Great Links for Marketing Mavens

first_img Originally published Apr 11, 2008 4:10:00 PM, updated October 01 2019 Here are some links to great marketing articles that I found on Links.HubSpot.com.Taking Your Blog Writing from Good to Great – (Idiot’s Guide to Blogging)Social Media Starter Moves for Entrepreneurs – (Chris Brogan)What Every Entrepreneur Ought to Know About Traditional Advertising – (Baymard)How Often do you Calculate CPC ROI? – (Startup Hustle)Do you know of other useful articles for Marketing Mavens?Submit them to Links.HubSpot. Once you join, you can submit articles and vote other articles up or down. It is a great way to share information and see what other marketing professionals are reading.Have a great weekend! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Improving Your Search Rankings With SEO Pixie Dust

first_img Watch this short 3.5 minute video to learn more. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 1, 2008 9:56:00 AM, updated October 20 2016 Are you looking to improve the search rankings for your website? Want to get more traffic from Google? Then, you really need to look into getting some magical SEO pixie dust.center_img Measuring SEO Topics:last_img read more

HubSpot TV – SEO Wizardry with Guest Co-host Rand Fishkin

first_img Missed last week’s episode? Headlines Where is search going?  What are microformats and the semantic web? Binghas a different user interface, and some features allowing you tosearch for photos similar to a specific image result, as well as an advancedtravel search engine Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack @ and registering for Forum Fodder Inbound Marketing University . Does this encourage texting while you drive? Marketing Takeaway : SEOmoz is an IMU Partner, and Rand is an SEO Professor CBS Outdoor merges text with billboards : Brush up on your SEO by checking out search engine optimization kit SEOmoz.org Google Wave Drips With Ambition. A New Communication Platform For A New Web. What is “Wave”? How will people use it? How to interact on Twitter – @ Episode #42 – May 29nd, 2009 mvolpe : Post your HubSpot TV questions in the : Wave is still in development stage, and not worth thinking about from a marketing standpoint. Download our Using text messaging all CBS Outdoor billboards can allow people to send a text message with a keyword to get more info . Sign up for free (Episode Length: 26 minutes, 24 seconds) forums Remember to subscribe in iTunes: Inbound Marketing Universitycenter_img Inboundmarketing.com asks “What are the steps to optimize images for Google image search?” randfish :Make sure you are publishing content in a semantic/microformat-compatible way.  Blogs and websites built on CSS are a good start. Did Google Change SEO Yesterday? The Future of Search Marketing (May 22nd, 2009) Special Guest: SEO Guru Rand Fishkin from Marketing Tip of the Week Brandon Mulnix from Modern Photographics Search Engine Optimization Kit Microsoft Announces Bing.com, Makes Its First Serious Challenge to Google’s Dominance Billboards Become Conversational Intro SEOmoz Google Does the Wave.  What is it? Marketing Takeaway Learn more about how you can optimize your site to rank higher in search engines so you get found by more qualified prospects. Closing : You can even try to make traditional advertising more interactive and measurable. HubSpot TV – Lose Control of Your Marketing Originally published May 30, 2009 11:16:00 AM, updated July 04 2013 Marketing Takeaway : Play around with relevant search terms and see how your website shows up as compared to Google Marketing Takeaway http://itunes.hubspot.tv File name, ALT tags on images Went Walkabout. Brought back Google Wave. Microsoft Announces New Search Engine – Bing.comlast_img read more

11 Examples of Online Marketing Success [New Ebook]

first_img Rank High in Search Engines through Blogging In Increase Your Online Visibility with Video , we cover a number of marketing strategies used by 11 different organizations. Read about the successes of a Museum and an artist, a medical software provider and a pumping and dredging company. Each of them can offer a valuable lesson for fellow marketers searching for practical tips and ways to implement marketing best practices! The ebook will cover specific strategies and teach you how to: Originally published Jan 11, 2011 1:00:00 PM, updated March 21 2013 HubSpot’s latest eBook Turn Contests into PR Opportunities Do a Website Redesign for Best Results Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack What do a suitcase company, a manufacturer and a financial advisory firm have in common? Inbound marketing best practices that yield positive results! Can you identify with any of the stories featured in this eBook? If so, what connections do you see? David Meerman Scott Conduct Keyword Research to Identify Industry Trends , written in collaboration with best-selling authorlast_img read more

9 Criteria for Establishing Your Business’ Brand Essence

first_img Topics: Originally published Oct 18, 2011 3:00:00 PM, updated February 01 2017 Brand essence, however, is felt.” These are the words that begin the fourth section in chapter 14 of Brian Solis’ new book, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution.Solis, a new media thought leader and author, describes brand essence as something that exists in our hearts—a thought or a feeling, versus a logo or trademark. Solis discusses the importance of defining your brand essence, something I believe is crucial in your inbound marketing efforts, and with good reason.An article in Science Business reported that American adults created 565,000 new businesses last year. This is the highest level of entrepreneurship seen in over the past 15 years, according to the Ewing Marion Kauffman Foundation’s Index of Entrepreneurial Activity. This exemplifies the need for startup companies to ensure their brand essence is defined and has the ability to be communicated across various mediums—otherwise, they’ll simply get lost in all the clutter!Similarly, companies that have been around for decades need to take the time to reexamine the definition of what their brand essence is. Chances are, your out-of-date brand message can succeed in communicating via outbound methods, but not inbound strategies. And to survive in the era of internet marketing, your brand essence needs to be able to survive communicating on all the new platforms of engagement that have emerged.Solis provides a “Brand Essence Exercise” to assist your company in establishing what your brand essence truly is. Below are the 9 criteria involved in the Brand Essence Exercise, as described by Solis in his book:Solis’ 9 Criteria for Establishing Brand Essence1. Focus: Find one or two words that define the brand. Deliver a unique experience, and document what it is you want to evoke.2. Feeling: Describe what it is you want a consumer to feel when he/she comes into contact with your brand.3. Individuality: In these communities, brands are people, too, and necessary to stand alone. The key here is uniqueness and charm.4. Experiential: When a consumer experiences a product or service, what is the encounter eliciting?5. Consistency: What a brand conveys now and every day. It is also a call to ensure that the brand team is structured in a way that allows it to deliver as promised.6. Credibility: Aligning the brand essence with experiences and righting the course of engagement and transformation when necessary. (This is discussed further in Chapter 15).7. Longevity: Is the essence designed to last, something that can stand the test of time, and patient regardless of medium?8. Personal: Something personal that people aspire to embrace and be a part of; something that speaks to them.9. Portable: A strong understanding of how emotion is transferable across networks.Marketing TakeawayThe Brand Essence Exercise can help a business of any size define what the true essence—the soul, spirit, and nature—of its brand is. Identifying what this crisp message is will pave the path for seamless customer engagement throughout the various communication stages that have manifested online. (Remember, for your brand to succeed, it must engage with its audiences online. Effectively.) Defined brand essence = positive online customer engagement = inbound marketing success.This is only a small exercise in the bigger picture of understanding the new consumer landscape. Solis’ 20-chapter book hit shelves and online bookstores today, focusing on the convoluted information revolution, how it is changing our industry’s future, and what you can do about it. Business As Usual was written for anyone who hopes to comprehend this changing field, or for anyone hoping to truly challenge themselves in helping construct the future of business as usual.What can you infer from the Brand Essence Exercise? What else can you learn about inbound marketing from Solis’ new book?  Brand Experience Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Facebook Launches Much-Anticipated Open Graph Applications

first_img Topics: Originally published Jan 18, 2012 8:46:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Facebook Updates Sick of reading about all this SOPA brouhaha? How about a news story marketers can actually get behind? We had an idea Facebook would start rolling out the new Open Graph apps in January when Facebook announced it was starting to accept submissions for Open Graph actions from developers. Well, it looks like they’re here!At a press event in San Francisco this evening, Facebook unveiled the first batch of its much-anticipated Open Graph applications, which you might remember were first debuted along with news of Facebook Timeline back in September during Facebook’s f8 conference.The first batch includes 60 applications by such vendors as Pinterest, LivingSocial, UrbanSpoon, TripAdvisor, Runkeeper, etc. And starting today, developers can create apps for the Open Graph platform that “let people add anything they love to their Timelines,” which Facebook will start approving, wholesale. Application stories will show up in users’ Timeline in three places, and at the end of each section of Timeline, Facebook will summarize all of a users’ app activity in a given month. The big announcement was over within 20 minutes, with Facebook saying they wanted to “keep it casual for now.”What Are Open Graph Applications?Similar to the “read,” “watch,” and “listen” apps such as Spotify, Hulu, and the Washington Post that you may have already noticed floating around on Facebook over the past few months, these new and improved Open Graph apps allow third-party developers to create ‘frictionless’ apps that, after a user provides permission once, automatically share users’ engagement with the app on Facebook. Furthermore, users’ friends are easily able to join in on this shared activity. So if one Facebook user was listening to a song on Spotify and a friend saw that story in their News Feed or Ticker, they could start listening to that song, too, with just a click.Awesome News for Marketers!This capability opens up a ton of awesome opportunities for marketers and developers and the applications they can create for Facebook. Think about the extended reach your apps will have if stories are automatically shared with users’ friends! And rather than only the option to ‘Like’ or comment on a story, users could potentially “do” all sorts of verbs and engage in all sort of activities ‘with’ friends, whether they’re watching, reading, listening, cooking, running, eating, playing…well, you get the picture.To take advantage of Open Graph capabilities to create customized, smarter Facebook applications, marketers will need some development resources. But if you did the homework we assigned to you in our first post about the new and improved Open Graph, you’ve already brainstormed a list of awesome new ways you can leverage Open Graph applications and CTAs, right? If you’re going to have to take a zero on this assignment, here are a few general ideas to get those brainstorming gears turning. 4 Creative Ways to Use Facebook Open Graph Apps for Business 1. A Content Library App: Is your business a mean, lean content-creating machine? If you’ve spent a lot of time building up your arsenal of content offers such as educational ebooks, archived webinars, and the like, consider creating a Facebook app that serves as a content library. Then, when a Facebook user downloads a piece of content from your library, their Facebook friends will automatically see the story in their News Feeds and be enticed to ‘download’ your awesome new ebook, too! Helloooo leads!2. A Free Product Trial App: Do you offer a free trial of your product? Create a Facebook app for that to leverage the social power of users who ‘try’ your product for free. Rebecca just signed up to try Company X’s purple widget for 30 days? Don’t mind if I do, too!3. A Customer Testimonials App: Create an app that easily enables customers and fans to share testimonials about your business’ various products and services. You’ll reap the benefits of social proof as those testimonials automatically get shared with users’ friends. Yay, reach! 4. A Customer Results/Achievements App: Create an app that automatically monitors and shares customers’ results/achievements. For example, at HubSpot, we could create an app for our free Marketing Grader tool that automatically publishes a story when users’ Marketing Grades increase. Or maybe it’s an app that facilitates a connection between Facebook and the HubSpot software and automatically publishes stories when the user hits a certain leads or traffic milestone.Whatever app you decide to create, there’s no doubt that Facebook’s new and improved Open Graph should be embraced by marketers everywhere. Doing so could mean increased Facebook engagement, better reach for your content and brand, and even more Facebook-generated leads!To learn how to use Open Graph to integrate an app with Facebook check out Facebook’s tutorial here. If you’d previously submitted Open Graph actions, Facebook is beginning to approve actions that meet its guidelines today, and indicate they hope to have all actions that were previously submitted approved within the next month.Do you plan to take advantage of the new Facebook Open Graph applications?last_img read more

