m sorry I inconvenienced you.” True apologies don’t include the word “if.” While you may fear admitting fault will be the end of the world, usually people are so happy you did it – and quite forgiving. Remember this if you ever have to do “crisis communications.”2. Doing what you fear. No one ever achieved anything extraordinary by doing what was safe or predictable or copycat. As hard as it is, I’m still trying to lean into fear the way my friend Jocelyn does. Marc Pitman talks about asking for money without fear. Seth Godin talks about being as truly different as a purple cow – which is hard when it’s easier to follow the conforming herd. Andy Goodman talks about zigging when others are zagging. It’s scary, but frankly, it’s far more frightening to blend into a sea of mediocrity than to stand up, do the scary, and stand out.3. Being lavish with praise. I used to view praise as a zero sum game — if someone else was great, I was less. But being generous is being bigger. Praise great work, credit everyone around you and share the spotlight. Show extraordinary gratitude to your donors, your colleagues, everyone. Share information freely with other organizations. Being stingy with what you give out will diminish all that comes back to you.What do you have trouble doing? I am sure it is on my list too…last_img read more

Should I Force My Executive Director to Blog?

first_imgSource: Adapted from the Nonprofit 911 Presentation “The Experts Are In! Your Online Fundraising and Nonprofit Marketing Questions Answered.” Web-savvy employees are often looking for ways to dive into the social networking realm online. One of the most popular ways to generate conversation is through blogging-organizational or individual blogs.Maybe your organization has a well-traveled, well-spoken ED: She travels a lot, meets a variety of people, gets great stories and can relate to the organization at a bird’s eye level. Should you force your leader to blog? Here are a few points to keep in mind when making a blogging decision:It takes a huge amount of energy and time to blog. You have to be really enthusiastic about the medium, or it’s really not going to work.Your ED may not be your best spokesperson. Perhaps you have a volunteer, another staffer or a constituent that can speak better to what you’re attempting to accomplish through this mode of communications.You’re welcome to blog yourself, but others may be doing it already! If you don’t want to start a blog yourself, what bloggers in your community are talking about your issue that you could reach out to and engage so they’re spreading the word on your behalf?It really comes down to the commitment and the purpose behind the blog. You need someone who will continually contribute and enjoy the process as it’s happening. And, it’s a great opportunity to think about whom you have helped, or what other champions or advocates you have who could blog to advance your mission.last_img read more

Are Images in Email Campaigns a Good Idea?

first_imgQuestion: “John Kenyon mentioned using images in e-mail… What about Outlook automatically blocking those images? Is it worth including since the user has to take another step to download the image?” – JohnAnswer: An image is a compelling way to entice folks to click through to full stories and capture their attention quickly. Even the blocks of white space created when images are blocked draw the eye. This is where “Alt-text” comes in handy: In your email marketing tool (not Outlook!) you have the ability to decide what text is shown if the image itself it blocked. Here’s a chance to work your copy-writing skills and persuade folks that they’re missing out if images are blocked! Another way to combat image-blocking side effects is to encourage readers to view your full email in their Web browser where all images show up crystal clear. Let us know if you need an email marketing tool that lets you include images in a stylish, effective way!last_img read more

Watching the Superbowls and I gotta say…

first_imgI’m underwhelmed. The game is way more exciting than the commercials. That said, I love the Hulu site featuring them to share (like here) and vote. Here’s what you can learn from the millions and millions corporate American spent on the spectacle.1. Pay attention to the national mood. In the midst of a crappy economy, we saw attempts to brighten things up. There were lots of job hunting sites (that tried to be funny) as well as let’s-be-happy ads (like the Coke one and SoBe one below). 2. Remember your audience. A lot of ads did NOT do this in my view (see below), but some hit the mark like the boring but very effective Hyundai assurance ads (lose your job, you can return the car, we’ll honor that contract with you) and the ad, which seemed to be based on market research showing people are intimidated by the car buying process. 3. Money doesn’t buy good marketing. There were some real duds. Like TeleFlora and GoDaddy. TeleFlora was awful – thanks guys for making me have totally negative associations with flowers! And who CARES if they are in a box or not?! AWFUL. As for Bud, I loved Conan but I’m totally undecided about all those darn Clydesdales. They are adorable, but I gotta tell you the people who loved the ads the most in my household were all under age 10. Future beer drinkers? Do regular or prospective Bud drinkers like this cutsie thing? I’m not convinced. If you like the horse ads, let me know if you’ll be drinking more Bud now, and I’ll be proved wrong.last_img read more