Pinterest vs. Google+: Which New Social Network Is Worth Marketers’ Time?

first_img Pinterest Marketing We’ve all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing — even if the platforms aren’t always as brand-friendly as they could be. And why should they be? They started as social networks meant for people to talk to people, not companies to talk to consumers. But in the struggle for monetization, they’ve had to adapt and continue offering ways for brands to market and make money using social media.Free Resource: 12 Pinterest Templates for BusinessAnd we have! Many marketers have figured out how to generate leads via social media, start discussions with leads and customers, and even venture into the territory of social sales. And just when we got comfortable with this whole social media marketing thing — BOOM! — out comes Google+, followed shortly thereafter by Pinterest.Great. Two more social networks brands need to figure out how to use for marketing. We all saw what happened with Facebook and Twitter; a small segment of savvy marketers figured out how to use the social networks for marketing successfully, and businesses that lagged were left playing catch-up years later. We’re not going to fall victim to that again with Google+ and Pinterest!But do we need to figure out how to use them for marketing? Are either of them actually useful in that regard? Like most generic questions of this nature, the answer is … it depends. Pinterest and Google+ have their strengths and their weaknesses. And while in an ideal world you’d have the time to play around with both to see which, if either, is right for your business, we figure that you’re just trying to find enough time to write your next blog post.So if you just can’t decide whether Pinterest or Google+ is really worth your time, here’s a breakdown of the pros and cons of each social network. Hopefully the side by side comparison will help you prioritize whether you should pursue them as part of your internet marketing strategy.PinterestFirst, a quick review. Pinterest is a social network where users share (or ‘pin’) images and videos of items that interest them. They are either their own images and videos, or ones they’ve found on others’ pinboards or on the web. The pins are aggregated on ‘boards’ that often follow a common theme. If you decide after reading this post that Pinterest might be a good fit for your business, reference this ebook about how to use Pinterest for business.Why Pinterest RocksYou don’t want to spend your time on a social network nobody is using, so let’s start by taking a look at Pinterest’s usage stats as an indication of its usefulness, courtesy of Media Bistro and comScore. As of February 2012, Pinterest had 10.4 million users. And in January, not only did Pinterest reach 11,716, 000 total unique visitors, but the average amount of time spent on the site per visitor was 97.8 minutes. Or in highly technical marketing terms – the site’s really sticky. Why does this make Pinterest a great potential social haven for marketers? It means that the site provides significant value to its users, enough so they’re willing to set aside a large chunk of their day to spend on it. And if those metrics continue to go up, it’s an indication that Pinterest is not just a passing fad.One of the reasons Pinterest has probably taken off – and why marketers should be excited about it – is that it offers a value proposition that’s unique from the other social networks out there. If someone asked you to define what all the major social networks did – Facebook, Twitter, LinkedIn, YouTube – it’s pretty easy to differentiate them from one another. And Pinterest is no different! None of the existing social networks do exactly what Pinterest does. Sure, you can share images on Facebook or via a Twitpic, but image-sharing is not those sites’ primary purpose as it is with Pinterest.Pinterest has also made it very easy to share content on the web, something content-crazy (in a positive way!) inbound marketers should get excited about. Pinterest prompts users to download a pinmarklet (a Pinterest toolbar bookmarklet) that allows them to pin any content they find on the web that they want to share; it’s just that easy. No copying and pasting links or switching between tabs and browsers. If you’re investing in visual content – infographics, cartoons, videos, etc. – Pinterest just made it even easier for that content to be disseminated by your readers to a brand new audience.Which brings us to one of the best parts of Pinterest – that it’s an image-driven site! And people love images, far more than they love words. In fact, images and videos are the most shared content on Facebook. If you’re a product-driven business, sharing beautiful images of your products on Pinterest is a simple way to leverage the tremendous power of visuals on a booming social network that is dedicated solely to sharing beautiful and interesting images.Where Pinterest Falls ShortOne of Pinterest’s biggest strengths, its emphasis on visual content, is also one of its biggest weaknesses for some businesses. Frankly, most people think of Pinterest as a place to look at things like clothes, hairstyles, furniture, crafts, and other visually stimulating images. If you’re not a B2C or product-oriented business – or you’re like HubSpot and your product is inbound marketing software — it’s a stretch to find a use for Pinterest. That’s not to say you can’t be successful on Pinterest; HubSpot got creative and combined pinboards of our visual content, like infographics, ebook covers, and inbound marketing graphs, with pinboards that reflect our brand, like “Fun Orange Things” and “Things With Spots.”And while relatively unsexy B2B businesses have found success on Pinterest, it has also resulted in some backlash from pinners about whether Pinterest should be a safe space from marketers. We wrote a blog post that discusses that debate in much more detail, but if you’re considering experimenting with Pinterest, it’s important to note that you very well may experience some backlash for it if you’re perceived as, well, marketing (even though Pinterest has wiped any warnings against using the site for marketing from its ‘Pin Etiquette’ since we published that post).It makes sense; one of the other weaknesses of Pinterest is the lack of dedicated brand pages. Google+, Twitter, Facebook, YouTube, and LinkedIn all eventually developed space specifically for companies, which helps alleviate some of the frustration consumers feel when they feel like they’re being marketed to in their personal social networks. The challenge marketers will face on Pinterest, then, is figuring out how to market without seeming like marketing. In other words, create visual content that’s so cool, people won’t care that it’s also driving referral traffic and inbound links to your website. Visual content creators out there know doing that is much harder than it looks.Google+Now that we know Pinterest’s strengths and weaknesses, let’s do a quick review of Google+ before continuing our deep dive. Google+ is a social network many have described as similar to Facebook. It lets users — and since November, brands have dedicated pages for the same purpose — share status updates, links, images, and videos. These updates can be commented on, shared, or receive a +1, which shows up in search engine results pages. We also have a Google+ for business ebook for your reference if you decide it’s a worthwhile social network on which to spend your marketing time.Why Google+ RocksWhile users don’t expect Pinterest to be used for business, marketers on Google+ aren’t met with any surprise from others on the social network. Even when Google+ initially launched without dedicated brand pages, it wasn’t strange to see businesses promoting their content – probably because the network worked so similarly to Facebook (more on that later) which has long since integrated brand conversations with personal updates. So if you’re concerned with being met with consumer backlash on Pinterest, Google+ is certainly a safer space to try out a new social media venture.Google+ also allows for better targeting of content with its Circles functionality. You likely have several personas developed for your business, and if you’ve done any content mapping you know that while some content is ubiquitous, much of it needs to be tailored to the audience. Instead of blasting updates to your entire Google+ following, Circles allows marketers to let their followers identify the topics they’re most interested in. This is the kind of content targeting inbound marketers relish, because it leads to higher click-through rates and a more engaged social following.But perhaps the best argument for getting started on Google+ is its integration into search results. Google+ status updates and content people have given a +1 to now appear in the organic search engine results on Google.com. So whether you simply have a +1 button on your blog or you’re actively publishing content to Google+, your content has a much greater chance of dominating search results than it did before your participation in Google+. If you’re interesting in seriously dominating organic search results with Google+, reference this blog post that will teach you the tricks of the trade.Where Google+ Falls ShortJust like Pinterest, Google+’s strengths also contribute to its weaknesses. Namely, some people find it really confusing. What’s the difference between just posting to Google+, and +1’ing content? If I do either of them, does it mean I show up in search? How can I use Google+ to share content without making it indexable in search? These are all valid concerns that, as marketers, we understand, but we also easily take for granted that our target audience may not understand the intricacies of how Google+ works. And if they don’t get it, they won’t use it.Perhaps that – plus a lack of clear value proposition – is why Google+ usage has leveled off after its initially skyrocketing adoption rate. While Pinterest has users on its site for over an hour at a time, eMarketer reports that users spent an average of just 3.3 minutes on Google+ in January. Ouch. So while Google+ has more users than Pinterest, those users aren’t actually spending time on the site each month; do marketers really want to spend time on a social network their users aren’t?For Google+ to provide the same kind of value for its users as Pinterest, it needs to provide a unique value proposition like Pinterest has. Remember when I said it was easy to define the major social networks, like Pinterest, LinkedIn, YouTube, Facebook, and Twitter? I have a confession. I had a difficult time coming up with the words to explain Google+ in the beginning of this section. All I could think to say was – it’s pretty much like Facebook. And until Google+ can differentiate itself further, it’s not likely users will spend more than a few minutes a month on there, either.So, Which Should You Choose?Pinterest has the opportunity to be extremely valuable for retail businesses, or anyone who sells an aesthetic-centered service — think hairdressers, for example. But it can also have a lot of value to businesses that are willing to put in the time to create visually stimulating content — we’ve written an entire post about how B2B organizations can thrive on Pinterest. But your time will be wasted if the only time you have to give, at this stage in the game, is sharing links to written content you and others are creating. Realistically, that’s what many businesses are doing on social media (and that’s okay!), and Google+ is a much more appropriate social network for such sharing.But I would be remiss to close out this post without mentioning one key difference between Google+ and Pinterest that might affect your decision to participate in the networks: Pinterest users are mostly women, while Google+ users are largely men. Okay, let’s dive into some data and raging gender stereotypes for just a minute, courtesy of Remcolandia:83% of Pinterest users are females between 18 and 34.Most Pinterest posts and photos are about design, fashion, and home decoration.63% of Google+ users are men, who tend to post about technology.Two of the biggest user groups on Google+ are college students and software developers.Does your business’ target audience have a similarly heavy skew in one of these directions — either by industry, job type, or gender? If so, this data may be key in deciding whether it’s worth your time to pursue marketing on Google+ or Pinterest.All of this isn’t to say you should use Google+ or Pinterest, or that you should limit your usage to just one. If you have the bandwidth to experiment with both, finding opportunities to present your information both verablly and visually, take on the task! (And share the results with us, please!) But since we know how strapped for time and resources many marketers already are, hopefully this side by side comparison of the pros and cons of the two newest social networks makes your decision to participate just a little less agonizing.Which social network — if either — do you find more helpful for your business, and why? Do you think one or both will fade into oblivion as a marketing tool? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 29, 2012 2:37:00 PM, updated July 28 2017 Topics:last_img read more

Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?

first_img Originally published Oct 22, 2012 9:00:00 AM, updated October 20 2016 … so teeny that you can’t read a darn thing! This has left marketers to post links or a cropped version of the infographic to help pull readers in on Facebook.On Pinterest, however, one can upload boards and boards full of infographics — and you can see them beautifully! It’s a place where people can easily pin and re-pin amazing infographic creations without having to worry about sharing a link where the user can see the rest of the infographic … or buy a magnifying glass to see what the image is about. People love browsing infographics on Pinterest so much, in fact, there are entire boards dedicated to infographics!Winner: PinterestOn Facebook, photos perform best for Likes, comments, and shares.This data comes to us via HubSpot’s social media scientist, Dan Zarrella. One of the major reasons you should be using visual content is because of the power images have on increasing your reach. The more your images are shared through social networks, the more people your brand becomes visible to.How does this play into our Pinterest vs. Facebook faceoff? Well on Pinterest, you can Like content, but that doesn’t necessarily work its way into a news feed where people actively see that others are liking the pin. The way most content is seen on Pinterest is through repins.On Facebook, however, content that is interacted with via likes, comments or shares directly impacts its visibility in user news feeds. And on Facebook, the world’s largest social network, photos perform best. Naturally, the more images you share — and the more they are interacted with, of course — the more people your visual content (and your brand) reach. Pinterest is unfortunately limited to repinning.Winner: FacebookPinterest drives sales directly from its website — of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest.This information comes to us courtesy of ComScore and Nielsen. At the end of the day, the visuals you’re sharing on your social channels is a way to introduce people to your brand. Whether it’s through showing your product, or taking a more indirect route and publishing an image that simply gets a lot of shares, your visual content is a strategy for warming up users to your brand so they ultimately take some kind of transactional action.Pinterest can directly lead to sales because users can be redirected to a business’ website by clicking on the image — right to, say, a product page? 😉 But now Facebook has its ‘Collections’ feature in beta, as mentioned earlier in this post. This new feature will allow users to easily bucket or “collect” products they like on Facebook business pages into wishlists for purchase. It’s essentially a shopping cart — something that Pinterest does not have.The question now is, will the ability to save items into a wishlist for later prove a better way to purchase than clicking on a link and being sent directly to the site for purchase? For now, Pinterest clearly has the win with the impressive stat on correlation to sales … plus it’s available to all users. But as Facebook Collections is launched and perhaps adopted, it’ll be important to watch if this changes.Winner: Pinterest40% of people respond better to visual information than plain text. This stat from Zabisco leaves us in a toss up between Pinterest and Facebook. When users browse on Pinterest, they already know that they’re looking at visual content. They have no choice to respond “better” or “worse” because all of the content is visual. But at the same time, perhaps the fact that Pinterest is all images creates more opportunity to respond well to the content!Meanwhile, on Facebook, users are browsing a news feed full of both text and images. So when they see an image, they have the ability to respond “better” to that image because it’s capturing their interest in a sea of text and links.So the question is … does Pinterest being comprised exclusively of images mean users are responding more positively all the time, or does Facebook see a more amplified positive response due to the intermittent images? Until we can figure that out more conclusively, we say …Winner: TieViewers are 85% more likely to purchase a product after watching a product video. This stat comes courtesy of Internet Retailer. And it’s an excellent reminder that we shouldn’t forget that video is visual content, too! If viewers are 85% more likely to purchase a product after watching a video, your business sure as sugar better be creating video content.Both Facebook and Pinterest allow you to upload video content. Even better, both allow users to view the video content right from that social network. There are small features that could work in each respective network’s favor, but for the most part, both networks provide the same option. On Facebook, you can have the video playing while navigating around the rest of that business page or news feed. But on Pinterest, the video pops open and is still on your screen — you can’t navigate without closing the video. On the other hand, when you click on the video on Pinterest, it merely pauses and plays; when you click on a video on Facebook a second time (after the initial to play), it redirects you to YouTube, interrupting the user’s experience.Winner: TieSo, Which Social Network is Better for Visual Content?Here comes the answer that everyone hates to hear: it depends! Marketers should be evaluating what exactly they want to gain from sharing visual content, and then figuring out which social network helps them achieve that end. Perhaps your business is solely interested in sharing visuals for brand awareness and reach, for instance — in that case, you might want to focus your efforts more on Facebook. But if your business is trying to drive purchases of a product, you might see more luck on Pinterest … depending, of course, of your industry and target demographic. Continue to experiment with different social networks, and of course, let us know which one you think is better for promoting your visual content! Topics: Pinterest Marketingcenter_img Visual content has become one of the most desirable types of content — because it’s so darn easy to consume. But it’s not enough to just create beautiful, funny, engaging visual content … marketers are now wondering where the best place to promote that visual content is.Just about every major social network allows marketers to share visual content in some capacity, but that doesn’t necessarily mean that particular network is the best medium for visual promotion. And in a world of hundreds of social networks, marketers need to optimize their time to promote the most appropriate types of content on the most appropriate channels.Until now, it’s seemed like Pinterest really takes the cake in terms of the best social network for visual content promotion. But recently, Facebook launched a little something called Collections, which is a Pinterest-style feature that allows users to add products to a wishlist or curate them into a particular list. Sounds kind of like Pinterest, doesn’t it?It did to us. So it got us thinking … which is the better social network for promoting visual content? Pinterest, or Facebook? I’m sure you’ll come up with your own opinion, but let’s evaluate both sides of the coin right now and see if we can’t figure this thing out, using some fascinating statistics as fodder for our debate.98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account. Facebook has over 900 million active users — 500 of whom are estimated to use Facebook daily. Meanwhile, Pinterest has over 10 million users, 98% of whom have a Facebook and/or Twitter account.Clearly, Facebook has a much larger audience. And when it comes to sharing content online, you want it to reach as many people as possible. Duh. As such, Facebook’s larger active user base covers a wider spectrum of people, whereas Pinterest’s user base aligns with some really specific demographic and psychographic traits. I mean, sure, most business could be successful on Pinterest if they thought outside the box, but the fact remains the users there are certainly more apt to gravitate towards lifestyle-oriented products. If Pinterest is so targeted, wouldn’t it then be better for your diverse visual content to be on Facebook, where it can be seen by more people … and a wider variety of people? That way if you post something more data-driven, or perhaps targeted to a male audience, you’d see greater success. And even if you posted something that would do well on Pinterest, most of those users are likely already using Facebook! So you’ll still reach them.Winner: FacebookPublishers who use infographics grow in traffic an average of 12% more than those who don’t.This AnsonAlex stat shouldn’t come as a surprise — infographics helped accelerate the visual content revolution. Content creators everywhere are finding ways to create and share infographics to help increase their reach and generate leads. One way to accelerate that reach is by sharing these infographics on social media.But this actually presents a big problem when it comes to posting infographics on Facebook: Facebook is horizontal image friendly, and square image friendly. So any image you post on Facebook can either have a nice square look, or if you make it your cover photo or use the ‘Highlight’ tool, it can be a nice horizontal image. There’s no place, however, for a clean vertical image on your business page, or in your news feed. Therefore, when you upload an infographic, you quickly see how teeny weeny it publishes … Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