Do Your Communications Suffer from “Jargon Breath”?

first_imgSource: Ahern Communications – “At risk”? “Accessible”? “Services”? I hear what you’re saying. I just can’t SEE what you’re saying. And that’s the problem.What’s wrong with jargon?Just about everything — once it leaves your office.Jargon is for specialists only. It’s convenient professional shorthand used by staff to speed meetings along. Every industry has its jargon: the sciences, social work, health care, education, even fundraising. (The peculiar term “planned giving” comes to mind. You think the average donor understands what that really means? But I digress.)Outsiders — and virtually all donors are outsiders — do not get jargon, not the way insiders do. Sure, outsiders understand the words at a superficial level. But jargon does not, will not, cannot ring the bell that is the donor’s heart. Jargon is always clinical, abstract language. And, worse, it tells no tales.Now maybe you’re thinking you’re immune to jargon? Not so fast. Jargon is sneaky. Charities often use jargon and don’t even know it. For example:At risk … accessible … services.These three terms seem innocent enough. And they’re certainly common: even news reporters use them without a second thought.But is the real meaning of words like these all that obvious to the layperson? Don’t count on it, I’m begging you.Of course, ask a donor what a term like “at risk” means; and you’ll get some kind of definition. “‘At risk’? Why, that’s some poor child who’s forced to grow up in a bad neighborhood. It’s tough. But, you know, heck, my grandfather was an at-risk child once, when he came over from the old country. And he turned out just fine.”Charming. Just not what you meant.When you, the expert, say “at-risk kid,” you have in mind:A specific child whose name you know, with a dozen things stacked against him and a less than 50% chance of ever graduating high school.Which means, even with a good brain, he’s doomed, statistically speaking. Without a diploma he’ll work minimum-wage jobs the rest of his life, marry too young, die too young, and society will lose his full contribution.And yet you know — you have the proof — that it doesn’t have to be that way. You know that, in fact, this particular “at-risk” child can make it and become a successful adult — if enough donors continue to support your wonderful, proven, amazing, life-transforming programs.Just remember (have it tattooed on your wrist, if it helps): an outsider simply cannot accurately visualize what your jargon means. The references are missing. The daily exposure is missing. The context is absent. For insiders, jargon can conjure a rich world. For outsiders (i.e., donors), jargon just conjures confusion and blank mental screens.It is the vivid mental picture of human suffering that stirs donor empathy. You can’t create that kind of picture with mere jargon.Takeaway: Jargon can be a serious obstacle to communicating effectively with your base of supporters. Outside the office, jargon is a dead language. We carelessly fling technical shorthand (“accessible,” “services”) at our donors and prospects. But generalists do not interpret these terms correctly and profoundly, the way specialists do. Terms like “at risk” fail to move people unless we bring those terms to life vividly through anecdotes, photos and other real-life devices.last_img read more

14 ways to build your email list

first_imgThis is one of the most common questions I get asked: How do I build by email list? Here are 14 ways courtesy of Kivi Leroux Miller, queen of email knowledge, and Network for Good. Nonprofits marketing friends, this is a must-read!If you want more, please join our free training with Kivi this week. Register here for:7 Steps to Better Email Fundraising & CommunicationsDo you want to grow/build your email list? Do you know if anyone is reading your emails? Does your email outreach need a design or copywriting upgrade?Free TeleconferenceSpecial Day & Time:Thursday, June 25 at 4 p.m. (eastern)last_img read more