10 Quick Tips for Getting More Business Value Out of Twitter

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Twitter Marketing Topics: 3) Add a Twitter username field to your forms.Take initiative to collect social media contact information from your visitors and leads so you have accurate Twitter information for each of your contacts. You can do this by adding a new field to the forms on your website. This information will help you implement many of the tips on this list, as well as make sure your information is 100% accurate. How do you target your social media efforts? Originally published Jul 1, 2013 12:30:00 PM, updated April 04 2017 On my way to #SMSSummit New York for day two! Speaking on social + lead gen at 3pm.— Rebecca Corliss (@repcor) June 12, 2013Social Inbox helps HubSpot customers target geographic areas through its option to create streams of people exclusive to specific locations. For example, if you were a building contractor who wanted to interact with users in Massachusetts about home improvement projects, you could set up that query in Social Inbox and use it to focus your efforts.5) Monitor customers who tweet “help” or “support.”Customer support is oh so incredibly important. And if a customer or client is having a problem with your product or service, that’s a critical opportunity to either win their life-long support, or lose it forever. That’s why it’s extremely important to have a solid pulse on how users are responding and using your product.  If you don’t want to add a Twitter username field to every form, perhaps use that particular field on lighter, more top-of-the-funnel offers that an individual might download earlier on in the marketing process. For HubSpot customers, our software will keep this information handy in a prospect’s contact record for when you want to target and nurture those people in social media.4) Connect with users in a particular geographic location. This is a great tip for local businesses or sales reps who are targeting sales in a specific territory. Twitter tracks its users’ geographic information (for those users who have enabled it), which helps you understand where the people you’re interacting with are located. While monitoring, prioritize interactions based on where they’re tweeting from. You can do this by having a sales or account management rep send a tweet as soon as a new customer signs up for or purchases your product/service. Make sure to keep track of your customers’ Twitter usernames in order to make this easier. For HubSpot customers, our software collects contacts’ and customers’ Twitter account information to make this type of engagement even easier.  In which I give the biggest unsolicited plug ever for @HubSpot’s Social Inbox -ow.ly/mkYwE— Zack Bridges (@z_bridges) June 26, 201310) Monitor leads who mention your competitors’ names.Last but not least, use social media to fuel your competitive intelligence and help you get a leg up on deals you could otherwise lose. If you know which of your leads are interacting with your competitors online, you can use that to modify your strategy and perhaps follow up with a lead sooner than originally planned. Don’t lose the deal! Use this information to help you.  Sales reps can set up a Twitter stream using a tool like TweetDeck or HootSuite to monitor mentions of competitors’ names, have a set plan to monitor their leads on Twitter via their own account, or, if they’re HubSpot customers, could create a list and monitor their assigned leads in Social Inbox. Simply add a search filter to focus on references of key competitor names and topics that could elude to a competitive conversation.  Follow your leads on Twitter and check in on what they’ve tweeted about recently before you jump on a call. Perhaps they’ve shared some exciting news that you can bring up during your conversation. Sales reps using HubSpot can build a list of their specific active leads and monitor that list in Social Inbox.  2) Tweet “welcome aboard” messages to new customers who have signed up for your product or service. The marketing process doesn’t end once a new customer signs up for your product and service. It’s also important to nurture and support your customers in order to retain their business long term. Kick off that relationship by thanking them for choosing your company and greeting each new customer with a friendly tweet. 7) Check out your leads’ most recent tweets prior to jumping on a sales call. “Hello, Mr. Jones. How are you? How’s the new puppy you adopted this week? — Oh shucks, would you like to pay by credit or invoice?”  8) Follow people who have viewed your product or pricing pages.Wouldn’t it be great to use social media to target people who have taken certain actions on your website? Perhaps you have a collection of leads that keeps viewing your pricing page, but haven’t yet taken the plunge to purchase your product. Nurture those people in social media to give them a little nudge or offer to answer their questions. This might be tricky to do without a robust tool or the ability to track leads taking these actions in your current CRM. Professional and Enterprise HubSpot users, for example, can create a list of users who have viewed any of the important pages on their website and set Social Inbox to monitor it. To do this, create a Twitter List of your customers, and use it to monitor their tweets on a regular basis. In Social Inbox, HubSpot customers can add a specific keyword filter to call out instances when customers tweet “help,” “support,” or specific names of your products or services to make it easier than manually sifting through all of the noise. 6) Monitor your most successful long-tail keywords in social media.Here’s a thought: The keywords that drive the most traffic to your website from an SEO perspective could also be really helpful for your social media strategy. Set up keyword streams in a tool like HootSuite, TweetDeck, or Social Inbox to monitor those keywords. (For current HubSpot customers, use your Keywords tool and sort by “Visits” to see which keywords might be best to monitor in social media.) 9) Collect positive customer tweets about your products/services, and use them as testimonials.What other people say about your products/services can have much more credibility than what you say about yourself. Make sure you’re monitoring instances of people mentioning your company and products in a positive light. Favorite the most flattering tweets, and use them on a dedicated product testimonial page, landing page, or product page. For HubSpot Social Inbox users, if you prefer to reference quotes from a specific group of people, like customers, set up that monitoring stream based on customer lifecycle stage and filter for mentions of your company. These steps should help you focus your social media efforts to be more relevant and business-focused. Whether you’re a HubSpot Social Inbox user or not, be smart about your social media monitoring so you get the most value out of your time. Social media, especially Twitter, requires a lot of effort in order to extract business value. But with over 200 million active users, the probability that your prospects, leads, and customers are using the Twitter is high. This means conversations that could drive business value are happening; they’re just surrounded by irrelevant clutter.   So how can marketers navigate this social network and prioritize their time so they’re only reviewing the tweets that are most important to them? The key is dissecting the Twitterverse into specific segments that are most relevant to your business and using your marketing data to create those groups. And we’re going to tell you how.Let’s take a simple case: Wouldn’t it be great if your social media manager spent more time tweeting at your leads instead of combing through tons of off-topic posts? Yes, I mean exclusively interacting with people who have already showed interest in your company, perhaps to help guide them further down your marketing funnel. If you knew who on Twitter fit into that specific segment, you could get so much more value out of your social media efforts by focusing more time on that important group of people.The following list is full of social media tips to help you focus your social media efforts on the right conversations and interactions. We’ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. By focusing on targeted Twitter activities like these, you’re sure to get more business value out of your time in social media.10 Social Media Tips to Get More Business Value From Twitter1) Monitor and thank your current sales opportunities who are reacting to your content on Twitter. As you can imagine, how you communicate with someone who is currently considering your product or service should be different than how you talk to a random person in your network. You should focus on building rapport and strengthening your relationship with your opportunities, and you can do that by paying attention and being gracious.In the event one of your opportunities comments on, shares, or replies to a piece of your content on Twitter, you should respond. Thank the person, ask them what they learned, or share their tweet with your own followers. In order to find and follow these people in the first place, export a list of your current opportunities and add them to a Twitter List on Twitter.com. Then check in on them every day.HubSpot customers can easily do this in their Social Inbox by creating a list of their opportunities in HubSpot (perhaps by segmenting by lifecycle stage), and then setting Social Inbox to monitor the tweets of those people in that list. You can also specify that you only want to see messages containing certain keywords, like your company name or your blog. Now you’ll see whenever an opportunity mentions you, so you can follow up.  Adding a personal touch on your sales call is a great way to kick off a conversation and build trust on the phone. If you wanted to reference personal details prior to Twitter’s existence, you would either need to do thorough research, ask for that type of friendly information, or simply hope a person would share it on his/her own. Twitter makes that type of information discovery much, much easier. Once those streams are set up, they will help you discover people who are interested in those particular topics. Jump into the conversation and perhaps even follow those individuals. If you have content that addresses those topics, share them in the discussion. This type of activity will help you tap a new network of people who may not have discovered your website and content yet.last_img read more

10 Inspired Business Card Designs Too Useful to Throw Away

first_imgI was cleaning out my purse in an uncaffeinated frenzy this morning looking for my train pass. I never found it, and I’m blaming it on business cards. (It’s easier than blaming disorganization.)I have dozens of business cards floating around in different bags — tossed in after events, hiding in zippers and pockets, hanging out in wallets waiting to be used. And when you’re looking for something about the same size and thickness of a business card, it becomes clear how alike all business cards have all come to look.So I went searching for some designs that strayed from convention. Luckily, it wasn’t hard to come across some refreshing business card ideas. Take a look, and get some inspiration for your next order:10 Creative (and Useful) Business Card Designs1) Bill Nye the Business Card GuyThis business card, created by University of Nebraska Graduate Research Assistant Aaron Alai, is an interactive tutorial that teaches the recipient how transistors work. You can see a video of the card in action on his website.2) For When You Need to Sit a SpellUK-based ecommerce home furnishings shop Bentply lets you turn their business card into a little chair with just a few flicks and folds.3) In-Person PhotoshoppingGraphic designer Dario Monetini encourages people to have fun with his business cards — he has some with sunglasses on them, too, if you want your friends to look even cooler than they already do.4) Erase Last Night’s MistakeIf you ever wonder what you’d look like if you hadn’t gotten that ink, this business card from Baywood Laser Tattoo Removal gives you a quick glimpse. Also great for job interviews and meeting the in-laws.5) Check Your Tire Treads1010Tires created incredibly useful business cards with a direct tie-in to their business — keep this business card on you, check your tread depth periodically, and come see us when you need new tires. Brilliant.6) Which One’s Better: This, or ThisSimilarly functional, this optometrist turned her business card into an eye chart. If you’re having trouble making out any of the rows, make an appointment.7) Better Than Duct TapeAny avid biker would keep this business card from Broke Bike Alley handy — it doubles as a patch for your tires.8) Nom Nom NomThis is a business card made out of beef jerky — how cool is that. Unless you get really hungry or forget to take BC Adventure’s survival training courses, you could probably hold on to this for a while. (Anyone know how long beef jerky stays good for?)9) C’mon Folks Pretend You Like Each Other (Yuk Yuk)This is a totally inbound business card from Vorderman Photography — here, crop your photos with this free tool! And then realize you’d rather leave it to the professionals.10) Emergency Cheese GraterI’ve actually been in this emergency before. Block of cheese, no way to shred it. And I thought I was so gourmet not buying pre-shredded.Bonus: This Message Will Self Destruct In …This Dutch headhunter created an edible business card. So I guess if he gives it to you, the expectation is that you have to eat it. I think that’s how it works. This is truly bad-ass, and technically, you’re not throwing anything away — it’s nourishment.What other creative business cards have you seen?  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Networking Topics: Originally published Feb 14, 2014 4:00:00 PM, updated November 22 2017last_img read more

Bestselling Author Malcolm Gladwell Joins INBOUND 2014’s Keynote Lineup

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack #INBOUND14 welcomes author of bestseller Blink to their keynote stage. Register here to see Malcolm Gladwell and more: bit.ly/1oJl0Jm (Click to Tweet)Want to learn more about the INBOUND conference? Visit www.inbound.com to discover what speakers, sessions, and events we’re packing into four days for over 7,500 attendees. I’m going to #INBOUND14 and so is bestselling author Malcolm Gladwell! Check out his keynote announcement here: bit.ly/1q9tTZK (Click to Tweet) Today, we are excited to announce that Malcolm Gladwell will be joining the keynote speaker lineup at the INBOUND 2014 conference this September. Gladwell is the author of five New York Times bestsellers including Blink and The Tipping Point, a leading staff writer for The New Yorker since 1996, and was named one of the top 100 most influential people in the world by TIME.But, Gladwell wasn’t always a revered author, writer, thought leader, or influencer. He initially planned to go into advertising after school, until every ad agency he applied to rejected his application. Gladwell’s expertise lies in the intersection of data and the society we live in today; he is passionate about human behavior. His position at The New Yorker created an outlet for him to explore social science and he quickly became known for his unconventional ideas on why humans think and act the way we do. Fifteen years and a handful of international bestselling works later, Gladwell’s work challenges us to rethink what shapes the world we live in. At INBOUND, Gladwell will share insights and discoveries from his latest book, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, which was released this past October. In an interview with Inc on his most recent work, Gladwell explains that, in business, underdog brands today can triumph over large corporations; it all comes down to effort. “I may not be able to outspend you, but I can outwork you,” he says. We are thrilled to bring Gladwell’s innovating thinking to over 7,500 INBOUND attendees, and compliment an all-star lineup of keynotes including Martha Stewart and Simon Sinek. If you’re a Gladwell aficionado, INBOUND fanatic, or just a curious marketer always on the hunt for inspiration, we hope you’ll join us in welcoming our keynote with some social buzz:This just in: bestselling author Malcolm Gladwell will join @MarthaStewart and @simonsinek as #INBOUND14 keynote: bit.ly/1q9tTZK (Click to Tweet) Originally published Jul 28, 2014 11:00:00 AM, updated February 01 2017 Topics: Conferenceslast_img read more

John Bolding Commits to FIU; Where Does That Leave OSU With Tayland Humphrey?

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. So much for that packaged deal that OSU had cooking with top-ranked junior college defensive tackle Tayland Humphrey and his younger brother, John Bolding.Bolding, a senior from Klein Oak High School, chose to commit to FIU on Monday over other offers from OSU, Arkansas State, and several other small group of five teams.@KLEINOAKFB @recruitingko @BrynRenner @Big_Saucy_ @k_win67 @ChamiecaS @FIUFootball pic.twitter.com/dP2ehect9U— John Bolding III (@LiL_Saucyy_) August 1, 2017AdChoices广告Bolding’s recruitment with OSU was spurned by the staff’s interest with his older brother, Tayland, who made it clear he would not visit schools on an official basis unless they offered his brother. So OSU honored his wish, offered Bolding a scholarship during their unofficial visit earlier this summer, and at the time made a big impression on the younger Bolding by OSU’s approach to recruit him.“They told me I had my own scholarship,” he said an interview with Pistols Firing. “They said they were recruiting me as an offensive lineman. He [Josh Henson] was like, ‘You can redshirt if you want. Every freshmen has that option.’ He explained to me that I had my own scholarship and it wasn’t because of my brother. It was because of me.”What’s head-scratching about the decision is that Bolding made it pretty clear he and his brother had every intention of committing together and eventually picking the same school, which begs the question: Is Tayland Humphrey, a four-star junior college talent, going to commit to FIU?“Him and I are going to decide together,” said Bolding three weeks ago. “Most likely … we are going to play together. He told me that he will not take an official visit unless they offer me too. And we’re sticking to that.”I get that Bolding said the two would likely play together at the next level, but I would be stunned by that now. Most talent scouts would agree that Humphrey’s an NFL talent. He has offers from Texas A&M, Alabama, OSU, Arkansas, Florida State and dozens of others. Would he really spurn those opportunities to play for a major Division I program to head east and play for an FIU team that went 4-8 last season? My guess is no. But if it’s a no, he doesn’t seem to have closed the door on it just yet. OSU will likely continue recruiting both Bolding and Humphrey despite the early pledge, but the unfolding situation between the self-described Saucy brothers is one that is worth watching in the coming weeks and months. All signs point to OSU now being out of the mix for Humphrey with Bolding off the board, which could lead to a full-court press by the OSU staff on Millwood’s Israel Antwine and newly-offered Texas talent Bobby Brown.last_img read more

Report: Genoa 0 AC Milan 1

first_imgGenoa 0 AC Milan 1: Silva lining for Rossoneri after Europa woe Peter Hanson Last updated 1 year ago 03:08 12/3/2018 silva-cropped Getty Images AC Milan left it late, but Andre Silva’s maiden Serie A strike downed Genoa on Sunday. Andre Silva scored his first Serie A goal in the final seconds of the game as AC Milan earned a dramatic last-gasp 1-0 win at Genoa.The Portugal striker arrived at San Siro from Porto among much fanfare in the close-season, but he had failed to score in 16 previous top-flight matches for the Rossoneri in a difficult domestic campaign.However, Silva was the hero for Gennaro Gattuso’s men at the Luigi Ferraris when he leapt to head in Suso’s 94th-minute cross and settle what had been an attritional contest.  Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Genoa will feel aggrieved not to have secured a share of the spoils having defended resolutely for most of the game, and had Luca Rigoni not been denied by a tight VAR call or Ervin Zukanovic not spectacularly fluffed his lines with a close-range header in the second half the hosts might have won ot.For Milan, the late drama marks a spirited response to the 2-0 Europa League defeat to Arsenal – their first loss in any competition since December – and they will now look ahead to Thursday’s rescue mission in the second leg.A three-point return also sees Gattuso’s men close to within six points of the Champions League qualification places, having made it nine league matches without defeat.FINAL WHISTLE!FINISCE QUI AL MARASSI!!!FORZA MILAAAAAAAAAN!!!90’+4′ @andrevsilva19 #GenoaMilan 0-1 pic.twitter.com/F7j3XDYZIc— AC Milan (@acmilan) March 11, 2018An impeccably observed tribute to former Fiorentina defender Davide Astori – who died last week aged 31 – preceded kick-off, with former Italy team-mate Leonardo Bonucci, who had Astori’s number 13 on his captain’s armband, close to tears.Milan started on the front foot and Giacomo Bonaventura drove an effort over the top from the edge of the box before Ricardo Rodriguez’s dangerous drilled centre from the left was directed goalwards from eight yards by Nikola Kalinic, who was denied by the quick reflexes of Mattia Perin.Genoa had shown little in attack until the 25th minute when Diego Laxalt flashed the ball across the face of goal, but Andrey Galabinov was flat-footed in the area and failed to meet the delivery.Milan were denied the breakthrough on the stroke of half-time when Suso’s corner was headed against the right-hand post by Hakan Calhanoglu and Bonaventura – who tapped in the follow-up – was rightly judged to be offside.Calhanoglu then hit a dipping half-volley over the crossbar as Milan finished the half strongly.The visitors survived two huge scares early in the second half, though.First Rigoni headed in Oscar Hiljemark’s whipped free-kick only to be denied by a VAR review, before Zukanovic inexplicably headed Rigoni’s knock-back wide from point-blank range in the six-yard box.Milan regained their composure and Bonaventura shimmied before flashing an effort wide of the left-post, and Suso showed quick feet before laying a ball agonisingly across the face of goal that no team-mate gambled on.It looked as though Milan would be frustrated when Suso bent a 25-yard free-kick narrowly wide of the right upright and Franck Kessie was denied with a low strike.But with the final play of the match Suso weaved the ball onto his potent left foot on the right flank and delivered a teasing cross into the area that Silva – whose only goals this season have come in Europe – emphatically headed into the top-right corner.90’+5′ ANDREEEEEEEEEEEEEEEEE SILVAAAAAAAAAAAAAAAAAA!!!!!!#GenoaMilan 0-1 pic.twitter.com/mr3MBvKdyv— AC Milan (@acmilan) March 11, 2018 Key Opta facts: – AC Milan have won four Serie A games in a row without conceding a goal for the first time since March 2013.- Milan are unbeaten in nine league games in a row for the first time since February 2016.- Andre Silva scored his first goal in Serie A, the last one in a European league was back in May 2017 for Porto.- Milan have conceded three goals in 2018 in Serie A, only Juventus (zero) have done better between team in Top-5 European Leagues in the same period. read morelast_img read more

What FA Cup games are on TV?

first_imgFA Cup What FA Cup games are on TV? Goal 08:43 14/3/2018 FacebookTwitterRedditcopy Comments(0) Jose Mourinho, Man Utd vs Liverpool, 17/18 Getty Images FA Cup Swansea City v Tottenham Hotspur Manchester United v Brighton & Hove Albion Wigan Athletic v Southampton Leicester City v Chelsea Wigan Athletic Swansea City Leicester City Manchester United Tottenham Hotspur Brighton & Hove Albion Southampton Chelsea We are down to the last eight in the historic competition with the quarter-finals set to take place this weekend, but are they on TV? The FA Cup continues this weekend as the final eight teams fight for a spot in the semi-final stage of the competition.Hundreds of clubs have been eliminated from the tournament, but who is still in contention for a Wemblery final and which FA Cup games will be shown live on TV? What FA Cup games are on tv?  Date Match Time (GMT) TV? Mar 17 Swansea City vs Tottenham 12:15 BT Sport 1 Dele Alli Mauricio Pochettino Tottenham Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Swansea City and Tottenham Hotspur kick off proceedings this weekend as Mauricio Pochettino and his side travel to Wales.Spurs were held to a 2-2 draw by League One strugglers Rochdale in the fifth round of the competition but eased into the quarter-finals with a 6-1 victory at Wembley in the replay.The London club go up against a Swansea side who have lost just one of their last 14 fixtures and have won all three of their previous home FA Cup games this term. Date Match Time (GMT) TV? Mar 17 Manchester United vs Brighton 19:45 BT Sport 1 Antonio Valencia, Manchester United, Solly March, Brighton and Hove AlbionIn Saturday’s late game, Manchester United host Brighton & Hove Albion in a replay of the 1983 final.With Manchester City clear at the top of the Premier League and United knocked out of the Champions League on Wednesday, Jose Mourinho’s chances of winning a trophy now comes down to this competition.The Red Devils fell to a 2-1 defeat at Old Trafford by Sevilla in the week following a 0-0 draw in Spain, with Mourinho facing somewhat of a backlash due to the lethargic performance of his players over the two legs of the tie.United and Brighton met at Old Trafford earlier in the season with Mourinho’s side running out 1-0 winners through a Lewis Dunk own goal.Albion come into the fixture having lost just one of their previous eight outings, with a 2-0 defeat at Everton on Saturday ending their longest unbeaten run of the campaign.United beat Derby County, Yeovil Town and Huddersfield to reach this point of the competition, while Brighton beat rivals Crystal Palace in the third round, Middlesbrough in the fourth round, and League Two Coventry City in their most recent FA Cup fixture. Date Match Time (GMT) TV? Mar 18 Wigan Athletic vs Southampton 13:30 BBC One Will Grigg celebrates his goal against BlacburnIn the second installment of weekend FA Cup games, the lowest-ranked team left in the tournament, Wigan Athletic, take on managerless Southampton at the DW Stadium.Wigan have knocked out three Premier League clubs to reach the quarter-final, including runaway leaders Manchester City in the last round.Will Grigg struck the only goal of the game in the club’s 1-0 scalp over Pep Guardiola’s men, ending their chances of claiming a quadruple of trophies.Southampton beat Fulham 1-0 in the third round and Watford in the fourth by the same scoreline, before a 2-1 victory over West Brom at the Hawthorns in February.Mauricio Pellegrino lost his job as Saints boss in the week with the St Mary’s club sitting just a point above the bottom three in the Premier League table with eight games of the season remaining. Date Match Time (GMT) TV? Mar 18 Leicester City vs Chelsea 16:30 BBC One Willian Chelsea Crystal PalaceSunday’s late kick off sees Chelsea travel to Leicester City in a tie that will complete the line up for the semi-final.The Foxes passed Fleetwood Town, Peterborough and Sheffield United to reach the quarter-finals but will face considerably tougher opponents in Antonio Conte’s side this weekend.Chelsea, who were taken to a replay by Norwich in the third round before beating Newcastle and Hull City in the third and fourth rounds, come into Sunday’s tie fresh from a 2-1 win over Crystal Palace last time out.last_img read more

Mike Gundy’s Quotes on Tylan Wallace are Pretty Special

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Mike Gundy has his guys. Over the years they’ve been the Brandon Pettigrews, Orie Lemons and Kendall Hunters of the world. I think Tylan Wallace might be in that category. I thought it before, and I really think it now.Wallace missed Saturday’s game and will miss the rest of OSU’s games this season with a torn ACL. Gundy addressed Wallace’s injury for the first time after the game.The way he said what he said made me realize two things. The first is how special Tylan is as a player and a person. And the second is much Gundy is in on him. These are not quotes you would get from Gundy on just anyone.“I mean, I don’t really have to explain Tylan,” said Gundy. “What’s difficult, and I told the team this on Thursday night when I meet with them just them and me, the most difficult thing for a coach is when a player gets hurt.”Gundy said he tried to keep all of this under wraps and even kept it from his family for a while. As somebody trying to report on this injury, I believe that!“Especially guys that give everything they have to an organization. Tylan is a special talent, we all know this. But he’s very humble, he’s very unselfish, and he’s a tremendous player, and he’s a very, very hard worker. When you lose guys like that for a while, it’s difficult. It’s just hard for a coach to swallow.“It just almost ruined my week when I left the office, when I went home. When I’m here, I don’t flinch. I stay the course, but when I go home, it just makes me sick to where I can’t hardly function at all. It’s hard to lose a guy like that, not only as a player but as a person, what he brings to the table.”So yeah, those are some pretty cool quotes.They have been truths in my (limited) interaction with Tylan, too. He’s thoughtful, smart and seems like he has a real plan for what he’s trying to do both on the field and in life. /subscribedAnd while it sucks that No. 2 is done for the year (and his career?), the way Gundy addressed it on Saturday is a reminder of both how great he is and just how galvanizing a college football team can be. Get well soon, two.last_img read more

Getting personal

first_imgFour months ago, talented blogger Britt Bravo tagged me for a meme. The meme was on media consumption. What’s a meme? It’s a contagious idea or unit of cultural information that one person can convey to another – like a joke, proverb, fashion, etc. In this context, as described by the Daily Meme, it’s a list of questions that you saw somewhere else and that you decided to answer yourself. Britt had a list of questions she answered about media consumption and wanted me and other bloggers to also share personal favorites in terms of reading, music, etc., as she had on her blog. I told Britt I’d reply, but that I wanted to post on the whole concept of memes because I didn’t think you, dear readers, were exactly dying to know what magazines I read. In fact, to be honest, my first reaction to ‘memes’ was that they were were not that interesting. I suspect you come to this blog to learn about marketing rather than my personal preferences about other topics. Then I started to wonder… maybe I was wrong (and we all know THAT is such a rare occurence).In all seriousness, I think there is a good reason memes like this thrive and spread. Our desire to connect is profound. Our tendency to search for common ground is strong. The personal is fascinating – and powerful. That means that when we support something, including a cause, we want to know and understand the people who are part of it. The people who work there, the people helped, the people who support it. That’s why it’s so important to put a human face on our work.I recently advised a few nonprofits that have amazing staff – specifically, groups of lawyers that run around protecting threatened lands – to put those people at the center of their story. A “green swat team” is a more interesting than an “advocacy project.” I’d like to know about that swat team, and I’d support them.An incredibly successful recent campaign with Barack Obama that several readers wrote me about (thanks, Samantha and others) was all about the personal. Barack is raising a lot online, and one of the more interesting appeals offered dinner with Barack to four random donors who gave any amount in a certain time period. Good idea.So here’s the type of meme I’d like nonprofits to consider — Who’s the most unusual staff member at your organization? What’s the thing they’re most proud of accomplishing? What is the most surprising story of someone you’ve helped? Can you humanize your work and the things you make better in this way? I think we should. We create connections and common ground through the personal.In that spirit, I read both the New Yorker and Us Weekly cover to cover. I like Made to Stick and Beyond Buzz for marketing reading. Waiting was the best fiction I’ve read lately. Big Love is my favorite TV viewing. And Death Cab for Cutie is recommended for your iTunes.last_img read more

Global Maternal Health Conference 2010: Day One Take-Aways from the Young Champions

first_imgShare this: Posted on August 31, 2010June 21, 2017By: Lorraine Thompson, Winner, Ashoka’s Maternal Health Blogging ContestClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)On August 30 at 8:00am, the air was already hot and sticky as Ashoka’s Young Champions and Changemakers boarded an air-conditioned bus. After careening across Delhi’s bumpy streets, the young social entrepreneurs stepped into the bright light of downtown Delhi for their first day at the Global Maternal Health Conference (GMHC).In the morning they attended the Conference’s inaugural ceremonies. After lunch they absorbed new facts, figures and findings at special conference sessions. Later that evening, I caught up with two Young Champions and a Changemaker to ask a question:What was your most important takeaway from today’s GMHC sessions? How will it impact your work?Onikepe Owolabi“At the first presentation today, I was struck by the obstetric epidemiologist from Aberdeen (Wendy J. Graham from Immpact at the Univeristy of Aberdeen). She kept mentioning context of research. And it struck me that when we look at studies to influence what we do, we should always try to find out about the culture of the people there. And the other things was her idea of ‘failing forward’: learning to maximize our failures—to make them into successes and leverage them for future successes.”“In the afternoon, I attended a session on the social and economic impacts on maternal health. There was a young man who spoke about a qualitative study done in Nepal. Because of what I heard in the morning, I was a lot more open to qualitative research. Sometimes people think it’s not as scientific as quantitative data collection. He spoke about the cultural things that stopped women from accessing healthcare. He kind of sparked a thought in my heart—that culture is an integral part of people’s lives.”“I think the aim of our Young Champion projects should be to eliminate the harmful practices of culture. But maybe we will get women to access healthcare better if we can incorporate some good parts of culture. From my cultural context, many people use traditional birth attendants because they want the love, the prayers and the social support. So maybe if we could somehow incorporate those spiritual rituals into hospital birthing and institutional deliveries, women would be more open to using them—as against just insisting that they come to the hospital.”Seth Cochran“The partner I work with in Uganda uses these birth kits. She goes around to different women in the villages and shows them a little backpack filled with things that will make a pregnancy safer. Really basic stuff. Like soap to wash your hands. A razor to cut the cord—a sterile razor. A clean blanket.”“Originally I thought, it was a great idea. But it turns out it’s a pretty controversial idea. A lot of people worry that if you give a woman this kit of clean stuff, it’s going to tell her it’s okay to give birth at home. And that’s not what the institutional players want. They want the women having their babies in hospitals. Which I think is ideal—but in a lot of cases not realistic.”“Since the Women Deliver Conference, I’ve been thinking I need to better understand this discussion. So today I went to a session on birth kits. It was structured almost like a debate. Like, Here are some of the facts: What do you think?”“And it became very clear to me what I want to do. With these birth kits, there are all these possibilities, right? It doesn’t have to be a facility birth. If you manage it properly, not only can it make a woman want to go to the hospital, it can help the hospital more effectively treat her. It’s a packaged set of commodities—and the facility may be short of commodities.”At the hospital, they know, if they’ve been trained, how to receive this woman: The woman comes with a little package, they can immediately take every thing out, do the job quicker, more effectively, make sure everything’s there.”“Today the debate made it very clear in my mind that I’m going to do this as a fundamental part of my program. The specifics of how—I’m not quite sure about yet. But my mind was boiling with possibilities: You could sell these things. You could sell vouchers for additional care. You could give them vouchers for local transport—negotiate with taxis. It’s a physical good, a package that’s not only sellable to the woman in Africa—or donate-able—but it’s also saleable to the donating public. Because it’s tangible. And it’s low cost—probably less than $10 or $15.”Dr. Minal Singh“I liked meeting people from the same field, with a similar cause. The best part was I’m coming away with the feeling that I’m not alone—I’m not facing different values in the field of maternal health. The values are shared by people all over the world. So it gives me lots of inspiration to work with new energy when I get back.”“There are so many synergies. Though we had little time to connect with all the partners, I’m sure we have their contact details and their organization names. Thanks to the World Wide Web, we’ll be able to connect again. I can see much potential—people from whom I can learn and partner.”“In the afternoon I attended a session on the social and economic and cultural implications of maternal health. It was a very nice talk. And this is actually the problem we are facing—the gap in India between the rural and the urban and also the economic gap. So I hope this will help me implement better.”Lorraine Thompson is the winner of the Ashoka’s Maternal Health Blogging Contest and is live blogging for the Change Summit and the Global Maternal health Conference. Stay up to date with the conference happenings! Follow the Maternal Health Task Force and EngenderHealth on Twitter: @MHTF and @EngenderHealth. The conference hashtag is #GMHC2010.For more posts about the Global Maternal Health Conference, click here.For the live stream schedule, click here.Check back soon for the archived videos of the conference presentations. ShareEmailPrint To learn more, read:last_img read more

‘Griezmann snubbed Barcelona a month ago’

first_imgAntoine Griezmann ‘Griezmann snubbed Barcelona a month ago’ – Hernandez supports call to stay out of Messi’s shadow Chris Burton Last updated 1 year ago 02:21 6/18/18 FacebookTwitterRedditcopy Comments(0) Antoine Griezmann Atlético Madrid Barcelona Primera División An Atletico Madrid and France team-mate of the highly-rated striker believes the right decision was made at the end of a long-running future saga Antoine Griezmann made his mind up to snub Barcelona a month ago, claims Atletico Madrid and France team-mate Lucas Hernandez, with the striker opting to stay out of Lionel Messi’s shadow.Having been heavily linked with a move to Camp Nou for some time, the 27-year-old finally revealed the decision he had made on his future on the eve of World Cup duty.In a lavish video documentary which aired his Barca snub, Griezmann claimed there are “things to do with Atletico”. Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar It appeared from the outside as though it had taken him some months to reach that conclusion, but Hernandez believes his fellow countryman was always staying in the Spanish capital.He told reporters: “I believe Griezmann made his choice a month ago. The video only came recently but that [situation] wasn’t in his head.“He’s only thinking about the World Cup and is 100 per cent focused on that.”Griezmann also stated that he wished to avoid being “one more” at Barcelona, with Hernandez agreeing that joining a star-studded squad in Catalunya would have been the wrong choice.He added: “I think like his wife said in an interview: ‘At Atletico, you can be a star. At Barcelona, you will only be a player’. She said what is most essential, that’s the truth.“Here, at Atletico, he can be the idol of everyone, of every fan.Antoine Griezmann France Australia World Cup 2018.jpg“If he would have gone to Barcelona, there are a lot of great players and the best player in the world as well. He would have been in the shadow of some great players like Messi, Iniesta or even Xavi before.“If he would have moved to Barcelona, it would have only been one more player in the team.“Here, at Atletico, he is the player, our best player, our leader. He will make the difference.”Griezmann is already up and running as a talismanic presence for France at World Cup 2018, with a controversial penalty converted in a 2-1 victory over Australia in their opening fixture.He was replaced by Olivier Giroud in that contest, having struggled to produce a spark outside of his spot kick, but has been assured by coach Didier Deschamps that his starting spot is not under threat.last_img read more

Bayern start new Bundesliga season against Hoffenheim

first_imgBayern München Bundesliga 2018-19 fixtures: Bayern Munich open against Hoffenheim as Borussia Dortmund kick off RB Leipzig Goal 19:29 6/29/18 FacebookTwitterRedditcopy Comments(0) Bayern Munich Bundesliga Getty Bayern München Bundesliga Borussia Dortmund RB Leipzig The reigning champions kick off Niko Kovac’s era in charge against Julian Nagelsmann’s team while Lucien Favre’s Dortmund have a tough away game Bayern Munich will begin their Bundesliga title defence under new boss Niko Kovac against Hoffenheim.The fixtures for the 2018-19 season were released on Friday, with the reigning champions kicking off the campaign on August 24 when they welcome Julian Nagelsmann’s team, who finished third last season, to the Allianz Arena.The Bavarian giants have not failed to win their first league game of the season since 2011, when Borussia Dortmund went on to win the league. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar Hoping to challenge Nico Kovac’s team this term, Dortmund have a tough start to new boss Lucien Favre’s reign when they host RB Leipzig, who are without a coach since Ralph Hasenhuttl’s departure.Last season’s runners-up Schalke have an away trip against a Wolfsburg side that rescued a place in the top flight via the relegation playoffs.The 2. Bundesliga champions, Fortuna Dusseldorf, will take on Augsburg at home in their first game, while runners-up Nurnberg go to Hertha Berlin.The first of the Bundesliga season’s headline fixture – Der Klassiker – between Bayern and Dortmund in early November at the Signal Iduna Park, before they meet again in Munich in April.Bayern are once again the favourites to win the title and will be hoping they can end the season with a party in front of their home crowd with a home game against Eintracht Frankfurt, while Dortmund visit Borussia Monchengladbach.Bundesliga 2018-19 opening fixtures Date Game Kick-off time (BST) Aug 24 Bayern Munich vs Hoffenheim 7:30pm Aug 25 / 26 Borussia Dortmund vs RB Leipzig TBC Aug 25 / 26 Borussia Monchengladbach vs Bayern Leverkusen TBC Aug 25 / 26 Hertha Berlin vs FC Nurnberg TBC Aug 25 / 26 Werder Bremen vs Hannover 96 TBC Aug 25 / 26 Freiburg vs Eintracht Frankfurt TBC Aug 25 / 26 Mainz vs Stuttgart TBC Aug 25 / 26 Wolfsburg vs Schalke TBC Aug 25 / 26 Fortuna Dusseldorg vs Augsburg TBClast_img read more

Who are the BBC & ITV pundits for World Cup 2018?

first_imgWorld Cup Who are the BBC & ITV pundits for World Cup 2018 on TV? Full TV and radio schedule Ryan Kelly Last updated 1 year ago 17:15 6/29/18 FacebookTwitterRedditcopy Comments(0) Jake Humphrey Rio Ferdinand Ian Wright Getty Images World Cup Sometimes the analysis can be more entertaining than the game itself and there will be a glittering array of pundits covering the tournament in the UK The World Cup is the most viewed sporting event in the world and that means the television coverage of the tournament is catering to a colossal audience.Networks across the globe do everything they can to ensure that supporters and neutral observers alike want to tune in to their channels to take in the action.That usually involves serving up the perfect cocktail of charisma and controversy, which can be achieved with the right blend of presenters and pundits. Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar In the United Kingdom, the BBC and ITV share the broadcasting rights to the World Cup and the two channels will attempt to outdo each other in the joust for ratings supremacy.Ahead of the tournament, Goal breaks down who will be involved in the coverage of each channel, as well as what game is on where.World Cup pundits & presenters on BBCGary LinekerBBC’s coverage of the World Cup is chaired by the inimitable Gary Lineker, who has firmly established himself as one of the leading sports presenters in the UK since hanging up his boots.Gabby Logan joins the former England and Barcelona star on the team, covering news from the England camp, with Dan Walker, Mark Chapman and Jason Mohammed also at the tournament.Announce updated #bbcworldcup squad!Welcome aboard, @cesc4official 👌 pic.twitter.com/vlUekac3sE— BBC Sport (@BBCSport) June 11, 2018Lineker et al will lead analysis from a host of former and current players, with a team that includes former England internationals Rio Ferdinand, Frank Lampard and Alan Shearer.Phil Neville, Alex Scott, Danny Murphy, Martin Keown and Jermaine Jenas also join the contingent of ex-Three Lions pundits on the BBC team.Cesc Fabregas Chelsea Crystal PalaceInsight from former England stars will be complemented by alternative perspectives, with the likes of Didier Drogba, Pablo Zabaleta and former Germany and USMNT boss Jurgen Klinsmann on the panel.Spain international Cesc Fabregas, who supplied the assist for Andres Iniesta’s winner in the 2010 World Cup final, was another late addition to the group.What about the commentary?Commentary for games on the BBC will be brought to viewers through the familiar voices of Guy Mowbray, Jonathan Pearce, Steve Wilson, Steve Bower and Simon Brotherton, with Vicki Sparks becoming the first woman to commentate on the World Cup on British TV.Those individuals will be assisted in their duties by former Republic of Ireland internationals Kevin Kilbane and Mark Lawrenson, who are regular voices on BBC’s match coverage.World Cup pundits, presenters on ITVJamie Carragher Gary NevilleBroadcaster Mark Pougatch is the anchorman for ITV’s 2018 World Cup coverage, having previously led the station’s Euro 2016 and Champions League programmes, with Jacqui Oatley, Gabriel Clarke and Seema Jaswal presenting on the ground in Russia.ITV will have a veritable mix of personalities and they will no doubt be hoping to snag a few Sky Sports viewers after recruiting the services of Gary Neville, whose analysis has proven very popular on the premium channel.Neville’s former Manchester United team-mate Roy Keane, who is an ITV regular, will also be on the panel and viewers can expect some more of the Irishman’s typically blunt analysis in studio, while Wales manager Ryan Giggs will also be involved.Other ex-England internationals on ITV’s punditry team include Lee Dixon and Ian Wright, with the latter perhaps more familiar as a face on BBC’s Match of the Day programme, while Three Lioness striker Eniola Aluko is also part of the group.Republic of Ireland manager Martin O’Neill, who famously delivered a sardonic rebuke to Fabio Cannavaro and Patrick Vieira in ITV’s 2014 World Cup coverage, reprises his role as a pundit after failing to steer the Boys in Green to Russia.Roy Keane Martin ONeill 2013Patrice Evra should certainly be an interesting addition to ITV’s line-up if the former France international’s ‘I Love This Game’ videos are anything to go by.Former Celtic and Barcelona star Henrik Larsson will be able to give some insight into Sweden’s efforts, while Slaven Bilic will hope to assess some positive Croatia performances.Interestingly, referee Mark Clattenburg will also be on the ITV team and he will be able to provide some expert deconstruction of the officiating, which should be fascinating considering the use of VAR at the tournament.What about the commentary?The unmistakeable tones of Clive Tyldesley, Jon Champion, Joe Speight and Sam Matterface will bring match commentary to us on ITV.They’ll be assisted on co-commentary duty by Glenn Hoddle, who led England at the 1998 World Cup, Ally McCoist and Iain Dowie.Full World Cup 2018 UK TV scheduleNeymar Brazil Austria friendly 2018All 64 World Cup games will be shown live on TV in the UK and they have been split between BBC and ITV.In all, the BBC will show a total of 33 tournament matches, while ITV will broadcast 32, with both channels airing the final.You can see the full breakdown of World Cup 2018 TV coverage in the UK below, including games, dates and times.Thursday June 14, 2018 Match Group / stage Kick-off time (BST) Channel Russia vs Saudi Arabia Group A 4pm ITV Friday June 15, 2018 Match Group / stage Kick-off time (BST) Channel Egypt vs Uruguay Group A 1pm BBC One Morocco vs Iran Group B 4pm ITV Portugal vs Spain Group B 7pm BBC One Saturday June 16, 2018 Match Group / stage Kick-off time (BST) Channel France vs Australia Group C 11am BBC One Argentina vs Iceland Group D 2pm ITV Peru vs Denmark Group C 5pm BBC One Croatia vs Nigeria Group D 8pm ITV Sunday, June 17, 2018 Match Group / stage Kick-off time (BST) Channel Costa Rica vs Serbia Group E 1pm ITV Germany vs Mexico Group F 4pm BBC One Brazil vs Switzerland Group E 7pm ITV Monday June 18, 2018 Match Group / stage Kick-off time (BST) Channel Sweden vs South Korea Group F 1pm ITV Belgium vs Panama Group G 4pm BBC One Tunisia vs England Group G 7pm BBC One Tuesday June 19, 2018 Match Group / stage Kick-off time (BST) Channel Colombia vs Japan Group H 1pm BBC One Poland vs Senegal Group H 4pm ITV Russia vs Egypt Group A 7pm BBC One Wednesday June 20, 2018 Match Group / stage Kick-off time (BST) Channel Portugal vs Morocco Group B 1pm BBC One Uruguay vs Saudi Arabia Group A 4pm BBC One Iran vs Spain Group B 7pm ITV Thursday June 21, 2018 Match Group / stage Kick-off time (BST) Channel Denmark vs Australia Group C 1pm ITV France vs Peru Group C 4pm ITV Argentina vs Croatia Group D 7pm BBC One Friday June 22, 2018 Match Group / stage Kick-off time (BST) Channel Brazil vs Costa Rica Group E 1pm ITV Nigeria vs Iceland Group D 4pm BBC One Serbia vs Switzerland Group E 7pm BBC One Saturday June 23, 2018 Match Group / stage Kick-off time (BST) Channel Belgium vs Tunisia Group G 1pm BBC One South Korea vs Mexico Group F 4pm ITV Germany vs Sweden Group F 7pm ITV Sunday June 24, 2018 Match Group / stage Kick-off time (BST) Channel England vs Panama  Group G 1pm BBC One Japan vs Senegal Group H 4pm BBC One Poland vs Colombia Group H 7pm ITV Monday June 25, 2018 Match Group / stage Kick-off time (BST) Channel Uruguay vs Russia Group A 3pm ITV Saudi Arabia vs Egypt Group A 3pm ITV 4 Iran vs Portugal Group B 7pm BBC Four Spain vs Morocco Group B 7pm BBC One Tuesday June 26, 2018 Match Group / stage Kick-off time (BST) Channel Denmark vs France Group C 3pm ITV Australia vs Peru Group C 3pm ITV 4 Nigeria vs Argentina Group D 7pm BBC One Iceland vs Croatia Group D 7pm BBC Four Wednesday June 27, 2018 Match Group / stage Kick-off time (BST) Channel South Korea vs Germany Group F 3pm BBC One Mexico vs Sweden Group F 3pm BBC Two Serbia vs Brazil Group E 7pm ITV Switzerland vs Costa Rica Group E 7pm ITV 4 Thursday June 28, 2018 Match Group / stage Kick-off time (BST) Channel Japan vs Poland Group H 3pm BBC Two Senegal vs Colombia Group H 3pm BBC One England vs Belgium Group G 7pm ITV Panama vs Tunisia Group G 7pm ITV 4 Saturday June 30, 2018 Match Group / stage Kick-off time (BST) Channel France vs Argentina Round of 16 3pm BBC One Uruguay vs Portugal Round of 16 7pm ITV Sunday July 1, 2018 Match Group / stage Kick-off time (BST) Channel Spain vs Russia Round of 16 3pm BBC One Croatia vs Denmark Round of 16 7pm ITV Monday July 2, 2018 Match Group / stage Kick-off time (BST) Channel Brazil vs Mexico Round of 16 3pm ITV Belgium vs Japan Round of 16 7pm BBC One Tuesday July 3, 2018 Match Group / stage Kick-off time (BST) Channel Sweden vs Switzerland Round of 16 3pm BBC One Colombia vs England Round of 16 7pm ITV Friday July 6, 2018 Match Group / stage Kick-off time (BST) Channel Quarter-finalist 1 vs Quarter-finalist 2 Quarter-finals 3pm TBC Quarter-finalist 5 vs Quarter-finalist 6 Quarter-finals 7pm TBC Saturday July 7, 2018 Match Group / stage Kick-off time (BST) Channel Quarter-finalist 7 vs Quarter-finalist 8 Quarter-finals 3pm TBC Quarter-finalist 3 vs Quarter-finalist 4 Quarter-finals 7pm TBC Tuesday July 10, 2018 Match Group / stage Kick-off time (BST) Channel Semi-finalist 1 vs Semi-finalist 2 Semi-finals 7pm TBC Wednesday July 11, 2018 Match Group / stage Kick-off time (BST) Channel Semi-finalist 3 vs Semi-finalist 4 Semi-finals 7pm TBC Saturday July 14, 2018 Match Group / stage Kick-off time (BST) Channel Semi-final 1 loser vs Semi-final 2 loser Third-place play-off 3pm TBC Sunday July 15, 2018 Match Group / stage Kick-off time (BST) Channel Semi-final 1 winner vs Semi-final 2 winner Final 4pm BBC One / ITV Full World Cup 2018 UK radio scheduleWhile TV coverage is split between the BBC and ITV, radio coverage will only be available to listen to on BBC Radio 5 Live.The station will be broadcasting every World Cup match, so will be your go-to alternative if you’re in transit or the TV gives out.Mark Chapman and Kelly Cates will lead 5 Live’s offering, with the likes of Pat Nevin, Chris Sutton, Chris Waddle, Dion Dublin and Terry Butcher on hand for co-commentary.last_img read more